Legally Contented

Practice Pointer: Your AI-written thought leadership tastes like boxed brownies. Here's how to fix it.

08 May 2026

Contributed by Lukas

Most professionals using AI for content creation are making the same mistake: they're following the "box instructions" and getting bland, forgettable ...

Practice Pointer: This is the BEST way to inject storytelling into your legal thought leadership

23 Apr 2026

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses how to inject storytelling into legal thought leadership.Everyone...

Practice Pointer: The three ways you're alienating your audience with AEO/GEO content

08 Apr 2026

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the three ways writers can alienate their audiences when they writ...

Practice Pointer: The fundamental shift in thought leadership attorneys and legal industry execs can't ignore

23 Mar 2026

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reveals why, thanks to AI, the traditional approach to legal thought leader...

Practice Pointer: Become an authority—and a hero—when you create this kind of content

08 Mar 2026

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why curating content in today's era of too much digital content ca...

Practice Pointer: 12 reasons your law firm should be producing industry newsletters

23 Feb 2026

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses 12 reasons why law firms that serve clients in particular industr...

Practice Pointer: Every attorney needs to hear—and absorb—this quote from an advertising legend

08 Feb 2026

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses why every attorney should hear—and take to heart—David Ogilvy...

Practice Pointer: The technique law firms can steal from McKinsey to get their people to create thought leadership

23 Jan 2026

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the technique law firms can steal from McKinsey & Company to moti...

Practice Pointer: The only two New Year's resolutions regarding your thought leadership that matter

08 Jan 2026

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the only two thought leadership-related New Year's resolutions th...

Practice Pointer: The dirty little secret reason why more attorneys don't produce thought leadership

23 Dec 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the dirty little secret reason why more attorneys don't consistent...

Practice Pointer: How NOT to write a "Year in Review" thought leadership article

08 Dec 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five things NOT to do when writing a "Year in Review" thought lead...

Practice Pointer: This LinkedIn feature made me rethink the content I post on it

23 Nov 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how his approach to posting content on LinkedIn has changed thanks...

Practice Pointer: Creating thought leadership? You're playing THIS game. Here's how to master it.

08 Nov 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is an infinite game and the five ways to ge...

Practice Pointer: Don't believe the hype: Social media followers very much still matter

23 Oct 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the chatter about why social media followers don't matter anymore,...

Practice Pointer: Six reasons you should still be producing bylined articles TODAY

08 Oct 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services pro...

Practice Pointer: What reflection do you see when you look in the thought leadership mirror?

23 Sep 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to s...

Practice Pointer: Attorneys have no choice. They need to be the Joe Rogan of their practices.

08 Sep 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content wo...

Practice Pointer: Consistently produce thought leadership, become a more appealing presenter

23 Aug 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadershi...

Practice Pointer: The incredible thought leadership opportunity most plaintiffs’ firms ignore

08 Aug 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the benefits of plaintiffs' firms crafting thought leadership tha...

Practice Pointer: Thought leadership is more about THIS than about showing off knowledge and wisdom

23 Jul 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is about showing relevance more than it is ...

Practice Pointer: This is how clients break the thought leadership ghostwriting process

08 Jul 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how clients break the thought leadership ghostwriting process and ...

Practice Pointer: Law firms' "business of law" thought leadership is a Trojan horse

23 Jun 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a t...

Practice Pointer: Here's why attorneys should be "on the record" about topics other attorneys are already covering

08 Jun 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their th...

Practice Pointer: Thought leadership isn't about leading thoughts. It's actually about this.

23 May 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the common misconception that thought leadership is about leading t...

Practice Pointer: Six reasons to avoid pop culture references in your thought leadership content

08 May 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkli...

Practice Pointer: Five topic areas for thought leadership hiding in your law firm's awards submissions

23 Apr 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five topic areas for future thought leadership content that a...

Practice Pointer: You should be spending more time on THIS aspect of your thought leadership

08 Apr 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introducti...

Practice Pointer: No one talks about this hidden benefit of regularly producing thought leadership

23 Mar 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the secret benefit of regularly producing thought leadership conte...

Practice Pointer: You're a selfish @%&! for not regularly producing thought leadership

08 Mar 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) says that you're a selfish jerk for not producing thought leadership conten...

Practice Pointer: Five ways you're disrespecting the consumers of your thought leadership

23 Feb 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five ways you're disrespecting the consumers of your thought ...

Practice Pointer: Why you should consider a business-development-led thought leadership strategy

08 Feb 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven...

Practice Pointer: Five ways thought leadership is a real-time positioning tool for your personal brand

23 Jan 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways that your thought leadership can help you position yours...

