Jonny Ross Fractional CMO

#67 What to write in 'About Us', Google quality content guidelines, Chat and CTAs

24 Apr 2023

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This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerWhat to write in the ‘about us’ section of a website?Jonny and Pascal will share how they help their clients reconnect with their brand story and share information in a meaningful way.Website StoriesCreating helpful, reliable, people-first content from Google Search Central (SEO Fundamentals)https://developers.google.com/search/docs/fundamentals/creating-helpful-contentThis page is designed to help creators evaluate if they're producing such content.Self-assess your content1.1 Content and quality questions1.2 Expertise questionsFocus on people-first contentAvoid creating search engine-first contentGet to know E-E-A-T and the quality rater guidelinescontent demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-TAsk "Who, How, and Why" about your contentFor example:Content and quality questionsDoes the content provide original information, reporting, research, or analysis?Does the content provide a substantial, complete, or comprehensive description of the topic?Does the content provide insightful analysis or interesting information that is beyond the obvious?If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?Does the main heading or page title provide a descriptive, helpful summary of the content?Who (created the content) questionsIs it self-evident to your visitors who authored your content?Do pages carry a byline, where one might be expected?Do bylines lead to further information about the author or authors involved, giving background about them and the areas they write about?If you're clearly indicating who created the content, you're likely aligned with the concepts of E-E-A-T and on a path to success.The Website Engine RoomTwo apps, software solutions or kit that can make life easier as a website manager and website content creator:Pascal Fintoni: https://www.visme.co/storyboard-creator free video storyboard maker for your next brand story to be featured on your ‘About Us’ webpage Jonny Ross: consider live chat https://www.tawk.to/The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: When did you last review your call to action...

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Jonny Ross Fractional CMO

#67 What to write in 'About Us', Google quality content guidelines, Chat and CTAs

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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