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S3C7A3 What is the strategy involved in the introduction stage?

20 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 7: Product Life Cycle (PLC) Abstract 3 What is the strategy involved in the introduction stage? Market...

S3C7A2 What is the Introduction stage in PLC?

20 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 7: Product Life Cycle (PLC) Abstract 2 What is the Introduction stage in PLC? This product life cycle ...

S3C7A1 What is the product life cycle (PLC)?

20 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 7: Product Life Cycle (PLC) Abstract 1 What is the product life cycle (PLC)? A product life cycle is t...

S3C6A6 What are Tangibles?

19 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 6: Service Quality Management Abstract 6 What are Tangibles? Tangibility is the appearance of physical...

S3C6A5 What is Empathy?

19 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 6: Service Quality Management Abstract 5 What is Empathy? Empathy is the caring, individualized attent...

S3C6A4 What is Assurance?

19 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 6: Service Quality Management Abstract 4 What is Assurance? Assurance is the knowledge and courtesy of...

S3C6A3 What is Responsiveness?

19 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 6: Service Quality Management Abstract 3 What is Responsiveness? Responsiveness is the willingness to ...

S3C6A2 What is Reliability?

19 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 6: Service Quality Management Abstract 2 What is Reliability? The ability to perform the promised serv...

S3C6A1 What is Service Quality Management?

19 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 6: Service Quality Management Abstract 1 What is Service quality Management? The process of managing t...

S3C5A7 What are brand strategies for Service?

18 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 5: Service Marketing Triangle Abstract 7 What are brand strategies for Service? There are several type...

S3C5A6 What is the Category of service mix?

18 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 5: Service Marketing Triangle Abstract 6 What is the Category of service mix? The service component ca...

S3C5A5 🎯 Service Marketing Triangle Story: McDonald's

18 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 5: Service Marketing Triangle Abstract 5 Service Marketing Triangle Story: McDonald's McDonald's is a ...

S3C5A4 What is Interactive Marketing?

18 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 5: Service Marketing Triangle Abstract 4 What is Interactive Marketing? Interactive marketing is a one...

S3C5A3 What is Internal Marketing?

18 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 5: Service Marketing Triangle Abstract 3 What is Internal Marketing? Internal marketing is the promoti...

S3C5A2 What is External Marketing?

18 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 5: Service Marketing Triangle Abstract 2 What is External Marketing? External marketing is the action ...

S3C5A1 What is the Service marketing triangle?

18 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 5: Service Marketing Triangle Abstract 1 What is the Service marketing triangle? The service marketing...

S3C4A8 What is the Return Service?

15 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 4: Service Differentiation Abstract 8 What is the Return Service? It is the process of returning the i...

S3C4A7 What is the Maintenance?

15 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 4: Service Differentiation Abstract 7 What is the Maintenance? The technical meaning of maintenance in...

S3C4A6 What is Customer Consulting?

15 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 4: Service Differentiation Abstract 6 What is Customer Consulting? Customer service consultants inter...

S3C4A5 What is the Customer Training?

15 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 4: Service Differentiation Abstract 5 What is the Customer Training? Customer training is the process ...

S3C4A4 What is Installation?

15 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 4: Service Differentiation Abstract 4 What is Installation? Installation Services means all those serv...

S3C4A3 What is Delivery?

15 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 4: Service Differentiation Abstract 3 What is Delivery? Delivery is the process of transporting goods ...

S3C4A2 What is Ordering Ease?

15 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 4: Service Differentiation Abstract 2 What is Ordering Ease? Ordering ease refers to how easy it is fo...

S3C4A1 What is Service Differentiation?

15 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 4: Service Differentiation Abstract 1 What is Service Differentiation? Differentiated service is a des...

S3C3A5 What is Perishability?

14 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 3: Service & Characteristics Abstract 5 What is Perishability? Services are perishable, which mean...

S3C3A4 What is Variability?

14 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 3: Service & Characteristics Abstract 4 What is Variability? Variability is another important char...

S3C3A3 What is Inseparability?

14 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 3: Service & Characteristics Abstract 3 What is Inseparability? Inseparability is a major characte...

S3C3A2 What is Intangibility?

14 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 3: Service & Characteristics Abstract 2 What is Intangibility? Services are intangible in nature. ...

S3C3A1 What are Services and Characteristics?

14 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 3: Service & Characteristics Abstract 1 What are Services and Characteristics? A service is any ac...

S3C2A6 What is a product differentiation strategy?

13 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 2: Product Differentiation Abstract 6 What is a product differentiation strategy? Product differentiat...

S3C2A5 What are the advantages of Product Differentiation?

13 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 2: Product Differentiation Abstract 5 What are the advantages of Product Differentiation? A differenti...

S3C2A4 What is Mixed Differentiation?

13 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 2: Product Differentiation Abstract 4 What is Mixed Differentiation? Mixed differentiation, often know...

S3C2A3 What is Vertical Differentiation?

13 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 2: Product Differentiation Abstract 3 What is Vertical Differentiation? Vertical differentiation invo...

S3C2A2 What is Horizontal Differentiation?

13 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 2: Product Differentiation Abstract 2 What is Horizontal Differentiation? Horizontal differentiation r...

S3C2A1 What is Product Differentiation?

13 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 2: Product Differentiation Abstract 1 What is Product Differentiation? Product differentiation is the ...

S3C1A5 What is Product Hierarchy?

11 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 1: Product Classification & Hierarchy Abstract 5 What is Product Hierarchy? A product hierarchy is...

S3C1A4 What are Industrial Goods?

11 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 1: Product Classification & Hierarchy Abstract 4 What are Industrial Goods? Industrial goods are m...

S3C1A3 What are Consumer goods?

11 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 1: Product Classification & Hierarchy Abstract 3 What are Consumer goods? A consumer good is a fin...

S3C1A2 What are Durability and Tangibility?

11 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 1: Product Classification & Hierarchy Abstract 2 What are Durability and Tangibility? Durables, a...

S3C1A1 What is Product classification?

11 Apr 2022

Contributed by Lukas

Season/Course 3: Product & Services Chapter 1: Product Classification & Hierarchy Abstract 1 What is Product classification? Product classific...

S2C7A5 What is Decline?

03 Apr 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 7: Market Evolution Abstract 5 What is Decline? Declining markets are markets that have gone from maturity ...

S2C7A4 What is Maturity?

03 Apr 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 7: Market Evolution Abstract 4 What is Maturity? The marketing mix maturity involves efforts to build custo...

S2C7A3 What is Growth?

03 Apr 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 7: Market Evolution Abstract 3 What is Growth? Growth is the process of designing and conducting experiment...

S2C7A2 What is Emergence?

03 Apr 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 7: Market Evolution Abstract 2 What is Emergence? Emergence occurs when an entity is observed to have prope...

S2C7A1 What is Market Evolution?

03 Apr 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 7: Market Evolution Abstract 1 What is Market Evolution? Market Evolution means the development or gradual ...

S2C6A5 What is Competitive positioning?

31 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 6: Brand Positioning Abstract 5 What is Competitive positioning? Competitive positioning is a marketing str...

S2C6A4 What is Category membership?

31 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 6: Brand Positioning Abstract 4 What is Category membership? Category membership is a brand of excellence a...

S2C6A3 🎯 Examples of POP and POD: Banks and Dominos

31 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 6: Brand Positioning Abstract 3 Examples of POPS and PODS: Banks and Dominos A point of parity is any area ...

S2C6A2 What are POP and POD?

31 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 6: Brand Positioning Abstract 2 What are POP and POD? In simplest terms, Points of Parity (POPS) are qualit...

S2C6A1 What is Brand Positioning?

31 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 6: Brand Positioning Abstract 1 What is Brand Positioning? Brand positioning refers to the place that a bra...

S2C5A8 🎯 Line Extension Story: Colgate

30 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 5: Brand Strategies Abstract 8 Line Extension Story: Colgate Colgate is a well-known brand across the globe...

S2C5A7 🎯 Brand Extension Story: Starbucks

30 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 5: Brand Strategies Abstract 7 Brand Extension Story: Starbucks Starbucks is a well-known brand across the ...

