Landing Page Hot Tips
Activity Overview
Episode publication activity over the past year
Episodes
Book Credits
29 Aug 2020
Contributed by Lukas
Firstly, a big thanks to you. Because of your investment in the book I can reinvest the earnings into making even better content. Next up for me is a ...
#101 - Start from the beginning, again
29 Aug 2020
Contributed by Lukas
Hot Tip #101 is to start from the beginning, again...
#100 - Don’t forget the why
29 Aug 2020
Contributed by Lukas
Hot Tip #100 is don’t forget the why. Sure, your product/service looks great but why is this part of your life’s journey?
#99 - Make it fast
29 Aug 2020
Contributed by Lukas
Hot Tip #99 is to make it fast. Not only does Google favor fast websites but your visitors will be able to decipher your offering quicker.
#98 - Test new narratives
29 Aug 2020
Contributed by Lukas
Hot Tip #98 is to test new narratives for your offering. This is probably the most advanced Hot Tip in the series, but one worth doing if you have the...
#97 - Reinvest your profits
29 Aug 2020
Contributed by Lukas
Hot Tip #97 is to reinvest your profits into your Landing Page. Once your Landing Page is converting, and you’re pleased with your solo optimization...
#96 - Don’t get too fancy
29 Aug 2020
Contributed by Lukas
Hot Tip #96 is don’t get too fancy. Parallax scrolling, scroll transitions, custom cursors, color switchers… While they all have their time and pl...
#95 - Reuse winning templates
29 Aug 2020
Contributed by Lukas
Hot Tip #95 is to reuse your winning Landing Page templates. It’s tempting to start a Landing Page from scratch for a new launch, but why not consid...
#94 - Consider parity pricing
29 Aug 2020
Contributed by Lukas
Hot Tip #94 is to consider parity pricing. Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency....
#93 - Emphasize the value
29 Aug 2020
Contributed by Lukas
Hot Tip #93 is to emphasize the value. A “$79 Design Systems Course worth $249” doesn’t offer much appeal, other than a monetary saving of $170....
#92 - Keep it positive
29 Aug 2020
Contributed by Lukas
Hot Tip #92 is to keep the tone of your copywriting positive. Position your offering as a confident solution, not a snarky competitor.
#91 - Bring it to life
29 Aug 2020
Contributed by Lukas
Hot Tip #91 is to bring it to life. Skeuomorphism is the design concept of making digital items resemble their tangible real-world counterpart.
#90 - Alternate section background colors
29 Aug 2020
Contributed by Lukas
Hot Tip #90 is to alternate section background colors. Consider a slightly darker or lighter background color for every alternate Landing Page section...
#89 - Focus on benefits, not features
29 Aug 2020
Contributed by Lukas
Hot Tip #89 is to focus on the benefits, not the features. As the proud owner of a product or service, it’s natural to want to climb up the tallest ...
#88 - Consider a lifetime discount
29 Aug 2020
Contributed by Lukas
Hot Tip #88 is to consider a lifetime pricing option for your SaaS service. If your running costs are very low and you have minimal support demands, c...
#87 - Focus on form UX
29 Aug 2020
Contributed by Lukas
Hot Tip #87 is to focus on form UX. The importance of good form usability is overlooked in Landing Pages. Fancy layouts with too many required fields ...
#86 - Include an explainer video
29 Aug 2020
Contributed by Lukas
Hot Tip #86 is to include an explainer video. Well-thought-out explainer videos can help improve conversions for complex products or services.
#85 - Show them how it works
29 Aug 2020
Contributed by Lukas
Hot Tip #85 is to show them how it works. The first question most SaaS Landing Page visitors ask is “How much is it?”. This should always be answe...
#84 - Focus on people, not search engines
29 Aug 2020
Contributed by Lukas
Hot Tip #84 is to focus on people, not search engines. Organic search traffic to a Landing Page is brilliant, but Google is an unpredictable beast rig...
#83 - Strategically position testimonials
29 Aug 2020
Contributed by Lukas
Hot Tip #83 is to strategically position testimonials. We’ve discussed curating testimonials to provide the most value to your Landing Page visitor....
#82 - Prove you are established
29 Aug 2020
Contributed by Lukas
Hot Tip #82 is to prove you are established. Years in the game with revenue/customer/operating stats thrown in is a powerful combo to reduce a sign-up...