Practice Pointer: Want to produce better content in 2025? Be a social media lurker

08 Jan 2025

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why you lurking on social media in 2025 can help you improve the e...

Practice Pointer: Five reasons your law firm should consider multimedia thought leadership in 2025 (and beyond)

23 Dec 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five reasons why your law firm should consider creating multimedi...

Practice Pointer: Avoid making these 4 mistakes in your 2025 predictions article, blog post, podcast, or video

08 Dec 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) covers four mistakes to avoid when creating a piece of thought leadership r...

Practice Pointer: Five ways thought leadership is a buyer's remorse elimination tool

23 Nov 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways a law firm's thought leadership can help eliminate the b...

Practice Pointer: Stop writing case studies. Start writing these instead.

08 Nov 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the particular type of content that's a more persuasive tool than ...

Practice Pointer: Are you overlooking this connection between law firms' thought leadership and their rates?

23 Oct 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership impacts a law firm's ability to charge prem...

Practice Pointer: Do this one thing to prevent opposing counsel from using your thought leadership against you

08 Oct 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the ONE thing attorneys can do to prevent opposing counsel from us...

Practice Pointer: Debunking four misconceptions about thought leadership ghostwriting

23 Sep 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the following four common misconceptions attorneys, executives at c...

Practice Pointer: Six ways thought leadership can support your firm's strategic plan

08 Sep 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan...

Practice Pointer: Thought leadership is a compounding asset. Treat it like one.

23 Aug 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits incre...

Practice Pointer: Early bird thought leadership is a positioning cheat code

08 Aug 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it p...

Practice Pointer: All thought leadership boils down to these two words

23 Jul 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an impo...

Practice Pointer: Attorneys should talk about philosophies—not just tactics—in their thought leadership

08 Jul 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership abou...

Practice Pointer: Six ways thought leadership can help you secure speaking engagements

23 Jun 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speakin...

Practice Pointer: Four tips for converting webinars into articles people will actually read

08 Jun 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting w...

Practice Pointer: Four reasons why, with thought leadership, the best ability is availability

23 May 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought le...

Practice Pointer: Your clients' (and referral sources') industry jargon is their love language

08 May 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sour...

Practice Pointer: The benefits of using thought leadership as "after hours" client advocacy

23 Apr 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" ...

Practice Pointer: Your thought leadership strategy should consider angles, not just topics

08 Apr 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should  focus on the angles they take in their though...

Practice Pointer: Build better bonds with these five groups of people by co-authoring thought leadership with them

23 Mar 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-autho...

Practice Pointer: Four under-the-radar sources of thought leadership inspiration at conferences

08 Mar 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiratio...

Practice Pointer: What the demise of 2,886 newspapers can teach law firms about thought leadership

23 Feb 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms...

Practice Pointer: Thought leadership is your secret crisis management weapon

08 Feb 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis...

Practice Pointer: Thought Leadership Blitzes are how lateral partners get off to running starts at their new firms

23 Jan 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms and their new lateral partners and lateral practice ...

Practice Pointer: If you want your thought leadership to be read, it needs to pack this 1-2-3 punch

08 Jan 2024

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why your thought leadership today should have these three things i...

Practice Pointer: You're probably overlooking why timely thought leadership is so magical

23 Dec 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains that while law firms focus on evergreen thought leadership content...

Practice Pointer: Elevate your personal brand by spending $250 on this

08 Dec 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that ma...

Practice Pointer: The problem with you publishing too many personal LinkedIn posts

23 Nov 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the problems caused by posting too much personal content on Linked...

Building a PI firm through 100K social media followers - Taly Goody

15 Nov 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Taly Goody, the founder of Goody Law Group, a personal injur...

Practice Pointer: Plaintiffs' firms often make this one mistake when talking to referral sources

08 Nov 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging ...

Best practices for multimedia thought leadership - Jessica Aries

01 Nov 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jessica Aries, founder of By Aries, a digital marketing agen...

Practice Pointer: Stop stressing about the ROI of your thought leadership

23 Oct 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers shouldn't stress about the ROI of their thought leader...

18K+ LinkedIn followers by balancing legal content with personal content - Scott Oliver

15 Oct 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Oliver, a partner at Lewis Kappes in Indianapolis. Sc...

Practice Pointer: Knowledge is great, but you should be infusing your thought leadership with this

08 Oct 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers and all professional services providers should be infu...

All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Gyi Tsakalakis

01 Oct 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketin...

Practice Pointer: With thought leadership, size matters, but not the way you might think

23 Sep 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why size matters with thought leadership content and why, often, l...

