FIFA thinks earnings from this latest World Cup cycle could top $15 billion
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What revenue milestones did FIFA achieve during the 2022‑2026 World Cup cycle?
Time for our daily tech and business report. We're joined by Bloomberg's Vanessa Perdomo. Spain may have walked away with the World Cup trophy, but FIFA may have been the tournament's biggest winner, bringing in record revenue from ticket sales, sponsorships, and media rights. Vanessa, thanks for the time. Of course. Happy to have happy to be here. Okay, so let's talk numbers. How successful was it?
It is obviously the biggest tournament that's ever existed, so it is the most profitable tournament that's ever existed and Gianni and Fantino and FIFA put out a report on Saturday that said that they think that the tournament over this cycle, over the twenty twenty three, twenty twenty six cycle could reach over fifteen billion dollars, which is two billion dollars higher than they actually
projected.
How did expanding the tournament to 48 teams affect ticket sales and attendance?
Well, they also increase the number of teams to forty eight, right? So you're already gonna have more people going to more games. Exactly.
They increased forty to forty eight teams so then there was a hundred and four matches. So they did end up getting over fifteen million fans in attendance to these games and to fan festivals around the country, even though the ticket prices were at astronomical levels at levels we've never seen before. But people still win and because of the amount of games, like you were saying, it is the most profitable the tournament's ever been.
So the next World Cup I think is gonna be in Spain and Portugal, places like that. Can they you know, i is it gonna be a a letdown if they don't see these same kinds of numbers? It's
interesting to see, you know, when we look at that World Cup.
What were the record TV and streaming viewership numbers for this World Cup?
It'll be in Spain, Portugal and Morocco, like you were saying, and also in three South American countries in Uruguay and Argentina, you know, given that it's the hundredth year of the it's the hundredth anniversary of the nineteen thirty World Cup, the first one ever. So it's going to be on a massive scale because of that, because it's they're gonna be celebrating a hundred years. So we will probably see them try and push something further, but because of the regulations that exist in Europe and other countries, they won't be able to gouge the ticket prices the way they were able to in the US.
Do we know what the T V ratings were, um what the streaming platforms were, what um advertising came out to look like. We don't know the final number.
number of the World Cup viewers the final of the World Cup viewership yet, but all of the broadcasts on Fox has been at record numbers. It's, you know, over fifteen million people watched the US game, which is the most watched, you know, uh US language game uh ever. So we are seeing a astronomical numbers for the broadcast and they actually ended up Fox ended up getting a good deal on this broadcast because they paid less than a billion dollars for the rights to the World Cup, which we will probably see that number get to over a billion for the twenty thirty one World Cup.
Why did Fox pay less than $1 billion for broadcast rights and how might future deals change?
Yeah, I wonder to to what extent um this is gonna change the way w the World Cup is broadcast and held in the future because of all of you know, everything was big here. You know, big big television and big ratings and we had a halftime show. And um, you know, whether this is going to A make it more interesting for um US bids in the future.
I think we that's an interesting point. I think we will see another US bid in the future very soon, like sooner than the last time. Last time we hosted in nineteen ninety four, so this was thirty years later. I think we're gonna see one sooner than that. We have the World Cup in twenty thirty. In Europe like we were saying, twenty thirty four will be in Saudi Arabia.
Will the United States likely bid for future World Cups and how could the tournament format evolve?
So twenty thirty eight is the next World Cup that next men's World Cup that is up for grabs. And I could see the US trying to bid for that, but we also are up to host the twenty thirty one Women's World Cup. So I I don't know if they'll go back and forth that quickly, but I think that that's what we're gonna see. We're gonna see the US become a soccer market. It's gonna become very interesting.
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Chapters
5 chapters
1
What revenue milestones did FIFA achieve during the 2022‑2026 World Cup cycle?
0:00–0:42
2
How did expanding the tournament to 48 teams affect ticket sales and attendance?
0:42–1:26
3
What were the record TV and streaming viewership numbers for this World Cup?
1:26–2:43
4
Why did Fox pay less than $1 billion for broadcast rights and how might future deals change?
2:43–3:25
5
Will the United States likely bid for future World Cups and how could the tournament format evolve?
3:25–4:21
Speakers
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