Lies We Bought
Episodes
Controversy Sells | One-Minute What
05 May 2026
Contributed by Lukas
P.T. Barnum knew people would pay to see something questionable before they would ignore it completely. This One Minute What breaks down how controver...
The Dark Origin of Nike's Just Do It Slogan
28 Apr 2026
Contributed by Lukas
In 1977, a man faced a firing squad in a Utah state prison and said three words. A decade later, an ad man changed one of them and handed them to the ...
THe Ogilvy Halo Effect | One-Minute What
21 Apr 2026
Contributed by Lukas
David Ogilvy famously said, “The consumer is not a moron, she is your wife,” and that belief shaped how modern advertising earns trust and attenti...
The Great Low-Fat Conspiracy of 1994
14 Apr 2026
Contributed by Lukas
Somewhere along the way, we decided fat was the problem, and built an entire way of eating around that idea. This episode breaks down how that belief ...
Listerine, Halitosis, & The Fake Health Crisis | One-Minute What
07 Apr 2026
Contributed by Lukas
Your "morning routine" isn't a health choice - it's a series of manufactured solutions.In this episode of One-Minute What, we’re ...
The Supersize Strategy: The Secret History of the Large Fry
31 Mar 2026
Contributed by Lukas
You didn't want the Large fries. In this episode of Lies We Bought, we unpack the "Bigger is Better" business model. We explore the psy...
Rockefeller’s Dimes & The Death of Truth | One-Minute What
24 Mar 2026
Contributed by Lukas
"Good" companies don't exist - only very good storytellers do. In this episode of One-Minute What, we’re peeling back the curtain on...
Got Milk? The Deprivation Strategy & The Great Cheese Caves
17 Mar 2026
Contributed by Lukas
It’s 1993. You’re one trivia question away from $10,000, but your mouth is full of peanut butter and the milk carton is empty. Welcome to Lies We...
McDonald’s CEO vs. Burger King CEO | One-Minute What
10 Mar 2026
Contributed by Lukas
Can a single bite of a burger start a corporate war?In this episode of One-Minute What, we’re breaking down the PR disaster currently taking over s...
Why We’re Afraid of Getting Older : The Business of Anti-Aging
03 Mar 2026
Contributed by Lukas
Why does aging feel loaded now when it didn’t used to?In this episode of Lies We Bought, we trace how the beauty industry transformed getting older ...
Cultural Brainworms | One-Minute What
24 Feb 2026
Contributed by Lukas
Some ideas don’t spread because they’re true.They spread because they’re repeated.This One-Minute What looks at cultural brainworms and why they...
The Astrology Business: How Brands Market Your Zodiac Sign
17 Feb 2026
Contributed by Lukas
Ever notice how “Mercury in Retrograde” is the only astronomical event that makes everyone panic?Before you decide you’re just “off” today, ...
Work-Life Balance | One-Minute What
10 Feb 2026
Contributed by Lukas
Work-life balance isn’t a personal failure. It’s a system problem.In this One-Minute What, we’re unpacking why burnout isn’t caused by bad bou...
Forever Is a Long Time: The Marketing Lie Behind Diamonds
03 Feb 2026
Contributed by Lukas
Diamonds feel ancient. Inevitable. Like they’ve always been part of love.They haven’t.In this episode of Lies We Bought, we dig into the marketing...
Rethinking “Treat Yourself” | One-Minute What
27 Jan 2026
Contributed by Lukas
Today’s question: does “treat yourself” actually work?I love treating myself. Truly. But there’s some fascinating research that made me pause....
Clean Eating, Dirty Marketing: The Truth About Organic Food
20 Jan 2026
Contributed by Lukas
At some point, food quietly stopped being food.A label on the package. A higher price. A feeling that one choice says something better about you than ...
Is Multitasking a Scam? | One-Minute What
13 Jan 2026
Contributed by Lukas
Welcome to my new bonus series, One-Minute What?Where I talk about something for one minute that makes you stop and go… what?Today’s question: is ...
10,000 Steps Later: The Fitness Lie We’ve All Been Walking Into
06 Jan 2026
Contributed by Lukas
At some point, a daily walk quietly turned into a performance review.A buzz on your wrist. A glowing ring. A number that decides whether today “coun...
Live, Laugh, Lie: The Truth Behind Pinterest's Favorite Slogan
23 Dec 2025
Contributed by Lukas
Have you ever wondered how three simple words ended up on millions of walls, mugs, wedding signs, and kitchen shelves without anyone really rememberin...
All I See Are Red Flags: How Color Became The Ultimate Marketing Trick
09 Dec 2025
Contributed by Lukas
Have you ever wondered why certain colors make you feel calm, hungry, energized, or strangely loyal to a brand you have never thought twice about? Thi...
Hydration Nation: How Water Went From Necessity To Lifestyle
25 Nov 2025
Contributed by Lukas
Have you ever wondered how drinking water became a moral achievement? How something as simple as thirst turned into a wellness routine, a personality ...
Marketing Made Me Eat This: The Story of How Breakfast Became a Billion-Dollar Belief
11 Nov 2025
Contributed by Lukas
Have you ever wondered how breakfast became a moral obligation, something you were taught you should eat to be a good and healthy person? This episode...
Lies We Bought Trailer: The Myths, Marketing, and Stories That Shaped Us
21 Oct 2025
Contributed by Lukas
They sold it. We bought it. Now we’re unpacking it.“Breakfast is the most important meal of the day.”“Live. Laugh. Love.”“Ten thousand ste...