Marketing by Shelby
Episodes
Don't Start Your Art/Book Marketing From Scratch Every Month (Do This Instead)
26 Apr 2026
Contributed by Lukas
If you've been wondering what it actually looks like to have consistent marketing support as an author, artist or maker, this video is your behind...
5 Content Ideas That Will Get You Sales (Not Just Likes)
19 Apr 2026
Contributed by Lukas
Getting likes is nice but getting sales from your content is the goal. In this video, I'm giving you 5 specific content ideas that are designed to...
Authors/Artists: Sell Without Feeling Salesy
12 Apr 2026
Contributed by Lukas
Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/bysh...
The 3-Part Marketing Method Every Author and Artist Needs
05 Apr 2026
Contributed by Lukas
FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summitIf marketing has ever felt lik...
2026 Guide to Email Newsletters for Authors & Artists
22 Mar 2026
Contributed by Lukas
Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/bysh...
Go Viral on TikTok (for Authors & Artists)
08 Mar 2026
Contributed by Lukas
Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll ...
Why These Authors and Artists Are Going Viral
22 Feb 2026
Contributed by Lukas
Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/mom...
This Debut Author Sold 300 Books in Two Days
15 Feb 2026
Contributed by Lukas
In this interview, I chat with Creative's Content Club member, Kendra Pecci, about her book launch strategy that resulted in hitting her goal of 3...
How Much YouTube Paid Me in One Year with 12k Subscribers
08 Feb 2026
Contributed by Lukas
Curious about how much YouTube pays a creator with about 12,000 subscribers? In this video, I take you behind-the-scenes into my YouTube channel dashb...
5 changes to make in your 2026 social media content
01 Feb 2026
Contributed by Lukas
If you're feeling like social media is shifting, you’re not imagining it. In this video, I’m sharing 5 important things to change or incorpora...
Launch Your Author or Artist Career in 2026 (Step-by-Step)
18 Jan 2026
Contributed by Lukas
JOIN THE CREATIVE'S CONTENT CLUB: OPEN FOR ENROLLMENT NOW! Work with me on your marketing in 2026! With our monthly content plans, step-by-step tr...
My Daily Routine for Motivation & Consistency as a Creative Entrepreneur
11 Jan 2026
Contributed by Lukas
Ready to stay on track with your goals in 2026? Use FocusedSpace for daily accountability, coworking, and goal setting. Use code SHELBY to use Focused...
A Week of Social Media Ideas for Authors & Artists
04 Jan 2026
Contributed by Lukas
In this video, I’m walking you through a full week of social media content ideas for authors and artists—designed to help you grow your audience, ...
8 Income Streams I Made Money From This Year
28 Dec 2025
Contributed by Lukas
In this episode, I walk you through the 8 income streams I have as an author with a personal brand, as well as a creative with a marketing company tha...
4 Steps to Better Marketing in 2026
21 Dec 2025
Contributed by Lukas
In this video, I'm talking about something very near and dear to my heart: building momentum for your marketing and business... and actually keepi...
My Biggest Creative Business Mistakes (So You Don’t Repeat Them!)
15 Dec 2025
Contributed by Lukas
Ready to make 2026 your year to use email marketing effectively? Sign up with Brevo, an easy email marketing tool! Use code BYSHELBY to save 50% on th...
Everything I Tried in My Creative Business This Year
07 Dec 2025
Contributed by Lukas
This year, I ran so many creative business experiments—social media tests, email marketing tweaks, giveaways, sales strategies, and everything in be...
What's New With Instagram & How to Get Results
23 Nov 2025
Contributed by Lukas
Open me for details on how to grow your Instagram following and get more reviews and testimonials!Increase sales with social proof: Collect product re...
How to Run a Successful Black Friday Campaign
16 Nov 2025
Contributed by Lukas
Let's talk about how to run a successful campaign and the 5 types of content you need to share in order to get your customers ready to buy, whethe...
