Let’s talk ABM
Episodes
85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine
14 Nov 2025
Contributed by Lukas
Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experie...
84. ABM: The Language of Relationships
14 Nov 2025
Contributed by Lukas
Marta leads the EMEA ABM strategy at Ping Identity. With expertise spanning marketing strategy, GTM planning, and creative campaign execution, she has...
83. ABM: Beyond the Campaign
14 Nov 2025
Contributed by Lukas
Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With...
82. ABM: An Account-based Mindset
06 Nov 2025
Contributed by Lukas
A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for s...
81. The Shift to Human-first ABM
20 Oct 2025
Contributed by Lukas
Andrew Reed is a customer-centric ABM leader with over a decade in B2B technology marketing, currently serving as Global ABM Director at AVEVA. He has...
80. Building ABM from the ground up
13 Oct 2025
Contributed by Lukas
Caroline Kite is a seasoned ABM leader driving enterprise strategy at Swoogo. She’s building a full-funnel, tiered ABM program from scratch - design...
79. Scaling ABM from the Inside Out
09 Oct 2025
Contributed by Lukas
Cristina Daroca is Senior Director, Head of Americas Marketing at Riverbed Technology, driving ABM and Field Marketing strategies that turn targeted a...
78. The ABM Operating System
02 Jun 2025
Contributed by Lukas
Heather Adkins is a data-driven ABM leader, currently overseeing Marketing, Growth, and Strategy at KPMG US. She oversees one of the largest ABM teams...
77. Scaling ABM, the IBM Way
21 Apr 2025
Contributed by Lukas
A seasoned global marketing leader with more than two decades of experience at IBM, Cheryl Caudill is passionate about client-centric marketing and AB...
76. ABM from the frontline
04 Apr 2025
Contributed by Lukas
A veteran B2B marketing leader, Eric has spent over two decades shaping Account-based Marketing strategies at some of the world’s most respected ent...
75. From ABM to ABX
19 Mar 2025
Contributed by Lukas
A seasoned Marketing leader with a decade of experience in Tech and SaaS, Evett Baranov specializes in Account-based Marketing (ABM) with expertise in...
74. Mastering Public Sector ABM
10 Mar 2025
Contributed by Lukas
Brittney Hamer is a seasoned ABM leader specializing in targeted strategies that drive client engagement and business growth. In her most recent role ...
73. Scaling ABM with Precision
17 Feb 2025
Contributed by Lukas
Anna is a self-proclaimed ABM nerd with a passion for designing and executing complex, multichannel ABM programs. As the leader of the ABM department ...
72. ABM Strategy: From Pilot to Scale
21 Jan 2025
Contributed by Lukas
Fabiana Brunetti is a dynamic marketing leader with nearly two decades of experience spanning ABM, Field Marketing, Digital Marketing, and Demand Ge...
71. Customer Expansion ABM
16 Jan 2025
Contributed by Lukas
Katarzyna brings a unique blend of strategic vision, creativity, and precision to the world of ABM. As a Senior Global ABM Manager, she excels at turn...
70. ABM: The Next Frontier
06 Nov 2024
Contributed by Lukas
Nora operates at the heart of ABM - in the intersection between research and advising Forrester customers on ABM best practices and strategy. Before j...
69. Brand to Demand ABM
01 Oct 2024
Contributed by Lukas
Sophia Agustina is a Global Marketing leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. She is a co-creator...
68. Winning with ABM
03 Sep 2024
Contributed by Lukas
In this episode of Let's talk ABM, we speak to Lindsay Baggett, who heads up Account-based Marketing at Tanium. Now 24 months into her role at t...
67. Customer ABM
15 Jul 2024
Contributed by Lukas
Interviewed in this episode of Let's talk ABM is Sloan Newman, Manager, ABM Programs – Americas, at NTT DATA. An award-winning ABM leader, Sloan...
66. Next Generation ABM
19 Jun 2024
Contributed by Lukas
In this episode of Let's talk ABM, we speak with Celia Slack, Pursuit Marketing Lead, EMEA at ServiceNow. As a specialist in Account-based Marketi...
65. Customer Lifecycle ABM
07 Jun 2024
Contributed by Lukas
In this episode of Let's talk ABM, we speak with Marcelo Fernandes, Global Head of Adoption & ABM, Vice-President at SAP, about the power of C...
64. Building credibility with ABM
07 May 2024
Contributed by Lukas
In this episode of Let's talk ABM, we speak with Kathryn Nimmo, ABM Marketing Manager at HP Inc, about building awareness and credibility with ABM...
63. Building relationships with ABM | PwC
08 Mar 2024
Contributed by Lukas
In this episode of Let’s talk ABM, Declan speaks with Rhiannon Blackwell, ABM Leader, Global Marketing Organization at PwC. Over the course of the l...
62. Experience ABM | Pixelz
08 Jan 2024
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Katrine Rasmussen. Katrine leads a passionate Marketing team at Pixelz, that is making waves a...
61. Inside an ABM Center of Excellence | Kyndryl
13 Dec 2023
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Avishek Chakrobarty. Avishek’s professional career in Sales and B2B Marketing has led him to ...
60. Surround sound ABM | UserGems
08 Nov 2023
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Trinity Nguyen, VP of Marketing at UserGems. Trinity is a seasoned SaaS Marketer and a passiona...
59. Creating WOW moments with ABM | IBM
18 Oct 2023
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Andrew Watkins, Top Account Field Marketing Lead at IBM. Andrew’s experience marries Marketin...
58. From Sales to ABM | Capgemini
19 Sep 2023
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Mujesira Dudic, Director of ABM, Financial Services at Capgemini. Mujesira is a seasoned Sales ...
57. Building trust with ABM | Accenture
07 Jun 2023
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Karen Strugnell, Global Client Relationship Marketing Leader at Accenture. Karen is a seasoned ...
56. ABM and the voice of the customer | Terminus
23 May 2023
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Taylor Young, Principal, ABM Strategy and Customer Experience at Terminus, where she is the vo...
55. ABM under the hood | strategicabm
10 May 2023
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to our very own Heads of ABM, Jack Rawlings and Josh Weale, to uncover some exciting news about a ...
54. Treasure hunting with ABM | Socure
24 Apr 2023
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Heather Adams, Senior Director of Demand and Account-based Marketing at Socure, the leading pro...
53. Accelerated ABM | UiPath
11 Apr 2023
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Laura Matthews, Director, Global Account Based Marketing, EMEA at UiPath. A seasoned B2B Market...
52. What the future holds for ABM | strategicabm
16 Feb 2023
Contributed by Lukas
In this special episode of Let's talk ABM, Declan chats to our very own CEO at strategicabm, Alex Embling. Alex has been in B2B Marketing practically ...
51. ABM: It's a team sport | ON24
05 Dec 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Philip Angerhofer, Global Lead for Expansion Marketing at ON24. Phillip's B2B Marketing experience ...
50. Insights-powered ABM | Citrix
07 Nov 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Gabrielle Pirzad, Head of ABM, EMEA at Citrix. In this role, Gabrielle is leading the ABM charge, d...
49. Startup ABM | Scale AI
03 Oct 2022
Contributed by Lukas
In this episode of Let's Talk ABM, Declan chats to Davis Potter, ABM Marketing Manager, Strategic Accounts at Scale AI. Davis has been schooled by two...
48. Formula One ABM | Autodesk
20 Sep 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Christian Weiss, Director of ABM, EMEA at Autodesk. Christian is a seasoned Marketer and a veteran ...
47. ABM as a team of one | 360Learning
07 Sep 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Justin Fordham, Head of ABM at 360Learning. Justin is a Marketer (and ABMer) at heart, with the min...
46. Demand Gen + ABM in action | GetAccept
19 Jul 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Adam Holmgren, Head of Demand Generation, Europe at GetAccept. Adam has become a leading figure in ...
45. ABM: It’s all about the customer | Microsoft
27 Jun 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Keith Pranghofer. Keith is Director of Marketing, ISV Partnerships at Microsoft, where he oversees ...
44. Building buyer experiences with ABM | BoostUp
07 Jun 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Lisa Sharapata, CMO at BoostUp. Lisa is a global Marketing Leader, advisor, and thought leader who ...
43. ABM: The right strategy every time | Confluent
23 May 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Jess Larkin, Senior Strategic Marketing Manager, Financial Services at Confluent. ABM is nothing ne...
42. Building a community with ABM | Gong
09 May 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Corrina Owens, Senior ABM Manager at Gong. Corrina is an award-winning ABMer who is now blazing a t...
41. Industry ABM | Google Cloud
25 Apr 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Akriti Gupta, Global Head of ABM at Google Cloud. A passion for marketing translates to a passion f...
40. SMB to Enterprise | Samsara
04 Apr 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Daniel Dong, Manager of Expansion Growth at Samsara. Daniel is a full-stack marketer, business stra...
39. ABM: It’s all about the groundwork | Autodesk
21 Mar 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Guy Phillips, Head of Enterprise Marketing, EMEA at Autodesk. Guy has that unique experience of wor...
38. The journey to ABM | Avoma
07 Mar 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma. Yaagneshwaran Ganesh (popularly known as Yaag...
37. Partner-based ABM | CARTO
14 Feb 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Florence Broderick. Florence is CMO at CARTO, with responsibility for translating the value of Loca...
36. Building an Enterprise ABM strategy | HP
26 Jan 2022
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Richa Pande, Global Head of Account-based Marketing Campaigns at HP. Richa's approach to ABM is to ...
35. Building a world-class ABM strategy | Microsoft
13 Dec 2021
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Danny Nail, Account-based Engagement Lead - Financial Services at Microsoft. Danny is one of the wo...
34. Building an ABM program from scratch | Showpad
22 Nov 2021
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Becks Powell, Marketing Programs Manager UK & Nordics at Showpad. Becks is a seasoned B2B Marke...
33. From inbound to ABM | Auth0
01 Nov 2021
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Rachael Tiow, Director of ABM at Auth0, the authentication and authorization platform. A seasoned S...
32. Personalizing ABM at scale | Snowflake
14 Oct 2021
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Hillary Lupo Carpio. Hillary leads the ABM strategy at Snowflake, the Cloud Data platform. Hillary'...
31. Building an ABM ecosystem | ServiceNow
27 Sep 2021
Contributed by Lukas
In this episode of Let's talk ABM, Declan chats to Elise Miller, Head of ABM, EMEA at ServiceNow. Elise is a seasoned Account-based Marketing practiti...
30. ABM: Powering the digital transformation of supply chain | SDI
16 Sep 2021
Contributed by Lukas
In this episode of Let's Talk ABM, Declan chats to Debra Yorkman, VP of Marketing at SDI. Debra sets and guides the overall strategic and tactical exe...
29. Creating a unique story with ABM | Qlik
31 Aug 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Nancy Carlyle Harlan, Head of Global ABM at Qlik. Nancy is that rare Marketer with a successful Sale...
28. A year in the life of ABM | Finastra
17 Aug 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Marnie Giuranna Zaccaria, Global ABM Lead at Finastra. The role sees Marnie oversee the entire highl...
27. ABM: It’s all about the alignment | Shutterstock
02 Aug 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Alessandra Possamai, ABM Manager at Shutterstock. A passionate B2B Marketer with a real talent for A...
26. Developing global accounts with ABM | Jabra
26 Jul 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Andreas Villumsen, Global Account Marketing Manager at Jabra. Andreas is passionate about Sales enab...
25. Accelerating growth with Agile ABM | FireEye
11 May 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Marlowe Fenne. Marlowe heads up Account-Based Marketing at FireEye, one of the world’s leading cyb...
24. Solving Complex Software Sales with ABM | Pega
27 Apr 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Mathew Kent, Senior Marketing Manager, UK & IE at Pega. Matt is a seasoned ABM professional, sch...
23. Building an account-centric organization | Degreed
20 Apr 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Amber Bogie, ABM Strategy Lead at Degreed about creating a culture where key accounts are at the cen...
22. Drive engagement with video | Vidyard
31 Mar 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Tyler Lessard, VP Marketing & Chief Video Strategist at Vidyard, about using video to support Ac...
21. Giving your customers the best of you | Atos
11 Mar 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Neil Berry, Head of Global ABM & DBM for FSI at Atos. Neil talks about their One-to-one ABM stra...
20. Moving from ABM to ABX | Bazaarvoice
11 Mar 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan is joined by Jennifer Leaver, Global ABM Strategist at Bazaarvoice. Jennifer shares her Account-based Marketi...
19. Building an enterprise ABM program | Capita
23 Feb 2021
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Christa Norton, Head of Industry and ABM at Capita, about building an enterprise ABM program and how...
18. Going global with ABM | Fujitsu
03 Dec 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan is joined by Andrea Clatworthy, Global Head of Account-based Marketing at Fujitsu. Andrea first introduced AB...
17. Getting started with ABM | Logz.io
02 Dec 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Nick Bennett, Director of Field Marketing, North America at Logz.io. Nick has recently launched an A...
16. ABM from the trenches | Hitachi Ventara
03 Sep 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan is joined by Amy Hall, Global ABM Manager at Hitachi Ventara. Amy’s reputation as a leader and strategic th...
15. ABM is B2B | Terminus
16 Aug 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Sangram Varje, CMO & Co-founder of Terminus. Sangram created the FlipMyFunnel Community in 2014 ...
14. ABM: It's all about the data | RollWorks
14 Jul 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Randi Barshack, SVP Marketing at RollWorks, about the importance of taking a data-driven approach to...
13. ABM: its origins, its future | ITSMA
19 Jun 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan is joined by Bev Burgess, Senior Vice President & Global ABM Practice Leader at ITSMA. Bev is one of the ...
12. No forms, no spam, no cold calls | 6sense
10 Jun 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Latané Conant, Chief Market Officer at 6sense. Latané believes in putting customers, and future cu...
11. Contact marketing | Stu Heinecke
09 Jun 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan is joined by Stu Heinecke, Author and WSJ Cartoonist. Stu Heinecke is a hall-of-fame nominated marketer, a Wa...
10. Real-time revenue forecasting | Clari
19 May 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Kyle Coleman, VP Revenue, Growth & Enablement at Clari. Kyle is an experienced Sales & Marke...
9. Get personal with content | Turtl
05 May 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Karla Rivershaw, Head of Marketing at Turtl about the psychology behind how we consume online conten...
8. #neverstopselling from MQL to SQL | durhamlane
28 Apr 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Richard Lane, Co-founder and CEO, and Lee Durham, Co-founder and CRO, of durhamlane. Richard and Lee...
7. Consolidating your sales stack | DealHub
27 Apr 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Gideon Thomas, VP of Marketing & Growth at DealHub. Gideon is extremely passionate about helping...
6. Hyper-targeted ABM advertising | Radiate B2B
17 Apr 2020
Contributed by Lukas
In this episode of Let's talk ABM, Declan is joined by Riaz Kanani, CEO of Radiate B2B. A serial entrepreneur and creator of technology business, Riaz...
5. Harnessing your first party data | Leadfeeder
16 Apr 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Andy Culligan, CMO at Leadfeeder. Andy explains how first party intent data can be used across sales...
3. Intent-data powered ABM | Cyance
09 Apr 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Jon Clarke, CEO of Cyance, a leading behaviour-based marketing technology company. Jon shares some u...
4. Accelerate pipeline with data | Cognism
07 Apr 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Alice de Courcy, Head of Marketing at Cognism. Alice has built a predictable growth marketing model ...
2. Direct mail reinvented | Reachdesk
30 Mar 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Alex Olley, Co-founder of Reachdesk. Alex believes in treating customers like humans (rather than le...
1. Time to get personal with video | Hippo Video
24 Mar 2020
Contributed by Lukas
In this episode of Let's Talk ABM Declan chats to Nikhil Premanandan, Head of Marketing at Hippo Video about how sales reps can stand out and enhance ...