#81 - Define container width
29 Aug 2020
Contributed by Lukas
Hot Tip #81 is to set a maximum width for your content. Hot Tip #19 referred to setting a max-width for your typography — but what about defining yo...
#80 - Wrap it in a device
29 Aug 2020
Contributed by Lukas
Hot Tip #80 is to wrap your screenshots in a device. A device mock-up, with a subtle drop shadow, can really bring your digital product to life.
#79 - Remove inactive social media accounts
29 Aug 2020
Contributed by Lukas
Hot Tip #79 is to remove inactive social media accounts. Launching your Landing Page with social media icons linking to new profiles with low follower...
#78 - Define a visual hierarchy
29 Aug 2020
Contributed by Lukas
Hot Tip #78 is to define a clear visual hierarchy. Step back from your Landing Page, squint your eyes, and take note of the content that appears most ...
#77 - Implement smooth scroll
29 Aug 2020
Contributed by Lukas
Hot Tip #77 is to implement smooth scroll in your long-scrolling Landing Page. Clicking on a navigation pricing link and jumping to a Landing Page pri...
#76 - Soft launch with a discount
29 Aug 2020
Contributed by Lukas
Hot Tip #76 is to soft launch with a discount. A soft launch involves moving your Landing Page from private server to live production without a grand ...
#75 - Boost confidence with payment method logos
29 Aug 2020
Contributed by Lukas
Hot Tip #75 is to boost confidence with payment method logos. We’ve come a long way with online transaction confidence, but some demographics are mo...
#74 - Steer clear of a header carousel
29 Aug 2020
Contributed by Lukas
Hot Tip #74 is to steer clear of a header carousel. A Landing Page journey should always start with intro copy that the visitor identifies with.
#73 - Personalize the success message
29 Aug 2020
Contributed by Lukas
Hot Tip #73 is to personalize the success message. The nerds call this Lead Nurturing but think of it more as a cherry on top. The same kind of sweet ...
#72 - Reassure during checkout
29 Aug 2020
Contributed by Lukas
Hot Tip #72 is to reassure your visitors during the checkout process. Nerves are high. Settle them with these small reminders, strategically positione...
#71 - Don’t shortcut hosting
29 Aug 2020
Contributed by Lukas
Hot Tip #71 is don’t take shortcuts on website hosting. Cheap, shared hosting will end up costing a lot more (through downtime, hacks, sluggish spee...
#70 - Demo in-page
29 Aug 2020
Contributed by Lukas
Hot Tip #70 is to integrate an in-page product demo. Traditionally Landing Pages demonstrate their products through screenshots, embedded videos, or l...
#69 - Make it accessible
29 Aug 2020
Contributed by Lukas
Hot Tip #69 is to make it accessible. Providing people with health conditions or impairments, the ability to read and navigate your Landing Page easil...
#68 - Hint to scroll
29 Aug 2020
Contributed by Lukas
Hot Tip #68 is to add a hint to scroll. Sometimes, I see long-scrolling Landing Pages with spacious content above the fold, but no indication there is...
#67 - Seek hero images with negative space
29 Aug 2020
Contributed by Lukas
Hot Tip #67 is to seek for background images featuring “negative space”. Negative space refers to the area of an image surrounding the main subjec...
#66 - Open non-essential links in a new tab
29 Aug 2020
Contributed by Lukas
Hot Tip #66 is to open non-essential links in a new tab. Open links to documentation, support, privacy, and demos in a new browser tab, keeping the pr...
#65 - Offer a demo down-sell
29 Aug 2020
Contributed by Lukas
Hot Tip #65 is to offer a demo down-sell. Phone calls aren’t for everyone. If your Landing Page suggests “hopping on a call” to secure a high-en...
#64 - Delay the chatbot
29 Aug 2020
Contributed by Lukas
Hot Tip #64 is to delay your chatbot. If you feel your Landing Page benefits from one, only kick that bugger off once your visitor has scrolled to the...
#63 - Add a radial burst behind product imagery
29 Aug 2020
Contributed by Lukas
Hot Tip #63 is to add a radial burst behind your product imagery. With only a few additional lines of CSS code, you can add another dimension to your ...