4 Things to Do Now for 2026 Business Growth (for Product-Based Businesses!)
02 Nov 2025
Contributed by Lukas
Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this video!In th...
How to Make Sales from Your First 3 Emails (Email Marketing Guide!)
26 Oct 2025
Contributed by Lukas
In this episode, I'm sharing one of my favorite ways to use email marketing, save myself time, and welcome in new subscribers in a way that makes ...
Grow Your Email List Before 2026
19 Oct 2025
Contributed by Lukas
In this week's episode, learn why email marketing is a non-negotiable in your marketing strategy, how to grow your list (with different lead magne...
300,000 Sales: Relaunching a bestselling book!
12 Oct 2025
Contributed by Lukas
THE CREATIVE'S CONTENT CLUB IS OPEN FOR ENROLLMENT THROUGH OCTOBER 15! Join my popular marketing & mentoring program for support, trainings, t...
Black Friday Promo Ideas to Increase Sales (great for product-based businesses!)
21 Sep 2025
Contributed by Lukas
In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts a...
Do This Now to Increase Your Sales (before 2025 ends!)
14 Sep 2025
Contributed by Lukas
In part 1 of this holiday/Black Friday promotion series, I'm talking about the 5 things you need to do to increase sales before the end of the yea...
How I'm Taking 6 Weeks Off My Business (without losing progress or sales!)
31 Aug 2025
Contributed by Lukas
A few years ago, I never thought I'd be able to take time off my author business or marketing business because I was working so much, but this sum...
Watch Me Coach An Author On Book Marketing!
10 Aug 2025
Contributed by Lukas
In this glimpse into a coaching call, Shelby helps author and Club member, Nidhi, navigate some of the most common questions from creatives: how impor...
What I Changed to Grow My Business and Revenue This Year
27 Jul 2025
Contributed by Lukas
Let’s talk business strategy—specifically, what I’m experimenting with this year in email marketing and overall business direction. This is part...
Social Media Experiments I'm Trying in 2025 (That Are Actually Working!)
13 Jul 2025
Contributed by Lukas
2025 is my year of experimenting—and in this episode (part 1 of a 2-part series!), I’m sharing exactly how I’m switching things up on social med...
How Marketing Can Change Everything For You (And how it did for me!)
29 Jun 2025
Contributed by Lukas
In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. In this episode, I’m s...
Instagram Changed in 2025: What You Need to Know
15 Jun 2025
Contributed by Lukas
This week, let's talk about the drastic changes we've seen in social media over the last 12 months: lower engagement, more unfollows, fewer li...
Stop falling for these myths (Focus on THIS instead!)
01 Jun 2025
Contributed by Lukas
Today I'm sharing 6 marketing myths about launching, social media, and sales that could be holding back your growth and success. I'll break do...
How I Plan My Days & Weeks As an Author & Business Owner
18 May 2025
Contributed by Lukas
In this episode, I'm sharing how I plan my days and my weeks to get more done in less time, to stay focused, and to make sure I'm always worki...
3 Must-Try Marketing Methods in 2025
11 May 2025
Contributed by Lukas
This week, let's chat about 3 marketing methods you should try this year and beyond! These 3 methods are a huge opportunity to reach new people in...
Starting a Creative Business From Scratch
27 Apr 2025
Contributed by Lukas
In this episode, I asked a very special creative, who is new to selling their art, what questions they have (that I didn't see ahead of time!) abo...
How I Make Sales with One Email: Email Marketing for Beginners
30 Mar 2025
Contributed by Lukas
If your emails aren’t getting opened, you’re missing out on engaging with your audience in a place they always go: their inbox. There are a few th...
Email Marketing for Product Sellers: Step by Step Setup
23 Mar 2025
Contributed by Lukas
I’ve sold out of signed books by sending one email. On a slow sales day, I've been able to send one email to my list and get dozens of sales, co...
How to Sell Without Being Salesy
16 Mar 2025
Contributed by Lukas
Are you not marketing your work because you're afraid of feeling salesy or self-promotional? In this episode, we're going to talk about how to...
