JFDI — The Show for Freelance Social Media Managers

187: Do This Quarterly To Reduce Overwhelm And Increase Profit As A Social Media Freelancer

12 May 2026

Contributed by Lukas

How much of your time are you spending on stuff that's stopping you earning more? In this episode, we're taking you through the quarterly audit we run...

186: How to create a group offer in one day

05 May 2026

Contributed by Lukas

Feel like your income is stuck in the retainer trap? Yeah, we've all been there – counting on those few long-term clients to pay the bills, and then...

185: Tired of Chasing Clients for Money? Do These Three Things to Get Paid on Time

28 Apr 2026

Contributed by Lukas

You've done the work, sent the invoice... and now you're waiting. And waiting. Is chasing clients for money just part of being freelance, or are you m...

184: BIG News in The Two Lauras World

25 Nov 2025

Contributed by Lukas

HUGE news in today’s episode that you just can’t miss. We don’t want to spoil it here so you’ll need to listen to find out what it is!(No, we ...

183: Hubsy 101: Your Questions Answered!

18 Nov 2025

Contributed by Lukas

Our DMs are chock-a-block with questions (which we always personally reply to!) and we’re diving into some of the answers today. Of course, we’re ...

182: The Real Difference Between Working with High Paying and Low Paying Clients as a Social Media Manager Freelancer [Re-Release]

11 Nov 2025

Contributed by Lukas

You might think that a high-paying client would be harder to work with than a low-paying one – but is that true or just something your brain is tell...

181: Social Media Marketing is Not an Admin Job [Re-Release]

04 Nov 2025

Contributed by Lukas

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on!In this episode, we explain why ...

180: How to Create CTAs That Actually Boost Engagement & Sales

28 Oct 2025

Contributed by Lukas

Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have t...

179: WTF Should I Post on Social Media to Get a New Client?

21 Oct 2025

Contributed by Lukas

If you’ve ever said “WTF do I actually need to post to get a new client?”, we’re answering that oft-asked question in today’s episode. We’...

178: Q4’s Most Profitable Niches in Social Media Management

14 Oct 2025

Contributed by Lukas

We hear so often that “businesses aren’t hiring in Q4” – well, they are. We’ve got Black Friday, Small Business Saturday, Cyber Monday and C...

177: The 10-Minute Friday Ritual All Social Media Managers Need

07 Oct 2025

Contributed by Lukas

If you’re often panicking on a Sunday evening about everything that needs doing in the following week – you’re not alone. So many of us have exp...

176: Make More Money From People You Already Know

30 Sep 2025

Contributed by Lukas

If you need a cash injection, or you just want to make a bit more money every month – you don’t need to go straight into growing your audience or ...

175: Stop Burning Out! How Social Media Managers Can Reduce Overwhelm & Save Their Sanity

23 Sep 2025

Contributed by Lukas

Burnout isn’t something anyone wants to experience, but unfortunately, a lot of us have been there – especially freelance social media managers. F...

174: Behind the Scenes of Hubsy: Our All-In-One Platform for Social Media Managers

16 Sep 2025

Contributed by Lukas

Over on Instagram, we announced our new all-in-one platform for social media managers called Hubsy. Well, you certainly had a lot of questions about i...

173: Let’s Plan Your Best Q4 Ever!

09 Sep 2025

Contributed by Lukas

Q4 is right around the corner, and 2026 is in sight. If we want to make the most of all the opportunities Q4 has in store for social media managers (u...

172: Pricing Your Services to ACTUALLY Make Money as a Social Media Manager

02 Sep 2025

Contributed by Lukas

“How much should I charge for X?”, “What’s the going rate for Y?”, “Is Z for this service too much?” are all questions we get asked A LO...

171: Starting a Membership as a Social Media Manager: Ideas, Tips for Success & What to Avoid

26 Aug 2025

Contributed by Lukas

If running a membership has always felt like a Big Scary Thing that is for other people and not you – you might be wrong!In today’s episode, we’...

170: Our WORST Discovery Call Ever… Here’s How You Can Avoid Their Mistakes

19 Aug 2025

Contributed by Lukas

We had the worst discovery call ever. And we really mean that.We don’t want to spoil any of the fun that is to come in the episode, but it’s almos...

