Local SEO in 10
Episodes
Local SEO News Roundup 11/2023: Google Review Update and ChatGPT’s Birthday 🎂
09 Dec 2023
Contributed by Lukas
In this episode, we unpack the latest Google Review Update, a game-changer for businesses and SEO professionals. We explore how this update is reshapi...
5 Tips for Google Ads Success when Hiring an Agency 🚀
30 Nov 2023
Contributed by Lukas
We break down the top five tips to ensure your collaboration with a digital marketing agency translates into Google Ads success. From understanding th...
7 Must-Do GBP Tasks 🥂
17 Nov 2023
Contributed by Lukas
In this podcast, we delve into the seven critical actions you need to take to ensure your profile not only stands out but also effectively engages you...
Local SEO News Roundup 10/2023: Google Ads Secrets, Core Update, Yelp Growth
12 Nov 2023
Contributed by Lukas
We start with a deep dive into the intricate world of Google Ads auctions. Recently, the Department of Justice investigated these auctions, leading to...
Top 3 Listener Questions - and Answers 🤔⭐️
02 Nov 2023
Contributed by Lukas
Every week we ask listeners to send in questions - so this week we explore recent questions about phone numbers, big links and ranking outside your ci...
3 Steps to Nonprofit Marketing Mastery 🪄✨
27 Oct 2023
Contributed by Lukas
Whether you're just starting as part of a nonprofit board member or you've been in the game for years, this episode is packed with expert insi...
How to Throw a Google Review Party 🥳
13 Oct 2023
Contributed by Lukas
Join us for our expert guide on setting up a networking party of fellow business owners dedicated to Google reviews. We delve deep into what to includ...
Local SEO News Roundup 9/2023: September Core Update, Google Anti-Trust Lawsuit & More ⚖️
05 Oct 2023
Contributed by Lukas
In this episode we unpack the whirlwind of events that September brought to Local SEO and how it affects your business. We dive deep into the Septembe...
A Day in the Life of an SEO Agency Owner 🤔
28 Sep 2023
Contributed by Lukas
Ever wanted a behind-the-scenes look into running an SEO agency? Join us as we navigate the rewarding challenges and celebrate the joys of running a b...
How to Use Google’s SGE for Local SEO (Search Generative Experience) 🤖
22 Sep 2023
Contributed by Lukas
Wondering how Google's SGE (Search Generative Experience) will affect your local business ranking? Listen as we dive deep to decode the secrets be...
Google Advertiser Verification Explained 🔑
16 Sep 2023
Contributed by Lukas
Dive into this week's episode as we unpack Google's Advertiser Verification. We discuss why this program was initiated, the key benefits for y...
Local SEO News Roundup 8/2023: Google Update, Social Profiles, Google Sites🗞
08 Sep 2023
Contributed by Lukas
Dive into August's sizzling updates with resident Google Local Business Expert Adam Duran. This past month Google blessed us with another update, ...
5 Local SEO Strategies for Dental Practices🦷
01 Sep 2023
Contributed by Lukas
Understanding SEO is more critical than ever for dental practices! It can mean the difference between a patient walking through your doors... or your ...
5 Ways to Use AI For Local Business Dominance💪🏽📌
25 Aug 2023
Contributed by Lukas
Discover insider tips on leveraging artificial intelligence to elevate your local business. Whether you're a tech-savvy entrepreneur or just start...
Why Building Your Online Presence is Better Than other Advertising (Best of LS)
20 Aug 2023
Contributed by Lukas
We're on vacation this week so we decided to share one of our most popular episodes. In this week's episode, we discuss the benefits inherent ...
Best of Ep: Easy Red Flags Before Hiring a Marketing Agency 🚩
04 Aug 2023
Contributed by Lukas
You know the feeling - you're excited to take your brand to new heights but also terrified of falling into the wrong hands. But who to trust? With...
How Long Does SEO Take for Local Businesses?⏳
28 Jul 2023
Contributed by Lukas
In this episode, we will tackle one of the most frequently asked questions in digital marketing: "How long does SEO take?" We take you on a ...