Authors: How to get more readers for your book!
09 Mar 2025
Contributed by Lukas
Today we're talking about the 5 things every author needs to sell more books - these are crucial! GET $5 OFF YOUR MANUSCRIPT REPORT: USE CODE SHEL...
Make These 4 Social Media Profile Updates Today
02 Mar 2025
Contributed by Lukas
Every month, there are 4 different things you should review to make sure you are putting your best foot forward on social media! They only take a few ...
2025 Social Media Trends, Predictions and Research
23 Feb 2025
Contributed by Lukas
This week, I'm breaking down the latest social media data to make it more digestible for you! All data came from Metricool's social media stud...
Trial Reels on Instagram: Step by Step Tutorial and Strategy Tips!
16 Feb 2025
Contributed by Lukas
Trial Reels are a fantastic new feature on Instagram to reach more non-followers, test out content and more. In this episode, you'll learn what Tr...
How To Turn Your Followers Into Raving Fans
09 Feb 2025
Contributed by Lukas
This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from yo...
Steal My 2025 Instagram Strategy
26 Jan 2025
Contributed by Lukas
I'm making some changes to my 2025 Instagram posting strategy and in this episode, I'm explaining the latest Instagram updates and what I'...
5 Easy Social Media Ideas When You Don't Know What to Post
12 Jan 2025
Contributed by Lukas
You know that social media is a great tool for finding new followers and customers, and making sales, but it can be hard to stay consistent and come u...
Revealing My Expenses As An Author & Business Owner
05 Jan 2025
Contributed by Lukas
Check below for deals on my favorite software and tech! In this episode, I'm breaking down exactly what I spend money on in my business to grow! From ...
8 Income Streams for Authors and Creatives in 2025
22 Dec 2024
Contributed by Lukas
I'll be taking on a limited number of 1:1 business & social media coaching clients in 2025! If you'd like to work together to grow your business, ...
Book Marketing on Social Media - How to Grab Attention in 10 Seconds
15 Dec 2024
Contributed by Lukas
One of the challenges of social media is capturing your audience in a short time frame. We have just a couple seconds to grab attention, so I challeng...
Your 2025 Social Media Marketing Strategy
08 Dec 2024
Contributed by Lukas
This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your a...
7 Ways to Sell Products Without Paid Ads
24 Nov 2024
Contributed by Lukas
So you want to make more sales of your books, art, or handmade items, but you're not sure where to start? Start with this episode and pick 2-3 strateg...
How Much YouTube Paid Me In One Year
17 Nov 2024
Contributed by Lukas
This week, we're diving behind the scenes into my YouTube analytics and looking at how much money I received from AdSense on YouTube with about 7,000 ...
My 2025 Social Media Predictions
10 Nov 2024
Contributed by Lukas
This week, I'm sharing my predictions for the future of social media in 2025. I've already noticed some big changes in how people are interacting on s...
Answering your marketing and publishing questions
03 Nov 2024
Contributed by Lukas
In this episode, I'm answering your questions about social media marketing & publishing like "Which social media platforms should I use?" "What is...
How I Prepare for Author Events & Book Signings
27 Oct 2024
Contributed by Lukas
If you're anything like me, book signings, author panels, and readings, can be a bit intimidating! But I've done my fair share - from being a guest at...
Talking About Yourself
20 Oct 2024
Contributed by Lukas
This is a segment of a training session I recently did for authors - all about how to talk about yourself on social media, get over that fear, and ref...
Social Media Mistakes that are Holding You Back from Sales & Growth
13 Oct 2024
Contributed by Lukas
Mistakes are part of every creative's journey and there are many mistakes to be made when it comes to social media marketing... and that's okay! I'm g...
Marketing Tools I Use Every Week as an Author
06 Oct 2024
Contributed by Lukas
In this episode, you'll learn about the tools I use weekly to consistently put out weekly email newsletters, consistent social media content, PR oppor...