The Future of Copywriting in the Era of AI - Wayne Pollock

15 Sep 2023

Contributed by Lukas

In this episode, Wayne Pollock joins Jordan Ostroff on his podcast, Exhibit (A)ttorney, to discuss content creation in the era of AI. Here are the or...

Practice Pointer: When vetting a ghostwriter, make sure they say they'll do this one thing

08 Sep 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghost...

Brand-building research, Niche blogs, and 1.7 million TikTok followers: Legally Contented Lowdown

01 Sep 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview...

Practice Pointer: Five ways thought leadership can be a magnet for talent

23 Aug 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorney...

The secrets of a prolific legal content creator - Steve Fretzin

15 Aug 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Steve Fretzin, the premier coach, skills trainer, and keynot...

Practice Pointer: Your content should talk to the clients you have today—and want tomorrow

08 Aug 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the client...

The anatomy of a successful law firm PR campaign - Megan Braverman

01 Aug 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Megan Braverman, principal and owner of Los Angeles-based Be...

Practice Pointer: A four-part framework for using AI in your content creation process

23 Jul 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through a four-part framework for lawyers and legal marketers to cons...

Building a law firm off of 1.7 million TikTok followers - Paige Sparks & Samantha Sparks

15 Jul 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Paige Sparks and Samantha Sparks, the sisters-in-law who own...

Practice Pointer: In the era of AI content, credible content is authoritative content

08 Jul 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in our era of AI-generated content, credible thought leadersh...

Small law firm, Big niche blog bringing in the clients - Shane McCall

01 Jul 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff ...

Practice Pointer: Don't chase virality with your content. Chase partiality.

23 Jun 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing a...

Developing an original research program to build thought leadership - Erin Balsa

15 Jun 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds and execute...

Practice Pointer: Six ways law firms can stay ahead of their competitors' content marketing and thought leadership marketing efforts

08 Jun 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' con...

Legally Contented Lowdown: Recapping episodes 47, 50, 52, 54, and 56

01 Jun 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview...

Practice Pointer: Your content has to compete against heavyweights. Here's how to give it a fighting chance.

23 May 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of  the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a...

Injecting your personal voice and style into your content - Jordan Ostroff

15 May 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jordan Ostroff, founder of Driven Law and LegalEase Marketin...

Practice Pointer: These 27 words were the worst legal content marketing advice I ever heard

08 May 2023

Contributed by Lukas

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he...

She's a Big Law alum who built a nine-attorney virtual law firm through blogging - Lisa Stam

01 May 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Lisa Stam, founder and managing partner of SpringLaw, a Cana...

Practice Pointer: Five rules for building trust with your audience so you can build a following

23 Apr 2023

Contributed by Lukas

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains five rules for building trust with your audience through your thou...

He was the THIRD attorney creating content on TikTok - Ethen Ostroff

15 Apr 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Ethen Ostroff, founder of Ethen Ostroff Law. Ethen was the ...

Practice Pointer: Thought leadership is how you answer clients' questions at scale

08 Apr 2023

Contributed by Lukas

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows at...

This Am Law 25 partner pumps out 200+ articles a year (and wrote the book on how to do so) - David Zetoony

01 Apr 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Zetoony, Co-Chair of Greenberg Traurig's U.S. Data Pri...

Practice Pointer: Solidify client and referral relationships by co-authoring thought leadership

29 Mar 2023

Contributed by Lukas

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how lawyers can solidify their relationships with their clients an...

Practice Pointer: The not-so-subtle connection between Costco and your thought leadership

22 Mar 2023

Contributed by Lukas

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional...

She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary Bricken

15 Mar 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Hilary Bricken, name partner of Harris Bricken.Hilary is one...

Practice Pointer: Science can't clone us, but our thought leadership content can

08 Mar 2023

Contributed by Lukas

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple pla...

Legally Contented Lowdown: Recapping episodes 32, 35, 37, 40, and 42

01 Mar 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview...

Practice Pointer: Lawyers' thought leadership is air support for their business development ground game

28 Feb 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and t...

Practice Pointer: Want your thought leadership to endure? Make it nonperishable

22 Feb 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if...

This Am Law 200 partner is using Twitter to build his practice and authority - Adam Wasch

15 Feb 2023

Contributed by Lukas

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Adam Wasch, a Florida franchise law attorney and co-chair of...

Practice Pointer: Is your thought leadership chasing eyeballs or hearts and minds?

08 Feb 2023

Contributed by Lukas

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins ...