Let's Talk Pricing Podcast
Episodes
Everything but the Price: How Human Behavior Shapes Pricing Decisions
18 Mar 2026
Contributed by Lukas
Pricing isn’t just about numbers.While models, margins, and optimization often take center stage, the most powerful forces shaping pricing decisions...
From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing
05 Mar 2026
Contributed by Lukas
Guest: Josh Bardell, Principal of Global Industries, CongaMany pricing organizations have historically optimized around one objective: winning the dea...
From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough
25 Feb 2026
Contributed by Lukas
Many pricing professionals don’t struggle because their analysis is wrong — they struggle because their insights don’t travel.In the first new e...
From Then to Next: How Pricing Is Evolving—and Why It Matters
17 Dec 2025
Contributed by Lukas
In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. Fro...
AI & Analytics in Retail Pricing
05 Nov 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI an...
Forget What You Knew About Pricing
16 Oct 2025
Contributed by Lukas
What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits ...
Building Growth and Profitability Through Pricing Centers of Excellence
26 Sep 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing...
How to Build a Bionic Pricing Team
18 Sep 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fal...
Becoming an Agent of Change in the Age of AI
10 Sep 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of ...
The AI in Pricing Paradox – An Opportunity for First Movers
04 Sep 2025
Contributed by Lukas
Artificial Intelligence is no longer just hype—it’s here, reshaping how companies think about pricing. In this episode of Let’s Talk Pricing, Ge...
Bonus: Bridging the Gap in Pricing & Sales Leadership with Ebrahim Elebiary
29 Aug 2025
Contributed by Lukas
As a preview of his upcoming live workshop Pricing & Sales Leadership: Bridging the Gap, Ebrahim Elebiary, CPP, joins PPS Director of Marketing &a...
A Revelation for the Transformation Economy
27 Aug 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ron Baker and Ed Kless, co-founders of THRESHOLD and two of the m...
From Tariffs to Transformation: Strategic Pricing in Action
21 Aug 2025
Contributed by Lukas
Guest: Mark Gilham, Vice President, Global Advisory at EnableIn this episode of Let’s Talk Pricing, Kevin Mitchell sits down with Mark Gilham to unp...
Women in Leadership – A Broader Look Through the Lens of Pricing and Influence
13 Aug 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ebrahim ElEbiary, CPP, and PPS Director of MarCom & Key Accou...
A Look Back at PPS profitABLE: Dallas
15 May 2025
Contributed by Lukas
In this special solo episode of Let’s Talk Pricing, PPS President and show host Kevin Mitchell recaps our Spring 2025 Conference in Dallas. Kevin re...
Protecting Your Pricing Power in a Tariff Era
30 Apr 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell is joined by Jeet Mukherjee, Chief Strategy Officer at Holden Advisors and co-au...
Bonus Episode: 3 Steps to Stop Perfectionism
25 Apr 2025
Contributed by Lukas
Perfectionism can be a hidden roadblock for pricing professionals—slowing down decisions, increasing stress, and holding back innovation. In this ep...
Develop Your Revenue Growth Management Framework in 1 Day!
23 Apr 2025
Contributed by Lukas
In this episode, we're joined by Juan Echeverri, Head of RGM & Commercial Planning at Holcim LATAM, and Laurent Dosogne, Co-Founder and Senior...
Price Management Is Not “Set It and Forget It”
16 Apr 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, host Kevin Mitchell sits down with DeAnn Hammer, Global Pricing Operations Director at 3M and keynote speaker...
Building High-Performing Pricing Teams
10 Apr 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, Kevin Mitchell is joined by Andres Gonzalez, a seasoned pricing leader with over 11 years of experience in e-...
Pricing Analytics and Strategies Along the Customer Journey
02 Apr 2025
Contributed by Lukas
How can businesses leverage pricing analytics to optimize profitability at every stage of the customer journey? In this episode, Kevin Mitchell sits d...
