Lives of Tomorrow
Episodes
Do We Still Care About Sustainability?
28 Apr 2026
Contributed by Lukas
Discover how to bridge the say-do gap between what consumers say about sustainability and their actual purchasing behaviour. Join Carla Buzasi in an i...
How Fourth Spaces Are Redefining Community
31 Mar 2026
Contributed by Lukas
Imagine a world where your online interests seamlessly transform into real-life communities. WGSN CEO Carla Buzasi invites Director of Creative Intell...
Future Consumer 2028: Dancing in Shackles, Defining Destinies
17 Mar 2026
Contributed by Lukas
In this Lives of Tomorrow episode, WGSN CEO and host Carla Buzasi welcomes WGSN Consumer Researcher Natacia Lim to discuss the final Future Consumer p...
Future Consumer 2028 – The Awakened Ascendants
24 Feb 2026
Contributed by Lukas
Our special Lives of Tomorrow series continues with the third of four episodes about the four cohorts of our Future Consumer 2028 forecast. In this ep...
Future Consumer 2028 – The Rise of the Keepers
10 Feb 2026
Contributed by Lukas
Our special Lives of Tomorrow series continues with the second of four episodes about the four cohorts within our Future Consumer 2028 forecast. In th...
Future Consumer 2028 – The Rise of the Restorer
28 Jan 2026
Contributed by Lukas
Our special Lives of Tomorrow series kicks off with the first of four episodes about the four cohorts within our Future Consumer 2028 forecast. In thi...
Life Through the Lens – Refocusing our Podcasts for 2026
13 Jan 2026
Contributed by Lukas
In this unique Lives of Tomorrow episode, WGSN’s CEO Carla Buzasi and Head of Consumer Insight Cassandra Napoli reintroduce WGSN forecasting the fut...
CEO in the Hot Seat: WGSN’s Year in Review
30 Dec 2025
Contributed by Lukas
In this special episode of Lives of Tomorrow, host Akeem Nicol discovers 2025’s highlights from WGSN CEO Carla Buzasi. They reflect on WGSN’s majo...
Anyone for Salmon Sperm? WGSN’s Top Trends for 2026
23 Dec 2025
Contributed by Lukas
In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Direc...
The Story Behind WGSN’s Colour of 2026 – Transformative Teal
16 Dec 2025
Contributed by Lukas
In this Lives of Tomorrow episode, WGSN’s CEO Carla Buzasi and Head of Colour, Material, Finish (CMF) Reiko Morrison delve into the fascinating worl...
Future Consumer 2028 - Navigating Tomorrow’s Trends
02 Dec 2025
Contributed by Lukas
In this episode, WGSN CEO Carla Buzasi explores the Future Consumer 2028 Forecast with Ella Hudson, Head of Consumer and Macro Forecasting, Insight at...
From Crisis to Community – How Climate Change Unites Us
18 Nov 2025
Contributed by Lukas
In this episode of Lives of Tomorrow hosted by WGSN CEO Carla Buzasi, we explore the pressing issue of climate change and its impact on our daily live...
Redefining Masculinity Through Fashion
04 Nov 2025
Contributed by Lukas
In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores the evolving landscape of menswear with WGSN Menswear Strategist Isaiah Isaac. Disco...
Trends & Traditions: India's Festive Season Unwrapped
21 Oct 2025
Contributed by Lukas
In this episode, WGSN’s CEO Carla Busazi and India Senior Strategist Nandini Swaminathan explore the diverse, year-long celebrations in India where ...
Shunning the Sunscreen Stigma for Skincare among Men
07 Oct 2025
Contributed by Lukas
As our world heats, skin cancer risks rise. Yet many men overlook the danger. WGSN CEO Carla Buzasi welcomes Russ Oliver, co-founder of DIC (Don’t I...
How Gen Z is Mixing Up Drinking Habits
23 Sep 2025
Contributed by Lukas
In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores how Gen Z’s evolving drinking habits are reshaping the alcohol landscape by focusi...
Solo Living in Asia and the Companionship Economy
09 Sep 2025
Contributed by Lukas
Lives of Tomorrow host and WGSN CEO Carla Buzasi welcomes WGSN Asia Futures and Cultural Strategist Alison Ho to explore the transformative trend of s...
The Fear Factor: Understanding Today’s Consumer Psyche
26 Aug 2025
Contributed by Lukas
Join WGSN CEO Carla Buzasi and Cultural Strategist and Foresight Lead at WGSN, Martina Rocca, as they discuss the emerging mindset of heightened fear ...
Full Stream Ahead – the Media Consumption Movement
12 Aug 2025
Contributed by Lukas
In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken ...
Gen Alpha Fashion and Avatar Twinning
29 Jul 2025
Contributed by Lukas
In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Al...
Data Storytelling – from Numbers to Narratives
15 Jul 2025
Contributed by Lukas
WGSN CEO Carla Buzasi invites Canva Head of Europe Duncan Clark to discuss the evolution of design and data storytelling. He highlights the role of AI...
The Energisers – The Beauty of Play
01 Jul 2025
Contributed by Lukas
WGSN CEO Carla Buzasi invites WGSN VP of Content and Director of Beauty Clare Varga to discuss the key trends and consumer personas that will shape th...
Raising Boys Today, Shaping Men Tomorrow
17 Jun 2025
Contributed by Lukas
WGSN CEO Carla Buzasi speaks to author and filmmaker Ruth Whippman about how masculinity is transcending traditional gender stereotypes and the challe...
The Hunger for Nostalgia
03 Jun 2025
Contributed by Lukas
In this episode, WGSN’s CEO, Carla Buzasi, and Lifestyle Strategist, Hannah Allan, discuss the evolving food trends among Millennials, focusing on t...
Understanding the Future Consumer: Key Personas for 2027
20 May 2025
Contributed by Lukas
In this episode, WGSN CEO Carla Buzasi speaks to Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, about the future of consumer behaviour, f...
The Luxury of Going Offline
06 May 2025
Contributed by Lukas
The speed of tech is driving our desire for more real-life experiences. In this episode, WGSN CEO Carla Buzasi speaks with Ella Hudson, head of resear...
The Impact of Tariffs on Consumer Behaviour and Business Strategies
22 Apr 2025
Contributed by Lukas
In this episode of Lives of Tomorrow, WGSN’s CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of glob...
From Cave Walls to Chatbots – Gen AI and Culture
08 Apr 2025
Contributed by Lukas
Gen AI is nothing new; it’s just a natural continuation of the historical practices of cultural mixing and preservation. This is the argument from M...
Conducting Leaders
25 Mar 2025
Contributed by Lukas
What can business leaders learn from stepping onto the conductor’s podium? In this episode, Carla Buzasi, WGSN’s CEO, and Peter Hanke, classical c...
Bridging the Say-Do Gap with Circular Solutions
11 Mar 2025
Contributed by Lukas
Want to shop sustainably but your budget is holding you back? In this episode, Carla Buzasi, WGSN’s CEO and Petko Tashev, co-founder of The Home of ...
How Gen Z is Redefining Consumer Trends in APAC
25 Feb 2025
Contributed by Lukas
What makes Gen Zs in APAC unique and what drives them? In this episode, WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison H...
Optimising How We Feel in Body and Mind
11 Feb 2025
Contributed by Lukas
What does wellness mean to you? Does how you look matter more than how you feel? In this episode, we’ll uncover ways to care for body and mind in to...
What’s Next for TikTok & Social Media?
28 Jan 2025
Contributed by Lukas
Social media is changing at a rapid pace, and brands need to keep up. In this episode of Lives of Tomorrow, we explore how platforms adapt to new poli...
Who Writes the Article – AI or Journalist?
14 Jan 2025
Contributed by Lukas
You’ve probably already heard how realistic an AI-created podcast can sound, so what else is in store for us when AI makes an even bigger impact in ...
Forever Young Adult, Day-jamas and Therapeutic Laziness – WGSN’s Top Trends of 2025
07 Jan 2025
Contributed by Lukas
It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?Ditching so...
“It’s Been a Good Energy Year,” WGSN’s CEO, Carla Buzasi Reflects on 2024
23 Dec 2024
Contributed by Lukas
2024 ended up being the year when WGSN’s CEO Carla Buzasi returned to the office, started wearing heels, stopped using her air fryer, and paid for h...
The Future is All Fun and Games – Even for Adults
10 Dec 2024
Contributed by Lukas
How do you teach adults to play?Play isn’t just for kids. It’s proven to ease stress, boost happiness, and inspire creative problem-solving. So, w...
Data Privacy and Digital Empowerment
26 Nov 2024
Contributed by Lukas
Every day, we rely on data to simplify our lives, from our biometrics to our digital wallets. But how safe are we? What does the future hold for data ...
Southeast Asia on the Silver Screen, Superhero Fatigue & Multi-streaming
12 Nov 2024
Contributed by Lukas
Are we seeking more realistic and complex narratives from the too simplistic storylines of superhero blockbusters? Even as Hollywood’s pull remains,...
Feels like we only go backwards – Forwarding Gen Z & Alpha
29 Oct 2024
Contributed by Lukas
Are we going backwards? The Regression Generation is a new label given to Gen Z and Alphas who are coming of age while regressing in society in terms ...
Designing our past, present and future with Liam Maher
15 Oct 2024
Contributed by Lukas
Design has the power to transform our lives and help us figure out where we come from, where we belong and where we hope to go. That is the message fr...
Age-Anxiety and Quirky Perfumes – Southeast Asia’s Beauty Behaviours
01 Oct 2024
Contributed by Lukas
In this episode of Lives of Tomorrow, we learn about Southeast Asia’s top beauty trends from Thailand, Indonesia, the Philippines, and Vietnam. WGSN...
The Introvert Economy
17 Sep 2024
Contributed by Lukas
In this episode, we learn about macro trends impacting how young people live their lives. We hear why Gen Z are spending more time at home, having le...
The Modestwear Revolution
03 Sep 2024
Contributed by Lukas
Who is modest fashion for? Where is it mainstreaming and how is it changing the fashion industry? In this episode of Lives of Tomorrow, we debunk the ...
How India’s Middle Class Will Shape the Future
20 Aug 2024
Contributed by Lukas
India’s middle class is the class of the moment. In this episode, we find out more about how the rising salaries of the middle class in India will i...
The Intergenerational Internet and Why Tech is Making us Age Faster
06 Aug 2024
Contributed by Lukas
With children growing up online and much faster than previous generations, what does this mean and how will it impact our lives of tomorrow? How impor...
Why Our Senses are the Future of Marketing
23 Jul 2024
Contributed by Lukas
The right music makes the food taste better in a restaurant. And the color of the glass influences how good you think the wine tastes. Our senses, sme...
Opening the Doors to WGSN Sports & Outdoor
09 Jul 2024
Contributed by Lukas
In this episode, WGSN CEO Carla Buzasi teams up with Jon Takao, Content Director of our freshly launched Sports & Outdoor. This new platform expan...
The Future of Inclusive Fashion With Sinéad Burke
25 Jun 2024
Contributed by Lukas
Sinéad Burke, CEO and founder of Tilting The Lens, an accessibility consultancy firm joins WGSN CEO Carla Buzasi to discuss the future of inclusivity...
Doing Business with Avatars
11 Jun 2024
Contributed by Lukas
Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of...
How To Prepare Your Brand For The Future
29 May 2024
Contributed by Lukas
What are the most important things for brands to consider when looking into the future?In this episode, we share WGSN insights into all the things you...
How Brands Can Make us Happy, with Bestselling Author and Happiness Expert Gretchen Rubin
14 May 2024
Contributed by Lukas
Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect ou...
How to be an Influencer in the Creator Economy, with Mae Karwowski
30 Apr 2024
Contributed by Lukas
Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they wi...
The Future of Fashion Retail with Jane Shepherdson
16 Apr 2024
Contributed by Lukas
Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and h...
New Kidults on the Block – Why Grown-ups Are Falling in Love with LEGO
02 Apr 2024
Contributed by Lukas
Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they wi...
