Marketing Digital Health

Final Reflections and Future Outlook

26 Feb 2026

Contributed by Lukas

Digital health goes beyond convenience. It expands access, scales impact, and reshapes care for underserved patients across the healthcare ecosystem.

Building and Leading Marketing Teams

19 Feb 2026

Contributed by Lukas

Discover how digital health leaders build marketing teams that scale by hiring intentionally, balancing creativity with rigor, and focusing on mission...

Founder Stories in Digital Health

12 Feb 2026

Contributed by Lukas

Learn how digital health founders turn problems into scalable businesses by navigating regulations, addressing access gaps, and pursuing mission-drive...

Emerging Patient Expectations

05 Feb 2026

Contributed by Lukas

Discover how patient expectations are shaping the redesign of health systems’ access and automation across digital and in-person care.

Hospital Innovations and Systems Marketing

29 Jan 2026

Contributed by Lukas

Digital-first hospitals are outpacing the competition. Listen in for insights into using design, digital tools, and AI to win patients and facilitate ...

Consent-Based Infrastructure and Technical Shifts

22 Jan 2026

Contributed by Lukas

Discover how consent-based infrastructure is reshaping digital health marketing, patient trust, and growth with Adam Putterman and Jessica Holton.

AI’s Impact on Health Marketing

15 Jan 2026

Contributed by Lukas

Learn how AI is reshaping health marketing’s automation, content, and patient experience —and where human judgement remains key—from health syst...

Legal-Marketing Collaboration

08 Jan 2026

Contributed by Lukas

Discover how marketing and legal teams collaborate to unlock compliant growth in digital health with Kaitlyn O’Connor, Rebecca Gwilt, and Chris Turi...

Happy New Year!

01 Jan 2026

Contributed by Lukas

Merry Christmas!

25 Dec 2025

Contributed by Lukas

Navigating State-Level Fragmentation

18 Dec 2025

Contributed by Lukas

Learn how to scale digital health state by state by navigating privacy laws, licensing, and insurance with Rebecca Gwilt, Jessica Holton, and Ankit Gu...

Privacy and Compliance in Marketing

11 Dec 2025

Contributed by Lukas

Learn how digital health teams protect privacy, stay compliant, and still market effectively with Rebecca Gwilt, Adam Putterman, and Marina Carvalho A...

B2B2C Growth Models in Digital Health

04 Dec 2025

Contributed by Lukas

Discover tactics for B2B2C growth in digital health—from referrals to partnerships to activation—with Chris Turitizin and Nate Purpura.

Happy Thanksgiving!

27 Nov 2025

Contributed by Lukas

Partnerships for Growth

20 Nov 2025

Contributed by Lukas

Learn to forge partnerships that deliver service, reach, and growth with Clay Holderman, Joe Cannon, Kali Arduini Ihde, and Nate Purpura.

Email Marketing for Digital Health

13 Nov 2025

Contributed by Lukas

Learn how automation, data, and smart creative turn email into healthcare’s most reliable growth channel with BetterAve founder Jessica Best.

Lifecycle Marketing: Activation and Retention

06 Nov 2025

Contributed by Lukas

Discover how lifecycle marketing builds trust, boosts retention, and drives long-term engagement with Verbose co-founders Phi Pham and Carlos Govantes...

Technical Setup: Events, Signal Resilience, and Attribution

30 Oct 2025

Contributed by Lukas

Build a durable marketing infrastructure using privacy-compliant tracking, event setups, and advanced attribution models to measure success accurately...

Creative Strategy and Testing for Health Advertising

23 Oct 2025

Contributed by Lukas

Learn to master creative testing, produce high-performing content and increase audience connection and conversions with Jessica Vogel and Briana Osbor...

The Ad Platforms: Meta, Google, and Beyond

16 Oct 2025

Contributed by Lukas

Discover how to leverage Meta, Google and programmatic channels in digital health marketing. With Ben Cao, Jessica Vogel, Brian Davidson and Marina Al...

Overview of the Paid Acquisition Funnel in Digital Health

09 Oct 2025

Contributed by Lukas

Today’s guests unpack paid acquisition and compliance in digital healthcare. With Brian Davidson, Andy Crestodina, Chris Turitzin, Jessica Vogel, an...

Content Tactics & SEO for Digital Health

02 Oct 2025

Contributed by Lukas

How SEO, plain language, and trust can transform organic traffic into tangible growth. With Noah Goldfarb, Ahava Leibtag, and Ben Riggs.

Content Strategy that Connects in Digital Health

25 Sep 2025

Contributed by Lukas

Ahava Leibtag, Derek Flanzraich, Andy Crestodina, and Ben Riggs break down how empathetic, well-structured content fosters trust and conversions in he...

Storytelling and Trust in Digital Health

18 Sep 2025

Contributed by Lukas

From hospitals to wellness brands, experts Ben Riggs, Jon Ward, Joe Cannon, and Derek Flanzraich reveal how authentic narratives build trust in health...

People-Focused Sales and Marketing: Influencers and Earned Media

11 Sep 2025

Contributed by Lukas

Jon Ward and Emily Peters share how earned media shapes credibility, elevates brand awareness and drives patient acquisition in the digital health spa...

Branding and Positioning in Digital Health

04 Sep 2025

Contributed by Lukas

Brand strategy experts Chapin Herman and April Dunford share how branding and positioning shape trust, growth, and success in digital health.

Why Marketing Digital Health Matters

04 Sep 2025

Contributed by Lukas

Leaders in healthcare and digital health share why marketing is essential to building trust, driving growth, and improving care.

Marketing Digital Health: COMING SOON!

14 Aug 2025

Contributed by Lukas

Announcing the Marketing Digital Health podcast. Discover how digital health brands are reshaping care access with bold marketing strategies, patient ...