The Role of Human Pricers in the Ever-Changing World of AI
26 Mar 2025
Contributed by Lukas
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Matthew Knaggs, Senior Business Value Lead at Zilliant, to explor...
Equipping Sales Teams to Build Pricing Power
19 Mar 2025
Contributed by Lukas
Pricing power isn’t just about the numbers—it’s about execution. And when it comes to defending value and preventing unnecessary discounts, your...
Stop The Quoting Madness
16 Oct 2024
Contributed by Lukas
Lydia M Di Liello, CEO and founder (with more than 25 years of business leadership, supply chain and global pricing expertise) delivers exceptional re...
GenAI Pricing: Hype or High-Stakes Game Changer?
09 Oct 2024
Contributed by Lukas
Machine learning has long enhanced pricing, but distinguishing Generative AI's practical applications from hype is challenging. To identify true GenAI...
Segmentation: Mastering the Hidden Challenges
07 Oct 2024
Contributed by Lukas
Segmenting customers then differentially treating and/or pricing them is a critical aspect of driving both growth and profits. Yet, it’s easier said...
The Top 3 Levers for Building Pricing Power
12 Sep 2024
Contributed by Lukas
When growth is stagnant, companies often adjust prices for more revenue. Without a strong understanding of pricing power relative to market alternati...
Using Analytics and A.I. for Pricing
26 Aug 2024
Contributed by Lukas
Pricing is not only about money charged but also about how customers perceive the value a product, which changes over time. In today's connected ...
How to E. V. A. L. U. A. T. E. Your Marketing: 9 Tools for Pricers
02 Aug 2024
Contributed by Lukas
Let's be real. It's much easier to defend and raise your prices when strong marketing has your back. But often times, marketing and revenue gr...
Turning Pricing Complexity Into Opportunity With Intelligent Pricing
15 Jul 2024
Contributed by Lukas
In this conversation, John Moss, Chief Executive Officer of Flintfox International, discusses the challenges of the current business landscape and how...
Telling Persuasive Pricing Stories to Executives
14 Jun 2024
Contributed by Lukas
The topic of pricing can be complex, abstract, quantitative, and dry. That makes it difficult to write about, especially when you are trying to persua...
Stop the Quoting Madness: Use AI To Make Life Easier
11 Apr 2024
Contributed by Lukas
We are inundated with news of Artificial Intelligence, but how can it really be applied in our daily Pricing lives to help us? This highly interactive...
Revitalize Your Pricing Strategy
08 Mar 2024
Contributed by Lukas
Markets, competitors, and customers are always changing – and last year’s pricing may be stale based on today’s circumstances. Pricers must ha...
B2B Pricing in the Era of AI & Data Science
16 Feb 2024
Contributed by Lukas
Join us in this engaging podcast episode as we explore the dynamic world of B2B pricing with Vivek Anand, a seasoned expert of AI and Data Science. D...
Hot Pricing Topics for 2024
30 Jan 2024
Contributed by Lukas
President of the Professional Pricing Society, Kevin Mitchell, steps into the PPS Podcast to share with us what he believes to be the hottest topics o...
Pricing Sustainability-as-a-Service for Autonomous Urban Mobility
06 Nov 2023
Contributed by Lukas
We will explore how this visionary concept can transform cities, making them more sustainable and vibrant, and discuss the integration of frameworks l...
What Does it Take to Be Successful with AI
02 Nov 2023
Contributed by Lukas
Join Heather Richey and Kaavya Muralidhar to talk about what it takes to be successful with AI in your pricing practice. In this discussion, we will w...
Pricing As A Team Sport
05 Oct 2023
Contributed by Lukas
This conversation will focus on the importance of transforming your pricing processes to meet evolving B2B buyer needs. When you decide to embark on t...
Pricing Strategy as a Game Changer for Businesses
22 Sep 2023
Contributed by Lukas
Jean-Manuel Izaret (JMI) is the global leader of BCG’s Marketing, Sales, and Pricing practice. Before joining BCG in 1997, he received a PhD from Ec...
