Leveraging Thought Leadership

Leveraging Thought Leadership With Peter Winick – Episode 112 - J.V. Crum III

25 Apr 2019

Contributed by Lukas

Do you want to be a high performer?  Do you want to play in the big time and reach your full potential?   J.V Crum III is the Conscious Millionaire ...

Leveraging Thought Leadership With Peter Winick – Episode 111 - Jared Kleinert

21 Apr 2019

Contributed by Lukas

Being recognized for your Thought Leadership in multiple ways is important to build you reputation. But when it comes to building that reputation how ...

Leveraging Thought Leadership With Peter Winick – Episode 110 - A.J. Jacobs

18 Apr 2019

Contributed by Lukas

You might have a lot of ideas but how do you choose which ones to follow through on?  What ideas would make a good chapter in a book and what would...

Leveraging Thought Leadership With Peter Winick – Episode 109 - Linda Fisher Thornton

14 Apr 2019

Contributed by Lukas

What you want from your content can often change based on the demands of your audience.  How do you let go of preconceived notions to make way for wh...

Leveraging Thought Leadership With Peter Winick – Episode 108 - Will Bachman

11 Apr 2019

Contributed by Lukas

As an independent consultant you might be very good at what you do.  But understanding what you should charge, finding an accountant, insurance and a...

Leveraging Thought Leadership With Peter Winick – Episode 107 - David Komlos

07 Apr 2019

Contributed by Lukas

What is the formula for powering up in the face of complexity?  How can you differentiate between difficult challenges and complex challenges? Our ...

Leveraging Thought Leadership With Peter Winick – Episode 106 - Petra Kolber

04 Apr 2019

Contributed by Lukas

Many people struggle with getting content out because they feel it has to be perfect.  That feeling can cause anxiety, fear, and create issues in oth...

Leveraging Thought Leadership With Peter Winick – Episode 105 - Dr. Ryan Lahti

31 Mar 2019

Contributed by Lukas

Science, Technology, Engineering and Mathematics (STEM)  is a term typically used when addressing education policy and curriculum in schools.   How...

Leveraging Thought Leadership With Peter Winick – Episode 104 - Diane Mulcahy

28 Mar 2019

Contributed by Lukas

More than a third of American's are working the Gig Economy, mixing short term jobs, contract work and freelance assignments.  If you are going to w...

Leveraging Thought Leadership With Peter Winick – Episode 103 - Bronwyn Fryer

24 Mar 2019

Contributed by Lukas

Too many business books don't think about the audience appropriately.  Have you thought about the specific person you want to write to?  Do you spe...

Leveraging Thought Leadership With Peter Winick – Episode 102 - Lori Ames

21 Mar 2019

Contributed by Lukas

The purpose of writing a business book has changed over the years.  While the focus might have been on units sold, it has shifted to being a tool to...

Leveraging Thought Leadership With Peter Winick – Episode 101 - David Benjamin

17 Mar 2019

Contributed by Lukas

When writing a book on your content it is easy to feel handcuffed by a fear of saying too much, but there is value in having to write down what you ...

Leveraging Thought Leadership With Peter Winick – Episode 100 - Highlights

14 Mar 2019

Contributed by Lukas

We are celebrating our 100th episode of Leveraging Thought Leadership with Peter Winick. Over the last year we have had the honor of having some of th...

Leveraging Thought Leadership With Peter Winick – Episode 99 - Kate Vitasek

10 Mar 2019

Contributed by Lukas

Are you looking for creative and interesting way to scale your content?  Are you a Thought Leader with content based on teaching some important info...

Leveraging Thought Leadership With Peter Winick – Episode 98 - Tess Woods

07 Mar 2019

Contributed by Lukas

Writing a book is hard, but selling a book is even harder.  You can make that task easier by hiring a good PR person but how will you know if the fi...

Leveraging Thought Leadership With Peter Winick – Episode 97 - Anton Gunn

03 Mar 2019

Contributed by Lukas

When building your Avatar you need to discover what motivates them, what inspires them, what are they worried about, and what is the biggest problem...

Leveraging Thought Leadership With Peter Winick – Episode 96 - Naren Aryal

28 Feb 2019

Contributed by Lukas

When you start thinking about your book, when you put pen to paper, you should already be thinking about target market and publishing pathways.   Nar...

