The Leonie Dawson Show

241. Which Courses AI Threatens and Which Ones Are Goldmines!

27 Mar 2026

Contributed by Lukas

Everyone's panicking that AI is going to kill e-courses. Leonie's been selling courses online since 2008 and she's seen every "this is dead" cycle the...

20 Myths Keeping You From Income While You Sleep

20 Mar 2026

Contributed by Lukas

I have been running a membership since before "membership" was even a word anybody used on the internet. Back when dinosaurs roamed and I wa...

The Extraordinary $10 Million Business Model

13 Mar 2026

Contributed by Lukas

In today's episode, Leonie and the brilliant Tamara Protassow are back together — crystals in hand, Lemurian energy activated — for a deliciou...

ADHD, Autism & Entrepreneurship: The Real Conversation From Someone Who's Already Done It!

06 Mar 2026

Contributed by Lukas

This episode is for every creative, every weirdo, every beautifully-wired human who has ever sat with the quiet question: can someone like ME actually...

Chaos, Crying & Clarity: My Wildest Pre-Launch Week

27 Feb 2026

Contributed by Lukas

Picture this: you've got a massive March launch planned, a to-do list longer than your unicorn tail, and then — you fall UP the stairs, your bac...

We Time Travelled Live To Clear A Money Block - And It Worked!

20 Feb 2026

Contributed by Lukas

What actually happens when you're doing all the marketing and nothing is landing? Is it your strategy... or is it something deeper?In this raw, re...

Ancient Wisdom for the Chronically Overwhelmed, Exhausted & Heartbroken

16 Feb 2026

Contributed by Lukas

What if the chaos you're feeling isn't a sign you're failing — but a call to come home to yourself?In this deeply moving episode, Leonie...

I'm Dropping My Prices 80% (And Here's Why)

13 Feb 2026

Contributed by Lukas

What happens when you combine unicorns, price drops that go the opposite direction, and a business model that prioritizes joy over formulas? This epis...

Should You Grow Your Business When Everything's Fu**ed?

01 Feb 2026

Contributed by Lukas

When the world feels like it's on fire, it's tempting to hide. To stop showing up. To freeze in the middle of all the chaos and convince yours...

Ask Leonie Anything: AI, Industry Changes, Dealing With Critics & Traffic Light Reporting

23 Jan 2026

Contributed by Lukas

Ready for some straight talk? This AMA episode covers everything from AI hype (spoiler: Leonie's not that excited) to navigating criticism without...

The Summer We Turned Witchy: Wombats, Rituals & Shi**ing Our Pants In Big W

16 Jan 2026

Contributed by Lukas

Welcome back to 2026, gorgeous! New Year, New Witchy US!Join Leonie and her biz bestie Tamara Protassow for the most delightful catch-up about their s...

230. Too Many Staff? Too Little? How To Find Your Goldilocks Team.

28 Dec 2025

Contributed by Lukas

Ever feel like you're drowning in tasks but can't afford help? Or maybe you've built a team that's bleeding your profits dry? Welcome to the business ...

229. Leonie's 2025 Business Review: My Biggest Mistakes & Best Wins

21 Dec 2025

Contributed by Lukas

Let's talk about the year I accidentally became everything I tell people NOT to do.You know that advice I've been giving for 15 years about not gettin...

When Hard Things Happen: How To Help Without Breaking

18 Dec 2025

Contributed by Lukas

Sometimes the world breaks our hearts wide open. And when tragedy strikes—whether it's in our backyard or across the globe—we need to know how to ...

The #1 Mistake People Make With Setting Goals

10 Dec 2025

Contributed by Lukas

Before you set a single intention for 2026, you need to look back at 2025. Not with judgment—with love, curiosity, and a commitment to extracting wi...

From School Runs to Four Laps of Australia: How One Mom Sold Everything and Built a Million-Dollar Business from a Caravan

02 Dec 2025

Contributed by Lukas

Gorgeous humans!This week I'm having the MOST delicious chat with my mate Jana Kingsford — author of Big Dreams (with eight more books in the wo...

How I Cut $28,000 in Business Expenses This Week (And You Can Too)

26 Nov 2025

Contributed by Lukas

Have you been meaning to review your business expenses but keep putting it off? This episode will give you the dopamine hit AND the accountability you...

