Let's Do Shots!
Episodes
Apple Is Changing How We Watch F1
05 Mar 2026
Contributed by Lukas
Apple is changing how we watch F1.It is embedding F1 into our lives in a way that no other broadcaster ever has, nor possesses the ability to in the f...
Ryan Air's Secret Sauce Is The Hate It Gets
18 Apr 2025
Contributed by Lukas
Everyone loves to hate on Ryan Air.And yet, they are super successful.In fact, they thrive because of it.How does it all work?We break it down in unde...
Why Is Everyone Obsessed With The White Lotus
11 Apr 2025
Contributed by Lukas
The White Lotus is a marketers dream.From high-end luxury brands like Chanel to fast fashion brands like H&M, everyone wants a taste of The White ...
Are The D'Amelio Sisters Going The Kardashian Way
21 Nov 2024
Contributed by Lukas
In this episode, we dive into two of the most iconic families in the world of social media: The Kardashians and the D'Amelio's. When you lo...
The Secret Behind Lululemon's Success
29 Oct 2024
Contributed by Lukas
Lululemon is legit killing it.It has a revenue of almost 10 billion dollars.They are doing this at a 20% profit margin.And they are breathing down the...
Why Netflix Is Investing In Latin America
22 Oct 2024
Contributed by Lukas
The region is home to 650 million people, and Netflix wants to convert them into subscribers. But what is driving this strategy, and how is Netflix pl...
Reese Witherspoon Is A Genius
15 Jan 2024
Contributed by Lukas
When you think of Reese, you probably think of Legally Blonde, or the more recent Big Little Lies and The Morning Show.But what makes her stand out fr...
We Went To The Moon, But Why?
03 Sep 2023
Contributed by Lukas
India has finally landed on the moon, but what next?What does landing on the moon mean for India?What does it mean for our people, our economy, our co...
Tesla's Billion Dollar Side Hustle
21 Aug 2023
Contributed by Lukas
Tesla began creating an expansive network of charging stations in the US to ensure their customers were never stranded without charge in the middle of...
Is Metaverse Still A Thing?
18 Apr 2023
Contributed by Lukas
Remember when everyone was obsessed with the Metaverse?But now, all of a sudden, no one is talking about it.Why did the idea not take off?Why are comp...
The Rise and Fall of WeWork
08 Feb 2023
Contributed by Lukas
WeWork went from being the highest valued startup of all time to losing almost its entire valuation in a matter of months.At the centre of it all was ...
How Whisper Broke The Silence
07 May 2022
Contributed by Lukas
In this episode we break down how Whisper has broken the silence around menstruation, one impactful campaign at a time.Â
How Tata Tea Awakened An Entire Nation
13 Apr 2022
Contributed by Lukas
In this episode we explore how the iconic Tata Tea, and its agency partner, Lowe Lintas, brought to life the iconic brand POV of "Har subah, sirf...
How Rado Became The Go To Gift At Indian Weddings
28 Jan 2022
Contributed by Lukas
In this episode we explore the intriguing relationship between Rado and India, and how it became a mainstay at Indian weddings, with wedding trousseau...
The Business of Being Roger Federer
11 Dec 2021
Contributed by Lukas
In 2018, the long standing deal between Roger Federer and Nike ended. The ace athlete turned this loss into one of the most envious business deals wit...
Why China Wants People To Have More Babies
09 Dec 2021
Contributed by Lukas
Strict rules such as the infamous one-child policy might have once helped China contain the population explosion, but the working age population in Ch...
How Michael Jackson Came To Own Almost Every Song By The Beatles
06 Dec 2021
Contributed by Lukas
In this episode we explore the story of how Michael Jackson ended up owning the iconic music catalogue of The Beatles, and how Paul McCartney eventual...
How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring
27 Sep 2021
Contributed by Lukas
Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most pop...
How Procter & Gamble Brought Diaper Culture To China
02 Sep 2021
Contributed by Lukas
People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it....
The Reason Why McDonald’s Flopped In These Countries
27 Aug 2021
Contributed by Lukas
Believe it or not, some people in the world actually dislike McDonald’s so much that they’ve been ousted from the country. Countries like Kenya, I...
What Happened To Blackberry
19 Aug 2021
Contributed by Lukas
In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. ...
The Road Ahead For Tesla In India
13 Aug 2021
Contributed by Lukas
In this episode, we unpack the buzz around Tesla finally entering the Indian market, the steps that the carmaker might take to cement its success in I...