169: 3 Ways to Make the Most of Your Lead Magnet

12 Aug 2025

Contributed by Lukas

Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?Sorry – there’s definit...

BONUS: Instagram's new features and the CURVEBALL no one saw coming!!

08 Aug 2025

Contributed by Lukas

This is a bonus episode! We're coming in unedited and raw to talk about the latest Instagram features because there's a huge curveball no one saw comi...

168: Boosted Posts: The Good, The Bad and The Ugly!

05 Aug 2025

Contributed by Lukas

Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and m...

167: Reduce Your Tax Bill By Claiming These 6 Expenses

29 Jul 2025

Contributed by Lukas

Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, bu...

166: The 3 Types of Content You Need to Pin on Social Media

22 Jul 2025

Contributed by Lukas

It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best ...

165: 4 Secret Places to Find Content Ideas

15 Jul 2025

Contributed by Lukas

Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram ra...

164: 3 Critical Ways to Legally Protect Your Business as a Freelancer

08 Jul 2025

Contributed by Lukas

Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one...

163: 8 Essentials a Social Media Manager Needs on Their Website

01 Jul 2025

Contributed by Lukas

Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heav...

162: Our Three Biggest Takeaways from Atomicon 2025

24 Jun 2025

Contributed by Lukas

Atomicon is done and dusted for another year, and we wanted to record a little debrief episode about how it went this year, who our favourite speaker ...

161: How to Get New Clients When You Only Have a Small Audience on Social Media [Re-Release]

17 Jun 2025

Contributed by Lukas

If you think you need thousands of followers to run a successful social media management business and land your dream clients – we’re happy to say...

160: Manage Your Client Relationships for a Stress-Free Summer

10 Jun 2025

Contributed by Lukas

Taking a break shouldn’t feel awkward – but we know it sometimes can feel that way when you let your clients know you won’t be around. From enfo...

159: Get Ready for Summer! Why You Need to Plan Your Content NOW

03 Jun 2025

Contributed by Lukas

Summer is almost here and you want to take a break, right?! Whether you’re jetting off somewhere sunny, or the sofa is calling your name, you want t...

158: Use Tracking to Prove Your ROI to Clients

27 May 2025

Contributed by Lukas

If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to th...

157: 5 Mistakes to Avoid When Looking for Ads Management Clients [Re-Release]

20 May 2025

Contributed by Lukas

If you’re struggling to find a new ads management client – don’t panic. And certainly don’t drop your prices.In today’s episode, we’re wal...

156: Why the Algorithm Isn’t Showing Your Content

13 May 2025

Contributed by Lukas

If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this epi...

155: Your Messaging is Confusing Your Audience.

06 May 2025

Contributed by Lukas

Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut.What do each of these t...

154: Identify Red Flag Clients… Before You Start Working Together!

29 Apr 2025

Contributed by Lukas

Late payments and dodgy clients can give you huuuge headaches down the road. Is there any way to spot these people upfront? And what can you do to han...

153: How to Create a Perfect Ad

22 Apr 2025

Contributed by Lukas

There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more ...

152: 3 Easy Ways to Maximise Your Best Performing Content

15 Apr 2025

Contributed by Lukas

Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with t...

151: Should You Make Controversial Content as a Social Media Manager?

08 Apr 2025

Contributed by Lukas

Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing scre...

150: BTS: Our Business Retreat & How to Plan Your Own

01 Apr 2025

Contributed by Lukas

Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would...

149: You’re Missing Out on Money by Not Using This Social Media Strategy

25 Mar 2025

Contributed by Lukas

Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy’? You’re not alone – 92% of w...

148: Make Content Creation Easier

18 Mar 2025

Contributed by Lukas

If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “Wha...

147: Stop Setting Social Media Goals That Don’t Work

11 Mar 2025

Contributed by Lukas

Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly bec...

146: How to Find Clients In Your Local Area

04 Mar 2025

Contributed by Lukas

The great thing about being a social media manager is that you can work with whoever you want, wherever they are in the world. But, what if you really...

145: What Happened at Our Recent Roundtable (No, We Weren’t on The Traitors)

25 Feb 2025

Contributed by Lukas

If you were at our recent roundtable discussion, you’ll know that there was a lot of talk about why freelancers don’t feel they can charge four fi...