Leveraging Thought Leadership With Peter Winick – Episode 95 - Heather Dominick

24 Feb 2019

Contributed by Lukas

When it comes to marketing you can't just copy what others are doing.  You need to put it through the filter of "what would mine tribe think?" Ou...

Leveraging Thought Leadership With Peter Winick – Episode 94 - Kevin W. McCarthy

21 Feb 2019

Contributed by Lukas

In an era when everyone can be their own publisher, how to get your get message above the noise?  Are you articulating what you are passionate about ...

Leveraging Thought Leadership With Peter Winick – Episode 93 - Judy Robinett

17 Feb 2019

Contributed by Lukas

Finding the funds for your start up can be a challenge, but the secret is there is no shortage of money or people looking to invest.  You just have ...

Leveraging Thought Leadership With Peter Winick – Episode 92 - Kristi Faulkner

14 Feb 2019

Contributed by Lukas

When starting your brand you have to think a lot about what will make it unique and different.  How will you position your brand?  Will you stay fo...

Leveraging Thought Leadership With Peter Winick – Episode 91 - Jones Loflin

10 Feb 2019

Contributed by Lukas

A common issue people struggle with is time management.  How do you find the time to do your job well and still spend time with your friends and fam...

Leveraging Thought Leadership With Peter Winick – Episode 90 -Kara Goldin

07 Feb 2019

Contributed by Lukas

How do you go from being a major player in the tech industry to owner of a lifestyle based water company?  It's an amazing journey and Kara tells us...

Leveraging Thought Leadership With Peter Winick – Episode 89 - Andy Craig

31 Jan 2019

Contributed by Lukas

Do you feel stuck in your career? Like you could be making more money, spending more time with family, and feeling more fulfilled? It is a problem man...

Leveraging Thought Leadership With Peter Winick – Episode 88 - Marcia Daszko

29 Jan 2019

Contributed by Lukas

When the old methods of leadership no longer work what do you do?  Are the old practices so ingrained in your business that you can not see they ar...

Leveraging Thought Leadership With Peter Winick – Episode 87 - Jill Schiefelbein

24 Jan 2019

Contributed by Lukas

Today's method of training is moving more towards online courses.  Are the skills needed to speak in person the same as those needed for a successfu...

Leveraging Thought Leadership With Peter Winick – Episode 86 - Dr. David Katz

22 Jan 2019

Contributed by Lukas

We get a different perspective on Thought Leadership this episode by talking to a medical doctor.   Dr. David Katz, Founding Director of Yale-Grif...

Leveraging Thought Leadership With Peter Winick – Episode 85 - Daniel Pink

17 Jan 2019

Contributed by Lukas

What are the building blocks of an effective business?  Do you just need to know your content?  Or do you also have to put your heart and soul into ...

Leveraging Thought Leadership With Peter Winick – Episode 84 - Greg L Witt

15 Jan 2019

Contributed by Lukas

Connecting your brand with Gen Z can be a difficult task.  How do you speak to the market with authenticity and relevance?   Gregg L. Witt, Senio...

Leveraging Thought Leadership With Peter Winick – Episode 83 - Jack Daly

10 Jan 2019

Contributed by Lukas

With technology the world is a different place, but there are basics of selling that will never change. Our guest is Jack Daly, a leading sales sp...

Leveraging Thought Leadership With Peter Winick – Episode 82 - Jim Karrh

08 Jan 2019

Contributed by Lukas

What does it take for you to be considered trust worthy?  It's a function of two major factors expertise and empathy.   Jim Karrh, Consultant, Sp...

Leveraging Thought Leadership With Peter Winick – Episode 81 - Allison Shapira

03 Jan 2019

Contributed by Lukas

Taking your book to market comes with many decisions people won't considered until after the book is written. Have you clearly defined your audience? ...

Leveraging Thought Leadership With Peter Winick – Episode 80 - Jody B Miller

27 Dec 2018

Contributed by Lukas

As you get a calling deep in your soul to do what matters to you take the opportunity if it feels right.  Even if you don't know what you are doing ...

Leveraging Thought Leadership With Peter Winick – Episode 79 - Anthony Davenport

20 Dec 2018

Contributed by Lukas

When seeking a way to connect with your audience it is often your own personal story that has the greatest impact. We connect with our guest Anthony...

