Lets Run Facebook Ads: The Podcast

Ep 97. DO THIS NOW to protect your data from spam websites!

06 Feb 2023

Contributed by Lukas

Do you want to stop your website being targeted and vulnerable to data scammers? Listen up to learn how.In Episode 97, Nick outlines how to ensure you...

Ep 96. How to test audiences for Facebook Ads

30 Jan 2023

Contributed by Lukas

Do you want to test different audiences for your Facebook Ads but don't know where to start? Carry on listening…In this podcast episode Nick ex...

Ep 95. How to set up a full funnel Facebook Ad campaign

23 Jan 2023

Contributed by Lukas

Want to find out how to set up a full funnel campaign in Facebook Ads Manager? Then carry on reading!In our latest podcast episode Nick explains, in d...

Ep 94. 3 AMAZING Facebook Ad Updates for 2023

18 Jan 2023

Contributed by Lukas

We're SO EXCITED to share 3 amazing new Facebook Ad updates happening this year because they will transform the way you create ads and review the...

Ep 93. Let Facebook use your product catalogue to sell more products

19 Dec 2022

Contributed by Lukas

📣CALLING ALL E-COMMERCE BUSINESSES📣...have you tried handing the reins over to Facebook and letting them decide which products to show to which ...

Ep 92. YES! The dynamic product ads are working again, you NEED to try this!

14 Dec 2022

Contributed by Lukas

YOU NEED TO TRY THIS👇🏻👇🏻👇🏻After the iOS14 update Dynamic Product Ads (DPA) stopped working, however we are pleased to say that it&ap...

Ep 91. The ONLY 3 ways to get new customers!

28 Nov 2022

Contributed by Lukas

Want to know the ONLY 3 WAYS to promote your products or services?👇🏻👇🏻👇🏻⭐️ Have a celebrity or influencer endorsement⭐ Ride of...

Ep 90. How to not get stressed over Black Friday Ads!

07 Nov 2022

Contributed by Lukas

Black Friday = StressAre you feeling the stress of Black Friday, and don't know where to start with advertising?In our latest podcast Nick offers...

Ep 89. Are Multi-advertiser ads on Facebook a good thing? I don't think so.

27 Oct 2022

Contributed by Lukas

Have you recently noticed that when building your Facebook Ads, under the Ad setup creative section, there is a feature called 'Multi-advertiser ...

Ep 88. How my client got a 99.9% conversion rate from a free trial campaign!

17 Oct 2022

Contributed by Lukas

...yes you read that right, we got our client a 99.9% conversion rate from a free trail campaign!🌟Want to know how we did it and put it into practi...

Ep 87. Change the way you think about Black Friday... before it's too late!

10 Oct 2022

Contributed by Lukas

We can get so wrapped up in Black Friday madness, and the offers we are presenting to our customers, that we actually end up feeling a little disappoi...

Ep 86. Why Instant Lead Forms are working better than ever!

26 Sep 2022

Contributed by Lukas

Now, at one time, Facebook Lead Forms were considered the WORST type of lead; mainly down to the fact they were too easy to fill out! However, they&ap...

Ep 85. What is a Lookalike Audience and does it still work?

05 Sep 2022

Contributed by Lukas

Let's talk about lookalike audiences... Do they still work? Are they worthwhile? Should you still be using them? The simple answer is YES!There h...

Ep 84. Why are my Facebook ads getting banned?

29 Aug 2022

Contributed by Lukas

Have you ever had an Facebook Ad rejected without good reason? 🙋 yep, we've been there too and feel your pain!Today Nick is sharing his insig...

Ep. 83 Having a call with Facebook? Don't believe what they tell you!

22 Aug 2022

Contributed by Lukas

Facebook is all about making money, but the guided path for ad campaigns doesn't always be the right thing to do 💁Nick shares that Facebook is...

Ep. 82 Warning! Why you don't touch a winning ad!

15 Aug 2022

Contributed by Lukas

Why shouldn’t we turn off the ad while it’s working? 🤔Most of the clients want to get something better and better by changing things up.💡But...