Forecasting Glimmers with Psychotherapist Deb Dana
19 Mar 2024
Contributed by Lukas
Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they wi...
The Future of Ageing with Lyn Slater
05 Mar 2024
Contributed by Lukas
In this episode we discuss ageing. We are all living longer and this is creating consumer shifts, opportunities and imperatives for age-positive produ...
Nocturnal Living: Why the Future is Bright for the Night
20 Feb 2024
Contributed by Lukas
In this episode of Lives of Tomorrow – WGSN’s podcast about how we will live our lives in the future – we discuss nocturnal living.Director of S...
Sex, Porn, and Everything in Between, with Cindy Gallop
06 Feb 2024
Contributed by Lukas
WGSN CEO Carla Buzasi talks about the future of sex, sex tech investment, and how porn is impacting young people with guest Cindy Gallop.Former advert...
Dancing into the Future of Luxury with Diana Verde Nieto
23 Jan 2024
Contributed by Lukas
How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis?In this episode of Lives of Tomorrow, WGSN CEO Carla ...
Trends On the Run - Setting the Pace With Apple Fitness+ & Nike Running Guru
09 Jan 2024
Contributed by Lukas
In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.We’ve been tracking ...
Top Trends for 2024 - From the Multi-Species Home to Meals as Drinks
29 Dec 2023
Contributed by Lukas
Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we ...
"I Hate CEOs That Moan": Forecasting Success with WGSN’s CEO Carla Buzasi
21 Dec 2023
Contributed by Lukas
Normally Carla Buzasi the CEO of WGSN asks the questions in the Lives of Tomorrow podcasts. But in this special end of the year episode...
This is Not Just Trend Forecasting... It's 25 Years of WGSN x Marks & Spencer
08 Dec 2023
Contributed by Lukas
Let’s be honest, trend forecasting is a really unique industry. We've been global leaders in this space for 25 years, and because it’s our birthda...
Ending Loneliness for the Elderly with AI
24 Nov 2023
Contributed by Lukas
In this episode of Lives of Tomorrow, Dor Skuler, CEO and co-founder of Intuition Robotics, joins WGSN CEO Carla Buzasi to discuss the future of aged ...
What Makes a Manager – And Do We Still Need Them?
10 Nov 2023
Contributed by Lukas
Do we respond best to managers or leaders, and what is the difference?CEO of WGSN, Carla Buzasi, talks about the future of management with Sarah Moore...
How Electric Eels Can Teach Us to Power the Future
27 Oct 2023
Contributed by Lukas
In this episode we explore how systems found in nature can futureproof our lives. WGSN Consumer Tech Editor Matt Zara argues that many solutions to mo...
All You Need is Love – How the Polycrisis is Shifting Our Relationship with Brands
13 Oct 2023
Contributed by Lukas
Martina Rocca, Cultural Strategist and Foresight Lead at WGSN, talks polycrisis, shifting consumer brand relationships and what tomorrow looks like.In...
Welcome to the Future: Does Social Media Rule the Music Industry?
29 Sep 2023
Contributed by Lukas
In 1979, The Buggles sang Video Killed the Radio Star. If they were to rewrite that hit today, the new title might well be TikTok Killed the Radio Sta...
The Future of Sex, Therapy and Relationships
15 Sep 2023
Contributed by Lukas
In this episode of Lives of Tomorrow, sex and relationship therapist Jordan Dixon joins WGSN CEO Carla Buzasi to talk about AI sex hotels, sexual opti...
How to Save the Planet with Gaia Vince
01 Sep 2023
Contributed by Lukas
The climate crisis is an existential threat unlike any we have ever faced, but can its consequences also be its solutions? In this episode of Lives of...
Less Sex, More Toys and the Future of Sexual Awareness in Asia
18 Aug 2023
Contributed by Lukas
Why is a sexual revolution happening in Asia-Pacific, and how is it impacting global sexual awareness? In this episode of Lives of Tomorrow, WGSN CEO ...
Dissecting the News Portfolio of the Future
04 Aug 2023
Contributed by Lukas
Research by media company The News Movement finds 75% of new information consumed by 18-25 year olds globally is on social media. So, most things this...