Leveraging Thought Leadership With Peter Winick – Episode 78 - Michael Landers

18 Dec 2018

Contributed by Lukas

How do you go about strategically selecting speaking engagements that you can turn into something more after the event?    Michael Landers, Principl...

Leveraging Thought Leadership With Peter Winick – Episode 77 - Lynda McNutt-Foster

13 Dec 2018

Contributed by Lukas

Today's world is about facilitation, you need to figure out how to facilitate meaningful conversation and allow people to feel heard and understood. ...

Leveraging Thought Leadership With Peter Winick – Episode 76 - Juliet Funt

11 Dec 2018

Contributed by Lukas

When you are able to build relevant business content, truly intellectually simulating ideas on top of great platform skills then you can really get n...

Leveraging Thought Leadership With Peter Winick – Episode 75 - Peter Kozodoy

06 Dec 2018

Contributed by Lukas

There are 3 levels to honesty.  And when leaders align all three levels within themselves and their organizations that is when they truly dominate ...

Leveraging Thought Leadership With Peter Winick – Episode 74 - Karen Yankovich

04 Dec 2018

Contributed by Lukas

Almost everyone is on social media these days but as a Thought Leaders what are the do's and do not of using social media?   We welcome Karen Yankovi...

Leveraging Thought Leadership With Peter Winick – Episode 73 - Denise Lee Yohn

29 Nov 2018

Contributed by Lukas

If you are having trouble with the content for you book you might have to switch how you look at it from writing the book you want to writing the boo...

Leveraging Thought Leadership With Peter Winick – Episode 72 - Aaron Keller

27 Nov 2018

Contributed by Lukas

Advertising is there to prop up brands that are not doing that well.  Really good brands don't need advertising. Aaron Keller, CEO of Capsule and ...

Leveraging Thought Leadership With Peter Winick – Episode 71 - Nathan Regier

20 Nov 2018

Contributed by Lukas

A good use of soft skills can make up more than 50% of what drives performance. Nathan Regier,CEO of Next Element and author of "Conflict without Ca...

Leveraging Thought Leadership With Peter Winick – Episode 70 - John Murphy

15 Nov 2018

Contributed by Lukas

Having a coach is a must have for any senior executive who is ambitious to really leverage themselves and leverage the team they have.    John Murph...

Leveraging Thought Leadership With Peter Winick – Episode 69 - James Kelley

13 Nov 2018

Contributed by Lukas

When faced with adversity you need to be accountable for what happened but also look for the lesson to be learned from it. James Kelley, a professor...

Leveraging Thought Leadership With Peter Winick – Episode 68 - Vicki Halsey

08 Nov 2018

Contributed by Lukas

When delivering content you need to energize the learners who will go out and leverage their strengths and build relationships based on the content. ...

Leveraging Thought Leadership With Peter Winick – Episode 67 - Amy Radin

06 Nov 2018

Contributed by Lukas

When starting out as an author it can be a good idea to reach out to other authors for tips on getting started.    Amy Radin, Marketing and Innovat...

Leveraging Thought Leadership With Peter Winick – Episode 66 - Barbara Cave Hendricks

01 Nov 2018

Contributed by Lukas

In the past the initial marketing push for your book came from the publisher.  Now you have to create your own marketing campaign.  Barbara Cave He...

Leveraging Thought Leadership With Peter Winick – Episode 65 - Jackie Woodside

30 Oct 2018

Contributed by Lukas

In the content business there are only three ways to make more money.  Do more of what you are doing.  Do more of what you are doing at a higher pri...

Leveraging Thought Leadership With Peter Winick – Episode 64 - Guy Pierce Bell

25 Oct 2018

Contributed by Lukas

What makes a healthy business tick?  Why do some businesses get off track, fall out of line and have missteps that become patterns?    Guy Pierce B...

Leveraging Thought Leadership With Peter Winick – Episode 63 - Chip Conley

23 Oct 2018

Contributed by Lukas

What does it mean to be a modern elder?  And do you need one in your workplace?  Or are you one already?   Chip Conley, Founder of the Modern Elder...

