Marketers of the Universe: A digital marketing podcast
Episodes
Can B2B social media finally ditch the bots for authentic engagement?
25 Feb 2026
Contributed by Lukas
In this episode, Debbie Gacutan-Jardim De Oliveira returns from maternity leave to explore how the social media landscape has shifted in her absence. ...
AIO: Stop chasing clicks and start building authority
11 Feb 2026
Contributed by Lukas
In this episode of Marketers of the Universe, Tom Inniss is joined by ShinRoo Chao, Senior SEO Manager, and Rich Harper, Head of Digital Marketing at ...
Why your B2B attribution model is probably flawed
28 Jan 2026
Contributed by Lukas
Marketing attribution is frequently misunderstood. In this episode of Marketers of the Universe, Haydn Woods-Williams and Tom Inniss are joined by Pai...
Advanced LinkedIn strategies for smarter B2B growth
14 Jan 2026
Contributed by Lukas
If your LinkedIn ads feel expensive, noisy, or just stuck in neutral, you are not alone, and you certainly aren’t doomed! In this episode, we open u...
We review our 2025 predictions & map the playbook for 2026
29 Dec 2025
Contributed by Lukas
Predictions are easy; accountability is hard. We pulled the tapes from last year, graded every call, and distilled what genuinely moved the needle in ...
Nasya Nasseira on humanising B2B ads, budget mistakes, and the power of storytelling
03 Sep 2025
Contributed by Lukas
In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nas...
The death of B2B personas? Not so fast
20 Aug 2025
Contributed by Lukas
Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to...
Mark Bundle on career paths, CRMs, and the importance of exclusion lists
23 Jul 2025
Contributed by Lukas
Ever wondered why email marketing refuses to die despite countless predictions of its demise? Mark Bundle, senior email marketing manager with The Ada...
The 95-5 rule: Rethinking traditional marketing strategies
09 Jul 2025
Contributed by Lukas
Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the m...
Why your B2B company should be using Facebook Ads right now
27 Jun 2025
Contributed by Lukas
Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily!We dive into the world of paid adver...
The zero-click crisis: How search AI Is changing digital marketing
09 May 2025
Contributed by Lukas
Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while list...
2025 Predictions vs. reality: A Q1 analysis
09 May 2025
Contributed by Lukas
Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or...
Secrets to a successful agency partnership
09 Apr 2025
Contributed by Lukas
Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone.This time, join us as Rich Harper, hea...
Beyond the perfect mom trap: Authentic marketing for modern mothers
26 Mar 2025
Contributed by Lukas
In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhoo...
Is your B2B marketing strategy ready for 2025?
12 Mar 2025
Contributed by Lukas
What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing exp...
Blitz the Biz: Strategies Under the Spotlight
04 Mar 2025
Contributed by Lukas
Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* This episode puts stra...
Beyond MQLs: Is B2B marketing afraid of brand building?
26 Feb 2025
Contributed by Lukas
Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital&a...
How AI and zero-click content is impacting search and social media in 2025
12 Feb 2025
Contributed by Lukas
Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occas...
Why your business needs a CRM in 2025 and Meta's ongoing moderation struggles
29 Jan 2025
Contributed by Lukas
As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this e...
Staying ahead with personal growth, and looking back on 18 months of podcasting
15 Jan 2025
Contributed by Lukas
Welcome to 2025! Congratulations, everyone, we made it.As we kick off the new year, we're embracing the classic mantra of 'New Year, New You...
Reflecting on marketing in 2024
31 Dec 2024
Contributed by Lukas
Surprise, we have a bonus episode of Marketers of the Universe for you! It's the late Christmas present you didn't know you wanted, but secr...
Unwrapping B2B Christmas advertising, and marketing predictions for 2025
18 Dec 2024
Contributed by Lukas
Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest pod...
Quick wins for your digital marketing strategy, and unpicking the originality problem in B2B marketing
27 Nov 2024
Contributed by Lukas
Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing.In t...
Quick wins for B2B social media, and unraveling the WordPress vs WP Engine conflict
13 Nov 2024
Contributed by Lukas
Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers.In this episode, we give yo...
Email marketing mastery, and spine-tingling marketing horror stories
30 Oct 2024
Contributed by Lukas
Welcome back, intrepid marketeers. Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals...
Instagram's safety revamp, and quick SEO strategy wins
16 Oct 2024
Contributed by Lukas
What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting sh...
Quick wins for paid media campaigns and how to maximise B2B event impact
02 Oct 2024
Contributed by Lukas
Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B e...
'Don't spend more, spend smarter', and the interaction of personality types within a team
11 Sep 2024
Contributed by Lukas
Welcome back to the Marketers of the Universe podcast, it's great to have you aboard. We kick off with highlights from our latest webinar, "...
Does B2B social marketing work? Is marketing just an odd jobs department?
28 Aug 2024
Contributed by Lukas
Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today...
Google's cookie flip-flop, and the power of personal vs. corporate branding
14 Aug 2024
Contributed by Lukas
Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episo...
The rise and fall of iconic brands, and busting digital marketing myths
31 Jul 2024
Contributed by Lukas
Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi di...
The power of good content marketing, and reporting your environmental impact
17 Jul 2024
Contributed by Lukas
Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content mar...
Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now
10 Jul 2024
Contributed by Lukas
Fancy seeing you here, fellow marketeer! You get a gold star for being dedicated enough to read the show notes!For our first episode of July, we’re ...
Unpacking the Google SEO leaks, and effective crisis communication
13 Jun 2024
Contributed by Lukas
First up, everyone, stay calm! Haydn's absence is only temporary, and it is for an exceptionally good reason!In this episode of Marketers of the ...
Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?
29 May 2024
Contributed by Lukas
Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually...
Mental health awareness week, and accessibility in marketing
15 May 2024
Contributed by Lukas
This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we'v...
Google’s March 2024 Core Update, and are things trending up for TikTok?
01 May 2024
Contributed by Lukas
Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content...
Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking
17 Apr 2024
Contributed by Lukas
This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has i...
Exploring developer-marketer collaborations, and the Cadbury 200 campaign
02 Apr 2024
Contributed by Lukas
What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities f...
Beyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrum
20 Mar 2024
Contributed by Lukas
AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning ...
February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working
14 Feb 2024
Contributed by Lukas
This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.After much de...
January: What to do when launching a website, January blues, and the ins and outs of marketing in 2024
19 Jan 2024
Contributed by Lukas
Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, bu...
December: The not-Christmas Christmas special
05 Dec 2023
Contributed by Lukas
The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis t...
November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck
07 Nov 2023
Contributed by Lukas
Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between...
October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it?
10 Oct 2023
Contributed by Lukas
Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as ...
September: Streaming fatigue, repurposing content, and why does everyone hate GA4?
12 Sep 2023
Contributed by Lukas
Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse...
August: #LionessesDownUnder, marketing must-haves, and yes, it was good-bye to Twitter
15 Aug 2023
Contributed by Lukas
Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. In this e...
July: Barbie, audience tracking, and is this good-bye to Twitter?
11 Jul 2023
Contributed by Lukas
Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest market...