Law Firm Growth Podcast

How Google and Facebook Think - plus my theory on the end game for LSAs

27 Apr 2021

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Resource Links:Learn how to close more online leads with our Double Your Case Files MasterclassEstate planning attorney? Stretch your ad dollars further and get more clients with Seminar 2.0Itching for new clients? If so, you’ve likely funneled some of your marketing dollars to ad giants like Google or Facebook.Reaching an online audience today means partnering with these companies is a necessity. And as long as these platforms are a place where people spend their time, this will be the case. So, like with any biz partnership, it’s a good idea to understand the other party’s motivations. But in the last few years alone, we’ve seen a lot of weird and confusing moves from these mega-platforms.If you've ever wondered why your ads aren't getting results... or why your results are taking overtime, there's a chance it could be a direct result of these changes. So, what’s a law firm to do? Are you doomed to pay more for worse results? Or is there a way you can stay on top of changes without wasting your marketing budget?If you want to optimize your ad campaigns, you'll first have to understand how these companies "think." In this week’s podcast, Jan Roos analyzes the major motivations behind companies like FB and Google.In this episode, you'll get a better understanding of why these platforms operate the way they do. With this understanding, you'll be able to predict future changes and keep on top of your ad strategy.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Law Firm Growth Podcast

How Google and Facebook Think - plus my theory on the end game for LSAs

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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