Ep. 81 The New Retargeting Strategy

08 Aug 2022

Contributed by Lukas

The New Retargeting Strategy 💪Let’s talk about retargeting strategies other than Facebook pixels ⤴️ How we can build our new custom audience...

Ep. 80 Dog Whistle Copy - Use this simple technique to get more purchases!

01 Aug 2022

Contributed by Lukas

Using Dog whistle copy to get more purchases 🐶 If you’re wondering what the heck we’re on about, this episode is for you Copywriting is somethi...

Ep. 79 Using Advantage+ to optimise your ads

25 Jul 2022

Contributed by Lukas

Using Advantage + to optimise your ads 🚀We have a double whammy for you today…Today’s update can be applied to both audience and budget optimis...

Ep 78. New Facebook Ads feature that will help lead generation!

11 Jul 2022

Contributed by Lukas

🔔 New feature alert that will help lead generation! 🔔The biggest issue we face when getting new leads on Facebook is the quality of these leads,...

Ep 77. The New Demographic Every B2B Marketer Has Been Waiting For

04 Jul 2022

Contributed by Lukas

The new demographic every B2b marketer has been waiting for! It’s here, the new demographic that will help make your lives easier…If you advertis...

Ep 76. Video Ads don't need to be TikTok style to perform

29 Jun 2022

Contributed by Lukas

Video Ads don't need to be TikTok style to perform 👀Let’s talk about video ads ⏩ TikToks & reels are taking over how we absorb our con...

Ep 75. Are you keeping your ads within Facebook? 

22 Jun 2022

Contributed by Lukas

Are you keeping your ads within Facebook? Let’s not let the user go elsewhere from our ads, we need to make sure we’re keeping them on the platfo...

Ep 74. How to NAIL Broad Audience Testing & Scaling

01 Jun 2022

Contributed by Lukas

Want to get the best advice when it comes to broad audience targeting and scaling your ads? In today’s podcast episode Nick catches up with @CTtheD...

Ep 73. Dynamic Creative: Can it really level up your ads? 

25 May 2022

Contributed by Lukas

Did you know that the average person swipes the height of the Eiffel Tower on a daily basis?! 🤯It’s gotta take something pretty valuable to stop ...

Ep 72. Why you NEED to be using this secret email strategy

18 May 2022

Contributed by Lukas

Why you NEED to be using this secret email strategy 🤫Marketing platforms are constantly changing and adapting, but this doesn’t mean that email i...

Ep 71. Why web forms are now more powerful than ever!

11 May 2022

Contributed by Lukas

Why you should be using web forms as part of your funnel strategy💡There are so many theories out there when it comes to testing and it is a bit of ...

The Extracast - What is lifecycle marketing, with Georgie Carter, Pepped!

06 May 2022

Contributed by Lukas

What is lifecycle marketing?Lifecycle marketing is the mix of strategies a company uses to positively influence customer behaviour as they move throug...

Ep 70. This is how you SHOULD be measuring Facebook Ad success!

04 May 2022

Contributed by Lukas

When it comes to measuring your ads correctly, we’ve got your back!Measuring metrics has started to be a bit of a nightmare lately, so that’s wher...

Ep 69. Reach just got powerful - Introducing Omni8!

27 Apr 2022

Contributed by Lukas

Are you omnipresent? If not, you NEED TO BE!Being omnipresent across all social platforms (or wherever your audience hang out) is a must! Being omnipr...

The Extracast - What an earth is a UTM? with our in-house data geek, Josh Boddington

22 Apr 2022

Contributed by Lukas

What an earth is a UTM? and why YOU should be using them!James is joined by our in-house data geek, Josh Boddington. Grab your notepad as you don&apos...

Ep 68. How to build a HUGE email list, fast! The Birthday Club campaign.

19 Apr 2022

Contributed by Lukas

Are you an e-commerce store and struggling to grow your email list? Then listen to this!Nick explains how we have helped one of our jewellery clients ...

Ep 67. ROAS... Are you still using it? You'd better stop NOW!

13 Apr 2022

Contributed by Lukas

Online marketing is becoming more and more frustrating with tracking getting in even tougher! So that is why today Nick is talking about using the Mar...