Welcome to the Marketing by Shelby Podcast!
03 Oct 2024
Contributed by Lukas
Welcome to my podcast! I look forward to speaking with you each week. Below are some additional resources to explore so I can help your marketing jour...
8 Easy Ways to Make More Money as an Author
29 Sep 2024
Contributed by Lukas
Besides making money from books, there are so many other income streams for authors to increase their profits and income. In this episode, I'll co...
How I've Sold Over 60,000 Books: My Author Journey
22 Sep 2024
Contributed by Lukas
Today, I'm sharing with you my author journey, from before my first book was written, through to now, four books and tens of thousands of sales la...
Sell More Books With These Social Media Strategies
15 Sep 2024
Contributed by Lukas
This week, I chatted with Paula Banks, children's author, who is embracing marketing and social media and getting results because of it! We're...
The Latest Instagram & TikTok Updates - September 2024
08 Sep 2024
Contributed by Lukas
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! FREE SOCIAL MEDIA CLASS: ...
Don't Make These Author Instagram Mistakes
01 Sep 2024
Contributed by Lukas
In this episode, I look at YOUR Instagram pages and share the common mistakes you might be making, but that can be easily fixed today! I'm sharing...
How to Get Your Book Into Stores & Connect With Readers
25 Aug 2024
Contributed by Lukas
This week, we're talking to romance author Mary Belle about book launch strategies for her latest book, how to get your book into local stores and...
How to Revive a Dead Social Media Account in 3 Steps
23 Aug 2024
Contributed by Lukas
This week, we're talking about reviving a dead social media account, including how to know when it's time to start over, 3 steps to reviving y...
This is What You Need in Your Author Newsletter
18 Aug 2024
Contributed by Lukas
Author newsletters are a powerful tool for building your community of readers and making sales of your book! But a lot of my clients get stumped on wh...
How I'd Grow My Social Media Audience From Scratch
11 Aug 2024
Contributed by Lukas
So you're gearing up to launch your first product, but you don't know what to post on social media to grow an audience? Here's exactly wha...
Answering your book marketing questions
04 Aug 2024
Contributed by Lukas
This week, I'm answering your marketing questions, like "How do I build a community?" "I'm a new author. Where do I start?"...
Which Social Media Actually Sell Books?
01 Aug 2024
Contributed by Lukas
With so many social media platforms to choose from, how can authors be sure they are choosing the right ones that are actually worth your time? In thi...
7 Productivity Hacks for Getting Things Done
28 Jul 2024
Contributed by Lukas
Between managing my author brand and marketing, and also running a marketing business that supports thousands of creatives each year, I've had to ...
A Guide to Instagram Highlights
25 Jul 2024
Contributed by Lukas
If you aren't using Instagram Highlights effectively, you are missing out on potential connections with followers, but most importantly, sales. Hi...
How to Sell Your Books Direct, Stand Out, & Get Preorders
21 Jul 2024
Contributed by Lukas
This week's episode is packed with information and insights from a debut author who sells her book direct on her website, getting hundreds of preo...
I Audit Social Media Pages: Here Are 3 Mistakes You Can Fix Today!
18 Jul 2024
Contributed by Lukas
Every week, I review authors and creatives' social media pages and provide feedback on what can be improved. Over the years, I've noticed a lo...
6 Marketing Lessons Learned in 8 Years as an Author
14 Jul 2024
Contributed by Lukas
There are a lot of things I've learned since I hit "publish" on my first book in 2016, and in this episode, I'm sharing just some of...
3 Tips to Make More Product Sales Today on Instagram
11 Jul 2024
Contributed by Lukas
This week, we're diving into 3 specific strategies you should do on Instagram this week to talk about your products and engage your community for ...
My 4-Step Social Media Content Creation Routine
07 Jul 2024
Contributed by Lukas
Social media is one of the best ways for creatives to get in front of their audience, but constantly creating new social media posts can be exhausting...