Driving Pricing Power Through Innovation
22 Sep 2023
Contributed by Lukas
Finding new ways to create value is critical. Monetizing that value effectively year over year? Even more so. However we’re all facing headwinds as ...
Rethinking Cost-Plus: The Journey to Market-Based Pricing
12 Sep 2023
Contributed by Lukas
Effectively pricing spare parts remains a substantial challenge for machine manufacturers, as an estimated 73% of commodity parts are sold below their...
Understanding Pricing Power with Kevin Mitchell and Jeet Mukherjee
06 Sep 2023
Contributed by Lukas
Jeet Mukherjee of Holden Advisors and Kevin Mitchell of Professional Pricing Society discuss the significance of pricing power ahead of Jeet's key...
A Complete Pricing Journey
31 Aug 2023
Contributed by Lukas
In this podcast Fred Zornig will briefly comment on the pillars of strategic and effective price management. Going through strategies, segmentation, p...
Inflation & Beyond: Pricing Strategies for B2B Volatility
29 Aug 2023
Contributed by Lukas
As input prices rose astronomically, margin leakage followed for many companies. This is because the legacy tools and processes being used to pass thr...
The Expert Guide to Retail Pricing
10 Aug 2023
Contributed by Lukas
This conversation sheds light on a new book by the CEO and Founder of Rapid Pricer, Kiran Gange, and is centered around analytics based pricing approa...
The Curiosity of Pricing - A Workshop Post-Conference Discussion
31 Jul 2023
Contributed by Lukas
A discussion covers what was received and experienced at our a workshop, spear-headed by Hillary Gretton, that took place during our 2023 Spring prici...
How to Lead a Pricing Project to Success
16 Jul 2023
Contributed by Lukas
Scott Sinning has a passion for pricing and learned about leading pricing projects during his years of experience as VP of Pricing Strategy for Grayba...
Pricing with Evolving Value in a Professional Services Industry
22 Jun 2023
Contributed by Lukas
Michael Compton is Director of Firm Strategy and Leader of the new Pricing function at Edward Jones. He has 16 years’ experience in the Full Service...
How to Optimize Pricing Through Sales Activation
11 Apr 2023
Contributed by Lukas
Let’s face it—the moment of truth in pricing and sales is how well your sales force can negotiate and defend the prices you’ve set. Many organi...
The Curiosity of Pricing
16 Mar 2023
Contributed by Lukas
Curiosity allows us to look beyond our current situation and ask "What else could or should we be doing?" Too often we get stuck in routines or become...
How Best to Utilize AI in B2B Pricing
16 Mar 2023
Contributed by Lukas
Artificial intelligence is making an impact on many industries and pricing is one among them. While a completely automated pricing solution for B2B is...
Fearlessly Raising Prices
16 Mar 2023
Contributed by Lukas
With inflation, costs are going up, margins are being squeezed, companies need to raise prices, but many are scared. They may have already had a...
How to Grow Your Top Line in a Down Market
01 Mar 2023
Contributed by Lukas
As the economic outlook continues to be murky, plenty of companies are making cuts. But you can’t cut your way to prosperity. There are often-overlo...
Beating Inflation and Agile, Concrete and Effective Corporate Guide
22 Feb 2023
Contributed by Lukas
Beating Inflation explores how inflation affects all aspects of a business. This is not a pricing book, but it dives into all areas of the operations ...
Pricing As a Growth Lever for SaaS Companies
15 Feb 2023
Contributed by Lukas
SaaS companies have historically overlooked pricing as a lever for growth, focusing instead on customer acquisition. But with many customers tightenin...
A Holistic Approach to Pricing Power
09 Jan 2023
Contributed by Lukas
Per is a thought-leader in all things pricing with a specialization in teaching companies how they can use pricing to drive higher growth, sales volum...
Designing an Analytics-Based Pricing Framework
02 Dec 2022
Contributed by Lukas
This episode will be geared towards introducing the audience to the best practices in pricing processes from around the world which can be implemented...