The Extracast - Why there is a place for every size business on Shopify, Nathan Lomax - Quickfire Digital

06 Apr 2022

Contributed by Lukas

Nathan is co-founder and director of Quickfire Digital and he is leading innovation in the area of digital transformation and e-commerce. He has won n...

Ep 66. Huge Facebook Change - The ODAX ad delivery system!

01 Apr 2022

Contributed by Lukas

The Huge Facebook Ads change you need to know about! For today's podcast episode, Nick is here to tell us all about the ODAX ad delivery system.....

The Extracast - How Benjamin Dennehy became the UK's most hated sales trainer!

30 Mar 2022

Contributed by Lukas

----------------------Watch the episode on YoutubeReady to explode your ad campaign results but don't know how? Whether you are running ads for y...

Ep 65. Two Facebook Ad Experts and a Rockstar radio host walk into a room...

25 Mar 2022

Contributed by Lukas

Charley Tichenor has spent nearly a decade of growing 7 & 8 figure business with Facebook Ads, so today Nick picks his brain about the ever-growin...

The Extracast - The RISE of TIKTOK and how Oli Hills has helped grow businesses and communities via TikTok alone!

23 Mar 2022

Contributed by Lukas

The rise of TikTok has been MASSIVE over the last 2 years, and we're not just talking about kids dancing... It is the fastest growing social medi...

Ep 64. How Bailey Proulx helped to grow an education business from £0-£60,000,000 in just 4 years!

18 Mar 2022

Contributed by Lukas

Bailey Proulx is a sought after Facebook Ads specialist that focuses on scaling high ticket digital products. His agency, Experts Agency, has generate...

The Extracast - How Erik Huberman grew and sold two successful companies, as well as building Hawke Media

16 Mar 2022

Contributed by Lukas

Are you sick of seeing that 99% of marketing agencies are useless and the other 1% inaccessible to small businesses?Well, Erik was sick of it, and thi...

The Extracast - Charli Hunt explains how GREAT copy writing can engage customers and aid conversion

09 Mar 2022

Contributed by Lukas

When Charli Hunt founded Proof Content in 2012, it was a natural evolution in her family tree. Her great-great-grandfather set up Foyles the Bookshop ...

Ep 63. The BEST Facebook Ads Method: THE CRAZY METHOD! with Konstantinos Doulgeridis

08 Mar 2022

Contributed by Lukas

Our special guest today is Facebook expert Konstantinos who is here to talk us through his CRAZY method of battling the world of Facebook Ads… We go...

Ep 62. How Facebook Forms can help with Lead Tracking post iOS14

04 Mar 2022

Contributed by Lukas

In the battle of FB Form Vs Landing Pages, which comes out on top? Nick talks us through how generating and tracking leads has recently changed and ho...

The Extracast - How Matthew Hunt created several 7-figure businesses and now helps other B2B Founders do the same!

02 Mar 2022

Contributed by Lukas

Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. On today&ap...

MINI HACK: How to successfully target over 50s on social media!

28 Feb 2022

Contributed by Lukas

You might think the over 50s aren’t very present on social media and therefore not worth targeting, but this isn’t the case!Although this generati...

The Extracast - How to create jaw dropping video content that assists in business growth with Andrew Heathcote

23 Feb 2022

Contributed by Lukas

When combining creativity with paid social, that's when things get really exciting! And today James is super excited to welcome Andrew Heathcote ...

Ep 61. How many Call To Action buttons should your landing page have?

22 Feb 2022

Contributed by Lukas

Is there such thing as too many CTA buttons?  When it comes to building your landing page, it is actually more important than you’d think…Having ...

The Extracast - How Adam Barrie helped grow the Leading social community that is 'On The Tools'

16 Feb 2022

Contributed by Lukas

⚡Can we get a Watt Watt⚡️Today we have the pleasure of welcoming Adam Barrie Co-founder and Chief Content Officer of Electric House to the podca...

Ep 60. How to generate High Quality Facebook Leads via Educational Content

09 Feb 2022

Contributed by Lukas

Are you thinking about the quality of your copy and creative? Are you regularly testing these out and checking your results to see what is performing ...