SEO Strategies for Local Business Events 🎯
21 Jul 2023
Contributed by Lukas
In this podcast, we'll dive headfirst into how to use SEO to unlock untapped potential for your local events. From boosting your website's onl...
Local SEO News Roundup 7/2023: Rank & Rents, Google Ads
08 Jul 2023
Contributed by Lukas
From Google's legal battle against a Rank and Rent marketer to accusations of ad fraud, this episode is packed with high-stakes drama!...
5 Ways To Dominate Local Search in 2023 - Part 5: Links
30 Jun 2023
Contributed by Lukas
In this fifth installment of our podcast series on dominating search in 2023, we delve into the strategic acquisition of links. These methods will not...
5 Ways To Dominate Local Search in 2023 - Part 4: Reviews
24 Jun 2023
Contributed by Lukas
In this power-packed episode we dive deep into the crucial role of online reviews and how they can make or break your local search success. In today&#...
5 Ways To Dominate Local Search in 2023 - Part 3: Website
16 Jun 2023
Contributed by Lukas
In this exciting episode we shift our focus to the beating heart of your local marketing strategy: your business website. Your website is more than ju...
5 Ways To Dominate Local Search in 2023 - Part 2: Citations
09 Jun 2023
Contributed by Lukas
In this highly anticipated continuation of our series on dominating local search in 2023, we dive deep into the world of citations and their profound ...
5 Ways To Dominate Local Search in 2023 - Part 1: Google Business Profile
26 May 2023
Contributed by Lukas
Today, we embark on a thrilling quest to uncover the five game-changing strategies that will allow you to dominate the local search landscape in 2023....
5 Common Ways Your Google Business Profile Can Get Suspended 💔
19 May 2023
Contributed by Lukas
Imagine this: you've invested time, effort, and resources into the perfect online presence for your local business. Your Google Business Profile i...
5 Things You Must Do When Your Virtual Address Closes
12 May 2023
Contributed by Lukas
You got the news that your virtual address is closing, not good! 😱 In this episode we share our top five tips for navigating this challenging situa...
Local SEO News Roundup 5/2023: GSC Changes, April Core Update & Helpful Content 📢
05 May 2023
Contributed by Lukas
We discuss some of the most important updates and changes happening in the world of local search engine optimization, and how they could impact your l...
5 SEO Experiments You Need to Be Doing 🧪👩🏼🔬
28 Apr 2023
Contributed by Lukas
In today's highly competitive online landscape, it's more important than ever to continuously test and optimize your website to improve its vi...
Considering a Cheap Website? 😱
21 Apr 2023
Contributed by Lukas
In today's episode, we delve into cheap websites and why they are never the best choice for your business. From site security to updates, SEO, hos...
3 Monthly Tasks Every Business Owner Needs to Do To Maintain Local Dominance 💪🏽
14 Apr 2023
Contributed by Lukas
As a business owner, staying ahead of your local competition is crucial. In this episode we detail the three monthly tasks essential for every busines...
Local SEO News Roundup 4/2023: Bard, Core Update & Filtered Reviews 📰
07 Apr 2023
Contributed by Lukas
In this episode, we're dishing all the juicy details on Google's answer to Chat GPT called Bard, the latest Core Update, and the impact of fil...
3 Reasons Why Negative Reviews are Good! 🤯
31 Mar 2023
Contributed by Lukas
Today, we're diving deep into a topic that might initially seem counterintuitive - why negative reviews can be great for your business! That's...
Branded Search: A Local SEO Win You Need to Know 🥇
24 Mar 2023
Contributed by Lukas
Buckle up because we're about to reveal a secret SEO weapon that's been hiding in plain sight: branded search queries! While this tactic often...
Common SEO Scams to Avoid 💀
17 Mar 2023
Contributed by Lukas
We break down the most common Local SEO scams and give you the inside scoop on how these shady tactics work. From promises of overnight results to fak...
