Fox announces they will not be making any changes to their NFL contact
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What is the current status of Fox’s NFL broadcast contract?
time now for our daily tech and business report the nfl has been in talks with fox and the broadcaster says there will be no change to their contract to air games for the next few years for more we turn now to the kcbs ring central news line to speak with bloomberg's hannah miller thanks so much for being with us this afternoon thank you for having me absolutely uh let's break it down let's talk about the kind of contract the nfl has with fox
Yeah, so, you know, the NFL has deals with multiple networks and streamers regarding its games. And it signed 11-year deals that began with the 2023 season. But these contracts actually allow the league to reopen talks early. And Fox, you know, came out today with their earnings. Their chief executive officer, Lachlan Murdoch, said they're not going to be making any amendments to the agreement anytime soon. So what does that mean for coverage? So things are going to stay the same, and we could see some big deals a little bit further down the line. I also want to point out, I just reported this not too long ago, but Paramount has actually paused its NFL media rights negotiations.
How do the NFL’s existing multi‑network deals affect future negotiations?
They had something come up earlier with the NFL because of the tension control that happened when they merged with Skydance Media. So right now, things are on pause for the NFL. Paramount is dealing with an antitrust lawsuit right now, so
everything's on hold. So does the NFL have an aggressive pivot towards streaming partners? Yeah, there's been a lot of questions
about that. Has the NFL put too many games on streaming? And we've seen the FCC and the DOJ look into issues around this and whether there are rising costs to consumers. The NFL makes clear that 87% of its games are available on broadcast, and also games are always shown on broadcast in local markets. So even if it is on a streaming platform, if you live in that area, you can still tune in and watch on TV.
Is the NFL shifting more games to streaming platforms and what does that mean for viewers?
But this has been a hot topic, and it definitely will weigh on media rights negotiations.
Okay, and so with regards to Fox and the NFL, was this Fox choosing to stand pat and avoid an early extension?
Yeah, this is on Fox. They reported their earnings today, and Murdoch made very clear on the call that they're going to be ready to negotiate at a later date, closer to the 2030 season.
Does this give them more leverage as to the digital and traditional media landscape shifts? I think it gives them more time. NFL media
rights are... it's pretty much the most valuable live sports property. And, you know, if you look at TV viewership, NFL games just dominate across the board.
Why is Fox choosing to keep the agreement unchanged and what leverage does that give them?
That's what people are watching. So the NFL, when they do renegotiate, you know, they're, they're going to get, I'm sure a massive, massive price tag. But yeah, this, this does put things on hold for a bit. They're going to have to wait a little bit longer for that.
Okay. So when 2030 rolls around, are we going to see a messy bidding war with tech giants involved?
Yeah, I mean, you know, Amazon, they have Thursday Night Football, and they have spoken, you know, very highly of that experience. And, you know, they're happy to take on games. We've seen Netflix really come in.
Will the 2030 media‑rights renewal spark a bidding war with tech giants like Amazon and Netflix?
They've got those Christmas Day games. So it'll be really interesting to see that balance between these traditional networks and these streaming partners with lots and lots of money in their pockets.
Can you tell us about the broadcast right fees that the NFL gets from these
deals? I mean, it's huge. The last deals were worth $110 billion. It's a big, big price tag. And if you look at another major media rights package that got put together with the NBA in 2024, that was $76 billion. So you can just see that comparison. The NFL is just, it's a must-have property for these
networks.
What are the NFL’s broadcast‑right fees and how might federal scrutiny impact them?
What about any federal scrutiny over the price of watching sports? Yeah, I mean, we're waiting to see what happens
with both the DOJ probe and FCC inquiry. You know, nothing could come out of it. Something could happen. It really remains to be seen. But yeah, it is interesting that this was brought up and, you know, that this traditional model where the NFL is just able to negotiate on a whole.
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Chapters
6 chapters
1
What is the current status of Fox’s NFL broadcast contract?
0:00–1:13
2
How do the NFL’s existing multi‑network deals affect future negotiations?
1:13–2:04
3
Is the NFL shifting more games to streaming platforms and what does that mean for viewers?
2:04–2:50
4
Why is Fox choosing to keep the agreement unchanged and what leverage does that give them?
2:50–3:24
5
Will the 2030 media‑rights renewal spark a bidding war with tech giants like Amazon and Netflix?
3:24–4:06
6
What are the NFL’s broadcast‑right fees and how might federal scrutiny impact them?
4:06–4:54
Speakers
1 identifiedMore from KCBS Bloomberg Tech and Business Report
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