Will Gen Z Save the World?
21 Jul 2023
Contributed by Lukas
As Gen Z is maturing, fast approaching a pivotal time in their lives, starting their careers and occupying key positions in society. Their impact on t...
The Truth Dilemma: Trust and Misinformation With the Rise of AI
07 Jul 2023
Contributed by Lukas
In this week’s episode, Cassandra Napoli, Senior Strategist on our Insight team, joins WGSN CEO Carla Busazi to discuss what is real and what is fak...
The Future of Death
23 Jun 2023
Contributed by Lukas
From sustainable funerals to death literacy, the pandemic has forced us to look at how we address death as a society. In this episode of Lives of...
Are AI Gods and Tiktok Cults the Faiths of the Future?
09 Jun 2023
Contributed by Lukas
This episode of the Lives of Tomorrow podcast looks at how we engage with faith, spirituality and religion. What is religion? What does it mean and ho...
Dad Has The Answer To Everything - Or Does He?
26 May 2023
Contributed by Lukas
A conversation about the future of fatherhood with CEO of WGSN Carla Buzasi and US YouTuber Rob Kenney.Rob launched his series ‘Dad, How Do I?’ af...
How Tattoos & Veganism Can Inspire Brand Growth
12 May 2023
Contributed by Lukas
Who would have thought that veganism and tattoos would end up being mainstream? And what will be the next thing that moves from the fringes to the mas...
Scrolling Into the Future With Care
28 Apr 2023
Contributed by Lukas
Have you taken a break from social media due to screentime overload and toxic media? You're not alone. As mental health becomes a priority, socia...
Navigating the Future of Sustainable Travel With Sonu Shivdasani
14 Apr 2023
Contributed by Lukas
How much do you think of the planet when planning a trip away?In this episode of Lives of Tomorrow, Carla Buzasi sits down with sustainable travel pio...
How AI Will Cook Your Food and Clean Your Home
31 Mar 2023
Contributed by Lukas
By 2033, it's likely that robots will take over household chores such as cooking, cleaning, and washing. With this automation, family members may even...
Drumming Up the Future of Advertising
17 Mar 2023
Contributed by Lukas
Will TV ads still be around in the future? Will we get more personalised ads? And will AI be able to make commercials where a gorilla is playing drums...
Fashion Reimagined with Amy Powney
03 Mar 2023
Contributed by Lukas
Fashion Reimagined is a new documentary film about how hard it is for a fashion brand to be truly sustainable. The film stars Amy Powney who is the Cr...
From TV Dinners to Lab-Grown Cows
17 Feb 2023
Contributed by Lukas
New York-based food futurist Mike Lee knows what and how we'll be eating in the future. Mike is the Co-Founder & Co-CEO of Alpha Foods and Founder...
What Will We, and Our Avatars, Be Wearing in the Future?
03 Feb 2023
Contributed by Lukas
H&M Forecaster Dennis Claesen knows what you’ll be wearing two years from now. It is his job to predict the trends of the future and bring them ...
What’s in Your Wallet (of Tomorrow)?
27 Jan 2023
Contributed by Lukas
Will there be cash in the future? Will cars someday be able to pay for gas without you needing to take out your wallet? What happened with crypto? The...
Anxiety on the Rise
13 Jan 2023
Contributed by Lukas
The younger generations are struggling with anxiety. They fear climate change, not being able to afford a house, and living up to expectations of soci...
Brainstorming Session
28 Dec 2022
Contributed by Lukas
How will we work in the future and what will our work-life relationships look like? Carla Buzasi talks to her colleague Allyson Rees, Senior Strategis...
Information Overload in Brazil
28 Dec 2022
Contributed by Lukas
Normally we think of Brazilians as happy and cheerful people but actually Brazilians are, according to studies, some of the most anxious people in the...
Trailer
01 Dec 2022
Contributed by Lukas
Getting set up. Carla Buzasi talks to sound designer Ines Cetenji and producer Claus Cancel about the thoughts behind the podcast ...