Lead Your Practice
Episodes
Experience Levers
14 Apr 2026
Contributed by Lukas
We can no longer assume our clients are interested, or that we're interesting. What used to be a differentiator is now just the cost of showing up.Wha...
A Tonic for The Times
26 Mar 2026
Contributed by Lukas
Right now, a very helpful belief, a grand positive delusion if you like, is this...
Jump Before You're Pushed
18 Feb 2026
Contributed by Lukas
There's a phrase I keep coming back to this week: jump before you're pushed. It's not a new idea but it's landed differently lately, watching what's u...
Exceptional Experiences
12 Jan 2026
Contributed by Lukas
If people struggle to stay off their phones at the beach, what does it take to keep them present in your workshop, or engaged in your writing? We are ...
The Power of Permission
02 Dec 2025
Contributed by Lukas
Let’s talk about the power of permission. One of the most limiting frames of reference in running a practice is hidden in the idea of permission.
The Five Paradoxes of Thought Leadership
17 Nov 2025
Contributed by Lukas
One of the most interesting things about building a thought leaders practice is that it is full of contradictions. There are natural contradictions in...
Making Magic
27 Oct 2025
Contributed by Lukas
The cluster strategy is how we, as subject-matter experts, take our ideas to the world. You could think of it as a strategy, but that both overstates/...
Held Back by Originality
07 Oct 2025
Contributed by Lukas
A belief that appears often in our community is this: all the good ideas are already taken. It sounds true, but it is not.
Ideas As Objects
13 Aug 2025
Contributed by Lukas
Shifting perspective is more than just a mental process, it’s a foundational leadership move, for those of us in the business of thinking clearly an...
The Unstoried Thought Leader
21 Jul 2025
Contributed by Lukas
A big part of becoming a commercially successful thought leader is the ability to create new stories. The journey often involves exploring and evolvin...
The Rise of Authoritarianism
18 Jul 2025
Contributed by Lukas
People are overwhelmed. We're carrying a lot, and when people are overloaded, they reach for shortcuts, quick fixes, and certainty. This is what psych...
Don’t Buy Into The Doom
14 Jul 2025
Contributed by Lukas
I think now is the time to step up to the work of being a thought leader because AI is taking out so many ways that expertise shows up. Your job is to...
Beyond Human Scale
14 Jun 2025
Contributed by Lukas
The scale of our modern lives is beyond human scale. The world is asking things of us that are bigger than we are. This made me ask: what is this mome...
Failure To Dig Deep
31 May 2025
Contributed by Lukas
In a commercial thought leader's practice, it's easy to confuse activity with progress. You're publishing, delivering, pitching, replying, invoicing, ...
Hierarchies of Value
21 May 2025
Contributed by Lukas
This idea of hierarchies of value sits quietly at the heart of the thought leader's game. It's one of the tensions we don't always name but we all fee...
The Right Move, Right Now
08 May 2025
Contributed by Lukas
If you're a thought leader, you're not in the content business or the ideas business. You're in the experience business. People come to us not just fo...