Local SEO News Roundup 3/2023: Local Services Ads For More Businesses & Updated Desktop Search Design
10 Mar 2023
Contributed by Lukas
Today we discuss two significant updates from Google that are making waves in the Local SEO world. First, we'll be talking about the recent expansion ...
My Website Was Hacked! 😫 Do these 5 things to Recover
24 Feb 2023
Contributed by Lukas
In this episode, we guide you through the first steps you need to take in order to quickly and effectively recover from your website being hacked. We'...
Local SEO News Roundup 2/2023: AI Content, Reviews Filtered, Google’s Bard
10 Feb 2023
Contributed by Lukas
We discuss the impact of AI on content creation for your business website, the recent filtering of reviews, and Google’s latest project known as Bar...
How to Verify Your Google Business Profile in 2023
27 Jan 2023
Contributed by Lukas
The times are constantly changing, and Google’s no different! Especially when it concerns local SEO! The verification process for new locations has ...
Apple Business Connect: Business Owner Breakdown
20 Jan 2023
Contributed by Lukas
We dive into Apple Business Connect, which from January 2023 is expanding to allow businesses to create a more advanced business presence similar to G...
Google Reviews: Why You Need a Consistent Strategy for Getting More ⭐️⭐️⭐️⭐️⭐️
13 Jan 2023
Contributed by Lukas
You know Google reviews are critical, but in this podcast we wanted to detail all the reasons you need to make getting them a continuous, ongoing effo...
5 Ways To Use ChatGPT to Boost Your Local Business Presence ⚡️🤩
06 Jan 2023
Contributed by Lukas
We introduce you to ChatGPT, the artificial intelligence tool that will help you craft the perfect marketing strategies, engage with your customers, a...
2023 Local SEO Predictions for Small Businesses
30 Dec 2022
Contributed by Lukas
Wondering what the future holds for your business's online presence in 2023? Will your website rank at the top of Google's search results? Will your c...
Service Area Business Owners - Don’t Make These Mistakes! ❌🤦🏽♀️❌
16 Dec 2022
Contributed by Lukas
Service area businesses hide their business address on Google. Is that a good idea? In this episode we explore the common mistakes service area busine...
All in One Website Builders, Yay or Nay?🤷🏻♂️
09 Dec 2022
Contributed by Lukas
If your business is in a well-known niche you probably have heard from companies that are happy to provide you with a free or low-cost website where t...
5 Things Restaurant Owners Can Do NOW to Increase Market Share 🗝🍽🔝
01 Dec 2022
Contributed by Lukas
Running a restaurant can be challenging; the competition is fierce and the margins are low! So how do you grow your customer numbers? Check out this e...
How Do I Rank a Satellite Office?
18 Nov 2022
Contributed by Lukas
By opening a satellite office, you can capture organic market share and rank outside of your business’ main location. But make sure you do it the ri...
3 Ways General Contractors 👷🏽♂️🧰 Can Maximize Their Online Presence
11 Nov 2022
Contributed by Lukas
Know a general contractor? Then you know that they are always looking for that next big project - and they constantly hear how other GCs are killing i...
5 Monthly Tasks You Must Do To Maintain Your Online Ranking💪🏽
28 Oct 2022
Contributed by Lukas
You've worked so hard to get to the top of local rankings (great job!), so here are five tasks you HAVE to DO every month to keep those rankings high....
First 5 Things to Do If Your Google Ads Account Gets Suspended 🤦🏻♂️
14 Oct 2022
Contributed by Lukas
If you’re paying Google for ads you know that they are continuously reviewing your ads for compliance. Google can suspend your ads account at ...
3 Strategies for In-Person Networking with Maile Collmer of Asentiv
11 Oct 2022
Contributed by Lukas
Today we welcome Maile Collmer of Asentiv Contra Costa. Maile is a business coach who specializes in business development through relationships. Want ...
5 Ways Cannabis Dispensaries Need to Be Maximizing Their Online Presence 🚀
23 Sep 2022
Contributed by Lukas
Know a cannabis shop owner? Then you know that paying for traditional online ads is not on the menu! So the only way cannabis retailers can advertise ...