B2B Pricing Best Practices: Real Case Studies & Pricing Experts
01 Dec 2022
Contributed by Lukas
Business-to-Business companies are facing an unprecedented number of challenges now including pressure from customers’ purchasing departments, uncer...
Democratizing Access To Better Pricing
23 Nov 2022
Contributed by Lukas
Speakers Matt Johnston, Founder and CEO of EPIC Conjoint, and Robert Ribciuc, Managing Partner of EBITDA Catalyst, provide answers to pressing pricing...
Trends & Pricing Strategies for This Holiday Shopping Season
14 Nov 2022
Contributed by Lukas
Simon-Kucher consumer and retail expert and Partner, Shikha Jain, discusses the expectations and best practices for this holiday shopping season, incl...
Barrett Thompson: The Omnichannel Dilemma
29 Sep 2022
Contributed by Lukas
Customers expect their vendors to offer them a seamless omnichannel buying experience across all sales channels. Omnichannel selling creates a dilemma...
Robert Ribciuc
15 Apr 2022
Contributed by Lukas
Robert Ribciuc by Professional Pricing Society
"Selling Value" w. Mark Stiving of Impact Prcing & #PPSCHI22 Breakout Speaker
21 Mar 2022
Contributed by Lukas
Salespeople always seem to ask for discounts. Do we really need to approve them? They are told to sell value, but if they don’t even know what valu...
Behavioral Pricing: Shifting The Paradigm
23 Nov 2021
Contributed by Lukas
The value-based pricing model as well as the respective tools like conjoint analysis are still building on the assumption that customers behave like t...
B2B Pricing In Inflationary Periods
29 Sep 2021
Contributed by Lukas
We are living in a period characterized by inflation and volatility. Over the past year, the increase of commodities and business expenses have put a ...
CPQ: Configure Price Quote - The Total Business Approach
23 Feb 2021
Contributed by Lukas
Configure, Price, Quote “CPQ” is a business process supported by software technology and includes much more than just what the names suggest. It i...
Close the Pricing-Rebate Management Loop
24 Sep 2020
Contributed by Lukas
Most pricing professionals agree that they are not using rebates effectively, because it makes their pricing strategy overly complex and the permutati...
Negotiation Skills For Pricers And Sales
25 Aug 2020
Contributed by Lukas
Businesses face unprecedented pricing pressure as a direct result of sophisticated procurement organizations. Pricing, sales and finance leadership ac...
Human Capital in Pricing
18 Feb 2020
Contributed by Lukas
Diversity, inclusion, and equity matter deeply to businesses, but even more to the pricing function. How can equity drive smarter pricing decisions an...
Competitive B2B Pricing For Complex Systems
10 Feb 2020
Contributed by Lukas
Complex systems are a challenge to price due to many components, but mainly that no two solutions are the same. So how do we avoid the pitfalls of ma...
The Successful Pricing Transformation Journey
07 Feb 2020
Contributed by Lukas
Did you know that complex organizational structures can make or break your pricing journey? The navigation of these structures is a required skill. So...
Dynamic Pricing's Real World Application
09 Apr 2019
Contributed by Lukas
As pricing technology becomes more and more sophisticated, incorporating complex data analysis and using AI and Machine learning to optimize and deplo...
The Future Pricing Organization
16 Oct 2018
Contributed by Lukas
Lisa and Praks discuss the layout of the future pricing organization and new technologies being launched and how that translate for the pricing functi...
Negotiation Skills for Pricers and Sales
05 Oct 2018
Contributed by Lukas
Lisa of from PPS discusses with Lydia and Chris practical pricing and negotiation approaches to counter the most challenging procurement strategies. W...
Pricing Strategy Execution
03 Oct 2018
Contributed by Lukas
Lisa and Navdeep discuss how pricing leaders can achieve pricing excellence and unlock the hidden price factory within their organization through cont...
Artificial Intelligence in Revenue Management Podcast
19 Apr 2018
Contributed by Lukas
Artificial Intelligence in Revenue Management In the latest #PricingPodcast by the Professional Pricing Society, Lisa Fisher, Senior Director of Marke...