224. From $9 PDF to Million Dollar Empire: The Wild Ride Behind My Viral Goals Workbook

20 Nov 2025

Contributed by Lukas

What happens when a colourful, hand-illustrated goals workbook accidentally goes viral? In this episode, Leonie shares the wild, unfiltered story behi...

223. From Stage 4 Cancer to Global Impact: Building a Gentle Business While Travelling Fulltime. An interview with Amanda Rootsey

19 Nov 2025

Contributed by Lukas

What happens when a young woman survives stage 4 cancer, lives off-grid in a shipping container, and then decides to run her entire business while tra...

222: Spreadsheet Orgasms & Money Magic: An Accountant Gets Real About Profit

13 Nov 2025

Contributed by Lukas

When two business buddies discover they were born in the same tiny Australian town (population 3,000!), you know the conversation is going to be gold....

221: From Burnout To Breakthrough - 10 Ways I Changed My Life This Year

07 Nov 2025

Contributed by Lukas

After 20 years in business, I hit a wall. I was jaded, uninspired, planning to retire at 45, and spending 600 hours playing Stardew Valley to escape. ...

220: Coaching Myths Busted! Red Flags To Watch Out For

02 Nov 2025

Contributed by Lukas

Not every season of business needs a coach—and some “must-hire” advice is straight-up nonsense. In this fiery, funny, double-blunt chat, Leonie ...

219: Narcissism at Work, Home & In Families: Red Flags, Boundaries, Healing

24 Oct 2025

Contributed by Lukas

Join us as we unpack Narcissistic Personality Disorder (NPD)—how it shows up in friendships, family, and work; why bright, empathetic, often neurodi...

218: Business Growth In An Economic Downturn

16 Oct 2025

Contributed by Lukas

Join global best-selling author Leonie Dawson and creativity coach Tamara Protassow as they share practical, compassionate strategies to grow your bus...

217: Should You Hire Friends Or Family In Your Business?

10 Oct 2025

Contributed by Lukas

In this candid and sticky episode, award-winning Australian entrepreneur Leonie Dawson and her longtime friend and co-worker Tamara Protassow dive int...

216: 3 Star Bookclub

23 Sep 2025

Contributed by Lukas

Join me & Daire Paddy as we deep dive into what we've read and watched, loved and tolerated over the last month! SUCH FUN! It's like Bookt...

215: Building a 7 Figure Illustration Empire

19 Sep 2025

Contributed by Lukas

Meet my brilliant and magical friend Katie Chappell.She's an illustrator who has created a 7 figure creative business... completely obliterating t...

215: The 7 Figure Illustration Business

12 Sep 2025

Contributed by Lukas

Meet my brilliant and magical friend Katie Chappell.She's an illustrator who has created a 7 figure creative business... completely obliterating the S...

214: Elevate Your Business Meditation

07 Sep 2025

Contributed by Lukas

A profound meditation I taught clients to help them connect with the spirit of their business & find out what their next right steps are...

213: A Special Presentation

04 Sep 2025

Contributed by Lukas

Palms and back sweaty, I offer you one of my most vulnerable shares yet. My keynote speech at the 2025 Ausmumpreneur National Conference.What if your ...

212: A heart-opening, tear-soaked adventure

01 Sep 2025

Contributed by Lukas

My journey speaking at Ausmumpreneur National Conference... and all the tears shed along the way.

211: How Much I Earned & What I Did In June

25 Jul 2025

Contributed by Lukas

Let's do an intensive deep dive into my June launch month... exactly what I did, offered, how much I earned & what I learned along the way!Get...

210: The Deep Changes I've Been Going Through

11 Jun 2025

Contributed by Lukas

I've been on a deep healing journey... here's all the juicy goss how.

209: How To Run A Mastermind Retreat

05 Jun 2025

Contributed by Lukas

All the details and gossip from the peer mastermind retreat I just went to on the Gold Coast with 11 of my biz besties!To check out the photos and gra...

208. Creative Magic: A Meditation

02 Apr 2025

Contributed by Lukas

My treasures,Do I have a juicy, magic-filled episode for you today! Recently, I ran a free hour-long masterclass called Creative Magic—and as part o...

207. A potent Dream Quest meditation just for you!

26 Mar 2025

Contributed by Lukas

My brilliant dreamers,I have something extra potent for you today! Back in January, I ran a free 3-day masterclass called 2025 Dream Quest—and let m...

