Marketing and Strategy Unlocked
Episodes
From local club to global symbol. Inter Miami Step-Change Strategy. Messi.
28 Apr 2026
Contributed by Lukas
What if your brand didn’t need years to grow — but one move to leap?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri brea...
The BYD Blueprint: Silent Domination Strategy
22 Apr 2026
Contributed by Lukas
BYD didn’t win headlines first.It won markets.While much of the conversation in EVs has been dominated by Western brands, BYD has been executing a ...
The KitKat Heist: Turning Brand Volatility into Strategic Momentum
16 Apr 2026
Contributed by Lukas
KitKat reminds us of something critical:Not every unexpected situation is a crisis.Some are unplanned entry points into culture.And in a world where ...
Frictionless Growth: What Padel Teaches About Scaling Fast
03 Apr 2026
Contributed by Lukas
What if your growth problem isn’t awareness — but friction?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down h...
LaLiga’s Strategic Playbook: Global Growth + Tech + Branding
27 Mar 2026
Contributed by Lukas
⚽ LaLiga is more than a football league — it’s becoming a digital entertainment ecosystem with global brand relevance.In recent years Spanish fo...
The Discipline of Reset: What Adidas Teaches About Strategic Correction
20 Mar 2026
Contributed by Lukas
Turnarounds are rarely about bold reinvention. They’re about disciplined correction.In this episode of Marketing & Strategy Unlocked, Dr. Nicol...
Engineered to Win: ON Running and the Strategy of Premium Performance
13 Mar 2026
Contributed by Lukas
How does a mid-sized challenger brand compete in a category dominated by giants — without trying to outscale them?In this episode of Marketing &...
365 Days of Relevance: The NBA’s Strategy of Cultural Continuity
06 Mar 2026
Contributed by Lukas
What if your brand never went “off season”?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks how the National Bas...
The Power of Premium Aggregation: The Strategic Genius of the UEFA Champions League
27 Feb 2026
Contributed by Lukas
What if the smartest growth strategy isn’t owning assets — but orchestrating them?In this episode of Marketing & Strategy Unlocked, Dr. Nicol...
Inside the Fastest Strategy Machine: What Formula 1 Teaches About Winning Under Pressure
23 Feb 2026
Contributed by Lukas
🏁 What can executives learn from Formula 1?Everything about strategy under pressure.This week on Marketing & Strategy Unlocked, I break down ...
How Juventus Rewrote the Playbook: From Football Club to Global Brand
19 Feb 2026
Contributed by Lukas
⚽ What can executives learn from Juventus’ global expansion?More than you might think.This week on Marketing & Strategy Unlocked, I unpack ho...
Designing Experiences That Win: The Blueprint of Brand Experience Design
13 Nov 2025
Contributed by Lukas
✨ Great brands aren’t built in ads — they’re built in experiences.This week on Marketing & Strategy Unlocked, I break down how brands li...
Design Thinking for Strategy. Using Design Thinking to Build Better Strategy.
09 Nov 2025
Contributed by Lukas
🎨 Great strategy isn’t just built — it’s designed.This week on Marketing & Strategy Unlocked, I break down Design Thinking for Strateg...
Pricing for Profit: How to Capture the Value You Create. Starbucks. Sealesforce. Dyson. Netflix
23 Oct 2025
Contributed by Lukas
Pricing is where strategy meets reality.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix,...
The Long Game: Mastering Customer Lifetime Value for Profitable Growth. Netflix. Peloton. Adobe. Sephora
09 Oct 2025
Contributed by Lukas
Lifetime value isn’t just a finance metric — it’s a strategy.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains ...
Coca-Cola & the Power of Personalisation. Global. Local. Strategy. Data Analytics. IT.
02 Oct 2025
Contributed by Lukas
Coca-Cola turned a commodity into a personal experience—and reversed years of declining sales.In this episode of Marketing & Strategy Unlocked,...
Employer Branding. Talent is today’s ultimate competitive advantage. L'Oréal. HubSpot. Atlassian. Schneider Electric.
25 Sep 2025
Contributed by Lukas
Talent chooses companies as carefully as customers choose brands.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores ho...
Branding in Mergers & Acquisitions.
18 Sep 2025
Contributed by Lukas
M&A success isn’t just about financial synergy — it’s about brand strategy.In this episode of Marketing & Strategy Unlocked, Dr. Nicolá...
Brand Turnarounds: Reinventing for Renaissance. Burberry, Lego, Marvel, and Nintendo.
04 Sep 2025
Contributed by Lukas
Struggling brands aren’t doomed — some return stronger than ever.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explore...
🤝 Smarter Together: Co-Branding and Partnerships Drive Growth. GoPro + RedBull. LV + BMW. Taco Bell + Doritos. Spotify + Uber
28 Aug 2025
Contributed by Lukas
Partnerships can unlock growth — or backfire.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores co-branding and str...
Internal Brand Activation. Decathlon. Zappos. Airbnb. Atlassian
21 Aug 2025
Contributed by Lukas
Your brand is only as strong as your employees’ ability to deliver it.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri show...
Stand Out or Fade Out: Brand Differentiation in Crowded Markets. Monzo. Allbirds. Turo. Liquid Death
14 Aug 2025
Contributed by Lukas
In saturated markets, sounding different is survival.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri shares how challenger b...