144: 7 Ways to Make Sure Your Leads Buy From You

18 Feb 2025

Contributed by Lukas

“Just following up!”“Circling back with you, Laura!”“Checking in for the 12th time, Laura?”How do these phrases make you feel? Sick, right...

143: Everyone is Bitching About Trial Reels!

11 Feb 2025

Contributed by Lukas

Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right?Wrong! We’re loving T...

142: Can’t Afford to Turn Down Low-Budget Leads? Here’s What to Do

04 Feb 2025

Contributed by Lukas

Feeling totally resentful of all those clients you accepted a few months ago that couldn’t actually afford your fee? Can’t see a way to make more ...

141: Get Your Time Back as a Freelancer

28 Jan 2025

Contributed by Lukas

Who here feels like they started their business for more time and flexibility… and have actually ended up with less of it?! Don’t worry, we were i...

140: We’ve Been Keeping a Secret – It’s the End of an Era

21 Jan 2025

Contributed by Lukas

It’s the end of an era! (Hello, Taylor Swift).But which era? You’ll have to listen to the episode to find out!We’re sharing how this impacts you...

139: Overcome the Fear of Rejection

14 Jan 2025

Contributed by Lukas

Think you don’t have a fear of rejection? Think again! In today’s episode, we’re sharing the three ways you might find it showing up for you (an...

138: Why You’re Not Attracting Four-Figure Budget Clients

07 Jan 2025

Contributed by Lukas

If you believe that businesses won’t pay four-figures for social media management, we’re happy to tell you that you’re wrong. There’s plenty o...

137: What Are You Going to Start/Stop/Continue Doing on Social Media in 2025?

31 Dec 2024

Contributed by Lukas

It’s officially 2025 tomorrow! Have you thought about how you might make next year different to this one? No? Well, this episode’s clearly come at...

136: Trigger Emotions to Get More Engagement on Your Content

24 Dec 2024

Contributed by Lukas

So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all...

135: Make Life Easier By Using This FREE Tool with Your Clients

17 Dec 2024

Contributed by Lukas

We love a good time saving tool – bonus points if it’s free! The one we’re talking about today is one that we use pretty much all day, every day...

134: Social Media Management Will Look Different in 2025: Get Ready For It!

10 Dec 2024

Contributed by Lukas

Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used...

133: Our Life-First Approach to Goal Setting: Get Everything You Want in 2025!

03 Dec 2024

Contributed by Lukas

As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and ...

132: A Non-Woo Way to Get Realigned and Have an Epic 2025

26 Nov 2024

Contributed by Lukas

Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business ...

131: How to Use a Real-Time Google Doc to Get More Clients

19 Nov 2024

Contributed by Lukas

You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring yo...

130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing

12 Nov 2024

Contributed by Lukas

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honest...

129: Need More Money? When to Put Your Prices Up as a Social Media Manager

05 Nov 2024

Contributed by Lukas

You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of d...

128: How to Find Clients Who Can Pay High Prices

29 Oct 2024

Contributed by Lukas

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price ...

127: Don’t Make These 8 Freelancer Money Mistakes

22 Oct 2024

Contributed by Lukas

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough mone...

126: Our Three Secrets to Passive Income Success

15 Oct 2024

Contributed by Lukas

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactl...

125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)

08 Oct 2024

Contributed by Lukas

Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exact...

124: BTS: Our Instagram Audit Strategy

01 Oct 2024

Contributed by Lukas

You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recor...

123: 7 Services to Sell to Make Extra Money from B-Roll Videos

24 Sep 2024

Contributed by Lukas

Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number ...

122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!

17 Sep 2024

Contributed by Lukas

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don...

121: You’ve Just Signed a New Client - Now WTF Do You Do?

10 Sep 2024

Contributed by Lukas

Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says...

120: Starting a Brand New Social Media Account: What Would We Do?

03 Sep 2024

Contributed by Lukas

Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start ...

119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have)

30 Jul 2024

Contributed by Lukas

We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a...

118: Make Money Out of Being Rejected

23 Jul 2024

Contributed by Lukas

Potential client rejecting your proposal got you down? Don’t worry, you might still be able to work with them - just perhaps not in the way you expe...