Leveraging Thought Leadership With Peter Winick – Episode 62 - Scott Eblin

18 Oct 2018

Contributed by Lukas

What does it take in terms of managing yourself, leveraging your team, and engaging your colleagues for leaders to be fully at their best?    Scott ...

Leveraging Thought Leadership With Peter Winick – Episode 61 - Lisa Nirell

16 Oct 2018

Contributed by Lukas

People tend to learn differently today than they did in the past. How do content providers cater to the new generation to ensure what they put out is ...

Leveraging Thought Leadership With Peter Winick – Episode 60 - Holly G Green

11 Oct 2018

Contributed by Lukas

As you progress through your journey as a Thought Leader you always have to be willing to learn and unlearn.  As times change what once worked may no...

Leveraging Thought Leadership With Peter Winick – Episode 59 - Jim Jubelirer

09 Oct 2018

Contributed by Lukas

When starting out if you don't have a large network, affiliate with others who are further along to leverage their contacts. Jim Jubelirer, of Jubeli...

Leveraging Thought Leadership With Peter Winick – Episode 58 - Thomas Barta

04 Oct 2018

Contributed by Lukas

One simple philosophy for success as a consultant is Be Helpful.  Don't make it about selling more tomorrow.  You have to genuinely help and be clea...

Leveraging Thought Leadership With Peter Winick – Episode 57 – Mark Kenney

02 Oct 2018

Contributed by Lukas

How do you go from being really good as an investor to developing processes and methodologies that are teachable?   This week Mark Kenney, founder of...

Leveraging Thought Leadership With Peter Winick - Episode 56 - Dan Hawkins

27 Sep 2018

Contributed by Lukas

In your first year of consulting you might find yourself doing anything to pay the bills all the while figuring out what niche you want to specialise ...

Leveraging Thought Leadership With Peter Winick – Episode 55 - Erika Andersen

25 Sep 2018

Contributed by Lukas

Publishing books sometimes isn't about making money.  It can be about building credibility, making your brand, and having resources to give to client...

Leveraging Thought Leadership With Peter Winick – Episode 54 - Dayne Shuda

20 Sep 2018

Contributed by Lukas

Do you have a blog?  Or are you thinking about starting one?  If so you have to have consistency in your posting schedule and write in a manner that...

Leveraging Thought Leadership With Peter Winick – Episode 53 - Jan Rutherford

18 Sep 2018

Contributed by Lukas

Of all the challenges and problems we see in the work world how can we address those through being more effective leading self, leading others, and l...

Leveraging Thought Leadership With Peter Winick – Episode 52 - Lee Caraher

13 Sep 2018

Contributed by Lukas

The most important thing as a Thought Leaders is to be generous with your thoughts and to be generous with your help. Lee Caraher, President of Doubl...

Leveraging Thought Leadership With Peter Winick – Episode 51 - Matt Johnson

11 Sep 2018

Contributed by Lukas

If you are looking to be a guest on a podcast what are the things you should be aware of and look for.  If you are going to host your own podcast it ...

Leveraging Thought Leadership With Peter Winick – Episode 50 - Chris Watters

06 Sep 2018

Contributed by Lukas

Building brand equity can take a really long time and you have to be patient. If you do it right it will pay off! Christopher Watters, CEO of Christo...

Leveraging Thought Leadership With Peter Winick – Episode 49 - Cathy Paper

04 Sep 2018

Contributed by Lukas

The internet has changed a lot in the Thought Leader world.  The content creation cycle is a lot faster than it used to be and you can no longer just...

Leveraging Thought Leadership With Peter Winick – Episode 48 - Robert "Dusty" Staub

30 Aug 2018

Contributed by Lukas

Writing your book is only 10% of the effort.  The other 90% comes from how you market it, package it, the platform you put it on, and the connectivit...

Leveraging Thought Leadership With Peter Winick – Episode 47 - Naphtali Hoff

28 Aug 2018

Contributed by Lukas

As a Thought Leader you might feel like you have content that can help everyone.  But few have the money to market everyone.  The key is to find you...

Leveraging Thought Leadership With Peter Winick – Episode 46 - Dave Lorenzo

23 Aug 2018

Contributed by Lukas

As a speaker you have to have clarity of purpose and your purpose is to attract clients.  You have to know how you can leverage your speaking engagem...