206. Leonie's Epic Cross-Country Road Trip Diary!

21 Mar 2025

Contributed by Lukas

Join Leonie as she takes you on the journey of 1600km across Australia to move her family back to Canberra.Find all the photos at:www.leoniedawson.com...

205. How to Sell from the Heart and Make Millions

14 Oct 2024

Contributed by Lukas

Free workshop from award-winning entrepreneur, Leonie Dawson! Imposter Syndrome and Systemic Oppression How to overcome imposter syndrome The imp...

205. How to Sell from the Heart and Make Millions

14 Oct 2024

Contributed by Lukas

Free workshop from award-winning entrepreneur, Leonie Dawson! Imposter Syndrome and Systemic Oppression How to overcome imposter syndrome The imp...

204. Heart Centred Business Conference recap

09 Sep 2024

Contributed by Lukas

Join me as I recap my deeply transformative experience at the Heart Centred Business Conference.

203. A message from the Angels

29 Aug 2024

Contributed by Lukas

My loves, Today, I want to share with you a message from the angels, as I hear them. Take a deep breath and enjoy.

202. Ask Leonie Anything

24 Aug 2024

Contributed by Lukas

Q&A With A Self-Made Multi-Millionaire Creative! Here are the links mentioned: ⁠https://tinyurl.com/inspirationleonie⁠ - freebie library sign...

202. Ask Leonie Anything!

24 Aug 2024

Contributed by Lukas

Q&A With A Self-Made Multi-Millionaire Creative! Here are the links mentioned: https://tinyurl.com/inspirationleonie - freebie library sign up ht...

201. How I've sold over $12 Million in E-Courses

21 Aug 2024

Contributed by Lukas

Treasures, My darlin’ co-host Madi Beaufort is off gallivanting in the US, living her best life, and I’m over here missing her like crazy! But fea...

201. How I've Sold Over $12 Million In E-Courses

21 Aug 2024

Contributed by Lukas

Treasures, My darlin’ co-host Madi Beaufort is off gallivanting in the US, living her best life, and I’m over here missing her like crazy! But fea...

200. Shit talking in the car about life & biz

15 Aug 2024

Contributed by Lukas

Hi, babes! On this episode, I am out of the studio and behind the wheel, talking shit (just like old times!). Join me as a drive up the mountains of t...

199. How to grow your biz even during economic downturns

13 Aug 2024

Contributed by Lukas

My love doves, In a world where the economy feels like it's riding a unicycle on a tightrope, knowing how to grow your biz during economic downt...

199. How to grow your biz even during economic downturns

13 Aug 2024

Contributed by Lukas

My love doves, In a world where the economy feels like it's riding a unicycle on a tightrope, knowing how to grow your biz during economic downtur...

198. Hippos, Hugs, and 2024 Goals

29 Jul 2024

Contributed by Lukas

Gorgeous friends! Holy fuck! Can you believe we’re halfway through 2024?! Before you know it, we’ll all be running around in ridiculously geniu...

198. Hippos, Hugs, & 2024 Goals

29 Jul 2024

Contributed by Lukas

Gorgeous friends! Holy fuck! Can you believe we’re halfway through 2024?! Before you know it, we’ll all be running around in ridiculously genius ...

197: A Personal Sharing

26 Jul 2024

Contributed by Lukas

Diary-style. Just you and me. What I'm thinking and feeling... and what might be next for us.

197: A Personal Sharing

26 Jul 2024

Contributed by Lukas

Diary-style. Just you and me. What I'm thinking and feeling... and what might be next for us.

196. Business Success for Neurodivergents

14 Jun 2024

Contributed by Lukas

Hey possum blossums, I’m absolutely buzzing with excitement to share the latest episode of Leonie Dawson Refuses to Be Categorised podcast with you!...

196. Business Success for Neurodivergents

14 Jun 2024

Contributed by Lukas

Hey possum blossums, I’m absolutely buzzing with excitement to share the latest episode of Leonie Dawson Refuses to Be Categorised podcast with you!...

195: Important Announcement!

13 Jun 2024

Contributed by Lukas

Super short ep today... need to tell you something important I'm doing for the next couple of weeks only! Check it out at www.leoniedawson.com/ac...