S2C5A6 What is the difference between Brand extension and Line extension?

30 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 5: Brand Strategies Abstract 6 What is the difference between Brand extension and Line extension? A line ex...

S2C5A5 What is New Brand?

30 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 5: Brand Strategies Abstract 5 What is New Brand? A new brand occurs when the firm is expanding its offerin...

S2C5A4 What is Multi-Brand?

30 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 5: Brand Strategies Abstract 4 What is Multi-Brand? Having a multi-brand strategy means having a portfolio...

S2C5A3 What are Brand Extensions?

30 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 5: Brand Strategies Abstract 3 What are Brand Extensions? Brand extension or brand stretching is a marketin...

S2C5A2 What are Line Extensions?

30 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 5: Brand Strategies Abstract 2 What are Line Extensions? Line extensions occur when a company introduces ad...

S2C5A1 What are Brand Strategies?

30 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 5: Brand Strategies Abstract 1 What are Brand Strategies? A branding strategy is a long-term plan to achiev...

S2C4A7 What is the difference between Brand value and Brand equity?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 4: Brand Equity Abstract 7 What is the difference between Brand value and brand equity? Brand equity refers...

S2C4A6 What is Brand Value?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 4: Brand Equity Abstract 6 What is Brand Value? Brand value is the process of estimating the total financia...

S2C4A5 What is Brand Loyalty?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 4: Brand Equity Abstract 5 What is Brand Loyalty? Brand loyalty occurs when a customer chooses to repeatedl...

S2C4A4 What is Brand Association?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 4: Brand Equity Abstract 4 What is Brand Association? Brand association is all about reinforcing positive a...

S2C4A3 What is Perceived Quality?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 4: Brand Equity Abstract 3 What is Perceived Quality? Perceived Quality is the impression of excellence th...

S2C4A2 What is Brand Awareness?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 4: Brand Equity Abstract 2 What is Brand Awareness? Brand awareness is the extent to which customers are ab...

S2C4A1 What is Brand Equity?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 4: Brand Equity Abstract 1 What is Brand Equity? Brand equity refers to a value premium that a company gene...

S2C3A5 🎯Case Study: P&G

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 3: Brand Architecture Abstract 5 Case Study: P&G P&G is a well-known brand across the globe. How do...

S2C3A6 What is Hybrid Architecture?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 3: Brand Architecture Abstract 6 What is Hybrid Architecture? The hybrid architecture is a combination of t...

S2C3A3 🎯 Case Study: FedEx

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 3: Brand Architecture Abstract 3 Case Study: FedEx. You must have received a package at your doorstep by Fe...

S2C3A4 What is House of Brands?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 3: Brand Architecture Abstract 4 What is House of Brands? House of Brands is home to numerous brands, each ...

S2C3A2 What is Branded House?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 3: Brand Architecture Abstract 2 What is Branded House?A Branded House is a strategy where more than one co...

S2C3A1 What is Brand Architecture?

29 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 3: Brand Architecture Abstract 1 What is Brand Architecture? Brand architecture defines the role of each br...

S2C2A6 🎯 Case Study: Coca-Cola VS Pepsi

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 2: Brand Ritual and Rivalry Abstract 6 Case Study: Coca-Cola VS Pepsi Coca-Cola v/s Pepsi is a well-known b...

S2C2A5 🎯 Case Study: McDonald's VS Burger King

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 2: Brand Ritual and Rivalry Abstract 5 Case Study: McDonald's VS Burger King McDonald's and Burger King is ...

S2C2A4 What is a Brand Rivalry?

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 2: Brand Ritual and Rivalry Abstract 4 What is a Brand Rivalry? Sometimes this struggle with a brand's comp...

S2C2A3 🎯 Case Study: Kitkat

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 2: Brand Ritual and Rivalry Abstract 3 Case Study: Kitkat Kitkat is a well-known brand across the globe. Ho...

S2C2A2 🎯 Case Study: Starbucks

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 2: Brand Ritual and Rivalry Abstract 2 Case Study: Starbucks Starbucks is a well-known brand across the glo...