How China Churns Out Its Olympic Champions
05 Aug 2021
Contributed by Lukas
In this episode, we explore how China has solidified its position as a sports superpower. We take a look at the different strategies the country has e...
What Is China Doing In Africa
29 Jul 2021
Contributed by Lukas
Over the past few years, China has poured in billions of dollars building infrastructure throughout the African continent. While this investment is gr...
The Subtle Art Of Scent Marketing
23 Jul 2021
Contributed by Lukas
In this episode, we explore how brands target your nose in different ways, and no, it’s not just the food industry who’s doing it.Â
How The Chupa Chups Brand Remains Forever Young
16 Jul 2021
Contributed by Lukas
It’s been over 60 years since the world’s most popular lollipop brand was founded. In this episode, we explore the origins of the Chupa Chups bran...
The Billionaire Space Race
09 Jul 2021
Contributed by Lukas
What do Jeff Bezos, Elon Musk and Richard Branson have in common? Apart from being multi-billionaires, all three have ambitions of commercialising spa...
The Incredible Evolution Of Dating Apps
01 Jul 2021
Contributed by Lukas
There’s a lot of conversation about how dating apps have influenced modern romance and even society at large, but in this episode, we explore how da...
How Humans Made Computers Smarter By Solving CAPTCHAs
25 Jun 2021
Contributed by Lukas
Prove you are human to listen to this podcast. Just kidding. In this episode, we take a look at how the ubiquitous CAPTCHA tests have served more than...
Inside Indonesia's Biggest Tech Merger
18 Jun 2021
Contributed by Lukas
Indonesia’s tech scene is heating up. You might’ve heard of Gojek and Tokopedia in passing, but have no idea what they are. In this episode, we de...
How Starbucks Functions As A Bank
10 Jun 2021
Contributed by Lukas
A coffee shop disguised as a bank? Doesn’t really make sense at first glance. Surprisingly, Starbucks does function a lot like a bank. In this episo...
How Brands Have Commercialized Pride Month
04 Jun 2021
Contributed by Lukas
Each year, more and more brands are jumping on the Pride bandwagon to promote themselves as allies to the LGBTQ community. But how many of these effor...
How Shein Won Over The Gen-Z Shopper
28 May 2021
Contributed by Lukas
In May 2021, Shein overtook Amazon as the most downloaded shopping app in the US. If you haven’t heard of the company, it's probably because yo...
The One Where We Talk About Friends
21 May 2021
Contributed by Lukas
The final episode of Friends may have aired in 2004, but the show remains popular as ever even in the digital world. In this episode, we unpack just h...
Inside Tesla’s Love Affair With China
13 May 2021
Contributed by Lukas
Tesla has tasted sweet success in China. In this episode, we explore the unique symbiotic relationship between Tesla and China, and how the EV manufac...
The Trillion Dollar Privacy War Between Facebook And Apple
06 May 2021
Contributed by Lukas
While it may be a hot topic right now, Apple and Facebook have been at loggerheads regarding privacy for over a decade now. The two tech giants might ...
How George Clooney Accidentally Made A Billion Dollars
29 Apr 2021
Contributed by Lukas
One tequila, two tequila, three tequila, floor! In short, that’s the answer. Tune into the episode as we explore how George Clooney made a fortune o...
How Volvo Saved Over A Million Lives
26 Apr 2021
Contributed by Lukas
It’s been over sixty years since Swedish engineer Nils Bohlin invented the three-point seatbelt. The innovation has saved over a million lives, and ...
How China Is Changing The Way We Shop
19 Apr 2021
Contributed by Lukas
With more connected consumers than anywhere else in the world, China has made social media the backbone of commerce. In this episode, we’re unpackin...
RedBull Is Actually A Marketing Company
13 Apr 2021
Contributed by Lukas
If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using tradition...
How Pepsi's Marketing Campaign Caused Riots in Philippines
05 Apr 2021
Contributed by Lukas
Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today. How did a...
Why Celebrities Are Obsessed With Launching Beauty Brands
25 Mar 2021
Contributed by Lukas
Kylie Jenner, Rihanna, Selena Gomez, Katrina Kaif - the list goes on and on. Celebrities can’t seem to stop launching their own cosmetic brands. But...
How Rihanna Is Disrupting The Traditional Lingerie Market
19 Mar 2021
Contributed by Lukas
Rihanna might have not dropped an album since 2016, but the pop-star’s lingerie label’s sales are skyrocketing, challenging the legacy of the Vict...
How Bumble’s Founder Became the Youngest Self-Made Female Billionaire
15 Mar 2021
Contributed by Lukas
How did Whitney Wolfe Herd, co-founder and CEO of Bumble become the youngest woman to lead a company to an IPO and join the rare female billionaires c...