117: Create Another Revenue Stream by Selling Social Media Group Training and Workshops

16 Jul 2024

Contributed by Lukas

If you listened to episode 106 previously, you’ll know all about our Offer Triangle Framework. Today, we’re sharing all about how you can get star...

116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again

09 Jul 2024

Contributed by Lukas

Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! W...

115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways

02 Jul 2024

Contributed by Lukas

Visibility is a tricky one - it’s so easy to blame feeling invisible as a business owner on the mysterious “algorithm”, but in actual fact, ther...

114: Should You Start Offering a Threads Service as a Social Media Manager?

25 Jun 2024

Contributed by Lukas

Almost a year ago, Threads launched (where does the time go?!) as Meta’s rival to Twitter and we thought it was time to catch you all up on how we’...

113: Three Simple Tweaks to Get More Clients

18 Jun 2024

Contributed by Lukas

If you mention to us that you’re struggling to get new clients, firstly: don’t be surprised if Laura Davis comes stalking your social media, and s...

112: Finding Your Niche to Stand Out More as a Social Media Manager

11 Jun 2024

Contributed by Lukas

Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each...

111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral

04 Jun 2024

Contributed by Lukas

There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post...

110: Taking Time Off this Summer as a Social Media Manager: Part 2 - Client Relationships and Conversations

28 May 2024

Contributed by Lukas

It’s the second part of our mini-series all about getting you as organised and prepared as possible for your summer plans - and today we’re jumpin...

109: Taking Time Off this Summer as a Social Media Manager: Part 1 - Content Planning and Getting Ahead

21 May 2024

Contributed by Lukas

Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off over the next few months. Whether you’...

108: Why We Suggest You Dump “Social Media Content Dumps” in the Bin

14 May 2024

Contributed by Lukas

Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly that’s because they just don’t make much sense! I...

Everything we know about Meta's new 'pay to play' options & how it affects social media managers

09 May 2024

Contributed by Lukas

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links ...

107: Write Better Copy so People Stop the Scroll and Engage with You Instead

07 May 2024

Contributed by Lukas

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! ...

106: Use Our Simple Framework to Make More Money as a Social Media Manager

30 Apr 2024

Contributed by Lukas

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be ...

105: Why You Might Want to Rethink Hosting a Giveaway on Social Media

23 Apr 2024

Contributed by Lukas

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friend...

104: Buying Habits Have Changed… Here’s How to Influence Buyers’ Decisions as a Social Media Manager

16 Apr 2024

Contributed by Lukas

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far mo...

103: Ethically, Should You Use AI as a Social Media Manager?

09 Apr 2024

Contributed by Lukas

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI featur...

102: Win More Clients with a High-Converting Proposal

02 Apr 2024

Contributed by Lukas

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it ...

101: Handling Social Media Backlash and Negative Comments on Your Content

26 Mar 2024

Contributed by Lukas

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We...

100: Arguments, JFDI Attitudes and Big Business Mistakes

19 Mar 2024

Contributed by Lukas

100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners and especially those of you who took the time to l...

99: Stop Sliding into DMs with Cold Pitches

12 Mar 2024

Contributed by Lukas

A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and wh...

98: Exactly How to Get Started as a Social Media Manager

05 Mar 2024

Contributed by Lukas

Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In ...

97: Increase Your Income Significantly This Year With This One Underrated Change

27 Feb 2024

Contributed by Lukas

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagra...

96: How We Built a Highly Engaged Community in a Facebook Group Without Ever Using the @everyone Tag

20 Feb 2024

Contributed by Lukas

In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we s...

95: Dishing the dirt on the “Faceless Marketing” Instagram Trend

13 Feb 2024

Contributed by Lukas

Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding...

94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers

06 Feb 2024

Contributed by Lukas

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we w...

93: Why Your Lead Magnet Isn’t Working and What to Do About It

30 Jan 2024

Contributed by Lukas

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly!...

92: Navigating Life and Business with a Breast Cancer Diagnosis with Allison Christie

23 Jan 2024

Contributed by Lukas

So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a...

91: The real difference between working with high paying and low paying clients as a social media manager freelancer

16 Jan 2024

Contributed by Lukas

How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher paying client? That’s what we’re un...

90: How to get new clients when you only have a small audience on social media

09 Jan 2024

Contributed by Lukas

With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelan...