Let's Talk Copy | Copywriting Podcast
Episodes
Ep. 46: 27 Skills Every Copywriter NEEDS to Succeed
30 Oct 2025
Contributed by Lukas
(And we're back!) These are the top 27 skills you need to become the most successful copywriter you can be.
Ep. 45: This is What NEEDS to Go in Your Copywriting Brief
12 Jul 2023
Contributed by Lukas
Clients throwing work at you is great. Clients throwing work at you without any kind of guidelines or instructions is one of the most stressful experi...
Ep. 44: Not Using AI? Time For Your Prices to SKYROCKET (for real)
03 Jul 2023
Contributed by Lukas
As a copywriter or content writer, your skills are more valuable now than ever before, and generative AI is truly putting the importance of writers ce...
Ep. 43: How to Score Low-Hanging Fruit Keywords (and why you should!)
30 Jun 2023
Contributed by Lukas
Low keyword difficulty, high search volume keywords with SERP features are a goldmine for your SEO and can help you build the foundation for a massive...
Ep. 42: An Introduction to "Microcopy."
04 Mar 2023
Contributed by Lukas
Effective copywriting goes FAR beyond resonating statements and doing deep, deep, deep on pain points. As they say, the difference hides in the detail...
Ep. 41: AI Copywriting Will be Catastrophic ...but NOT for the Reasons You Think
13 Feb 2023
Contributed by Lukas
As an agency owner, I’m not worried about AI copywriting. At all. And if you’re a good copywriter, you shouldn't be, either. Businesses using them...
Ep. 40: Digital Nomad: 5 Tips for Copywriters Living the #Vanlife
30 Jan 2023
Contributed by Lukas
If you’re researching how to make a living while on the road, chances are you’ve come across this whole copywriting thing and you’re taking tons...
Ep. 39: Copywriters: You Need to Upsell THIS Page to Your Clients
23 Jan 2023
Contributed by Lukas
Home page copy, about us pages, service and contact pages are the core pages of a website, but there’s an often forgotten piece of web copy that eve...
Ep. 38: 5 of the COOLEST service swaps I've done as a copywriter
16 Jan 2023
Contributed by Lukas
One of the coolest things about being a copywriter is that every business of every kind relies on copywriting or content writing in some form. That ca...
Ep. 37: Grow Your Copywriting Business Through Guest Blogging
09 Jan 2023
Contributed by Lukas
If you’re a freelance copywriter, positioning yourself as an expert is key in growing your client list. If you do it right, guest posting is a uniqu...
Ep. 36: Psst..THIS is the best-kept secret in portfolio building.
02 Jan 2023
Contributed by Lukas
Ever wonder why some copywriters, regardless of experience, keep getting client after client and charging whatever they want to–even beginner copywr...
Ep. 35: SEO Writing Series: Creating a SEO-Friendly Editorial Calendar
30 Dec 2022
Contributed by Lukas
SPECIAL THANKS to Bitsy Ann (@8itsy on IG) who requested this episode! Part 8/8 of the SEO Writing Series: Creating Your Editorial Calendar This is an...
Ep: 34: SEO Writing Series: Your Pillar Content
13 Dec 2022
Contributed by Lukas
Part 7/8 of the SEO Writing Series: Your Pillar Content This is an 8-part series that walks you through creating high-impact content that scales the r...
Ep. 33: SEO Writing Series: 7 Keyword Types You Need to in Your Content Strategy
21 Nov 2022
Contributed by Lukas
Part 6/8 of the SEO Writing Series: 7 Keyword Types You Need in Your Content Strategy This is an 8-part series that walks you through creating high-im...
Ep. 32: SEO Writing Series: How to Find (and FILL) Content Gaps
14 Nov 2022
Contributed by Lukas
Part 5/8 of the SEO Writing Series: How to Find (AND FILL!) Content Gaps This is an 8-part series that walks you through creating high-impact content ...
Ep. 31: SEO Writing Series: How to Use Contextual Linking in Your Content
07 Nov 2022
Contributed by Lukas
Part 4/8 of the SEO Writing Series: How to Use Contextual Links in Your Content This is an 8-part series that walks you through creating high-impact c...
Ep. 30: SEO Writing Series: How to Create Content Clusters in 7 Steps
31 Oct 2022
Contributed by Lukas
Part 3/8 of the SEO Writing Series: Conducting a Content Audit in 6 Simple Steps. This is an 8-part series that walks you through creating high-impact...
Ep. 29: SEO Writing Series: Conducting a Content Audit in 6 Simple Steps
24 Oct 2022
Contributed by Lukas
Part 2/8 of the SEO Writing Series: Conducting a Content Audit in 6 Simple Steps This is an 8-part series that walks you through creating high-impact ...
Ep. 28: SEO Writing Series: How Long Does it Take New Content to Rank on Google?
17 Oct 2022
Contributed by Lukas
Part 1/8 of the SEO Writing Series: How Long Does it Take New Content to Rank on Google? This is an 8-part series that walks you through creating high...
Ep. 27: 7 SEO Copywriting Secrets You NEED to Know
02 Oct 2022
Contributed by Lukas
SEO copywriters are some of the most skilled copywriters there are. Not only do SEO copywriters know how to write content that appeals to search engin...
Ep. 26: The Top Project Management Tools for Copywriters
26 Sep 2022
Contributed by Lukas
Ok, so I’m gonna divert from the common push from some copywriting coaches that enthusiastically tell you that the only things you need to get start...
Ep. 25: The Highest Paying Copywriting Niches in 2022
19 Sep 2022
Contributed by Lukas
Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money. You have bills to pay, after ...