Vaccine Tourism
05 Feb 2021
Contributed by Lukas
As soon as the first vaccines were announced in countries like the UK and US, travel agents from around the globe began pitching vaccine tourism to th...
The Rise and Rise of Viagra
18 Dec 2020
Contributed by Lukas
Viagra was an accidental discovery, but once it showed up and never looked back. In this episode we talk about how Pfizer chanced upon the little blue...
Pepsi Once Owned The Sixth Largest Military In The World
02 Dec 2020
Contributed by Lukas
Pepsi's foray into the Soviet Union and the country's bizarre obsession with the cola beverage is a story for the ages. In fact, as a result...
Lamborghini Made Sports Cars Just to Get Back At Ferrari
26 Nov 2020
Contributed by Lukas
The first Lamborghini ever was a tractor. The only reason they started making luxury sports car was because of a meeting with Enzo Ferrari which didn&...
The Bizarre Similarity Between Starbucks and McDonald's
12 Oct 2020
Contributed by Lukas
In this episode we speak about the bizarre series of events that Ray Kroc (McDonald's) and Howard Schultz (Starbucks) went through early on in th...
How Social Media Steals Our Attention
17 Sep 2020
Contributed by Lukas
I watched 'The Social Dilemma' on Netflix, and couldn't resist speaking to you about how the entire 'attention grasping' cons...
The Reason Behind Victoria's Secret's Fall From The Top
07 Sep 2020
Contributed by Lukas
From a brand loved by everyone, to a brand caught in the middle of controversy, a lot has changed for Victoria's Secret in the last few years. In...
Why Coca Cola Was Driven Out Of India, And How It Came Back
05 Sep 2020
Contributed by Lukas
The recent ban of PUBG from India and the immediate introduction of an Indian clone called FAU-G, is very similar to what happened in 1977 with Coca C...
Why Bill Gates Saved Apple From Going Bankrupt In 1997
03 Sep 2020
Contributed by Lukas
In 1997, Apple was on the brink of bankruptcy, when Steve Jobs made a deal with Bill Gates. Microsoft prevented Apple from going out of business, but...
How KFC Became A Christmas Tradition In Japan
31 Aug 2020
Contributed by Lukas
In Japan, KFC sells 10 times more chicken in December than they do in any other month. No Christmas celebration in Japan is complete without a KFC mea...
KFC's Love Story With China
26 Aug 2020
Contributed by Lukas
China loves KFC! There are more KFC locations in China than there are in the USA. But how did KFC become the most successful restaurant chain in Chin...
The Story Behind Apple's Insane Valuation
21 Aug 2020
Contributed by Lukas
In this episode we explore what drove Apple to achieving the ginormous two trillion dollar market cap, and the answer is not iPhones.
Red Bull Does Not Give You Wings
18 Aug 2020
Contributed by Lukas
What happens when people take advertising slogans literally, and hold brands to it?
Why Is Norway Crazy About Electric Cars
10 Aug 2020
Contributed by Lukas
In this episode we explore the paradox that Norway has found itself in. A country where more than 50% of the cars are electric, and at the same time a...
Why Do Ads Follow You On The Internet
05 Aug 2020
Contributed by Lukas
You just searched for a pair of shoes on a website, and now you are being shown ads for shoes everywhere you go on the internet. Here's how it ha...
Spotify Changed The Way We Listen To Music
31 Jul 2020
Contributed by Lukas
The story of how we moved from listening to free pirated music illegally, to paying a monthly subscription to Spotify and other streaming platforms.Â
The Rise of Audio Content
08 Jul 2020
Contributed by Lukas
What makes audio content so compelling in 2020, and is it here to stay?
Fairness Creams
01 Jul 2020
Contributed by Lukas
Our obsession with fair skin dates back decades. With the backdrop of #BlackLivesMatter, companies selling fairness creams have announced some changes...
Creative Ideas
23 Jun 2020
Contributed by Lukas
If an idea sounds outrageous, don't dismiss it. The outrageousness of the idea is exactly what makes it creative.Â
The Story Behind Michelin Stars
19 Jun 2020
Contributed by Lukas
Have you ever thought about how Michelin, a tyre manufacturing company ended up giving stars and certifications to restaurants?
Coca Cola and Pepsi
17 Jun 2020
Contributed by Lukas
In this episode we talk about how a few Coca Cola employees tried selling secrets to Pepsi in 2006, and how it played out.Â