Leveraging Thought Leadership With Peter Winick – Episode 45 - Tim Sanders

21 Aug 2018

Contributed by Lukas

There are a lot of ways for a Thought Leader to get paid.  Write, speak, advise, building, and training are just some.  How can you know which direc...

Leveraging Thought Leadership With Peter Winick – Episode 44 - Ryan McCarty

16 Aug 2018

Contributed by Lukas

Too often the work place is not considered somewhere the front line employee can make a difference or feel like they are part of something bigger.  ...

Leveraging Thought Leadership With Peter Winick – Episode 43 - Patricia Fripp

14 Aug 2018

Contributed by Lukas

Forty years ago a speaker could give the same speech to every client.  With the reach of technology companies not only expect a key note customized f...

Leveraging Thought Leadership With Peter Winick – Episode 42 - Eric Lofholm

09 Aug 2018

Contributed by Lukas

In the world of training and the speed of technology it can become adapt or die.  When you make the move to digital with your content you have to ask...

Leveraging Thought Leadership With Peter Winick – Episode 41 - Susan Peppercorn

07 Aug 2018

Contributed by Lukas

Are you a CEO who has lost the love for your work?  Burned out and not sure where to go next?  It is a common problem that happens to a lot of profe...

Leveraging Thought Leadership With Peter Winick – Episode 40 - Shane Green

02 Aug 2018

Contributed by Lukas

Companies will spend almost a billion dollars in the US this year on training, but what should your training be focused on?  Shane Green, President o...

Leveraging Thought Leadership With Peter Winick – Episode 39 - Dana Shaw Arimoto

31 Jul 2018

Contributed by Lukas

When you are developing your platform it isn't temporary.  It's got to feel good, you have to be proud of it and it has to be part of you.  Dana Sha...

Leveraging Thought Leadership With Peter Winick – Episode 38 – Jackie Stavros

26 Jul 2018

Contributed by Lukas

If you are an established academic writer looking to make the jump to a more general audience with your material you could end up facing a lot of hard...

Leveraging Thought Leadership With Peter Winick – Episode 37 – Dr. Tony Alessandra

24 Jul 2018

Contributed by Lukas

If you are seeking to take your assessment product to the market place you are going to need to know where the opportunity for growth is!  Are you aw...

Leveraging Thought Leadership With Peter Winick – Episode 36 – Nancy Halpern

19 Jul 2018

Contributed by Lukas

Politics in business is often considered to be taboo and not be be spoken of.  Nancy Halpern, a leadership consultant and pioneer in the field of lea...

Leveraging Thought Leadership With Peter Winick – Episode 35 – Adam Witty

17 Jul 2018

Contributed by Lukas

When it comes to brand marketing it is easy to get lost in the crowd if your not a huge company.  This week Adam Witty, Founder and CEO of Advantage ...

Leveraging Thought Leadership With Peter Winick - Episode 34 - Austin Belcak

12 Jul 2018

Contributed by Lukas

The traditional approach is not always the best.  This week Austin Belcak, founder of Cultivated Culture joins Peter to share how he took an unconven...

Leveraging Thought Leadership With Peter Winick - Episode 33 - Stephen M R Covey

10 Jul 2018

Contributed by Lukas

As a Thought Leader you might be tempted to hold back from putting all of your content into a book.  Stephen M. R. Covey author of "The Speed of Tru...

Leveraging Thought Leadership With Peter Winick - Episode 32 - Rose Fass

05 Jul 2018

Contributed by Lukas

When starting a new relationship with a client do you tell them what you have to offer?  Or let them tell you what they need?  Rose Fass, founder ...

Leveraging Thought Leadership With Peter Winick - Episode 31 - Lesley Everett

03 Jul 2018

Contributed by Lukas

Being authentic can lead to having happy employees from the CEO down to the front line staff.  Lesley Everett, Founder and CEO of Walking Tall have b...

Leveraging Thought Leadership With Peter Winick - Episode 30 - John Baldoni

28 Jun 2018

Contributed by Lukas

Using a journalistic style when starting to write can be an effective method in cutting through the noise in an overcrowded blog space.  Internationa...

