Lunch Hour Legal Marketing
Episodes
ChatGPT and Deep Fake Marketing || Congratulations, Your Law Firm is Now a Media Company
14 Dec 2022
Contributed by Lukas
Welcome, A.I. overlords! ChatGTP, the rise of artificial intelligence content creation, and why your law firm needs to make more cat videos. The guys ...
Working From Home Or Living At Work? || Why No One Likes Your Law Firm
23 Nov 2022
Contributed by Lukas
How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand ...
Data that Makes Dashboards Dazzle || Lawyers, Your Clients Want Flat Fees
09 Nov 2022
Contributed by Lukas
Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fe...
Clio Enters the World of Websites (and SEO) || Are Lawyers Like Spam and Ramen?
26 Oct 2022
Contributed by Lukas
Conrad and Gyi take an early look at Clio’s foray into website design and the connection between lawyers and ramen noodles. Plus, some quick takeawa...
What’s the Plan, Stan? || Marketing Metrics Power Rankings
12 Oct 2022
Contributed by Lukas
First things first: it’s about time you got your annual plan together for next year. Then, Gyi and Conrad help you build your metrics dashboard into...
Sales Velocity: Be Quick or Be Dead || Metrics, Who Needs ‘em?
28 Sep 2022
Contributed by Lukas
How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guy...
What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads
14 Sep 2022
Contributed by Lukas
First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid ...
You’re F#¢%ing Up LinkedIn || How To Do LinkedIn Right
24 Aug 2022
Contributed by Lukas
You need to be on LinkedIn. Yes, it can be kind of painful, but it’s still the de facto social media platform of the business world. So if you HAVE ...
Hubspot: Top Marketing Trends You Need to Know in 2022 || Wait, Google Wants What Now?
10 Aug 2022
Contributed by Lukas
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and he...
Is Link Building Worth It Anymore? || Top 10 Link Building Tips
27 Jul 2022
Contributed by Lukas
Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that r...
Viral Customer Service || What Does Dobbs Have To Do With Law Firm Marketing?
13 Jul 2022
Contributed by Lukas
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the ...
Your Law Firm’s Intake Needs You || Legal Marketing LARPing: Level Up Your SEO
22 Jun 2022
Contributed by Lukas
There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to qu...
SEO: It’ll Be a Minute, or Will It? || How to Get 28,529 Five-Star Reviews
08 Jun 2022
Contributed by Lukas
Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. ----- Most marketing agen...
How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals
25 May 2022
Contributed by Lukas
Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. ----- Wouldn’t it ...
Supercharge Conversions with Text || Google Performance Max
11 May 2022
Contributed by Lukas
You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple t...
What Is Dark Social and Why It Matters
27 Apr 2022
Contributed by Lukas
Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff...
Marketing Attribution: Follow the Data or Trust Your Gut?
13 Apr 2022
Contributed by Lukas
Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s ...
Ukraine, SEO Debate Club, and Questions from Techshow!
23 Mar 2022
Contributed by Lukas
Should you be hiring a SEO specialist for your firm, or is SEO dead? Also, millions of people are suffering as a result of the war in Ukraine. Is th...
ABA TECHSHOW 2022: Solo and Small Firms in the Driver’s Seat
09 Mar 2022
Contributed by Lukas
The guys are back at the ABA TECHSHOW with F.O.P. Carolyn Elefant, the “Godmother of Solos.” They talk about what’s in and what’s out in the ...
Lawyers’ Super Bowl Advertising Playbook
23 Feb 2022
Contributed by Lukas
The Super Bowl isn’t just about football and bean dip, it’s about the ads! Join Conrad and Gyi as they explore an increasing trend in the legal in...
LHLM 101: Customer Relationship Management (CRM)
09 Feb 2022
Contributed by Lukas
You’re spending money to attract potential clients, now take the next step to ensure every moment of that client experience is amazing from intake t...
Online Legal Directories, Worth Your Time (And Dough)?
26 Jan 2022
Contributed by Lukas
Online Legal Directories can be useful tools for firms seeking to build visibility, increase traffic and attract clients. They may still provide value...
Conrad’s Crystal Ball Returns!
12 Jan 2022
Contributed by Lukas
Our 50th episode features a deep dive into 2021 legal marketing trends and a look ahead at 2022. First, news: With a million new COVID infections nat...
Firm Planning and A Year In Review
22 Dec 2021
Contributed by Lukas
The end of the year means the start of new opportunities for next year. It’s time to think about business metrics, what you’ve learned, and how to...
Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?
08 Dec 2021
Contributed by Lukas
Are you working outside the law and ethical boundaries of Google Business functions? Or are competitors passing you by? Law practice marketing is on...
