JCIRA: Curious and Interesting
Episodes
43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products?
16 Aug 2022
Contributed by Lukas
Jessica Castonguay (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind, Journal of Current...
43. 2-7: Effects of disclosure, product placement, and ad–context congruence
04 May 2022
Contributed by Lukas
Shuoya Sun & Nathaniel J. Evans (2022) Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An...
43. 2-6: Emotional congruence of ad placement on YouTube
04 May 2022
Contributed by Lukas
Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai (2022) Predicting Advertising Persuasiveness: A Decision Tree Method for Understa...
43. 2-5: How can we minimize visual stereotypes in ads?
04 May 2022
Contributed by Lukas
Qiang (Tony) Yan & Michael R. Hyman (2022) How Can We Minimize Visual Stereotypes in Ads? Journal of Current Issues & Research in Advertising...
43. 2-4: Saudi women take the wheel
04 May 2022
Contributed by Lukas
Khalid Alharbi & Kelli Boling (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Med...
43. 2-3: Understanding the value of street art for artists, consumers, and brands
04 May 2022
Contributed by Lukas
Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala (2022) Understanding the Value of Street Art for Artists, Consumers, and Bra...
43. 2-2: Using photovoice research for advertising theory
04 May 2022
Contributed by Lukas
Shelly Rodgers & Evgeniia Belobrovkina (2022) Using Photovoice Research for Advertising Theory, Journal of Current Issues & Research in Advert...
43. 2-1: How can we test for high creativity and for the potential success of creative ideas in advertising?
04 May 2022
Contributed by Lukas
John R. Rossiter (2022) Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to...
43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites?
13 Feb 2022
Contributed by Lukas
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Differen...
43.1-5: Do virtual tours make you more likely to travel to an advertised destination?
13 Feb 2022
Contributed by Lukas
Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatia...
43.1-4: Do Facebook users react differently to intrusive or relevant native ads?
13 Feb 2022
Contributed by Lukas
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native ...
43.1-3: Do emotions make YouTube ads go viral?
13 Feb 2022
Contributed by Lukas
Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris (2022) Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral ...
43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?
13 Feb 2022
Contributed by Lukas
Tyler Milfeld & Eric Haley (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment, Journal of Current Issues & Re...
43.1-1: Are Ads that Use Body Disturbance Methods Revolting or Entertaining?
13 Feb 2022
Contributed by Lukas
Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?, Journal o...