Intro To Pricing On Purpose: Creating & Capturing Value
06 Feb 2018
Contributed by Lukas
This podcast will give you alternatives to pricing your products and /or services based on customer-perceived value, rather than cost-plus pricing met...
Pricing and Corporate Strategy
14 Apr 2017
Contributed by Lukas
In Pricing and Corporate Strategy, Tim J. Smith, Ph.D. will share how leading firms are integrating different pricing and price management techniques ...
How Machine Learning Works In Pricing
04 Apr 2017
Contributed by Lukas
In this Pricing Podcast Alex Shartsis of PerfectPricing details how machine learning will impact the pricing industry and improve business. The term ...
Pricing and Selling: Strategies and Tactics to Win with 21st Century Procurement
30 Mar 2017
Contributed by Lukas
Learn how to adapt your pricing and selling strategies to win with 21st century procurement. Come join us and learn firsthand from instructors who ha...
Uncovering Unauthorized Sales that Negatively Impact Pricing
23 Mar 2017
Contributed by Lukas
The rise of unauthorized sales of discounted products in marketplaces today is eroding the prices and margins for many businesses. Distributors and re...
Current Trends In Pricing
13 Feb 2017
Contributed by Lukas
Lydia DiLiello, Founder and Principal of Capital Pricing Consultants LLS, shares expert forecasts about the pricing industry landscape so practitioner...
Monetize Your CPQ Investment
13 Feb 2017
Contributed by Lukas
Configure Price Quote (CPQ) monetization makes it easier to sell priced (monetized) services. Some of the new CPQ strategies may seem difficult to und...
Partnering with Sales: Best Practices for Sales Execution
10 Feb 2017
Contributed by Lukas
In this #PricingPodcast, expert Joanne Smith shares strategies to improve sales partnerships in pricing. About Joanne: Joanne Smith is the author of...
Goodbye Spreadsheets, Hello Profit Margins: Mastering Service-Parts Pricing
10 Feb 2017
Contributed by Lukas
Leading manufacturers from around the globe are now optimizing their service parts pricing to deliver dramatic improvements to their top and bottom li...
Effectiveness Price Increase
10 Feb 2017
Contributed by Lukas
Travis Umpleby, pricing expert and Senior Consultant at Holden Advisors, shares 4 strategic lessons that make for effective price increases. Lessons t...
Pricing Smoother Than Peanut Butter Spread
10 Feb 2017
Contributed by Lukas
We talked with Peter Barr, Director of Pricing at McKesson about the best pricing strategies to a smooth business operation. About Peter Barr: Peter ...
How Companies Can Fine-Tune Pricing
10 Feb 2017
Contributed by Lukas
Philip discusses: * How to avoid pricing errors * Common pricing strategies adopted by successful businesses * Price Optimization - 2017 * How to exe...
Pricing Excellence Through Quote-to-Cash
10 Feb 2017
Contributed by Lukas
Dunne's strategy focuses will include the automation of quote-to-cash processes, ways to innovate business practices through pricing analytics, intell...
Get Your Price and Win Against Low-Priced Competitors
10 Feb 2017
Contributed by Lukas
Pricing industry expert and Senior Director with Holden Advisors Alison Yama talk gives her insight on strategy, provides case examples and much more!...
Stephan Liozu Talks Value-Based Pricing
10 Feb 2017
Contributed by Lukas
We chat with pricing expert and author Stephan Liozu, and he answers some of the more popular questions surrounding Value-Based Pricing. About Stepha...
Pricing Done Right
10 Feb 2017
Contributed by Lukas
Pricing is so much more than putting numbers on quotes, or associating them with products. About Tim Smith: Tim J. Smith, PhD, CPP is the founder an...
Executive Support For Pricing Transformation
10 Feb 2017
Contributed by Lukas
Experience proves that successful businesses depend on Executive support, yet often the Executives don't understand the organization's metrics. Partic...