Is Squarespace Good for Local SEO?🔗😳
16 Sep 2022
Contributed by Lukas
Squarespace has always targeted small businesses for their online website builder and hosting service. But how good is their SEO? In this episode we d...
3 Keys to a Successful Newsletter for Your Business 🗝🗝🗝
09 Sep 2022
Contributed by Lukas
Newsletters consistently rank as one of the top ways companies can affordably bring in new business. But what’s the best way to structure them? In t...
Online Review Generating Systems - Yay or Nay?⭐️⭐️⭐️⭐️⭐️
02 Sep 2022
Contributed by Lukas
We all know how important positive reviews for your business can be - they play a vital role in your Google ranking. So purchasing a review-generating...
3 Ways to Make Sure Your Marketing Agency is Doing its Job 🔎✔
26 Aug 2022
Contributed by Lukas
You are depending on an agency to be your outsourced marketing department, but how do you know they’re actually doing the work? In this episode we d...
Listener Questions: 🤨 Your Local Business SEO Answers‼️
19 Aug 2022
Contributed by Lukas
This week we have some rapid-fire answers to listener questions! Have a service area business? Has your business address moved a lot? Need to rank out...
Create a One-liner that Google Understands
12 Aug 2022
Contributed by Lukas
You’ve created the perfect one-liner to explain your business - but remember, you need to do that for 2 audiences, humans AND Google! In this episod...
Benefits of using a Google Business Profile💰
29 Jul 2022
Contributed by Lukas
Did you know that nearly half of all Google searches lead to a local business? And every day, billions of people use Google to search for EVERYTHING! ...
Quick Ways to Check 🔎 If You Should Trust an SEO Agency ☑️
22 Jul 2022
Contributed by Lukas
You’ve come to the conclusion it’s time to outsource your business's online presence. But now comes the question, who do you trust? Do you “go w...
3 Ways Local Businesses Should Prepare 💪🏽 for a Recession 📉
15 Jul 2022
Contributed by Lukas
In an economic slowdown startups and small businesses are often hit the hardest. They may experience budget constraints and inadequate preparedness wh...
How to Check if Your Franchisor’s Online Marketing Efforts are Effective💪🏽
08 Jul 2022
Contributed by Lukas
Most franchisees pay a royalty that includes online marketing for every franchisee. This week we provide 3 fast and easy ways the franchisee can check...
How To Overcome Objections 🙅🏼♀️ to a New Marketing Proposal 📊
30 Jun 2022
Contributed by Lukas
You know your company needs to improve its online presence - like now. But how do you overcome the objections from that one decision-maker who doesn’...
The First 3 Things You Need to Do To Increase Your Online Visibility💰🆙
24 Jun 2022
Contributed by Lukas
Everybody’s busy these days, so we’re often asked what are the first three things you need to do to get your business seen online. If your b...
How To Choose Between Online Marketing Agencies?⚖️🤨
17 Jun 2022
Contributed by Lukas
You’ve made the decision you can’t do your company’s marketing on your own. You’ve gotten a couple proposals and now you don’t know which on...
Should You Buy a Domain with Your Keyword in It?🗝🤷🏻♂️
10 Jun 2022
Contributed by Lukas
Every business gets emails from people selling domains in their industry, like “bestcpasanfrancisco.com". These can be really tempting, but does buy...
Transitioning to a New Marketing Agency? 👉🏼🔗 Here’s What You Need to Know 🤓
03 Jun 2022
Contributed by Lukas
You made the decision to bring in a new marketing agency, but now you’ve got to deal with the transition. In this episode we detail the steps you ne...
My Google Reviews Disappeared⭐️💨, Now What?😱
13 May 2022
Contributed by Lukas
Did you wake up to find all of your Google reviews missing? Oh no! What to do! Well, first thing, don’t buy “guided” reviews from Fiverrrr. Next...
Google Ads 📢 Performance Max 💪🏽 Automated Campaigns for Local Business📍
06 May 2022
Contributed by Lukas
Google recently rolled out new automated ads called “Performance Max” ads. Should local businesses check out them out? How do they work? How can y...
Why Should I Care About the Content on My Site?📝👀
29 Apr 2022
Contributed by Lukas
Creating content on your site - without a reason - is akin to screaming for help in the middle of a desert. No one hears you! Listen to this episode f...
How Can I Change the Exterior Photo 📸 on My Google Business Profile?🤔📍
22 Apr 2022
Contributed by Lukas
Is the exterior photo on your Google Business Profile incorrect? In this episode we take a dive into how you can fix that problem, what other photos y...
What is “Blackmail SEO” 🏴☠️ & How To Protect Your Business 🛡🧑🏻💻
15 Apr 2022
Contributed by Lukas
If you’re like most business owners you get tons of spam emails - but one in particular is pretty unnerving. This one demands a link and is ba...
What is Google’s ‘About this result’⠸ Feature & How Your Business Should Use It 🚀
08 Apr 2022
Contributed by Lukas
Google recently rolled out a feature called “About this result” to help search engine users better understand more about websites in search result...
What’s a Google Penalty ⛔️ (And How to Fix It) ☢️
02 Apr 2022
Contributed by Lukas
Are you doing everything you can to rank but nothing seems to be working? Your site could’ve been penalized by Google! In this episode we detail how...
5 More Ways You Can Help Your Friend’s Business Ranking↗️🤝
25 Mar 2022
Contributed by Lukas
Have a friend with a local business? Helping other local business owners grow their business can benefit your business grow too! In this episode we de...
5️⃣ Easy Ways You Can Help Your Friend’s🤓 Ranking↗️
18 Mar 2022
Contributed by Lukas
Givers gain is a philosophy in life that extends to business. In this episode we detail five easy ways YOU can help your friends with local busi...
What Are Google Local Guides 👀📍and Why Are They Important for Local SEO?🆙
11 Mar 2022
Contributed by Lukas
Google Local Guides have been around for years as a way for Google to get more in-depth information about local businesses. But after the most recent ...
Is Print Marketing 📰📚 Better than Digital Marketing 📲↗️ for B2B?
04 Mar 2022
Contributed by Lukas
If you are a manufacturing company, what’s the best way to reach new customers? Should you rely on print media, go strictly digital or a mixture of ...
How Can I Turn My Website Articles into Lead Generators?📄🧲👥
25 Feb 2022
Contributed by Lukas
After creating tons of amazing articles and seeing your site visits explode, how can you turn those visitors into paying customers? 👥 💵 That’s...
What is Proximity & Why is it Suddenly So Important?📍⚠️
18 Feb 2022
Contributed by Lukas
Do you have a business that was ranking really well until December 2021? ↗️ What happened? ↘️ Well, it’s called the Vicinity Update and was ...
Interview with Data Security Expert Guillermo Aquino of ManagedTEK Solutions 🔐👨🏽💻
12 Feb 2022
Contributed by Lukas
Following up on last week’s podcast on ransomware, this week we invited data security expert Guillermo Aquino of ManagedTEK Solutions to give us the...
3 Ways Law Firms, Clinics and CPAs Can Protect Themselves From Ransomware🔐
03 Feb 2022
Contributed by Lukas
Imagine waking up to find all of your client data gone - and in its place a message demanding $1.5 million. 😱 In this episode we detail 3 ways to p...
How Can I Rank My Service Area Business🏡 on Google? 🚀
28 Jan 2022
Contributed by Lukas
Will adding service areas to your Google Business Profile help you rank in those areas? In this episode we take a quick dive into this question, then ...
What Happens if you Create Your Business Site on Wix?🗒🔝
14 Jan 2022
Contributed by Lukas
Wix is a great platform for a website, but you must understand that using it comes with some limitations. In this episode we detail what those limitat...