The Extracast - Why video is non-negotiable in 2022 with Luke Evans

02 Feb 2022

Contributed by Lukas

If a picture tells a thousand words, just imagine what some thought out video marketing could achieve Today James is joined by Video expert Luke Evans...

Ep 59. A match made in Metaverse heaven - Facebook Ads & Valentines Day

28 Jan 2022

Contributed by Lukas

With Valentines Day just around the corner, we thought it might be useful if we gave you a little nudge, because you know, we all leave it until the l...

Ep 58. How to exit Facebook's Learning Phase in a few simple steps!

26 Jan 2022

Contributed by Lukas

The Facebook Ad Learning Phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the deliver...

The Extracast - What marketing Mike did to win 340 clients and exit for £8,000,000 in 2 years!

19 Jan 2022

Contributed by Lukas

Mike McGann sold his startup within 2.5 years for £8,000,000!Yep, you just read that right! But want to know the even crazier thing?He did this only ...

Ep 57. Lead Gen Campaigns - Should you be using Facebook Forms or Landing Pages?

13 Jan 2022

Contributed by Lukas

Let’s talk about Facebook Forms vs Landing Pages You’ve probably heard of both when it comes to generating leads off of your ads, but which should...

The Extracast - Magento VS Shopify with Mat O'Connor, Actuate Digital

07 Jan 2022

Contributed by Lukas

We know that choosing the right e-commerce platform for your business can be a real challenge, so today, on our latest Extracast episode, James is joi...

Ep 56. How to target your HIGHEST VALUE website visitors with Facebook Ads

22 Dec 2021

Contributed by Lukas

Want to know how to target the highest value people on your website? In today’s podcast episode, Nick shares everything there is to know about targe...

The Extracast - How to create video content that skyrockets engagement with Anna Downes

16 Dec 2021

Contributed by Lukas

Today Nick and James welcome Anna, co-founder and CEO of Video Sherpa to the Extracast!Anna leads the team at Video Sherpa, whose mission is to transf...

Ep 55. Should you pause your Facebook Ads over Christmas?

09 Dec 2021

Contributed by Lukas

Do you pause your ads over Christmas? Or do you keep them running? For some people, knowing whether to turn your ads off over Christmas is a tricky d...

Ep 54. Should we still be using Lookalike Audiences?

01 Dec 2021

Contributed by Lukas

Should we still be using Lookalike audiences?  Today’s episode follows on from our last, in which we spoke about retargeting and custom audiences. ...

Ep 53. Custom audiences - the key to making MORE MONEY with your Facebook Ads!

24 Nov 2021

Contributed by Lukas

Looking to increase the money you're making on Facebook ads? Of course you are!  In today’s podcast episode, Nick talks us through custom audi...

Ep 52. How much should you be spending on Facebook Ads?

17 Nov 2021

Contributed by Lukas

If you’re wondering whether you’re spending your ad budget properly, then today’s podcast episode is for you!Do you know where your investment i...

Ep 51. Why are the 6 new Facebook Ad objectives are super positive?

10 Nov 2021

Contributed by Lukas

In today's episode Nick introduces the 6 new Facebook Ad Objectives, and why they are super positive! Nick will dive into each objective explaini...

The Extracast - Instagram Reels Queen, Emily Pearl shares all her secrets!

03 Nov 2021

Contributed by Lukas

Today we are super excited to introduce you to the rising Instagram star which is Emily Pearl @itsemilypearl Emily grew her Instagram account from 0 t...

Ep 50. These changes could make or break your campaigns!

27 Oct 2021

Contributed by Lukas

These changes could make or break your campaign! In today’s episode, Nick takes us back to the basics to talk about audience testing and Campaign Bu...

Ep 49. What has the last year taught us about advertising online?

20 Oct 2021

Contributed by Lukas

This week we are celebrating 1 year of this podcast - so a massive hello to all of you who have been here from the start or those who have found us mo...

Ep 48. How to stop your Ads from performing below average

14 Oct 2021

Contributed by Lukas

In this episode Nick introduces us to the Facebook Ad Relevance columns and explains how to read them correctly, because if you do, this will forever ...

The Extracast - The Website Conversion Extraordinaire that is Ben Bellamy

07 Oct 2021

Contributed by Lukas

A huge thanks to Ben Bellamy from Shoutable Agency for joining us today! You can find Ben on Instagram @thewebsiteexpert and to get your £7 website a...

Ep 47. Why you REELy should get ahead of the game

06 Oct 2021

Contributed by Lukas

In today’s episode, Nick is joined by the lovely Liv to chat about the benefits of using reels from an advertising point of view!-------------------...

Ep 46. A step by step guide on how to set up a Poll Ad

30 Sep 2021

Contributed by Lukas

Expansion targeting is now a given and Poll ads are on the rise?In today’s episode, Nick goes solo to drop some knowledge bombs about Facebook’s l...

The Extracast with Kieron Bain - Is there too much content online?

22 Sep 2021

Contributed by Lukas

Did you know that 95% of websites, marketing materials and messaging fails to sell? Yep, it's pretty staggering!Today we welcome Kieron Bain from...

Ep 45. Why YOU should put time and effort into your product images and pages

15 Sep 2021

Contributed by Lukas

You have one opportunity to get someone’s attention and reel them in…are you looking professional or are you not? 🤷Facebook and Instagram are b...

MINI HACKS - Top Tips for Charities using Facebook Ads

10 Sep 2021

Contributed by Lukas

How should you advertise on Facebook as a charity? Running a charity can sometimes feel like a bit of a minefield, especially in such a competitive i...

MINI HACKS - Quick advice to improve your social media Ads

07 Sep 2021

Contributed by Lukas

If your Facebook or Instagram Ads aren’t getting the results you want, then you might want to get some expert advice. Rather than using your whole ...

MINI HACKS - This is why you should be using educational content in your Ads!

02 Sep 2021

Contributed by Lukas

Are you finding that your Facebook Ads aren’t quite working for you?A lot of the time, this can be down to what content you are including in those a...

Ep 44. Has the Black Friday bubble finally burst?

01 Sep 2021

Contributed by Lukas

It might seem a bit early for us to be talking about Black Friday deals, but bear with us… E-commerce companies are usually the first to jump on adv...

MINI HACKS - How to set up an Ad in the most cost effective way

27 Aug 2021

Contributed by Lukas

Is there a secret to getting leads without burning through your budget? If you want to get your brand out there to new audiences, it is important to ...

Ep 43. Are you targeting your Facebook audience correctly?

25 Aug 2021

Contributed by Lukas

Are you targeting your audience correctly? When it comes to Facebook advertising, it's crucial to know who you're speaking to. You might be ...

MINI HACKS - Are Facebook Ads a good investment?

24 Aug 2021

Contributed by Lukas

If you’re thinking about investing in Facebook Ads, then you need to listen to this podcast. Whether you think they are too complicated, take up to...

MINI HACKS - How effective can Facebook Ads be for businesses?

19 Aug 2021

Contributed by Lukas

Wondering if Facebook ads are relevant to your B2B business?We’re always talking about the power of using Facebook ads to target our consumers, but ...

Ep 42. The dark side of Facebook Engagement Ads

18 Aug 2021

Contributed by Lukas

Is Facebook engagement all it's cracked up to be? The purchasing behaviour of offline and online shopping is very similar, but are consumers bein...

MINI HACKS - What is the best format for ad creative?

12 Aug 2021

Contributed by Lukas

We always get asked "what is the best format for ad creative?" because we bang on about how creative is one of the most important parts of y...

Ep 41. How to easily turn a cold blog ad into a call

11 Aug 2021

Contributed by Lukas

When it comes to making money, we all want the easiest, quickest route, amiright? When it comes to Facebook Ads, the easiest quickest route is targeti...

Ep 40. Make this Q4 the best yet with better advertising

04 Aug 2021

Contributed by Lukas

Q4 is one of the busiest times of year for ecommerce businesses. To make sure your business is ready for Black Friday, Cyber Monday and Christmas, yo...

Ep 39. Why can the Full Funnel approach be SO expensive?

