Marketing Corner
Episodes
Episode 50: OKR(ish) Framework
14 Jun 2023
Contributed by Lukas
We've hit the big 5-0! And in this episode we took on a beefy one - OKRs - including: Why they suck How combining other goal frame...
Episode 49: Productivity Hacks
31 May 2023
Contributed by Lukas
We're podcasters, parents to 2 small kids, executives / entrepreneurs, relatively decent partners, AND have hobbies. How do we do it?In this episo...
Episode 48: Soft Conversions
24 May 2023
Contributed by Lukas
In this episode, Casper and Jen cover integrating soft conversions into your marketing strategy, including: - The difference between hard conversions ...
Episode 47: Becoming Subject Matter Experts Overnight
17 May 2023
Contributed by Lukas
We marketers tend to change industries quite often. But a major part of our job is to understand painpoints, write compelling copy, target the right I...
Episode 46: Learnings From 6 Months of Chaos
10 May 2023
Contributed by Lukas
In this episode, Casper gives us some of his top learnings 6 months after having embarked on his entrepreneurial journey. He'll share with us:- Hi...
Episode 45: Thought Leadership
29 Mar 2023
Contributed by Lukas
In this episode of Marketing Corner, Casper and Jen cover thought leadership. You're probably thinking, "but Jen, you already covered social selling i...
Episode 44: Boss Bitch 101: Leah Tharin Part Deux
22 Mar 2023
Contributed by Lukas
You know her. You love her. Or at the very least she's on your feed dropping knowledge left right and center on the daily. That's right, we...
Episode 43: A Chat with Leah Tharin, PLG Queen Bee, Part 1
15 Mar 2023
Contributed by Lukas
Our first guest EVER! And what a guest to start with! In this episode, Jen and Casper welcome the PLG Queen Bee herself, Leah Tharin from Prod...
Episode 42: Followers: Vanity Metrics?
08 Mar 2023
Contributed by Lukas
In this episode, Casper and Jen, once again dive into another debate: are followers on social platforms still considered a "vanity metric"? Including:...
Episode 41: Prices on a Pricing Page!? 😱
01 Mar 2023
Contributed by Lukas
In this episode, Jen and Casper dive into a somewhat hotly debated topic in SaaS: do you put pricing on a pricing page? And if not, why not? And if so...
Episode 40: Marketing Predictions for 2023
22 Feb 2023
Contributed by Lukas
What better way to celebrate this episode milestone than by covering our marketing predictions for 2023! Including: - Continuing to scale with less re...
Episode 39: AI Part II: AI Tools
15 Feb 2023
Contributed by Lukas
In this episode, Casper and Jen cover AI tools out there that are absolute game-changers, how they can level up your marketing game, and tools that te...
Episode 38: LinkedIn Ad Formats
01 Feb 2023
Contributed by Lukas
In this episode, Casper and Jen return to one of Casper's favorite topics: LinkedIn Ads - but with a twist - this time we're talking formats! What f...
Episode 37: AI in Marketing
25 Jan 2023
Contributed by Lukas
We did it. We jumped on the ChatGPT bandwagon. In this episode, Casper and Jen will discuss ChatGPT, as well as the other AI tools out there. But don'...
Episode 36: Physical Events
18 Jan 2023
Contributed by Lukas
In part 2 of our events series, Casper and Jen talk about physical events, including: how do you decide the topic, how to you set them up, how do you ...
Episode 35: Virtual Events
11 Jan 2023
Contributed by Lukas
In this episode, Jen and Casper break down virtual events: how do you decide the topic, how to you set it up, and crucially, what do you do to follow-...
Episode 34: 6 Month Work Update
14 Dec 2022
Contributed by Lukas
In episode 27 (available in the archives), we promised you an update 6 months into my new job. Those 6 months are up and here's your update. Including...
Episode 33: Twitter Hot Take
07 Dec 2022
Contributed by Lukas
Casper had a lot on his mind when we got to the studio, so we turned on the mics and cameras and went for it for perhaps one of our most topical episo...
Episode 32: Managing Your Team: What to Use and When To Meet?
19 Oct 2022
Contributed by Lukas
Asana, Monday, Linear, Notion, Hive, Jira, Trello, Basecamp, Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen... if you're like us, yo...
Episode 31: "Make it go viral": PR Strategies
12 Oct 2022
Contributed by Lukas
In this episode, Jen and Casper discuss PR Strategies, including: 1. Can you do PR in-house or with an agency? 2. What do you need to know before ent...
Episode 30: High Intent vs Low Intent
05 Oct 2022
Contributed by Lukas
In this episode, Casper and Jen cover high intent vs low intent and what it means from a practical standpoint, including: - What does it actually mea...
Episode 29: When Are You Ready To Conquer New Markets?
28 Sep 2022
Contributed by Lukas
We're BACK with a new(ish) look but the same content you love. After a brief hiatus welcoming a new little Rouchmann to the world, we're back with an ...
Episode 28: Things We Hate About Marketing
08 Jun 2022
Contributed by Lukas
In this episode, Casper and Jen get a bit spicy as they share all the things they hate about marketing, including: marketing bullsh*t bingo, ridiculou...
Episode 27: Having an Impact in a New Job
01 Jun 2022
Contributed by Lukas
In this episode, Jen and Casper discuss how to have an impact when starting a new job, including: what core areas to focus on, what you need from your...
Episode 26: To Lead Score or Not to Lead Score
18 May 2022
Contributed by Lukas
That is the question! In this episode, Casper and Jen have yet another healthy, civilized debate over whether or not you should implement lead scoring...
