Marketing Case Bootcamp
Episodes
Performance Marketing Incrementality | Behind Airbnb's $1B Paid Cut
30 Apr 2026
Contributed by Lukas
In Q2 2020, Brian Chesky walked into a room of Airbnb marketing leaders and told them to turn off paid marketing — not pause, turn off. Total market...
Google AI Max Migration | Behind the September DSA Sunset
23 Apr 2026
Contributed by Lukas
Google's AI Max moved out of beta on April 15, 2026, which starts the countdown to the September forced migration off Dynamic Search Ads. This epi...
Retail Media Incrementality | Behind Sam's Club MAP's Rest-of-Market Report
22 Apr 2026
Contributed by Lukas
This episode unpacks Sam's Club MAP's new Rest-of-Market (ROM) analysis — a retail media incrementality study that actually names its cont...
Paid Media Strategy Trends 2026: Search, Social, Programmatic & Influencer
14 Jan 2026
Contributed by Lukas
This episode talks about the major trends defining the 2026 paid media mix. We cover Paid Search and the pivot to "Share of Model" , Paid So...
EP17 • 2025 Season Finale | Why Marketing Is Not a Checklist?
28 Dec 2025
Contributed by Lukas
In our last episode of 2025 Season, we look back at a massive year of cases from market entry strategy to funnel optimization to synthesize the one co...
EP16 • DTC Wellness Brand | Marketing Storytelling & Data Analysis
18 Dec 2025
Contributed by Lukas
Data without a narrative is just noise. In this special masterclass episode, we move beyond the spreadsheet to show you how to turn raw metrics into a...
EP15 • PSF Before PMF | Why You're Not Ready to Scale
21 Nov 2025
Contributed by Lukas
Premature scaling is the number one killer of startups. This episode challenges the dangerous "build it and they will come" mentality, urgin...
EP14 • MMM vs. Multi-Touch Attribution | Beyond the "Last-Click" Lie
14 Nov 2025
Contributed by Lukas
Is your marketing budget built on a lie? If you're still relying on last-click attribution, you're flying blind—systematically undervaluing ...
EP13 • RFM Customer Segmentation | Behind Sephora's Beauty Insider Program
10 Nov 2025
Contributed by Lukas
Why do so many marketing campaigns fail? They fall into the "demographic trap," talking to everyone the same way. This episode of the Market...
EP12 • Programmatic Advertising | Blue Sky Outdoor Gear’s Digital
11 Oct 2025
Contributed by Lukas
This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, vi...
EP11 • B2B Demand Generation | RevTech Solutions Pipeline Revival
17 Sep 2025
Contributed by Lukas
This episode is a hands-on briefing on modern B2B demand generation—why smart teams are shifting from volume-led lead gen to value-driven demand gen...
EP10 • What Is Paid Media? Fundamentals + How to Crush the Interview
17 Sep 2025
Contributed by Lukas
This episode is a hands-on breakdown of what paid media is, how it works, and how to turn that knowledge into interview-ready answers. It contains pra...
EP09 • Channel Selection & Integrated Marketing | Artisan Brew Co. Market Expansion
15 Aug 2025
Contributed by Lukas
This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low...
EP08 • Small Business Digital Marketing Strategy | Main Street Coffee Shop
01 Aug 2025
Contributed by Lukas
This episode is a hands-on breakdown of how to build a small-business digital plan from zero. It contains practical, step-by-step case explanation, it...
EP07 • Conversion Funnel | London Eye Ticket Purchase Optimization
23 Jun 2025
Contributed by Lukas
Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel. In today...
EP06 • AI Search | Impacts & Adaptation for SEO and PPC
09 Jun 2025
Contributed by Lukas
In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max t...
EP05 • Marketing Strategy | Sandwich Chain’s Product Relaunch
30 May 2025
Contributed by Lukas
Marketing strategy is the cornerstone of business success today. In this episode, we apply a real-world product relaunch from a fast-casual sandwich c...
EP04 • Integrated Marketing | Coca-Cola’s Marketing Evolution
21 May 2025
Contributed by Lukas
Integrated marketing is far more than “just using both traditional and digital channels.” It has evolved from simply running print and broadcast a...
EP03 · SEM Google Search Ads | Empire State Building Ticket-Sale Playbook
14 May 2025
Contributed by Lukas
Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it. Businesses run search ad...
EP02 • Cracking the Big Apple | GreenSip’s NYC Market Entry Strategy
13 May 2025
Contributed by Lukas
What exactly is a market‑entry strategy? Think of it as the launch blueprint that answers five brutal questions before you spend a dime:Where’s...