Ep. 24: 5 Tips for Writing Video Sales Letters
12 Sep 2022
Contributed by Lukas
Video marketing is absolutely where the future of advertising is going. And as a copywriter, if you want to stay relevant, you need to adapt to the tr...
Ep. 23: My 5 Biggest Tips for Winning Gigs on Freelancer Sites
05 Sep 2022
Contributed by Lukas
Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of c...
Ep. 22: Writers: Can Your Search History Get You Arrested?
29 Aug 2022
Contributed by Lukas
Depending on what you’re writing about that day, your job is to become an expert in that area so that you can write engaging content for your client...
Ep. 21: 6 Hidden Client Red Flags You Should NEVER Ignore
22 Aug 2022
Contributed by Lukas
Red flags aren’t always glaringly obvious. Some of them are pretty subtle. You might have a gut feeling that something’s off, but you just can’t...
Ep. 20: Unpopular Opinion: Should a New Copywriter Ever Work For Free?
16 Aug 2022
Contributed by Lukas
As a huge supporter of new copywriters (and just a general copywriting nerd), I spend a lot of time perusing copywriting forums, message boards, and o...
Ep. 19: Copywriting, Content Writing...or...BOTH?
01 Jul 2022
Contributed by Lukas
So you’ve heard how great a freelance writing career can be. The control over your own schedule. The creative aspect. The location independence. Mak...
Ep. 18: The REAL Secret to Landing Clients Through DMs
22 Jun 2022
Contributed by Lukas
So, you’ve taken copywriting courses, you’ve created a copywriting portfolio, and you’ve determined your pricing and created a business plan. No...
Ep. 17: 3 Myths Copywriters are Tired of Hearing
06 Jun 2022
Contributed by Lukas
If I had a dollar for every time someone thought I filed “copyrights,” I’d never have to write another word in my life. And as a copywriter, if ...
Ep. 16: Ditch the False Urgency! Here's How to ACTUALLY Compel Your Audience
31 May 2022
Contributed by Lukas
Today’s consumers have options. If they even THINK there’s a chance that your “limited time offer” is inauthentic, they’ll go elsewhere to g...
Ep. 15: How to Start YOUR Copywriting Podcast
20 May 2022
Contributed by Lukas
Launching a podcast is one of the most effective ways to share your expertise with your audience and build your personal brand as a copywriter. And ev...
Ep. 14: Building Your Personal Brand as a Copywriter
16 May 2022
Contributed by Lukas
If creating your personal brand sounds like like a freakin’ labyrinth, I’m here to tell you: Don’t worry. It’s not. I mean, just because you e...
Ep. 13: 6 Copywriting Hacks that Lead to SKY-HIGH Conversions
12 May 2022
Contributed by Lukas
If your copy is as bland as your grandma’s oatmeal, nobody’s going to exit your site with a packed shopping cart and a confirmation email. So, how...
Ep. 12: How to Become a Copywriter and Make 6-Figures
09 May 2022
Contributed by Lukas
Can a Copywriter Earn 6-Figures? Absolutely. And I’m Going to Show You How to Do It. One thing I’ve learned as an entrepreneur: It’s easier to b...
Ep. 11: How to get in the "copywriting mindset" on demand.
05 May 2022
Contributed by Lukas
Writer’s block isn’t limited to novelists. Even copywriters get mentally tongue-tied. You know that feeling when you have a giant client project d...
Ep. 10: 14 Questions you NEED to ask before hiring a copywriting mentor.
02 May 2022
Contributed by Lukas
Having a copywriting mentor is like having your own personal secret weapon at the ready with guidance on building your portfolio, finding clients, man...
Ep.9: How to land your first copywriting client
27 Apr 2022
Contributed by Lukas
One of the most common questions I get from new copywriters is how to get your first copywriting client. Your first client is a HUGE milestone. Puttin...
Ep. 8: 9 Things I WISH I'd known before I started my copywriting career.
24 Apr 2022
Contributed by Lukas
Way back when I started my copywriting journey, copywriting courses and resources online weren’t as prevalent, and I didn’t have any sort of forma...
Ep.7: Copywriting Business Starting to Boom? THIS Should Be Your First Hire.
16 Apr 2022
Contributed by Lukas
So, you’re not only getting copywriting clients, your business is starting to thrive. You’re profitable, you’re getting referrals, and people ar...
EP. 6: How to ask for testimonials (WITHOUT feeling awkward)
13 Apr 2022
Contributed by Lukas
I don’t know what it is about copywriters, but a lot of us feel totally awkward asking for testimonials, even though testimonials are KEY to growing...
Ep.5: How to Make SIX-FIGURES Writing Emails
09 Apr 2022
Contributed by Lukas
Did you know you could make money writing emails? Like, real money. Not just Oh, I splurged on Starbucks today money. I’m talking about going to Who...
Ep.4: Don't Quit Your Job to Become a Copywriter (UNTIL YOU LISTEN TO THIS)
06 Apr 2022
Contributed by Lukas
If you found this podcast there’s a pretty big chance you’re on the verge of quitting your job and becoming a freelance copywriter. I get it. At m...
EP 3: 7 Things You're Doing Wrong in Your Cold Pitching
29 Mar 2022
Contributed by Lukas
There’s something I’ve noticed about my copywriting coaching clients and students, especially those who have taken some of the more mainstream cop...
Ep. 2: What Kind of Content Actually Ranks on Google?
07 Jan 2022
Contributed by Lukas
Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their e...
Ep. 1: Introvert? Copywriting is Probably Your Dream Career.
29 Dec 2021
Contributed by Lukas
Work-from-home culture is becoming more popular, giving us introverts some semblance of relief from the constant office gossip and obligatory lunches ...