#62 - Include an email within error messages
29 Aug 2020
Contributed by Lukas
Hot Tip #62 is to include a support email address within your error messages. If your Landing Page payment integration offers message customization, i...
#61 - Trim the fat
29 Aug 2020
Contributed by Lukas
Hot Tip #61 is to trim the <head> fat. This can (and will) uncover scripts, font weights, and code snippets that add nothing but load time to yo...
#60 - Liven with illustrations
29 Aug 2020
Contributed by Lukas
Hot Tip #60 is to liven with illustrations. Illustrated characters, devices, and elements can really bring a Landing Page to life.
#59 - Try font smoothing
29 Aug 2020
Contributed by Lukas
Hot Tip #59 is to consider font smoothing. Simply put, adding the CSS font-smooth property to a font will trim it down very slightly.
#58 - Minimize the options
29 Aug 2020
Contributed by Lukas
Hot Tip #58 is to minimize the options. Do you really need 5 different pricing plans? 7 required fields in your enquiry form? 16 different product col...
#57 - Only A/B test high traffic pages
29 Aug 2020
Contributed by Lukas
Hot Tip #57 is to only A/B test high traffic pages. A/B testing (aka split-testing) with low data will lead to inconclusive and even misleading result...
#56 - Increase the contrast of your button text
29 Aug 2020
Contributed by Lukas
Hot Tip #56 is to increase the contrast of your CTA button text. A common design mistake by beginners is keeping the global link color the same throug...
#55 - Align your marketing
29 Aug 2020
Contributed by Lukas
Hot Tip #55 is to align your marketing and Landing Page narratives. A Google Ad for freelance time-tracking software that takes you to a page offering...
#54 - Consider dark mode
29 Aug 2020
Contributed by Lukas
Hot Tip #54 is to consider dark mode. There is something remarkable about a Landing Page with a strong, dark color scheme.
#53 - Focus on solving copy first
29 Aug 2020
Contributed by Lukas
Hot Tip #53 is to focus on solving copy first. Polishing the design of a badly worded Landing Page is counter-intuitive and a waste of time.
#52 - Add social proof
29 Aug 2020
Contributed by Lukas
Hot Tip #52 is to add social proof. Think of social proof as herd mentality. We tend to follow bigger herds vs. smaller herds. We are influenced by hi...
#51 - Increase demand by limiting supply
29 Aug 2020
Contributed by Lukas
Hot Tip #51 is to increase demand by limiting supply. Headlime.io has a limited number of $129 lifetime pricing spots available. Once sold out the pri...
#50 - Suggest a pricing option
29 Aug 2020
Contributed by Lukas
Hot Tip #50 is to suggest a pricing option. Sure, some Landing Page visitors are price-conscious, but a good portion of them don’t want to spend tim...
#49 - Keep vertical spacing even
29 Aug 2020
Contributed by Lukas
Hot Tip #49 is to keep vertical spacing even. The vertical padding between your Landing Page section dividers is often overlooked.
#48 - Keep brand capitalization consistent
29 Aug 2020
Contributed by Lukas
Hot Tip #48 is to keep brand capitalization consistent. Landing Pages with different case variations of the brand name look unprofessional and can be ...
#47 - Lower the risk to commit
29 Aug 2020
Contributed by Lukas
Hot Tip #47 is to lower the risk to commit. Your Landing Page visitor is more likely to commit knowing they will be taken care of post-purchase.
#46 - Remove the obstacles to demo
29 Aug 2020
Contributed by Lukas
Hot Tip #46 is to remove obstacles in the way of demoing your product. You are confident your SaaS offering will satisfy your potential customer. Why ...
#45 - Don’t neglect Retina optimization
29 Aug 2020
Contributed by Lukas
Hot Tip #45 is don’t neglect Retina optimization. Simply put, Retina Displays have higher density pixels, needing a bigger version of the imagery to...
#44 - Tighten your big type
29 Aug 2020
Contributed by Lukas
Hot Tip #44 is to tighten your big typography. Font Kerning and Tracking is a tricky subject as not all typefaces need it. That said, it’s a good id...
#43 - Emphasize time-saving
29 Aug 2020
Contributed by Lukas
Hot Tip #43 is to emphasize time-saving. Most SaaS offerings are trying to streamline our operations and save us time in one way or another.