Leveraging Thought Leadership With Peter Winick - Episode 29 - Dov Baron

26 Jun 2018

Contributed by Lukas

Struggling on how to identify and often connect with the audience can be a hurdle for some thought leaders, but today Peter is joined by best selling ...

Leveraging Thought Leadership With Peter Winick - Episode 28 - David Burkus

21 Jun 2018

Contributed by Lukas

There's a disconnect between authors and publishers. Publishers are trying to sell books to bookstores. As a thought leader, you want to target the au...

Leveraging Thought Leadership With Peter Winick - Episode 27 - Harper Tucker

19 Jun 2018

Contributed by Lukas

You can't get an MBA in Thought Leadership. When you're looking for credentials for your business, your first big book is a great launchpad for your b...

Leveraging Thought Leadership With Peter Winick - Episode 25 - Dan Gerstein

12 Jun 2018

Contributed by Lukas

Connecting skilled writers with unique voices is a day in the life of our podcast guest this week, Dan Gerstein, President of Gotham Ghostwriters, joi...

Leveraging Thought Leadership With Peter Winick - Episode 24 - David Mammano

07 Jun 2018

Contributed by Lukas

If you've ever tried to do product development first and market research second, you may wind up with a great product that no one wants to buy. Conten...

Leveraging Thought Leadership With Peter Winick - Episode 23 - Erica Dhawan

05 Jun 2018

Contributed by Lukas

Your model is the skeleton that your content needs to anchor it. This week, Erica Dhawan joins Peter to discuss model building, content development, a...

Leveraging Thought Leadership With Peter Winick - Episode 22 - Thomas Koulopoulos

31 May 2018

Contributed by Lukas

Consulting is a problem solving business. Those problems are changing. The modern consulting landscape needs to change too. Futurist, author, and thou...

Leveraging Thought Leadership With Peter Winick - Episode 21 - Roger Brooks

29 May 2018

Contributed by Lukas

Don't be afraid to take a risk and create content without worrying about perfection! Roger Brooks from American Real joins Peter to talk about content...

Leveraging Thought Leadership With Peter Winick - Episode 20 - Ron Carucci

24 May 2018

Contributed by Lukas

The thought leader's journey is never a straight forward A to B. You're going to have to forge your own path, define your strategy, and set your own t...

Leveraging Thought Leadership With Peter Winick - Episode 19 - Andy Paul

22 May 2018

Contributed by Lukas

For any thought leader looking to use podcasting as part of their business development and branding, listen in to this week's episode. Peter is joined...

Leveraging Thought Leadership With Peter Winick - Episode 18 - Rob 'Waldo' Waldman

17 May 2018

Contributed by Lukas

Don't ever plan to be average. Know your niche and lay the groundwork for success by doing your research into the client's needs and how your content ...

Leveraging Thought Leadership With Peter Winick - Episode 17 - Shannon Huffman Polson

15 May 2018

Contributed by Lukas

Shannon Huffman Polson joins Peter to discuss her journey from serving as one of the first female Apache pilot in the US Armed Service to running a bu...

Leveraging Thought Leadership With Peter Winick - Episode 16 - Gregg Stebben

10 May 2018

Contributed by Lukas

If you're looking to position yourself as an authority, grow your audience, and market yourself as a thought leader, do not miss this episode.  From ...

Leveraging Thought Leadership With Peter Winick - Episode 15 - Andy Molinsky

08 May 2018

Contributed by Lukas

Author and Brandeis Professor of Business, Andy Molinsky, joins Peter for an invigorating conversation about his journey into thought leadership from ...

Leveraging Thought Leadership With Peter Winick - Episode 14 - Bill Sherman

03 May 2018

Contributed by Lukas

Want to know if your content will get you in the door with enterprise clients? Peter is joined by Thought Leadership Leverage's COO, Bill Sherman, for...

Leveraging Thought Leadership With Peter Winick - Episode 13 - Pete Weissman

01 May 2018

Contributed by Lukas

This week, we have an in-depth case study of growing a thought leadership business with Pete Weissman. Pete identified his talent for speech-writing a...

Leveraging Thought Leadership With Peter Winick - Episode 12 - Tanya Hall

26 Apr 2018

Contributed by Lukas

Publishing your first book or even your tenth book feels like a massive accomplishment, but, in reality, what you do after publishing determines the s...