Episode 25: Defining the Demand Generation Movement
12 May 2022
Contributed by Lukas
In this episode, Jen and Casper attempt to define the latest Demand Generation Movement, including: What the hell is it? How is it different to brandi...
Episode 24: In-house vs Agency
09 Mar 2022
Contributed by Lukas
In this episode, Casper and Jen cover the pros and cons of going with agencies vs keeping things in-house including: what tasks they think are best fo...
Episode 23: What To Look For In a Good Boss
02 Mar 2022
Contributed by Lukas
In this episode, Jen and Casper discuss what you should look for in a good boss. During this time of the "Great Resignation", there are lots of opport...
Episode 22: Content Clusters
02 Mar 2022
Contributed by Lukas
In this episode, Jen and Casper cover content cluster strategies, including: what the heck is it, how to determine what kinds of content you should be...
Episode 21: LinkedIn Paid Ads
26 Jan 2022
Contributed by Lukas
In this *double episode*, we have a little gift for our listeners as Jen and Casper share their top tips for succeeding on LinkedIn, including: how to...
Episode 20: Marketing F*ckup Stories
19 Jan 2022
Contributed by Lukas
Another listener request! In this episode, Jen and Casper share their marketing f*ckup stories. No one's perfect, least of all us - so we share how w...
Episode 19: Social Selling
08 Dec 2021
Contributed by Lukas
In this episode, Casper and Jen discuss social selling, including: What the heck is it? How the heck do you do it? What are the benefits and pitfalls ...
Episode 18: How to Create Your Marketing Strategy for 2022
01 Dec 2021
Contributed by Lukas
In this episode, Casper and Jen discuss how to come up with your 2022 marketing strategy, including: aligning your marketing strategy and tactics with...
Episode 17: When to Translate Your Website
24 Nov 2021
Contributed by Lukas
In this episode, Jen and Casper discuss the pros and cons of translating your website, including: the importance of consistency throughout the value c...
Episode 16: Converting Ad Copy
10 Nov 2021
Contributed by Lukas
In this episode, Jen and Casper discuss the technique and science behind writing ad copy that converts, including Dan Kennedy's “10 Smart Market Dia...
Episode 15: Track To The Future II: iOS 15
03 Nov 2021
Contributed by Lukas
In this episode, Casper and Jen cover Apple's new iOS 15 update, including: what exactly is it, how will it affect marketers and what can we do about ...
Episode 14: To ABM or Not To ABM
27 Oct 2021
Contributed by Lukas
In this episode, Jen, Casper, and Casper's shiny new microphone discuss ABM (account-based marketing), including its fundamental core pillars, how to ...
Episode 13: Keeping Sharp
06 Oct 2021
Contributed by Lukas
In this episode, Jen and Casper cover the methods we use to keep our marketing skills sharp. We'll also share what specific resources we rely on to st...
Episode 12: Stakeholder Management in Marketing
22 Sep 2021
Contributed by Lukas
In this episode, Jen and Casper discuss how to ensure you're not only aligned with your team, but also the wider business so everyone is on the same p...
Episode 11: KPIs to Measure Marketing Performance
15 Sep 2021
Contributed by Lukas
In this episode, Jen and Casper cover KPIs that every marketing team should use to measure their performance and overall business impact. Topics inclu...
Episode 10: Your Marketing Org Chart
19 Aug 2021
Contributed by Lukas
In this episode, Casper and Jen discuss how they structure their marketing teams, from early stage startup to more established scale-up. How do we sep...
Episode 9: B2B Facebook Targeting
11 Aug 2021
Contributed by Lukas
In this episode, Casper and Jen work to dispel the belief that you can't do effective B2B targeting on Facebook. We cover strategies we use in our day...
Episode 8: Track To The Future
04 Aug 2021
Contributed by Lukas
In this episode, Casper and Jen discuss the recent changes to tracking, from ITP to iOS 14. What exactly are these changes and how will they impact th...
Episode 7: KISS The Buyer's Journey (Keep It Simple, Stupid)
28 Jul 2021
Contributed by Lukas
In this episode, Casper and Jen discuss the importance of understanding and simplifying the buyer journey from lead to won customer. We cover ways to ...
Episode 6: MarTech Stack 101
21 Jul 2021
Contributed by Lukas
Another listener request! In this episode, Casper and Jen cover that all important question: What should every MarTech stack include? We'll break dow...
Episode 5: Targeting Specific ICPs: Do's and Don'ts
14 Jul 2021
Contributed by Lukas
Our first listener request! In this episode, Casper and Jen cover how to identify your ICP (ideal customer profile), as well as the all-important diff...
Episode 4: Marketing During Corona
07 Jul 2021
Contributed by Lukas
In this episode, Casper and Jen cover how marketing will look post-covid. How will Marketers need to adapt to the "new normal" of a hyper-digitalized,...
Episode 3: Attribution: Marketing's Pandora's Box
30 Jun 2021
Contributed by Lukas
In this episode, Jen and Casper discuss different attribution modelling, their benefits and their pitfalls. How can you use your attribution data inte...
Episode 2: Leads Ads vs Branding
22 Jun 2021
Contributed by Lukas
In this episode, Jen and Casper discuss the differences between lead ads and branding, how many resources should go into each, and how important they ...
Episode 1: Review Sites: The Good, The Bad, The Ugly
15 Jun 2021
Contributed by Lukas
Casper and Jen kick off their podcasting debut covering the topic of review sites. Are they worth the money? What is the best way to use them? Which p...