LMA Podcast

The Currency of PR: Mining Information That Matters

16 Apr 2026

Contributed by Lukas

Marketing and business development professionals hold keys to one of the hottest currencies in law firm PR: information. In this episode of the LMA Po...

Sustainable Success: Routines That Drive Client Value

19 Mar 2026

Contributed by Lukas

What if the routines that support personal wellness could also strengthen client relationships? Sarita Aguirre, a registered dietitian at Rising Nutri...

The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins the Firm

26 Feb 2026

Contributed by Lukas

Landing a lateral hire is just the beginning. The real impact comes from how you tell the story. Join LMA PR & Communications SIG Co-Chair Corrina Wri...

Why Feedback Has Shifted From a Soft Skill to a Strategic Imperative

29 Jan 2026

Contributed by Lukas

Storytelling and feedback have become essential differentiators for lawyers navigating an increasingly competitive legal market. In the latest episode...

LMA Podcast_Business of Law_January 2026

29 Jan 2026

Contributed by Lukas

Storytelling and feedback have become essential differentiators for lawyers navigating an increasingly competitive legal market. In the latest episode...

Legal Marketing at 40: How AI, Personalization and Strategic Impact Are Shaping Our Future

17 Dec 2025

Contributed by Lukas

What can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, ...

Inside Legal Journalism: What Reporters Really Want

04 Dec 2025

Contributed by Lukas

Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Kat...

Why Small Talk Should be Part of Your Business Development Strategy

23 Oct 2025

Contributed by Lukas

In this episode of the LMA Podcast, business development growth coach and strategist Deb Feder moderates a panel with Chantal Williams and Joy Sperlin...

Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies

09 Jul 2025

Contributed by Lukas

Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content ...

The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

19 Jun 2025

Contributed by Lukas

What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relat...

The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices

28 Apr 2025

Contributed by Lukas

Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public rel...

Legal Storytelling: Insights, Access and the Power of Perspective

27 Mar 2025

Contributed by Lukas

How can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, ...

Law Firm M&A: The Marketer’s Metrics Playbook

29 Jan 2025

Contributed by Lukas

This episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importan...

Navigating Communications Through Law Firm Mergers

17 Dec 2024

Contributed by Lukas

In the latest LMA Podcast episode, we explore the strategic nuances of managing communications during law firm mergers. The conversation covers pre-me...

Defining Likeability: How to Enhance Your Professional Relationships

12 Dec 2024

Contributed by Lukas

In this episode of the LMA Podcast, guests Katherine Boyko and Arthur Uratani discuss the concepts of likability, storytelling and body language in pr...

Merit, Identity and Leadership: Is DEI Under Siege?

31 Oct 2024

Contributed by Lukas

In this episode, we explore the intense discussions surrounding Vice President Kamala Harris’ historic candidacy, focusing on the intersection of ra...

Collaborate to Elevate: Enhancing Client Service Through Cross-Firm Relationships

24 Oct 2024

Contributed by Lukas

On this episode of the LMA podcast, our guests discuss the importance of cross-firm collaboration and its impact on client service. Their discussion e...

Career Crossroads: Strategies for Growth and Success

12 Sep 2024

Contributed by Lukas

Professionals face a critical decision when contemplating a career move: how to align their choices with long-term goals, personal growth and organiza...

Cultivating Culture: How Positive Workplace Culture Fuels Law Firm Success

25 Jul 2024

Contributed by Lukas

In law firms, a positive culture is priceless. It fosters a sense of community and collaboration, and directly impacts the firm's ability to grow its ...

Navigating Political Divisions in Law Firm Communications

16 May 2024

Contributed by Lukas

Law firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating ...

Informing Your Audience Through Entertainment

25 Apr 2024

Contributed by Lukas

In this episode of the LMA Podcast, attorney Kristin Gray (FordHarrison), joins LMA Editorial Committee member Hayley Lavin (Thompson Coburn) to share...

The Growing Integration of Marketing, Business Development and DEI (Part 2)

14 Mar 2024

Contributed by Lukas

In this two-part conversation on the phenomenon of the legal marketing field’s growing integration with DEI, LMA members in the diversity, equity an...

