Marketing for Coaches

You Will Be Known By Your Clients' Results

06 Jan 2022

Contributed by Lukas

There are no two ways around it: you’re known by your clients’ results, and no matter how selfish your motivation is, the only way to get your cli...

Coach Marketing vs Coach Prospecting

03 Jan 2022

Contributed by Lukas

A lot of us spend too much time marketing and not enough time understanding our market. In this episode, I talk about the difference between marketing...

The One Thing To Do In Your Coaching Business This Year

30 Dec 2021

Contributed by Lukas

With every new year comes a new list of goals for your coaching business. But this year, I have a challenge for you: in the spirit of the importance o...

When The Sh*t Hits The Fan

27 Dec 2021

Contributed by Lukas

Happy New Year! In this episode, I talk about the sh*t that hit the fan this past year when my ex-wife and I parted ways. During this time, I found it...

What Do You Do Between Coaching Sessions?

23 Dec 2021

Contributed by Lukas

In recent years, I’ve done less and accomplished more in terms of impact. How? I don’t do the heavy lifting for my clients. A client recently aske...

Should You Go Into Business With Your Clients?

20 Dec 2021

Contributed by Lukas

It’s fairly common for a coach’s clients to want to partner up. As the coach being approached, you need to know how to respond to these propositio...

How To Be Perenially Valuable As A Coach

16 Dec 2021

Contributed by Lukas

The goal of this podcast, by and large, is to be perennially valuable to you. Although actional tips are great in the moment, they’re not much use w...

Where To Find Coaching Clients

13 Dec 2021

Contributed by Lukas

“I’d love to know where you all find the people for your networking and your clients [on social media]...I’m struggling right now to get more le...

When Should You Do Your Client Coaching Sessions?

09 Dec 2021

Contributed by Lukas

When you’re running a coaching business, it’s tempting to think you have to bend over backward to meet your client’s schedule. But the fact is, ...

How Long Should You Work With Your Coaching Clients?

06 Dec 2021

Contributed by Lukas

How long should you work with a client? I was planning to answer this question last episode, but, as happens, I got sidetracked. Today, I answer this ...

What To Do When Your Clients Don't Do The Work

02 Dec 2021

Contributed by Lukas

What do you do when a client has lost their mojo and doesn’t seem to care as much about their success as you do? As a coach, it’s tempting to knoc...

Difficult Conversations and How Not To Have Them

29 Nov 2021

Contributed by Lukas

In any small business, there will be tricky, awkward, delicate, or menial conversations to be had and tasks to be completed. Maybe you’re chasing in...

Should You Buy A Business Coaching Franchise?

25 Nov 2021

Contributed by Lukas

If you can tell that I am a huge fan of coaching as a profession, then I assume it shouldn’t come as a surprise that I believe anything that enables...

Does Your Coaching Business Wipe Its Own Ass?

22 Nov 2021

Contributed by Lukas

Often, business owners find themselves hovering over their business, watching the minutiae with a careful eye. They find themselves afraid to step bac...

Why "Always Be Closing" is Terrible Sales Advice For Coaches

18 Nov 2021

Contributed by Lukas

There is a sales aphorism amongst marketers that I have been hearing forever and ever in my career: always be closing. It means always trying to make ...

The Single Biggest Result You Give Your Clients

15 Nov 2021

Contributed by Lukas

Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people th...

Endless Content Ideas For Your Coaching Business.

11 Nov 2021

Contributed by Lukas

Didn't I just talk about being content free in the previous episode? I still stand by my previous statements that coaches shouldn't also be in the pub...

How To Run A Content-Free Coaching Business

08 Nov 2021

Contributed by Lukas

Are you ready to get off the content hamster wheel? There is a mindset that the only additional income stream is by constantly generating new content,...

Get Uncomfortable To Grow Your Coaching Business

04 Nov 2021

Contributed by Lukas

Does this episode make you uncomfortable? Comfort is a dangerous place to be in your business. When coaches get comfortable, it makes it hard to accom...

Valuable Actionable Nonsense

01 Nov 2021

Contributed by Lukas

Is there a correlation between valuable and actionable content? Everyone is trying to provide content that provides value to everyone, but it's diffic...

How To Manage Overwhelm

28 Oct 2021

Contributed by Lukas

Are you feeling overwhelmed? As coaches, we are usually running the coaching, sales, marketing, and every other aspect of our business. The amount of ...

Your Why You Do It Statement

25 Oct 2021

Contributed by Lukas

Everyone talks about the importance of developing your values, your purpose, and understanding your direction, etc. While it may not seem very importa...

Disaster-Proofing Your Coaching Business, Part Two

21 Oct 2021

Contributed by Lukas

After overcoming a challenging chapter in my family’s story, I have become prepossessed with the idea of disaster-proofing my coaching business. Bec...

Disaster-Proofing Your Coaching Business, Part One

18 Oct 2021

Contributed by Lukas

Seven years ago, Mrs. Kimberley gave birth to our son Edward, a bouncing baby boy with curly hair and a big, bright smile. We enjoyed the first three ...