Section 230 and Google My Business
24 Nov 2021
Contributed by Lukas
How important are online reviews, and what can you do about them? Guest Eric Goldman, legal scholar and expert, explains the intersection of Section 2...
Solos v. Google: The Struggle Is Real
10 Nov 2021
Contributed by Lukas
If it seems like Google favors big firms – with big dollars – over small or solo legal practices, that’s because it does. With an eye on Google ...
Special Bonus Episode: The Award Industry and the Constraints for Legal Marketing
03 Nov 2021
Contributed by Lukas
It's a special bonus episode. Recently, Conrad appeared on the long running program Lawyer 2 Lawyer and he had loads of fun, so we decided to run it f...
Top Ten Tales of Marketing Terror
27 Oct 2021
Contributed by Lukas
In a special Halloween edition, Conrad and Gyi share their top 10 legal marketing horror stories. Are you dragging your practice to an early grave wit...
“Fascinating Stuff, This Pricing” (Can We Talk About It?)
13 Oct 2021
Contributed by Lukas
Conrad and Gyi take on the elephant in the courtroom. Clio’s Legal Trend Report shows us potential clients are interested in both pricing and paymen...
Hello, Erin Levine of Hello Divorce!
22 Sep 2021
Contributed by Lukas
Erin Levine, founder of Hello Divorce, joins Conrad and Gyi to explain how her innovative tech platform streamlines and demystifies the divorce proces...
LHLM 101: Positioning vs. Branding
08 Sep 2021
Contributed by Lukas
We know you’re a lawyer, so what? That’s not enough. What makes you stand out? Gyi and Conrad share tips on making your practice stand out in a co...
Competing Against the Walmart of Legal
25 Aug 2021
Contributed by Lukas
Pop quiz: Which LHLM hosts earned early paychecks running a paper route, and which pumped gas? Gyi and Conrad discuss their early forays into working ...
Bad Reviews and the Marketing Vacuum
11 Aug 2021
Contributed by Lukas
As venture capital investment continues to sweep the legal market (and our news segment), Gyi and Conrad celebrate the $2 million seed round funding f...
Being Tangibly Awesome & Other Ways to Get Referrals
28 Jul 2021
Contributed by Lukas
Providing remarkable service is a no-brainer when it comes to earning a steady stream of referrals. It’s so basic that Gyi and Conrad aren’t even ...
LHLM 101: Pay-Per-Click
14 Jul 2021
Contributed by Lukas
Professors Gyi and Conrad teach us about the ABCs of CPCs, then appeal to bar leaders to revisit anti-competitive ad rules. Special thanks to our spon...
Pricing to Get Hired: Bridging the Gap Between Lawyers & Clients
23 Jun 2021
Contributed by Lukas
Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis. Spec...
Bedlam Breakdown: Tactical Takeaways
09 Jun 2021
Contributed by Lukas
Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when ...
Turning Around a One-Star Review
24 May 2021
Contributed by Lukas
Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews. Special than...
Top 5 Metrics For Your Law Firm
12 May 2021
Contributed by Lukas
Gyi and Conrad count down the top five metrics law firms need to care about most/least. Special thanks to our sponsor Alert Communications, LexisN...
Conversion Confusion Cleared Up
14 Apr 2021
Contributed by Lukas
Gyi and Conrad hash out the controversy over ‘conversions’ and debate the merits of fast, cheap, and quality. Special thanks to our sponsor Al...
7 Juicy Marketing Tips ala Techshow
08 Mar 2021
Contributed by Lukas
Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing. Join the conversation on...
The First Annual LHLM-ys: And the Winner Is
11 Feb 2021
Contributed by Lukas
Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.
The Marketing Crystal Ball Says...
13 Jan 2021
Contributed by Lukas
Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.
Demystifying UTM and its 'Automagical' Powers
09 Dec 2020
Contributed by Lukas
Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.
F.O.P.s and Fundamentals
11 Nov 2020
Contributed by Lukas
Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discu...
Marketer vs. Marketer
23 Oct 2020
Contributed by Lukas
Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.
Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow
15 Sep 2020
Contributed by Lukas
Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.
Google Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!
28 Aug 2020
Contributed by Lukas
Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.
Controversy, Link Building, & Google’s Changing Clickbait Policies
14 Jul 2020
Contributed by Lukas
Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.
Tactical Marketing — Smart Spending for Better ROI
02 Jun 2020
Contributed by Lukas
Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.
New Beginnings
20 May 2020
Contributed by Lukas
A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line o...
Marketing in the Age of COVID-19
20 Apr 2020
Contributed by Lukas
Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.