The Growing Integration of Marketing, Business Development and DEI (Part 1)

07 Mar 2024

Contributed by Lukas

In this two-part conversation, members from the LMA Diversity, Equity and Inclusion (DEI) Committee and DEI SIG come together to share insights on the...

What Your Managing Partner Wishes You Knew About Business Development

23 Feb 2024

Contributed by Lukas

Ever wonder what managing partners wish you knew about business development? Lauren Resnick, chief practice partner at BakerHostetler, shares insights...

Beyond the Content: Using AI to Deliver Value to Clients

11 Jan 2024

Contributed by Lukas

In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, ...

Understanding the Impact of Competitive Intelligence

21 Nov 2023

Contributed by Lukas

Episode: 109 Episode Description: In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its ...

Demystifying Law Firm Profitability

12 Oct 2023

Contributed by Lukas

Episode: 108 Episode Description: On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability...

Driving Cultural Change: Well-Being in the Legal Field

28 Jul 2023

Contributed by Lukas

Episode: 107 Episode Description: Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, ...

AI Is All the Buzz, but How Does a Legal Marketer Know What To Do With It?

20 Jul 2023

Contributed by Lukas

Episode: 106 Series: SIG Share-Out Episode Description: LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers o...

Tackling Tough Topics: Addressing Social Issues

23 May 2023

Contributed by Lukas

Episode: 105 Series: Strategies LIVE! Episode Description: In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guest...

Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration

11 May 2023

Contributed by Lukas

What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Kho...

Legal Marketing: Advancing Inclusion Through Storytelling

04 May 2023

Contributed by Lukas

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent...

The Rise of Alternative Legal Service Providers in Latin America

06 Apr 2023

Contributed by Lukas

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs...

Pro Tips for Improving Attorney Engagement and Responsiveness

22 Mar 2023

Contributed by Lukas

Episode: 101 Series: SIG Share-Out Episode Description: In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and D...

Celebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in Between

05 Jan 2023

Contributed by Lukas

Episode Description: In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in lega...

99 Problems but DE&I Shouldn’t Be One

15 Dec 2022

Contributed by Lukas

Series: Strategies LIVE! Episode Description: In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide liste...

Attorney Referrals

13 Dec 2022

Contributed by Lukas

Episode: 98 Series: Strategies LIVE! Episode Description: One of the key functions of business development practice is identifying and nurturing rel...

Next-Generation News and Client Alerts

22 Nov 2022

Contributed by Lukas

Episode: 97 Series: SIG Share-Out Episode Description: News and client alerts are great ways to build your firm’s business and keep in touch with ...

Making the Case for Client Value Teams

02 Sep 2022

Contributed by Lukas

Episode: 96 Series: SIG Share-Out Episode Description: With client expectations shifting and a want for law firm partners to manage the client rela...

Being a Great Leader In the Legal Marketing Industry

26 Aug 2022

Contributed by Lukas

Episode: 95 Series: Strategies LIVE! Episode Description: In today’s ever-changing work environment, what does it take to be a great leader in th...

Marketing and Technology: How a Communicative Relationship Can Yield Valuable Results

03 Aug 2022

Contributed by Lukas

Episode: 94 Episode Description: Technology is changing how firms operate and there is a need for more collaboration between the marketing and techno...

How Great Marketers Overcome Attorney Apathy To Win Trust And Deliver Results

05 Jul 2022

Contributed by Lukas

Episode: 93 Series: SIG Share-Out Episode Description: Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA'...

Implementing A New CRM For Improved Business Development

16 Jun 2022

Contributed by Lukas

Episode: 92 Series: Strategies LIVE! Episode Description: For law firms looking to improve and grow relationships with clients, they must utilize m...

Solving the Data Conundrums

03 Jun 2022

Contributed by Lukas

Episode: 91 Series: SIG Share-Out Episode Description: Does your firm struggle to find information across groups or industries? Do your lawyers disa...

