Amanda Bauer-Frisch, serial entrepreneur and the CEO of the Enduring Legacy Company, talks about the grief and loss that shaped her first product, the importance of teaching kids about financial literacy, why the word "legacy" shows up in almost all of her businesses, and how she's helping to uplift not only her customers, but her employees as well.
Full Episode
Legacy means a lot of things to a lot of people. To some, it's lasting integrity. It's building and maintaining a history of greatness. It's making an impact on people and community. For others, it's dependable security and assurance in an uncertain time. To us, it's all of that and more. It's a mindset, a brother and sisterhood of hardworking people dedicated to doing the right
thing for you and those you care about of growing today for a better tomorrow that's what legacy means at southwestern legacy insurance group what does it mean to you let's talk legacy
Welcome to Let's Talk Legacy. I'm your host, Gary Michaels. Today, we have Amanda Bauer Frischon, who is a serial entrepreneur and the CEO of the Enduring Legacy Company, which obviously caught our eyes. We're all about leaving a legacy for people. She's dedicated to leaving a lasting impact through heartfelt, purpose-driven businesses that resonate with families worldwide. So welcome to the show.
Thank you very much.
So your path from human resources to full-time parenting and then to becoming a serial entrepreneur is quite a journey and one which was shaped in many ways by grief. Yes. That caught my eye and I know our team was wondering about that. Can you share that story with us?
Absolutely. So in 2017, I was a full time human resources manager for a large grocery store chain. And I loved my job, loved the company I worked for. And my husband and I had a one year old son. And I was in April of that year, I was four months pregnant with our second and we were eating dinner one night and my husband had a weird pain in his throat.
He knew that his family had a history of heart health issues. So out of an abundance of caution, we decided to go to the emergency room just to get checked out and make sure he was okay. He was not okay. He was having an aortic dissection, which is where his aortic valve was basically was tearing in half. And he passed away about two hours after we got to the emergency room.
Oh, wow.
So really, in the blink of an eye, you know, my life was totally upside down. And I was a pregnant widow with a one-year-old at home and needed to figure out how to put my life back together. From there, I fast forward a couple of years. I was a stay-at-home mom by choice. I had recently remarried, and I started making money. wood banks in my garage.
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