KAMCast - Key Account Management Strategies for Business Leaders
Activity Overview
Episode publication activity over the past year
Episodes
#028 Choose to be a coach, with Lisa Brice
09 Dec 2021
Contributed by Lukas
IN THIS EPISODE:How well do you empower your people to reach their own full potential, supported along the way with good, timely, and accessible coach...
#027 Account Management is Where Marketing Starts, with Bryony Thomas
11 Nov 2021
Contributed by Lukas
IN THIS EPISODE...Sales and Marketing is like stealing your neighbour’s cat…and in this episode, I talk to Bryony Thomas at Watertight Marketing t...
#026 Getting Closer to the Close, with David (Ledge) Ledgerwood
28 Oct 2021
Contributed by Lukas
IN THIS EPISODEHow strong is your account management team when it comes to the skills of closing new business? I’m not talking about taking repeat o...
#025 Selling Through Partnering, with Fred Copestake
14 Oct 2021
Contributed by Lukas
IN THIS EPISODEDo you tell your clients that you work in partnership?What evidence do you have to reassure them that the statement is, in fact, true?W...
#024 Perfect Your Communication Style with Practice
30 Sep 2021
Contributed by Lukas
IN THIS EPISODEHow ‘in tune’ are you with the qualities, traits and characteristics that make up your personality?How does your personality affect...
#023 The Loyalty Loop, with Drew Davis
16 Sep 2021
Contributed by Lukas
IN THIS EPISODEDo you have LOYAL customers?What does loyalty mean to you? Is it a destination where happy customers, who love what you do, gather to b...
#022 A Conversation about Race in KAM, with Sharon Amesu
02 Sep 2021
Contributed by Lukas
IN THIS EPISODE...When was the last time you had a conversation about racism?Perhaps, like so many, these conversations are triggered within your circ...
#021 CX – A serious opportunity to add value as a KAM Pro
29 Jul 2021
Contributed by Lukas
IN THIS EPISODEHow much attention are you paying to the customer experience with your Key Accounts?Do you surprise and delight your clients on a regul...
#020 The evolution of a key account manager, with Chris Ortolano
08 Jul 2021
Contributed by Lukas
IN THIS EPISODEThis is such an expansive topic, I really wanted to add some context and perspective to the subject here. So, I’m going to really ope...
#019 Employee Engagement in a Hybrid Working World, with Robert Hicks & Lou Kwakye
10 Jun 2021
Contributed by Lukas
IN THIS EPISODE:Do you have a team whose hearts and minds are 100% invested in your business goals?What are the levels of motivation across your accou...
#018 Mapping your way to success, with Ian Windle
27 May 2021
Contributed by Lukas
IN THIS EPISODE:How successful is your key account management team? What is the definition you have for what success is, for your business? How do you...
#017 Five Reasons your KAM Programme is Failing
13 May 2021
Contributed by Lukas
IN THIS EPISODE:Key account management is a beautifully simple business basic…one that isn’t that easy! If it was, we’d all be doing it brillian...
#016 The ‘Next’ Normal, a KAM Industry reflection with Warwick Brown
29 Apr 2021
Contributed by Lukas
IN THIS EPISODEAre you 'ready' for getting back to normal? And…what is normal?For many of us, the effects of the pandemic have been going on for so ...
#015 Mind the Intergenerational Gap with Henry Rose Lee
15 Apr 2021
Contributed by Lukas
In this episode…Have you ever found yourself struggling to understand, or get along, with people who are older or younger than you?Perhaps a clash i...
#014 KAM and COVID, One Year On
01 Apr 2021
Contributed by Lukas
IN THIS EPISODE...How has the last 12 months been for you and your business?At the time of recording this episode, it’s been a year… to the day th...
#013 What does a strategic conversation look like?
18 Mar 2021
Contributed by Lukas
IN THIS EPISODE:Do you wish your team members were having more strategic conversations with your key accounts?Do you have a clear understanding of wha...
#012 When you lose…don’t lose the learning, with Vince Tickel
04 Mar 2021
Contributed by Lukas
IN THIS EPISODE:How often do you put aside time to reflect honestly on the learning you have gained following the closure of a deal, whether you won o...
#011 Great Answers to Tough Questions, with Michael Dodd
18 Feb 2021
Contributed by Lukas
IN THIS EPISODE:What is the toughest question you have faced from your most important customers?What is the toughest question you have faced from you ...
#010 The Five Types of Talk Triggers with Jay Baer
04 Feb 2021
Contributed by Lukas
IN THIS EPISODE:I continue my discussion with Jay Baer, Hall of Fame Keynote speaker and the author of SIX best-selling books which all point to the i...
#009 Crafting Talk Triggers with Jay Baer
21 Jan 2021
Contributed by Lukas
IN THIS EPISODE:How many of your Key Account contacts have a story to tell about their (customer) experience of you?I am not talking about a prompted ...
#008 Survive the speed of change - become an irreplaceable advisor
07 Jan 2021
Contributed by Lukas
IN THIS EPISODEHow well have your client relationships faired against the almighty test that was 2020?With research suggesting that 68% of customers c...
#007 Be a Value Creator, not a Cost Generator
17 Dec 2020
Contributed by Lukas
IN THIS EPISODE:In today’s world we could categorise organisations into two camps: those that add value, and those that add COST.Why type of organis...
#006 How can our systems support KAM success?
03 Dec 2020
Contributed by Lukas
𝗜𝗡 𝗧𝗛𝗜𝗦 𝗘𝗣𝗜𝗦𝗢𝗗𝗘Picture the scene…You have just asked one of your top account managers to meet you and walk yo...
#005 Why most KAM plans don’t work
26 Nov 2020
Contributed by Lukas
IN THIS EPISODE:“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln, 16th President of...
#004 Using Video to Maximise Sales
19 Nov 2020
Contributed by Lukas
In this episode…In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of v...
#003 The Marketing & Sales Divide – The Value in the GAP
12 Nov 2020
Contributed by Lukas
𝗜𝗡 𝗧𝗛𝗜𝗦 𝗘𝗣𝗜𝗦𝗢𝗗𝗘:In many organisations, the divide between the sales and marketing teams cause real problems. Si...
#002 Creating Personal Relationships in an Impersonal Environment
05 Nov 2020
Contributed by Lukas
In this episode…Relationship building has always been a key ingredient to becoming the trusted partner to your most important customers.The age-old ...
#001 Importance of a KAM Culture in today's modern marketplace
29 Oct 2020
Contributed by Lukas
In this episodeDavid Ventura, your host, explores the following BIG question:What is a KAM culture and why is it so important in today’s market?But ...