Measure What Matters: Brand Measurement & KPI Design. Booking. OATLY. LEGO. SalesForce. BrandZ
07 Aug 2025
Contributed by Lukas
How do you prove the real value of your brand to the business?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down ho...
Stretch with Strategy: How to Grow a Brand Without Losing Focus. P&G. Unilever. Amazon. Nestlé. Colgate. Virgin.
31 Jul 2025
Contributed by Lukas
How do multi-brand giants like Unilever, Amazon, and Nestlé grow without confusing customers or cannibalizing themselves?In this episode of Marketin...
Building Brand Communities: From Transaction to Belonging. RedBull. Glossier. Rapha. SalesForce. Patagonia.
24 Jul 2025
Contributed by Lukas
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how today’s most innovative companies build brand communities t...
Jobs To Be Done: Designing Value that Customers Want. Lush, Wise, Whoop, Blinklist.
17 Jul 2025
Contributed by Lukas
Customers don’t buy products. They hire them to get a job done.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri introduces ...
From Data to Drama: Using Archetypes to Position with Power. Dyson, Mercedes-Benz, Old Spice, and UNICEF.
10 Jul 2025
Contributed by Lukas
What emotional role does your brand play — and why does it matter?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks d...
The Power of Purpose: How Top Brands Win Hearts. IKEA, Danone, Lego Foundation, REI.
03 Jul 2025
Contributed by Lukas
🌟 What makes brands like IKEA, The LEGO Foundation, and REI stand out — beyond products and pricing?👉 Purpose.Not a slogan, but a strategy ...
What Customers Buy (But Won’t Tell You): Mastering the Value Pyramid. Amazon, LinkedIn, Disney, Ben&Jerry's
26 Jun 2025
Contributed by Lukas
In this must-listen episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks Bain & Company’s Elements of Value Pyramid — a...
Branding with Impact. The Brand Ladder: The 5-Steps to Relevance. Dyson, Peloton, Spotify.
19 Jun 2025
Contributed by Lukas
In this powerful episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri takes you beyond traditional branding frameworks with a deeper look...
How to Build Brand Stories That Stick: A Practical Guide for Executives. Warby Parker, Natura, Lego, Emirates Airlines...
12 Jun 2025
Contributed by Lukas
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri introduces The Brand Story Canvas, a strategic framework for building comp...
The Branding Playbook: What the World’s Top Brands Get Right. The 8 Branding Principles Every Executive Should Master. Hermés, Microsoft, Sephora, Ritz-Carlton, Apple, Amazon.
05 Jun 2025
Contributed by Lukas
In this power-packed episode of Marketing & Strategy Unlocked by Dr. Nicolás Kfuri we unpack the 8 timeless branding principles from Scott Bedbur...
Brand Whisperers. Decoding the DNA of unforgettable brands and the stories that power them. Branding, Storytelling, Apple, GoPro, Patagonia, Dove, Harley Davidson...
29 May 2025
Contributed by Lukas
Ever wondered why some brands stick in your mind while others fade away? Brand Whisperers goes beyond marketing fluff to explore the strategies, psy...
Closing the GAPS in Service. THE Key for a Customer-Centric Organisation. Customer Expectations. Service Delivery. Satisfaction.
22 May 2025
Contributed by Lukas
This episode explains the Service Quality Gap Model, a framework developed to help organizations identify and close the differences between customer...
Design Thinking: A Strategic Tool for Customer-Centric Innovation. Disruptive Innovation.
15 May 2025
Contributed by Lukas
The episode introduces Design Thinking as a human-centered, iterative approach to innovation. It traces the origins of this methodology back to t...
How to Create a Customer-Centric Organisation. ✅ Mastering the Customer Journey Mapping Tool: A Step-by-Step Guide. Follow on Spotify or Subscribe on Apple Podcasts to get the newest episodes!
06 May 2025
Contributed by Lukas
This episode outlines the concept of a customer-centric organization, contrasting it with traditional approaches where companies focus on what they w...
Branding and Storytelling. Lessons from Harari's 21 Lessons for the 21st Century
17 Apr 2025
Contributed by Lukas
This podcast captures Dr. Nicolas Kfuri introducing a series about applying insights from Yuval Noah Harari's "21 Lessons for the 21st Century" to the...
The MindSet. Re-wiring the Leader's Brain Power. New Business and Mental Models. Adaptive Strategic Approach. Creativity. Leading with Purpose.
09 Apr 2025
Contributed by Lukas
Dr. Kfuri's "The Mindset" advocates for an adaptive strategic approach, urging leaders to rewire their thinking for today's rapidly changing business ...
Disruptive Innovation and New Business Models
03 Apr 2025
Contributed by Lukas
These sources collectively examine the pervasive impact of disruptive innovation and technology across various sectors. The excerpt provides a com...
Order from Chaos: Leading in the Age of Constant Disruption. Role of Leaders. Technology. AI. Machine Learning. Globalisation. Climate Change. Google. DeepMind. Speed of Change. Harari. Astro Teller.
18 Mar 2025
Contributed by Lukas
Dr. Nicolas Kfuri explores the concept of "Ordo ab Chao," or order from chaos, in the context of rapid modern changes driven by technology, globalizat...