Where Can I Get Ideas for Articles that Rank? ✏️↗️↗️
10 Jan 2022
Contributed by Lukas
Building content on your site that solves problems will bring tons of visitors to your site, increase your authority and your ranking. But where can y...
3 Easy Ways to Confirm ☑️ Your Website Designer is Good at SEO 🔗❤️🔥
24 Dec 2021
Contributed by Lukas
Are you worried that the web design company you've chosen actually knows their stuff? In this episode we detail 3 easy ways you should check to make s...
What Are Social Signals 🗣👍🏼🔗and Do They Help Your Site’s SEO?
17 Dec 2021
Contributed by Lukas
Is it really true that social signals can boost your online visibility? In this episode we explore social signals and then answer the question: can so...
Top 5 Ways Law Firms 👨🏽⚖️⚖️👩🏻⚖️ Can Use SEO to Increase Revenue
10 Dec 2021
Contributed by Lukas
Are you a lawyer struggling with your marketing efforts? This episode is for you! Here are the top 5 techniques that law firms can use to effectively ...
Top 5 Ways Plastic Surgery Clinics Can Use SEO to Increase Revenue🩺👩🏽⚕️👨🏻⚕️
03 Dec 2021
Contributed by Lukas
Using SEO will increase patients for plastic surgery clinics. But where to start? In this episode we detail the most important five (or six!) ways pla...
Changes Coming to Google Business Profile 👨🏽💻🔎 (Formerly Google My Business)
19 Nov 2021
Contributed by Lukas
Google is constantly evolving and trying to improve its Google Business Profile platform to make it easier for local businesses to reach customers. &n...
What is Website Accessibility and Why Should You Care? 👀
12 Nov 2021
Contributed by Lukas
The ADA has done an amazing job of making our physical world more accessible to people with disabilities. But did you know that this now extends to yo...
How Often do you Need to Refresh Your Website? 🤓
05 Nov 2021
Contributed by Lukas
Wondering if it’s time to re-do your website? 😳 A good rule of thumb to follow is every 1.5 - 3 years or so. But how do you know it’s time for ...
Big List of Don’ts for the Website DIYers
29 Oct 2021
Contributed by Lukas
Saving money and doing your website yourself can lead to some scary situations. 👻 In this episode we detail the many mistakes a DIY website designe...
3 Tips to Rank Your E-Commerce Store
22 Oct 2021
Contributed by Lukas
Have an E-Commerce store but losing sales to Amazon? In this episode we delve into the 3 areas you need to solidify if you want to have any chance of ...
How To Protect Yourself & Your Kids from Online Addiction
01 Oct 2021
Contributed by Lukas
The movie “The Social Dilemma” sensitized so many to the dangers of online addiction and how every app and social platform was built to addict us....
How Can I Start My Own SEO Agency?
24 Sep 2021
Contributed by Lukas
Thinking of choosing SEO as a career? That’s a great idea! In this episode we detail the basics of how to get started and how to best prepare yourse...
My Site is Up But Not Ranking, What Do I Do?
17 Sep 2021
Contributed by Lukas
Great job, you have a new website for your business but it’s not ranking! Now that the site is up, it’s time to start producing great content. But...
Which is Better for Your Business, Facebook Ads or Google Ads?
03 Sep 2021
Contributed by Lukas
So you’re thinking about paying for ads for your business? That’s great! But which major platform should you go with? In this podcast we give some...
Should You Buy Links From Fiverr to Improve Your Site’s Ranking?
27 Aug 2021
Contributed by Lukas
Looking to improve your visibility on search engines and drive more traffic to your website?Fiverr SEO gigs can be a great way to get traction, but it...
What Should I Add to Pages to Help Them Rank?
20 Aug 2021
Contributed by Lukas
Have some great content on your site that you want to rank higher? In this episode we detail some useful tips on what to include to increase Dwell Tim...
3 Essential Tasks Every Business Needs to Do When Starting Out
13 Aug 2021
Contributed by Lukas
Are you struggling with all the things you need to take care of when starting your business? We feel you! In this episode we detail exactly what you n...