The Truth Behind Growing Your Audience
30 Jun 2024
Contributed by Lukas
It has been 7 years since I created my first author pages on social media and attempted to grow my audience and reach readers to sell my debut book th...
7 Social Media & Website Mistakes Authors Make
27 Jun 2024
Contributed by Lukas
I review a LOT of authors' and creatives' websites and social media platforms, and today, I put together a list of 7 quick fixes you can make ...
Answering Your Social Media Marketing Questions!
23 Jun 2024
Contributed by Lukas
This week, I am answering the most common questions I get about social media marketing, from how often to post to how to repurpose content, what platf...
TikTok & Instagram Reel Ideas (without showing your face!)
20 Jun 2024
Contributed by Lukas
The majority of my TikTok and IG posts as an author never show my face, but I still get thousands of sales of my books. So whether you are camera shy,...
How to Create a Social Media Strategy for Product Businesses
16 Jun 2024
Contributed by Lukas
Coming up with a social media strategy that works for your product business, whether you're an author, artist, musician, photographer or other typ...
5 Social Media Marketing Habits You Should Follow
13 Jun 2024
Contributed by Lukas
When it comes to your social media strategy, there are SO many things we could be doing, but not everything is actually worth doing! I care a lot abou...
The #1 Thing Stopping You From Social Media Success
09 Jun 2024
Contributed by Lukas
If you've been holding yourself back from getting your work out there, or promoting your creative project, this episode is for you. You may have h...
Engagement hacks to save time on social media | Part 2
02 Jun 2024
Contributed by Lukas
As creatives, we want to get back to our creative work while still seeing results from spending time on social media marketing! So in this episode, I&...
Time-Saving Social Media Strategies - Part 1
30 May 2024
Contributed by Lukas
Are you a creative spending a lot of your time on marketing? It shouldn't take up all of your time to get your art out into the world, so in this ...
How to Use Instagram Stories in 2024 for More Sales & Engagement
26 May 2024
Contributed by Lukas
If you are using Instagram, but you don’t have an Instagram Stories strategy, you are missing out on connecting with your audience. In this episode,...
Marketing Mistakes to Avoid in 2024
23 May 2024
Contributed by Lukas
Marketing takes a lot of trial and error, and mistakes are natural! But in this episode, I want to help you get ahead of the game by telling you the m...
5 Ways to Get Your Followers Engaged This Week!
19 May 2024
Contributed by Lukas
Growing your social media following is great, but what's even better? Having a loyal, engaged community who is ready to buy from you and support y...
Change THIS in Your Social Media Posts... Starting Now!
16 May 2024
Contributed by Lukas
Instagram announced two substantial algorithm changes in May 2024 - here's what you need to know and what you need to change in your content to ge...
Quick TikTok Fixes for Authors & Creatives
12 May 2024
Contributed by Lukas
It's time for an updated TikTok tutorial because things have changed! I still highly recommend TikTok as an amazing platform to reach a broader au...
How I Sell Books on TikTok in 2024
09 May 2024
Contributed by Lukas
It's time for an updated TikTok tutorial because things have changed! I still highly recommend TikTok as an amazing platform to reach a broader au...
This is How to Grow Your Audience in 2024
05 May 2024
Contributed by Lukas
One of the best ways to grow your audience (and increase your sales!) might not be what you think. While building your own audience from scratch is de...
TikTok & Instagram Updates You Should Know
02 May 2024
Contributed by Lukas
In this week's episode, I share a few updates TikTok and Instagram has made that you should know about if you post to either platform! From tools ...
My Marketing Strategy if TikTok Disappears
30 Apr 2024
Contributed by Lukas
What should you do if one of your top platforms for sales is no longer available to you? Whether or not you use TikTok, this quick episode will walk y...
5 Book Marketing Strategies Authors Need in 2024
24 Apr 2024
Contributed by Lukas
In this episode, I'm sharing the 5 things (strategies, platforms and tools) you should have in 2024 for a successful year. From an email list to a...