But How Much Does It Cost?

14 Oct 2021

Contributed by Lukas

Inevitably in the sales pitch, the question will come up: “So how much does it cost?” For a variety of reasons, you may not want to give an exact ...

How To Make Selling Your Coaching Services Easier

11 Oct 2021

Contributed by Lukas

Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. W...

How Manchester United Will Help You Get Clients

07 Oct 2021

Contributed by Lukas

It’s easy to say that you should pursue potential clients that are already in your orbit, but how do you create that orbit? What you need is an Alwa...

How To Charge More And Make More Money

04 Oct 2021

Contributed by Lukas

How can you charge more for your services? What are the biggest shifts required to make that change? I believe the most crucial shifts are going to be...

How and Why To Dump Your Dud Coaching Clients

30 Sep 2021

Contributed by Lukas

Clients tend to fall into one of three categories: the ideal ones, who energize you and are exciting to work with; the midrange ones, who aren’t so ...

How to Create Amazing Coaching Clients

27 Sep 2021

Contributed by Lukas

As I’ve discussed in previous episodes, there are different types of clients. You may be surprised to learn that how good your clients are is, to an...

Dex - The Perfect Personal CRM for Coaches?

23 Sep 2021

Contributed by Lukas

For every micro-cosmic success that I may have achieved, none of it would have been possible had I tried to do all of it on my own. I’ve mentioned t...

The Coaching Industry In Crisis? Ruth Kudzi Weighs In

20 Sep 2021

Contributed by Lukas

Ruth Kudzi is a business coach who helps her clients leverage their leadership skills and build their resilience, so they have businesses that repres...

How To Launch New Coaching Product Ideas

16 Sep 2021

Contributed by Lukas

Do you need to develop a new program over 9 months? We do need to workshop new products with clients, but many believe that the only way to perfect it...

Yo, Be Yourself!

13 Sep 2021

Contributed by Lukas

In life and in coaching, we have a tendency to try to please everybody, and while it’s your job to please your clients, if you have to sacrifice you...

Deadlines and Constraints For Coaches

09 Sep 2021

Contributed by Lukas

Do you have a list of things that should get done, but you never feel motivated to finish them? We like to spend time and money on things that we valu...

When and How To Raise Your Prices

06 Sep 2021

Contributed by Lukas

The temptation is strong to overthink raising your prices, but the truth is, “for the hell of it” is generally a good enough reason to do it. In t...

How To Sell Coaching Services

02 Sep 2021

Contributed by Lukas

Many coaches open their doors, hang their shingle, and wait for people to make inquiries about their coaching services. But in the earlier days of my ...

How to Structure Easy Sales Conversations

30 Aug 2021

Contributed by Lukas

A sales conversation with no structure or direction is something that's easy to fall into and hard to resolve satisfactorily. Because of this, it's im...

How and When To Set Rules For Your Coaching Business

26 Aug 2021

Contributed by Lukas

If you walk into a bank, you do things the way that you are told, because those are the rules.  What if you started running your business with the at...

Pricing for Coaches

23 Aug 2021

Contributed by Lukas

We tend to assume that lower prices get us more clients, but the truth is, some clients--generally the best ones--are looking for high prices, because...

How to Stop Procrastinating

19 Aug 2021

Contributed by Lukas

We all relate to the experience of watching our to-do list grow longer and longer and feeling like we can’t do anything about it. Today, I talk abou...

Hate Marketing? Here's the Alternative for Your Coaching Business.

16 Aug 2021

Contributed by Lukas

What would need to be true if you never had to allocate any resources, budget, time, or energy to proactively attracting leads and converting them int...

How To Do The Right thing Consistently

12 Aug 2021

Contributed by Lukas

The temptation is strong to get itchy feet and want to move on to the next thing, but if you want your coaching business to be successful, what you re...

Other People's Effort

09 Aug 2021

Contributed by Lukas

We’ve already noted that it’s possible to minimize effort while maximizing output. Today, I talk about some ways you can make sure no crumbs are l...

Texting and Driving

05 Aug 2021

Contributed by Lukas

It’s tempting to think you can multitask and get things done well, but the truth is, this tactic never works. Multitasking is impossible, and by att...

The Path of Least Resistance

02 Aug 2021

Contributed by Lukas

Over and over, we’re told about the correlation between effort and outcome. While there’s something to this--I’d be the last person to encourage...

Check Your Gut Check

29 Jul 2021

Contributed by Lukas

Trust your gut. Follow your heart. If you don’t love it, leave it. These are the kinds of platitudes that we so often hear, but I’m here to tell y...

How To Grow More Confident

26 Jul 2021

Contributed by Lukas

Often, your personal state plays into your work life, and this is particularly true when it comes to confidence. To move your business forward, you ne...

What To Do When You Can't Choose A Target Market

22 Jul 2021

Contributed by Lukas

When you’re starting out any business, one question can hold you back indefinitely if left unanswered: who’s your target market? This question alw...

