Local Marketing Institute Podcast
Episodes
Marketing Your Local Business Beyond COVID-19
27 May 2020
Contributed by Lukas
When it comes to marketing, what is the “new normal” for local retailers and in-home service providers?Local marketing experts, Neal Polachek and ...
Ecommerce 101 for Local Businesses
20 May 2020
Contributed by Lukas
In this session, Eric Shanfelt, Founder of Local Marketing Institute shows local businesses how to get started with ecommerce and how to market their ...
The Evolution of Local Business Reviews
13 May 2020
Contributed by Lukas
Local business reviews have evolved drastically over the years. But has your review strategy changed to adapt?In this session, local SEO expert, Mike ...
Ask Ben Anything About Google My Business
06 May 2020
Contributed by Lukas
Have questions about your local Google My Business listing? How to deal with spam, improve your business listing’s visibility, or problems you may b...
Facebook Remarketing Strategies for Local Businesses
29 Apr 2020
Contributed by Lukas
Facebook remarketing can help local businesses reach customers more cost effectively than other advertising options. With remarketing, you target ads ...
How to Fix Common Website SEO Issues
21 Apr 2020
Contributed by Lukas
Technical site issues can have a big impact on SEO for your local business. Local SEO expert, Dani Owens, joins us in this session She covers the most...
How to Optimize for Local Voice Search
14 Apr 2020
Contributed by Lukas
Voice search optimization really is a big issue for local businesses. Whether it's Amazon Alexa, Apple Siri, Google Assistant or even Microsoft C...
Best Practices for Google Local Services Ads (LSAs)
07 Apr 2020
Contributed by Lukas
Google Local Services Ads expert, Tom Waddington, joins us for this session to share best practices for LSAs.Local Services Ads aren’t just for home...
How Consumers Use Local Business Reviews in 2020
31 Mar 2020
Contributed by Lukas
Do you know how customers really use online reviews to make decisions about your local business … and how you can better manage your online reputati...
Google My Business Ranking Factors for 2020
24 Mar 2020
Contributed by Lukas
What are the specific factors that impact Google My Business rank? Which of these can you influence and how much can you really expect to impact your ...