#42 - Add Open Graph meta tags
29 Aug 2020
Contributed by Lukas
Hot Tip #42 is to add Open Graph meta tags. These tags add images — plus text alongside them — to Landing Page links shared on social media.
#41 - Code your own social share buttons
29 Aug 2020
Contributed by Lukas
Hot Tip #41 is to code your own social share buttons. Embedding a crowd of social share buttons adds unnecessary requests to your Landing Page load.
#40 - Offer a free teaser
29 Aug 2020
Contributed by Lukas
Hot Tip #40 is to offer a free teaser. Teasers are great ways for visitors to experience more without having to pay upfront.
#39 - Place copy before images on mobile
29 Aug 2020
Contributed by Lukas
Hot Tip #39 is to place copy before images on mobile. Having a legible responsive design is great, but are you ordering your content for a seamless sc...
#38 - Invest in an icon library
29 Aug 2020
Contributed by Lukas
Hot Tip #38 is to invest in an icon library. Having a go-to icon pack can speed up Landing Page development and keep the aesthetic consistent.
#37 - Add a splash of color
29 Aug 2020
Contributed by Lukas
Hot Tip #37 is to add a splash of color. A burst on a Landing Page can command attention and add excitement.
#36 - Align with a grid
29 Aug 2020
Contributed by Lukas
Hot Tip #36 is to align with a grid. Layout grids keep your Landing Page tidy by positioning within constraints.
#35 - Put your name on it
29 Aug 2020
Contributed by Lukas
Hot Tip #35 is to put your name on it. A common concern among Landing Page visitors is how well a product or service is supported.
#34 - Run a regular speed test
29 Aug 2020
Contributed by Lukas
Hot Tip #34 is to run a regular speed test. Speed tests can highlight excessive use of fonts, images or scripts in your Landing Page.
#33 - Deconstruct your About paragraph
29 Aug 2020
Contributed by Lukas
Hot Tip #33 is to deconstruct your About paragraph. Your Landing Page visitor cannot be persuaded to take action if they don’t understand what your ...
#32 - Offer an annual discount
29 Aug 2020
Contributed by Lukas
Hot Tip #32 is to offer an annual discount. Offering a saving for a 12-month commitment can really help boost cash flow for your SaaS.
#31 - Replace GIFs with video
29 Aug 2020
Contributed by Lukas
Hot Tip #31 is to replace those demo GIFs with video. The argument for using GIFs is that they are easier to produce and save. Neither are reasons to ...
#30 - Curate your FAQs
29 Aug 2020
Contributed by Lukas
Hot Tip #30 is to curate your FAQs. A list of unsorted FAQs is not helpful to your Landing Page visitor, who is presumably confused at this point in t...
#29 - Add personality
29 Aug 2020
Contributed by Lukas
Hot Tip #29 is to add personality. People want to support people, and these little touches give visitors a glimpse of the human behind the Landing Pag...
#28 - Space using ratios
29 Aug 2020
Contributed by Lukas
Hot Tip #28 is to space using ratios. For example, set a base size of 8px, then define your padding using multiples of 8.
#27 - Step into your visitor’s shoes
29 Aug 2020
Contributed by Lukas
Hot Tip #27 is to step into your visitor’s shoes. Load your Landing Page on mobile. Read the text aloud. Use the navigation. Checkout successfully.
#26 - Use fewer fonts
29 Aug 2020
Contributed by Lukas
Hot Tip #26 is to use fewer fonts. Multiple typefaces, each with a number of weights, add unnecessary load time to a Landing Page.
#25 - Integrate a sticky header navigation
29 Aug 2020
Contributed by Lukas
Hot Tip #25 is to integrate a sticky header navigation if your Landing Page is long. A sticky header makes it easier for visitors to navigate page sec...
#24 - Create Haste
29 Aug 2020
Contributed by Lukas
Hot Tip #24 is to create haste. Consider offering a discount or a gift within a diminishing timeframe to encourage a quicker purchase. Call it FOMO if...
#23 - Avoid the word cheap
29 Aug 2020
Contributed by Lukas
Hot Tip #23 is to avoid the word cheap. Positioning your offering as “cheaper” sells it short and could raise concerns the competition is perhaps ...