28 Jul 2021

Contributed by Lukas

When you're looking at a full funnel approach, it's important to consider how much it's going to cost you in the long run. It might be ...

Ep 38. The Gravy Train - Why a great year with ads is now changing

21 Jul 2021

Contributed by Lukas

Obviously the pandemic and it's effects during the last 18 months have been massively shit for everyone, but we'd be lying if we said there ...

The Extracast - Podcast and Content Wizard, Amy Woods

16 Jul 2021

Contributed by Lukas

For the latest Extracast episode, Nick and James caught up with Amy Woods, content repurposing expert and founder of niche creative agency @content10x...

Ep 37. The beauty that is the 7 Day Stack!

14 Jul 2021

Contributed by Lukas

Those of you who are regular listeners to Lets Run Facebook Ads: The Podcast will know that Nick bloody LOVES talking about the 7 day stack.And you&ap...

Ep 36. Live Q&A with the Mktg Showcase - Are your Ads performing?

07 Jul 2021

Contributed by Lukas

This week's episode of Lets Run Facebook Ads: The Podcast is slightly different.Recently, Nick, James and Matt attended the online Mktg Showcase ...

Ep 35. Lets Talk Gen Z and Millennials Shift in Shopping Habits

30 Jun 2021

Contributed by Lukas

When it comes to demographics, millennials and Gen Z are the two that marketers are desperate to figure out. Their influence is huge, yet have a tende...

Ep 34. How To Maximise Your Post-Click Sales Process

23 Jun 2021

Contributed by Lukas

Do you think about how you sell to you customers after they've clicked on your ad?If you're guiltily mumbling into your coffee then don&apos...

Ep 33. Why Shouldn't You Run Traffics Ads on Facebook?

16 Jun 2021

Contributed by Lukas

In this latest short and sweet episode, Nick talks about why you shouldn't be running traffic ads. Why's that? Because the algorithm has bec...

The Extracast - David & Sian, Beyond Company

10 Jun 2021

Contributed by Lukas

Last week Nick and James caught up with clients David and Sian of Beyond Company. David and Sian set up @thebeyondcommunity in July 2019 with a passio...

Ep 32. Getting To The Bottom Of Your Unanswered Questions

09 Jun 2021

Contributed by Lukas

We promised you guys we'd do it, so this week Nick and Matt are here this week to answer your burning questions!We've had questions coming t...

Ep 31. Retargeting Hacks Post iOS14 That WILL Work!

02 Jun 2021

Contributed by Lukas

Nick & Matt are back this week discussing everyone's favourite topic iOS 14... not!The difference is, this week they share some nifty little ...

Ep 30. Stop Plucking Your Acquisition Cost Out Of Thin Air

26 May 2021

Contributed by Lukas

In this week's episode Nick and Matt are talking about Cost Per Acquisition (CPA).Those of you currently running (or thinking of running ads), ar...

Ep 28.5 Facebook Basics - Reading Data and Optimising Your Ads

24 May 2021

Contributed by Lukas

Well, the final part of our Facebook Basics mini series is here! Today you will learning all about the reading data, understanding stats for Lead Gene...

Ep 29. The Beast That Is iOS14.5!

19 May 2021

Contributed by Lukas

It was only a matter of time before we had to address the NIGHTMARE that is iOS 14.5 on our podcast 🤯This update has really shaken the ads world, a...

Ep 28.4 Facebook Basics - Creating Ads, Optimising and Dynamic Creative

18 May 2021

Contributed by Lukas

Welcome back to the forth episode of our Facebook Basics mini series!Today, Matt and Nick will be getting into the good stuff... creating ads from scr...

Ep 28.3 Facebook Basics - Audience, Lookalikes, Video Videos & Budget

14 May 2021

Contributed by Lukas

Are you finding it hard to find your perfect audience and knowing how much to spend on Facebook Ads? Well, look no further because in Part 3 of our Fa...

Ep 28.2 Facebook Basics - Funnels and Finding Your Perfect Audience

12 May 2021

Contributed by Lukas

Now hands up, who feels sick when they think about having to put on their 'sales person' hat and sell their products or service to actual re...