Get rich or die trying: how sports betting is changing our love of the game

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How has sports betting changed our culture?

Brittany Luce 0:02
Hello, hello. I'm Brittany Luce, and you're listening to It's Been a Minute from NPR, a show about what's going on in culture and why it doesn't happen by accident. As you all know, I was obsessed with the 2025 Papal Conclave. There were TikTok edits about all the potential candidates, a Twitter account called Club Conclave, dedicating to following the updates. And before Pope Leo XIV was chosen to lead the Catholic Church, the media was in a full speculative frenzy. But there was just one aspect of the process that I did not expect. People betting on the outcome of the conclave. Similar to the 2024 presidential election, the conclave became a type of sport to follow. And where there's sports, there's sports betting.

What are the demographics of sports bettors?

Danny Funt 0:59
It's only been seven years since the Supreme Court decision opened the floodgates for legal betting outside Nevada. In that time, Americans have wagered nearly half a trillion dollars.
Brittany Luce 1:10
That is Danny Funt. He covers sports betting for The Washington Post and is currently working on a book about the sports betting boom. He's been following how sports betting is changing sports and attracting new groups to the possibility of winning big.
Danny Funt 1:25
In other forms of gambling, like slots or playing the lottery, a lot of women traditionally play that. The gender divide is so stark in sports betting, like perhaps 80-20 men who like this sort of adrenaline rush of... high-risk, high-reward games, sports betting is pretty appealing to them.
Brittany Luce 1:45
A whopping 48% of men 18 to 49 have an account with at least one of the online sportsbooks. Now, if the term sportsbook sounds unfamiliar to you, don't worry. You probably know these ones. DraftKings. Now, I know Super Bowl and all, but everyone gets a free bet?

What is the impact of mobile betting platforms?

Brittany Luce 2:02
I love betting on the NBA with FanDuel, especially when I've got the world's greatest basketball mind on my side. Platforms like FanDuel and DraftKings give potential bettors access to all types of odds, wagers and bets just with a swipe of their finger.
Manny Fidel 2:17
You don't physically have to go to the casino. That is like rundown and seedy looking like it's just on your phone.
Brittany Luce 2:24
That is Manny Fidel, a writer and producer who sometimes bets on sports himself.

Is sports betting becoming an investment strategy?

Manny Fidel 2:29
You might feel more comfortable betting on Aaron Rodgers to throw a touchdown than you would be on the 50-50 chance of getting a red versus a black in roulette, for example.
Brittany Luce 2:38
He wrote an article in GQ about his sports betting experience and how he's opting out of participating in sports betting's biggest and most enticing moneymaker.
Manny Fidel 2:49
Specifically, I've had this beef with the same game parlay. It's lottery-esque, right? It's like you can bet $10 and win $1,000.
Brittany Luce 2:57
While it can be a fun way to spice up a game, sports betting has become so ubiquitous that it almost feels separate from gambling entirely. And for me, that raised some alarm bells.
Danny Funt 3:08
People think of it as a side hustle or even in like an investing strategy. 80% of American adults who bet on sports think they can make money doing it.
Brittany Luce 3:19
Now more than ever, finances are at the top of everyone's mind. And young people are feeling that pressure especially hard. But sports betting seems to be hitting a cultural nerve that has some young men in a bind.
Danny Funt 3:32
There's also just a kind of financial desperation that seems to be at play. Turning sports betting into more of a lottery type than a little for the chance at winning a lot is so appealing. Just like crypto where you're sort of saying, I know I'm probably going to lose money, but if this is a way that I could win a ton of money, I'm so desperate, I'll take that shot. This is Money Troubles.
Brittany Luce 3:58
And for the next few weeks, we're looking into the ways everyday people are trying to make ends meet and what that says about how our culture views labor, basic needs, or even our favorite pastimes. Today, Manny and Danny join me to get into how sports betting has gone from pastime to potential side hustle, even changing the way we watch sports. And I want to know, what does the rise in sports betting mean for the love of the game? Okay, first off, how has sports betting gotten this kind of brand makeover or change in framing that's been so appealing to young guys?

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