Understanding Your Metrics with firmTRAK’s Rich Marvel
26 Mar 2020
Contributed by Lukas
Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.
Level Up Your Marketing with Wendy Witt
13 Mar 2020
Contributed by Lukas
Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.
Why Her and Not Me? – How You Can Be the Attorney Reporters Call
26 Feb 2020
Contributed by Lukas
Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.
Branded Phone Numbers — Does Your Firm Need One?
16 Jan 2020
Contributed by Lukas
Paul Faust explains the benefits of branded phone numbers for law firms.
Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing
20 Dec 2019
Contributed by Lukas
Casey Cheshire shares strategies for successful marketing automation.
Bring Your Human to Work with You: Using Your Strengths to Grow Your Business
27 Nov 2019
Contributed by Lukas
Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.
Lunch Hour Legal Marketing: Mailbag Edition!
19 Sep 2019
Contributed by Lukas
Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.
Social Media Marketing: Strategy Tips for Law Firms
28 Aug 2019
Contributed by Lukas
Traci Reuter offers essential strategies for social media marketing for lawyers.
How AI Helps Lawyers Do Their Best Work
31 Jul 2019
Contributed by Lukas
Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.
Your Clients are Humans, Be One Too
20 Jun 2019
Contributed by Lukas
Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger la...
PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation
15 May 2019
Contributed by Lukas
Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, layin...
Optimizing SEO with Schema Markup
16 Apr 2019
Contributed by Lukas
In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explai...
Review Fraud: Exposing Lawyers who Mislead Consumers
19 Mar 2019
Contributed by Lukas
Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode, hosts Gyi Tsakalakis and Kelly Stree...
Jordan Harbinger’s Networking Playbook for Lawyers
28 Feb 2019
Contributed by Lukas
How can lawyers build influence in the legal community? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his care...
Digital Marketing: Content is King
17 Jan 2019
Contributed by Lukas
How can lawyers make their online content more visible for prospective clients? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Dave Ch...
Pro Tips on Personal Branding from Dr. Natalia
13 Dec 2018
Contributed by Lukas
In this episode, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker,...
Rand Fishkin’s Guide to Business for Lawyers
12 Nov 2018
Contributed by Lukas
Hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup Worl...
The Power of Real-Life Connections
02 Oct 2018
Contributed by Lukas
For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. Hosts Gyi Tsakala...
Demystifying Legal Technology Trends
06 Sep 2018
Contributed by Lukas
For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. Hosts Gyi ...
On the Right Track: Test, Analyze, and Track Your Campaigns
09 Aug 2018
Contributed by Lukas
For lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? Hosts Gyi Tsakalak...
Spotlighting Your “Whys” in Your Digital Marketing Strategy
11 Jul 2018
Contributed by Lukas
Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is importan...
Introducing the New Lunch Hour Legal Marketing
09 Jul 2018
Contributed by Lukas
We are excited to announce our relaunch with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts. This new show, which can be consumed du...
The Expertise Effect: How Getting Narrow Can Grow Your Practice
03 Jun 2016
Contributed by Lukas
Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable ...
Three Marketing Tools Small Law Firms Can’t Live Without
13 May 2016
Contributed by Lukas
As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential o...
The Dollars and Sense of Legal Marketing
25 Mar 2016
Contributed by Lukas
The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top...
Internet Marketing: Establishing a Powerful Online Presence
26 Feb 2016
Contributed by Lukas
Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to establi...
Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide
15 Dec 2015
Contributed by Lukas
Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get...
Law Firm Digital Marketing Trends for 2015-2016
15 Oct 2015
Contributed by Lukas
Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must ha...
Summer of Lunch Part 4: Legal Blogging Tips from Kevin O’Keefe
14 Sep 2015
Contributed by Lukas
In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-b...
The Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?
17 Aug 2015
Contributed by Lukas
What really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media? In this episode o...
The Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age
30 Jul 2015
Contributed by Lukas
On the second featured Summer of Lunch, Jared Correia interviews Ed Walters, CEO of Fastcase, about the ways lawyers can improve their online marketin...
The Summer of Lunch Part 1: Law Firm Marketing That Works!
02 Jul 2015
Contributed by Lukas
On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effecti...
The 21st Century Lawyer: Utilizing Technology Competency as a Marketing Tool
31 Mar 2015
Contributed by Lukas
This episode of Lunch Hour Legal Marketing offers an overview of the new skills and competencies that lawyers should have today that they did not need...
Paperless Lawyering: What It Really Is, and the Nuts and Bolts of How It Works
26 Feb 2015
Contributed by Lukas
In this episode of Lunch Hour Legal Marketing, Ernie Svenson hosted a webinar based on his proven method for shifting to a paperless law practice. It’...