S2C2A1 What is a Brand Ritual?

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 2: Brand Ritual and Rivalry Abstract 1 What is a Brand Ritual? Brand rituals are behaviors, habits, or cere...

S2C1A8 🎯 Case Study: Google

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 1: Brands Abstract 8 Case Study: Google Google is a well-known brand across the globe. How does Google dete...

S2C1A7 🎯 Case Study: Red Bull

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 1: Brands Abstract 7 Case Study: Red Bull Red Bull is a well-known brand across the globe. How does Red Bul...

S2C1A6 🎯 Case Study: NIKE

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 1: Brands Abstract 6 Case Study: Nike Nike is a well-known brand across the globe. How does Nike determine ...

S2C1A5 What is a Brand Personality?

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 1: Brands Abstract 5 What is a Brand Personality?  Brand personality is a set of human characteristics...

S2C1A4 What is a Brand Identity?

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 1: Brands Abstract 4 What is a Brand Identity? Brand identity is the visible elements of a brand, such as c...

S2C1A3 What is a Brand Image?

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 1: Brands Abstract 3 What is a Brand Image? Brand image is the current view of the customers about a brand....

S2C1A2 What is a Brand Experience?

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 1: Brands Abstract 2 What is a Brand Experience?  Brand experience is conceptualized as sensations, fe...

S2C1A1 What is a Brand?

25 Mar 2022

Contributed by Lukas

Season/Course 2: Universe of Brand Chapter 1: Brands Abstract 1 What is a Brand? A brand is a name, term, design, symbol, or any other feature that di...

S1C8A8 What is Relationship Marketing?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 8: Marketing philosophies Abstract 8 What is Relationship Marketing? Relationship marketing is a form of ...

S1C8A7 What are Holistic Marketing Concepts?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 8: Marketing philosophies Abstract 7 What are Holistic Marketing Concepts? Holistic marketing refers to a...

S1C8A6 What is the Societal marketing concept?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 8: Marketing philosophies Abstract 6 What is the Societal marketing concept? Societal responsibility of ma...

S1C8A5 What is Marketing Concepts?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 8: Marketing philosophies Abstract 5 What is Marketing Concepts? The Marketing Concept is preoccupied with...

S1C8A4 What is the Selling concept?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 8: Marketing philosophies Abstract 4 What is the Selling concept? The Selling Concept proposes that custo...

S1C8A3 What is a Product Concept?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 8: Marketing philosophies Abstract 3 What is a Product Concept? A product concept is a description of a p...

S1C8A2 What is the Production Concept?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 8: Marketing philosophies Abstract 2 What is the Production Concept? Production Concept is a marketing str...

S1C8A1 What is Marketing Philosophies?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 8: Marketing philosophies Abstract 1 What is Marketing Philosophies? A marketing philosophy is a fundament...

S1C7 🎯 STP Analysis of Coca-Cola

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 7: 4 A's of marketing Abstract 6 STP Analysis of Coca-Cola Coca-Cola is a well-known brand across the glob...

S1C7A5 What is Awareness?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 7: 4 A's of marketing Abstract 5 What is Awareness? Awareness basically addresses both existing and potent...

S1C7A4 What is Accessibility?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 7: 4 A's of marketing Abstract 4 What is Accessibility? Accessibility in 4 A’s of marketing means the le...

S1C7A3 What is Affordability?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 7: 4 A's of marketing Abstract 3 What is Affordability? Affordability means the willingness and ability of...

S1C7A2 What is an Acceptability?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 7: 4 A's of marketing Abstract 2 What is an Acceptability? Acceptability means how much or to what extent ...

S1C7A1 What is 4 A's of Marketing?

23 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 7: 4 A's of marketing Abstract 1 What is 4 A's of Marketing? 4 A’s of marketing is basically a customer-...

S1C6A8 What is a Credibility?

21 Mar 2022

Contributed by Lukas

Season/Course 1: Intro to Marketing Chapter 6: 7Cs of Marketing Abstract 8 What is a Credibility? Credibility is broadly defined as the believability ...