Best Practices for Media Pitching and Building Relationships With Journalists

13 May 2022

Contributed by Lukas

Episode: 90 Series: Strategies LIVE! Episode Description: For legal marketers, attorney participation in media coverage not only allows for firm re...

The Battle for Talent

24 Feb 2022

Contributed by Lukas

Episode: 89 Series: Strategies LIVE! Episode Description: The battle for talent across the legal industry is the fiercest it has ever been, causing...

Lessons Learned From In-House Counsel

11 Feb 2022

Contributed by Lukas

Episode: 88 Series: SIG Share Out Episode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms ...

What Happens at the Intersection of Marketing Technology and Information Technology?

14 Jan 2022

Contributed by Lukas

Episode: 87 Series: LMA SIG Share-Out Episode Description: At some firms, the information technology (IT) and marketing technology (MarTech) departm...

Aligning PR Strategies With BD Goals – How Tos and How Nots

20 Dec 2021

Contributed by Lukas

Episode: 86 Series: LMA SIG Share-Out Episode Description: While public relations and business development are two very different tools, legal marke...

Coaching Lawyers in Business Development Best Practices

14 Dec 2021

Contributed by Lukas

Episode: 85 Series: Strategies LIVE! Episode Description: Business development can look different firm to firm and lawyer to lawyer. In this episode...

How Client Service Impacts Almost Everything

29 Oct 2021

Contributed by Lukas

Episode: 84 Series: Strategies LIVE! Episode Description: If legal marketers and lawyers fail at client service, it can be difficult to overcome a ...

Elevating Client Experience in a Post-Pandemic World

05 Oct 2021

Contributed by Lukas

Episode: 83 Series Name: LMA SIG Share-Out Episode Description: As the world emerges from the pandemic, it’s now more important than ever before f...

How To Lead in a Time of Conflict

27 Aug 2021

Contributed by Lukas

Episode: 82 Series Name: Strategies LIVE! Episode Description: From the pandemic to issues of racial and social injustice and ongoing adversity, kn...

GDPR: Essentials for Communicators

06 Jul 2021

Contributed by Lukas

Episode: 81 Series Name: LMA SIG Share-Out Episode Description: Law firms go to great lengths to protect client information, however, the General Da...

Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice

30 Jun 2021

Contributed by Lukas

Episode: 80 Series: Strategies LIVE! Episode Description: The role of marketing technology (or MarTech) in legal is becoming increasingly important...

The Stress Is Real: A Look at the Legal Marketing Mental Wellness Report (Part 2)

18 May 2021

Contributed by Lukas

Episode: 79 Series: Well-Being in Legal Episode Description: As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquar...

2021 Next Big Thing: Change Management

17 May 2021

Contributed by Lukas

Episode 77 Series: Next Big Thing in Legal Episode Description: Tune in to the latest LMA Podcast focused on the 2021 Next Big Thing Initiative (NBT...

Stop Stress Before It Starts: A Look at the Legal Marketing Mental Wellness Report (Part 1)

13 May 2021

Contributed by Lukas

Episode 76 Series: Well-Being in Legal Episode Description: Today, well-being should be at the top of every legal marketer's mind; however, prioriti...

What Is Clubhouse and Is It Right for My Law Firm?

29 Apr 2021

Contributed by Lukas

Episode: 76 Series: Strategies LIVE! Episode Description: Clubhouse — the hottest new tool in social media — is taking the internet by storm, an...

Digital Transformation: Message in the Market

08 Apr 2021

Contributed by Lukas

Episode: 75 Series: LMA SIG Share-Out Episode Description: Today, marketing departments utilize marketing technology to achieve marketing goals and ...

The Importance of Women in Leadership

18 Mar 2021

Contributed by Lukas

Episode: 74 Series: LMA Leaders Episode Description: In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hil...

Demonstrating Your Value: Demonstrate Your Value Through Effective Communication

02 Mar 2021

Contributed by Lukas

Episode: 70 Series: LMA Regional Spotlight Episode Description: Tune in to the first episode in a four-part series from the LMA Southeast Region giv...