#22 - Consider a color scheme
29 Aug 2020
Contributed by Lukas
Hot Tip #22 is to consider a color scheme. A carefully crafted Landing Page color scheme stands out and takes effort. An effort your visitor will assu...
#21 - Avoid animation overkill
29 Aug 2020
Contributed by Lukas
Hot Tip #21 is to avoid animation overkill. Gratuitous scroll transitions no longer impress. Subtle animations are timeless and show intent.
#20 - Highlight a testimonial from an opinion leader
29 Aug 2020
Contributed by Lukas
Hot Tip #20 is to highlight a testimonial from an opinion leader who is well known to your target audience.
#19 - Set a max-width typography (CPL)
29 Aug 2020
Contributed by Lukas
Hot Tip #19 is to set a max-width for your typography. 100% width paragraphs are very difficult to read on bigger resolutions. Typography optimization...
#18 - Sit with someone and see what it takes to convert
29 Aug 2020
Contributed by Lukas
Hot Tip #18 is to sit with someone from your target market and study what it takes for them to convert.
#17 - If you market to everyone, it resonates with no one
29 Aug 2020
Contributed by Lukas
Hot Tip #17 is if you are marketing to everyone, your message is resonating with no one. Identify your audience and research the subject matter to cra...
#16 - Embed your lead forms
29 Aug 2020
Contributed by Lukas
Hot Tip #16 is to embed your forms to try capture leads immediately. Remember, with every page load your conversion rate drops, so try capture leads a...
#15 - Use specific coupons
29 Aug 2020
Contributed by Lukas
Hot Tip #15 is to track marketing efforts with specific coupons that lead to your Landing Page. Dedicated coupons will uncover which channels are more...
#14 - Offer more pricing tiers
29 Aug 2020
Contributed by Lukas
Hot Tip #14 is to offer more pricing tiers. Aim to tier up with more features and benefits versus tiering down by stripping your core offering.
#13 - Highlight USP among feature list/grid
29 Aug 2020
Contributed by Lukas
Hot Tip #13 is to highlight your Unique Selling Proposition (USP) among your features. A grid/list of 12 features can be overwhelming for a visitor wh...
#12 - Use footer for pre-sale
29 Aug 2020
Contributed by Lukas
Hot Tip #12 is to use your footer area for pre-sale support. If your visitor has not committed by the end of the scroll, they still have doubts.
#11 - Remove your main nav
29 Aug 2020
Contributed by Lukas
Hot Tip #11 is to remove your main website navigation. If your Landing Page sits within a bigger website, hiding your navigation will prevent a potent...
#10 - Create a text color hierarchy
29 Aug 2020
Contributed by Lukas
Hot Tip #10 is to create a text color hierarchy. The biggest tell a Landing Page was built by someone with little design experience is black text with...
#09 - Set a single objective
29 Aug 2020
Contributed by Lukas
Hot Tip #09 is to set a single objective. An effective Landing Page should only have one objective, not many.
#08 - Replace, don’t add
29 Aug 2020
Contributed by Lukas
Hot Tip #08 is to replace old content when new content arrives. Your Landing Page with 8 testimonials does not need a 9th. Kick out the weakest of the...
#07 - Avoid center-aligned or justified paragraphs
29 Aug 2020
Contributed by Lukas
Hot Tip #07 is to avoid center-aligned or justified paragraph text. When applied to long paragraphs, these two alignments can be difficult to read. Th...
#06 - Empathize with the visitor’s problem
29 Aug 2020
Contributed by Lukas
Hot Tip #06 is to empathize with the visitor’s problem using your intro copy. Then explain exactly what your product or service does in the subtext,...
#05 - When in doubt, double the padding
29 Aug 2020
Contributed by Lukas
Hot Tip #05 is when in doubt, double the padding. Whitespace isn’t just breathing room for your content, it’s breathing room for your potential cu...
#04 - Spice up Call-To-Action buttons
29 Aug 2020
Contributed by Lukas
Hot Tip #04 is to spice up your Call-To-Action (CTA) buttons. Remember: you’re excited to share your product or service.
#03 - Fewer images, better images
29 Aug 2020
Contributed by Lukas
Hot Tip #03 is to use fewer images but also better images. Good imagery builds trust, and trust is the foundation for conversions. When it comes to yo...