194. Q&A Fun with Leonie Dawson & Madi Beaufort

24 May 2024

Contributed by Lukas

Possum blossoms, We have a fun Q&A episode of Leonie Refuses to Be Categorised Podcast today! Yay! My goddess co-host & mate Madi Beaufort br...

194. Q&A Fun with Leonie Dawson & Madi Beaufort

24 May 2024

Contributed by Lukas

Possum blossoms, We have a fun Q&A episode of Leonie Refuses to Be Categorised Podcast today! Yay! My goddess co-host & mate Madi Beaufort bro...

193. How Leonie's Million Dollar Business Began

22 Apr 2024

Contributed by Lukas

Today, me and my darlingest co-host Madi Beaufort kicked off the episode with a very very professional jam sesh (Madi got the moves!💃). We don’t ...

193. How Leonie's Million Dollar Business Began

22 Apr 2024

Contributed by Lukas

Today, me and my darlingest co-host Madi Beaufort kicked off the episode with a very very professional jam sesh (Madi got the moves!💃). We don’t ...

192. Leonie's origin story!

04 Apr 2024

Contributed by Lukas

Pooky bears, Today, I share my origin story. Who was Leonie before the successful multimillion dollar business? Before the blog? Before I was a Dawso...

191. A New Era

20 Mar 2024

Contributed by Lukas

Welcome to a new era of my podcast: Leonie Dawson Refuses to Be Categorised!!! *cues the confetti* To kick off this season, I’m joined by my dearest...

190: How I've Sold Over $10 Million in E-courses

14 Mar 2024

Contributed by Lukas

Workshop on Selling E-Courses 0:00 Embracing Teaching and Marketing 12:18 Business and marketing strategies Deadline Marketing and Tech Recommendat...

189: How to Sell from the Heart: Lessons from Over $13 Million in Sales

11 Mar 2024

Contributed by Lukas

Join Zeets and I in a fun Webinar to Podcast Episode! Workshop Introduction and Sales Philosophy0:02 Selling from the heart Importance of...

188: Behind the Scenes of a Multi-Millionaire's Finances

04 Mar 2024

Contributed by Lukas

Join me for behind-the-scenes look at my finances! We got super in-depth during this live event. I go over some super good questions from attendees, a...

187: GOSSIP

22 Jan 2024

Contributed by Lukas

You heard it here first. Middle aged first pash sesh spotted in the wild! https://leoniedawson.com/gossip-2/

186: Why I don’t read the news anymore

13 Jan 2024

Contributed by Lukas

It’s been almost three years. Here’s how I manage it and why I don’t.

185: Car talk

12 Jan 2024

Contributed by Lukas

You know. The usual.

184: New Year, Old Me

04 Jan 2024

Contributed by Lukas

My QUEENS, My Loves, My Friends,  I just wanted to take a few minutes to share what I'm thinking of & feeling as we enter into the new year. ...

183: The Christmas Season

18 Dec 2023

Contributed by Lukas

My friends,  We are in the final throws before we lead up to Christmas! I'm feeling very very grateful for SO many things, like a swanky cinema o...

182: Four minutes before spa party

29 Nov 2023

Contributed by Lukas

Lovebugs, I'm on my way to go to a spa day with my beautiful business mastermind sisters who live locally. I feel like it's been freaking fore...

181. Q&A: Creating eCourses, Marketing, & Publishing Workbooks

26 Nov 2023

Contributed by Lukas

It's that time again!!! Me & my delightful part time assistant/full time troll Zita answered some of your burning questions about creating eCo...

180. Q&A: Productivity, Routines & Building Memberships

21 Nov 2023

Contributed by Lukas

Me & my delightful part time assistant/full time troll Zita answered some of your burning questions about productivity, work routines, membership ...

179: 5 Business Changes We've Made This Year

14 Nov 2023

Contributed by Lukas

Me & my wonderful part time assistant/full time troll Zita had a spontaneous livestream to share about five changes we've made this year in bu...

178: Wonky donkey

03 Nov 2023

Contributed by Lukas

No further details required obviously. She’s a wonky donkey.

177: Car chatz

27 Oct 2023

Contributed by Lukas

Academy price doubles 30 Nov!!

176: my doctor died

28 Sep 2023

Contributed by Lukas

Yah and it suckkkks

175: Pretending to be normal in the school carpark

14 Sep 2023

Contributed by Lukas

Pretty sure I’m nailing it, don’t tell anyone otherwise!