Demonstrating Your Value: Demonstrate Your Value by Expanding Your Capabilities

02 Mar 2021

Contributed by Lukas

Episode: 71 Series: LMA Regional Spotlight Episode Description: Join the LMA Southeast Region for the second episode in a four-part series giving yo...

Demonstrating Your Value: Demonstrate Your Value With Less (Part I)

02 Mar 2021

Contributed by Lukas

Episode: 72 Series: LMA Regional Spotlight Episode Description: Join the LMA Southeast Region for the third episode in a four-part series giving you...

Demonstrating Your Value: Demonstrate Your Value With Less (Part 2)

02 Mar 2021

Contributed by Lukas

Episode: 73 Series: LMA Regional Spotlight Episode Description: Join the LMA Southeast Region for the fourth episode in a four-part series giving yo...

A Deep Dive Into Captive ALSPs

12 Feb 2021

Contributed by Lukas

Episode: 69 Series: Strategies LIVE! Episode Description: Captive alternative legal service providers (ALSPs) are changing the way law firms do busi...

Tips For Breaking Into the News Cycle When It's in Overdrive

28 Dec 2020

Contributed by Lukas

Episode: 68 Series: LMA SIG Share-Out Episode Description: Given the events that have unfolded throughout 2020, it seems like there is more news th...

The Intersection of DEI and Business Development

17 Dec 2020

Contributed by Lukas

Episode: 67 Series: Strategies LIVE! Episode Description: When married together, diversity, equity and inclusion (DEI) initiatives and business deve...

Holding Your Marketing Vendor Accountable: What to Expect in Reporting and What You Should be Paying

10 Nov 2020

Contributed by Lukas

Episode: 66 Series: Sponsored Content This podcast episode is a paid advertisement from an LMA service provider. Episode Description: In the latest ...

Strategies to Go Beyond ‘Random Acts of DEI’

23 Oct 2020

Contributed by Lukas

Episode: 65 Series: Strategies LIVE! Episode Description: How can law firms build a framework that supports diversity, equity and inclusion (DEI) in...

Using Quant Law Theory to Increase Profitability

07 Oct 2020

Contributed by Lukas

Episode: 64 Series: LMA SIG Share-Out Episode Description: In today’s constantly shifting market, it’s more important than ever for firms to uti...

Exchanging Career Stories of Growth, Healthy Fear and Success

21 Aug 2020

Contributed by Lukas

Episode: 63 Series: Strategies LIVE! Episode Description: Looking for career inspiration? Tune in to the latest episode of Strategies LIVE! as Ailee...

The Shifting Media Landscape: A One-on-One With Washington Business Journal Editor Michael Neibauer

06 Jul 2020

Contributed by Lukas

Episode: 62 Series: LMA SIG Share-Out Episode Description: During these times of uncertainty, PR professionals must strive to better support journal...

Finding Success Amidst the Disruption of COVID-19

22 Jun 2020

Contributed by Lukas

Episode: 61 Series: Strategies LIVE! Episode Description: In this episode of Strategies LIVE!, Heather McCullough, co-founder of Society 54, and Bil...

The Importance of Well-Being in Legal Marketing

04 May 2020

Contributed by Lukas

Episode: 60 Series: Well-Being in Legal Episode Description: In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Commit...

Pricing Confidence With Considerations for Economically Challenging Times

23 Apr 2020

Contributed by Lukas

Episode: 59 Series: Strategies LIVE! Episode Description: In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pr...

Diversity Communications: Best Practices and Perspectives From Two In-House Pros

27 Mar 2020

Contributed by Lukas

Episode: 58 Series: DEI in Legal Episode Description: In this episode, Bethany (Early) Chieffallo (GKG Law, P.C.) speaks with Stephanie Marella Gryd...

Building a Scalable Sales Culture in a Law Firm

18 Mar 2020

Contributed by Lukas

Episode: 57 Series: LMA SIG Share-Out Episode Description: In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & ...

Make 2020 Your Best Year Yet

27 Feb 2020

Contributed by Lukas

Episode: 56 Series: Strategies LIVE! Episode Description: The January/February issue of "Strategies" magazine is all about 2020 vision, focusing on ...

Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020

22 Dec 2019

Contributed by Lukas

Episode: 55 Series: LMA SIG Share-Out Episode Description: In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey,...

Cross-Department Collaboration

16 Dec 2019

Contributed by Lukas

Episode: 54 Series: Strategies LIVE! Episode Description: The November/December issue of "Strategies" magazine is all about new opportunities to exp...

Moving the Needle on Social Responsibility

24 Oct 2019

Contributed by Lukas

Episode: 53 Series: Strategies LIVE! Episode Description: The September/October issue of "Strategies" magazine is all about ways to boost firm engag...

Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

13 Oct 2019

Contributed by Lukas

Episode: 52 Series: LMA SIG Share-Out Episode Description: John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a p...

Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner

12 Sep 2019

Contributed by Lukas

Episode: 51 Series: LMA Leaders Episode Description: Collaboration is becoming more and more necessary and important for law firm growth, but why?...

Not all Value Is Created Equal: Pricing Perspectives From Eddie Hartman

10 Sep 2019

Contributed by Lukas

Episode: 50 LMA Regional Spotlight What can in-house legal marketers do to influence pricing models? What does the future of professional services p...

Turning PR Principles Inward

27 Aug 2019

Contributed by Lukas

Episode: 49 Series: Strategies LIVE! Episode Description: The July/August issue of "Strategies" magazine is all about using communication and PR tac...

Contented Content: The What, Why and How of Developing a Content Strategy, Part 1

07 Aug 2019

Contributed by Lukas

Episode: 48 Series: LMA SIG Share-Out Episode Description: What is your firm’s content strategy? How is that strategy providing the best outcomes i...

Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

26 Jun 2019

Contributed by Lukas

Episode: 47 Series: LMA SIG Share-Out Episode Description: How do you get your content noticed? In the latest episode of the LMA Podcast, John Bucha...

Legal Project Management in the Modern Firm

25 Jun 2019

Contributed by Lukas

Episode: 46 Series: Strategies LIVE! Episode Description: How can legal marketers collaborate with clients and colleagues to not only improve delive...

Mindfulness in the Legal Industry

05 Jun 2019

Contributed by Lukas

Episode: 45 Series: P3cast Episode Description: P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, cele...

Process Improvement & Project Management

20 May 2019

Contributed by Lukas

Episode: 44 Series: P3cast Episode Description: Tune in as Natasha Edlow (director of pricing analytics and project management, Covington & Burling)...

Critical for Effective Leadership: Emotional Intelligence

22 Apr 2019

Contributed by Lukas

Episode: 43 Series: Strategies LIVE! Episode Description: Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be...

Innovate, Collaborate and Transform Law Firms

21 Mar 2019

Contributed by Lukas

Episode: 42 Series: LMA Leaders Episode Description: Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, joi...

Pushing the Boundaries of Innovation

05 Mar 2019

Contributed by Lukas

Episode: 41 Series: Strategies LIVE! Episode Description: Every industry is in the midst of disruption, and law firms are no different. Law firms ha...

Prediction, Possibilities and Problems: What’s Coming for Legal PR in 2019

20 Dec 2018

Contributed by Lukas

Episode: 40 Series: LMA SIG Share-Out Episode Description: Tune in as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Gre...

Being Your Authentic Self at Work

19 Dec 2018

Contributed by Lukas

Episode: 39 There are countless reasons to advance diversity and inclusion (D&I) efforts at your firm, but have you considered “health and wellness...

Cultivate BD Expertise in Your Firm

12 Oct 2018

Contributed by Lukas

Episode: 38 With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means f...

With a Little Help From My Tech

30 Aug 2018

Contributed by Lukas

Episode: 37 As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August is...

Competitive Intelligence Within Legal Marketing

16 Aug 2018

Contributed by Lukas

Episode: 36 How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Bo...

How to Achieve Your Best (Lawyers and Law Firms)

26 Jul 2018

Contributed by Lukas

Episode: 35 In the latest installment of the podcast, Ryan King (Director of Communications, Ogletree Deakins) and Elizabeth Petit (Managing Editor a...