Lab-Grown Marketing by Evidenza
Episodes
Why Marketing Should Stop Trying to Align With Sales
11 May 2026
Contributed by Lukas
Sales and marketing alignment might be the biggest fantasy in B2B. After decades of dashboards, handoff frameworks, attribution models, and “smarket...
Brand Breakdown: RAO's - How a 10-Seat Restaurant Became a $2.7B Brand
27 Apr 2026
Contributed by Lukas
A 10-table restaurant in Harlem became a $2.7 billion CPG brand by mastering one thing: being easy to want and easy to buy. Rao’s didn’t scale the...
From Ad Skeptics to Ad Empires
13 Apr 2026
Contributed by Lukas
From Sam Altman to Jeff Bezos to Mark Zuckerberg, the pattern keeps repeating—leaders dismiss advertising right up until they need it to scale.Adver...
Designing for the Skip: Why Your Ads Lose in Half a Second
02 Feb 2026
Contributed by Lukas
Most ads aren’t ignored because they’re bad. They’re ignored because they assume attention that doesn’t exist.The real problem isn’t a “wo...
AI Slop Is a Lie: Why Voice-First Marketing Is Actually Better
19 Jan 2026
Contributed by Lukas
AI slop? Not so fast. This week on Lab Grown Marketing, Jon and Peter make the case that AI isn’t cheapening marketing — it’s upgrading it. From...
Data is Making You Dumber (Here's Why)
05 Jan 2026
Contributed by Lukas
Marketers love data. More dashboards. More cuts. More “just one more slide.” But what if more data doesn’t make you smarter — it just makes yo...
The Product Delusion: Why the Best Product Rarely Wins
22 Dec 2025
Contributed by Lukas
Everyone loves the idea that the best product wins. It’s clean, comforting, and almost always wrong. This week on Lab Grown Marketing, Peter and Jon...
Move 37: The Day AI Proved It Could Be Creative
08 Dec 2025
Contributed by Lukas
Marketers keep talking about brand building — meanwhile, half of today’s brands are quietly dying. Jon and Peter are here to stop the funeral.This...
The 60/40 Rule: Why Brand is Still the G.O.A.T. (Even in an AI World)
24 Nov 2025
Contributed by Lukas
This week, Jon and Peter resurrect one of marketing’s most misunderstood — and most financially powerful — ideas: the 60/40 rule. If half of B2B...
Unpacking the Lie of Certainty in Marketing
20 Oct 2025
Contributed by Lukas
What if everything marketers believe about precision is, well… probably wrong?In this ep, Jon and Peter crack open the illusion of certainty that de...
How Superman Beat Mickey: The Blockbuster Playbook for Marketers
06 Oct 2025
Contributed by Lukas
How can you add a little more movie magic to your marketing mojo? Jon and Peter dive into the theory of blockbuster marketing and explain why movie ma...
Mark Ritson on Marketing, B2B, and the Future of AI
08 Sep 2025
Contributed by Lukas
It’s the season finale, and Jon and Peter are bringing in the big guns: Professor Mark Ritson, the man who can make or break your marketing ego in a...
Blands Over Brands: When the Risk isn’t Worth the Reward
18 Aug 2025
Contributed by Lukas
What do Weight Watchers, Tropicana, ABRDN, Jaguar, and HBO all have in common?You guessed it — terrible rebrands. In this ep, Jon and Peter are putt...
Why Clicks Don’t Equal Cash (and What to Track Instead)
04 Aug 2025
Contributed by Lukas
Back from Cannes and still reeking of overpriced rosé, Peter and Jon tackle the pain point marketers love to hate but can’t stop obsessing over: me...
Targeting: Go Broad or Go Broke
21 Jul 2025
Contributed by Lukas
This week on the pod, Peter and Jon are done talking about the marketing renaissance — so they’re leaping into the new age of marketing maximalism...
The Formula for Not Wasting Your Creative Budget
07 Jul 2025
Contributed by Lukas
Creative: everyone's got an opinion, but no one seems to have a framework. Until now.In this episode of Lab Grown Marketing, Jon and Peter pull ba...
If No One Remembers Your Brand, Did It Ever Really Exist?
23 Jun 2025
Contributed by Lukas
If you aren’t standing out, you’re blending into the competition.So, how can you ensure you’re creating distinctive brand assets that stay top-o...
Think Like a Buyer, Not a Brand
12 Jun 2025
Contributed by Lukas
What do champagne and cloud servers have in common? Absolutely nothing — unless you’re thinking like a marketer.This week, Jon and Peter take a de...
Amazon, Market Research, and the Case for Being Average
19 May 2025
Contributed by Lukas
The customer is always right… right?Bezos knows they are. And if Jeffrey thinks it, you should probably pay attention.In this week’s episode, the ...
Brand is Dead (LOL)
05 May 2025
Contributed by Lukas
With so much rage bait in the world, sometimes you just can’t resist clapping back. This week, consider us sufficiently rage baited because we’re ...
AI Will Destroy Man-Made Marketing (And That’s a Good Thing)
21 Apr 2025
Contributed by Lukas
For the past century, marketing has been a human-driven craft. But in the next decade, man-made marketing will be dead. Welcome to the rise of the Syn...
Lab-Grown Marketing | Trailer
16 Mar 2025
Contributed by Lukas
Man-made marketing will be dead in the next 10 years. The synthetic revolution is here.There. We said it — someone had to. But what does that mean f...