174: My Sydney Adventure! And Ausmumpreneur!

29 Aug 2023

Contributed by Lukas

Look at me! Out in the world! Doing things! On planes! And boats!

173: life is a bit extra

21 Aug 2023

Contributed by Lukas

Ya know?

172: sorting out my shit

16 Aug 2023

Contributed by Lukas

Books, freak outs and divine assignments

171: Cash Crunch: How to Make & Save Money Even When Times are Tough

07 Aug 2023

Contributed by Lukas

The RIDICULOUSLY popular FREE workshop on how to make more money & save more money even when times are tough turned into a PODCAST! WOO HOO! If y...

170: On Ageing and Midlife

20 Jul 2023

Contributed by Lukas

Dearests, I must tell you something. Lately, I have been not like I used to be. I was full of bravado and enthusiasm and courage. And now I feel worn ...

169: Why I No Longer Share My Family Publicly

13 Jul 2023

Contributed by Lukas

I used to share photos and stories about my husband and kids online. Why don't I do it anymore? Deets inside! www.leoniedawson.com/podcast

168: Post Natal Depression

04 Jul 2023

Contributed by Lukas

Shit talk with me in the car about my new favourite book, plus the next speaking gig I am doing in Sydney!

167: Heart Centred Business Conference gossip

24 May 2023

Contributed by Lukas

www.leoniedawson.com/heart to get my conference video workshop and illustrated notes for FREEEEE!!!

166: My current low self confidence

15 May 2023

Contributed by Lukas

WHAT. THE FARK. Yep, I currently have a bit of low self confidence. In this episode, I'm going to be sharing a bit of what's happening for me ...

165: Shit Talk Time

09 May 2023

Contributed by Lukas

You know what time it is. www.leoniedawson.com/podcast

164: The Autistic Breakfast

19 Apr 2023

Contributed by Lukas

Not having my stock standard breakfast each day can really fucking ruin my day. In unrelated news, I am Autistic!

163: Walk & Talk

19 Apr 2023

Contributed by Lukas

I don't do long school runs anymore, so I guess I'll put you in my pocket and take you for a walk instead? Sound like a plan? Good. I thought ...

162: 24 hours left

31 Mar 2023

Contributed by Lukas

www.leoniedawson.com/academy

161: Catch up over tea

24 Mar 2023

Contributed by Lukas

Books. Life. Business. Parenting. All the things.

160: Leonie Talks Shit, Because What Else Would She Do?

13 Mar 2023

Contributed by Lukas

WRITE A SCRIPT? OR BULLET POINTS? HA! YOU ARE IN THE WRONG PLACE FOR THAT KIND OF PROFESSIONAL MALARKEY MY FRIENDS!

159: Behind the scenes of a full day videoshoot

12 Mar 2023

Contributed by Lukas

The biggest, most ridiculous project I've done in years... and I am OBSESSED WITH IT. Behind the scenes goss includes: how much it cost how many st...

158: A biz & life update

03 Mar 2023

Contributed by Lukas

I’ve got so many projects and ideas going on… wanted to share them with you before I forget! I love you!

157: My brother died. What a miracle.

24 Feb 2023

Contributed by Lukas

I suffered a devastating loss when I was a child.  And yet, it was one of the best things that ever happened to me. This podcast was sponsored by...

156: Anxiety Releasing Meditation

17 Feb 2023

Contributed by Lukas

A wee gift for you if you're currently feeling anxious or stressed... some proven breathing practices to help you calm the farm and soothe the nervous...

155: Mistakes I've Made In My Business

09 Feb 2023

Contributed by Lukas

Want to hear some of the most hilarious and heart-breaking mistakes in my business? Including the pretty ponies that cost me... $100,000? (I'm not...

154: Why I Decided To Return To Social Media

30 Jan 2023

Contributed by Lukas

Did I lose money by marketing without social media? How will I use social media going forward? How will I stop it from sucking up my time and soul? Al...

153: 50 Things I Did & Loved In 2022

20 Dec 2022

Contributed by Lukas

The hard bits. The divine bits. The wonky bits. The exquisite bits. In life, business, love & more... All the links at: https://leoniedawson.com/5...

152: 3 Monthly Review!

04 Dec 2022

Contributed by Lukas

How much I earned, what I did... all that good stuff! Find all the pics, links & graphs at www.leoniedawson.com/podcast