JCIRA: Curious and Interesting
Episodes
43. 2-1: How can we test for high creativity and for the potential success of creative ideas in advertising?
04 May 2022
Contributed by Lukas
John R. Rossiter (2022) Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to...
43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites?
13 Feb 2022
Contributed by Lukas
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Differen...
43.1-5: Do virtual tours make you more likely to travel to an advertised destination?
13 Feb 2022
Contributed by Lukas
Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatia...
43.1-4: Do Facebook users react differently to intrusive or relevant native ads?
13 Feb 2022
Contributed by Lukas
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native ...
43.1-3: Do emotions make YouTube ads go viral?
13 Feb 2022
Contributed by Lukas
Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris (2022) Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral ...
43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?
13 Feb 2022
Contributed by Lukas
Tyler Milfeld & Eric Haley (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment, Journal of Current Issues & Re...
43.1-1: Are Ads that Use Body Disturbance Methods Revolting or Entertaining?
13 Feb 2022
Contributed by Lukas
Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?, Journal o...