Ridiculous Pricing for Coaches

19 Jul 2021

Contributed by Lukas

Every coach needs to deal not only with the question of pricing, but also with the matter of convincing your client that your price is reasonable. Tod...

The Coaching School Commencement Address

15 Jul 2021

Contributed by Lukas

If you’re going to be a coaching student, you need to know the difference between being a practical working business coach and somebody who simply s...

How To Deal With The General Public

12 Jul 2021

Contributed by Lukas

In this show, we talk a lot about how to get noticed. Once you’ve achieved that goal, though, you find that being recognizable to the general public...

Trim Your Nose Hair - Credibility In The Zoom Era

08 Jul 2021

Contributed by Lukas

Now more than ever, we live in the era of Zoom calls. It’s easy to see this as an excuse to slack on maintaining our Standard Credibility Builders a...

The Parable of the Poop Sandwich

05 Jul 2021

Contributed by Lukas

Marketing doesn’t get you clients. This may seem like a ridiculous statement to make, but it’s true. All marketing does is attract attention. It’...

How To Turn Strangers Into Friends

01 Jul 2021

Contributed by Lukas

When you’re growing your network, you don’t want to build new relationships in such a way that you come across as a stalker or a fanboy. A solid n...

How To Revive Your Relationships

28 Jun 2021

Contributed by Lukas

For a number of reasons, you’ll almost inevitably reach a point where you’ve neglected someone in your network, or maybe you’re already there. T...

Training is Boring

24 Jun 2021

Contributed by Lukas

Generally, corporate training is boring. There are several reasons that this is the case, but one of the main ones is that the people you’re trainin...

I hate marketing

21 Jun 2021

Contributed by Lukas

I love marketing, but the truth is, you might not. Whether it’s because you hate it or because you feel that it’s too much trouble, sometimes you ...

How to create amazing coaching clients

17 Jun 2021

Contributed by Lukas

As I’ve discussed in previous episodes, there are different types of clients. You may be surprised to learn that how good your clients are is, to an...

How to have more sales conversations

14 Jun 2021

Contributed by Lukas

People often conflate the need for more sales with more marketing. This often means people will put more time into developing leads and keep focusing ...

Announcing Accountability for Coaches

10 Jun 2021

Contributed by Lukas

One of the biggest struggles of running a business is accountability. That’s why, in this episode, I introduce--for the first time--the latest itera...

Coaches who coach coaches

07 Jun 2021

Contributed by Lukas

Have you started your coaching journey and thought ‘I get along with coaches, therefore I should try and coach them’? Many people starting out are...

Huge Impact From Tiny Results

03 Jun 2021

Contributed by Lukas

Imagine being able to help a select group of clients achieve specific results, rather than helping a wide range of clients achieve broader, less impac...

How To Properly Qualify Your Coaching Prospects

31 May 2021

Contributed by Lukas

Sales is something slimy and sleazy for many coaches. The bad news is you need to close deals to make money as a coach, which makes sales and marketin...

How To Get Out Of A Slump

27 May 2021

Contributed by Lukas

One of the huge dangers of being a self-employed coach when it comes to marketing and sales is that so much depends on how you feel. If you’re havin...

How To Get Paid To Do Market Research For Your Coaching Business

24 May 2021

Contributed by Lukas

What if I told you that you could profit from doing your market research for your coaching business? It’s possible; I’ve done it myself. Understan...

Do You Need To Be An Expert To Be A Coach?

20 May 2021

Contributed by Lukas

Is there a direct correlation between expertise and coaching? As self-employed coaches, it’s easy to let yourself feel trapped in the cycle of not g...

Should I Dance On Instagram To Grow My Coaching Business?

17 May 2021

Contributed by Lukas

I received a question recently: Should I dance on Instagram to grow my coaching business? The question is understandable, as many coaches are doing so...

What's The Best CRM For Coaches?

13 May 2021

Contributed by Lukas

When networking, you have the potential to make any number of valuable connections--but how do you turn them into clients, and how do you keep them in...

Marketing Doesn't Get You Clients

10 May 2021

Contributed by Lukas

You got that right: marketing doesn’t get you clients. That may be a little odd, if not entirely ironic, to read. After all, this is the “Market...

Be More Magnetic By Creating A Common Enemy

06 May 2021

Contributed by Lukas

Do you have a common enemy that your audience can rally behind? We often hear the term magnetic personality to describe someone that attracts all the ...

Productivity for Coaches - Time Tracking

03 May 2021

Contributed by Lukas

We tell ourselves all sorts of lies, but two of the most damaging ones are lies about what we want and lies about what we accomplish. Today, I talk a ...

But How Much Does It Cost?

29 Apr 2021

Contributed by Lukas

Inevitably in the sales pitch, the question will come up: “So how much does it cost?” For a variety of reasons, you may not want to give an exact ...

Bouncing - Why To Be Everywhere Your Prospects Are

26 Apr 2021

Contributed by Lukas

Expert pickup artists have a technique whereby they incorporate more than one location into their dates to give the impression of more than one shared...

Why Coaches Are So Incredibly Lazy ... And How To Fix It

22 Apr 2021

Contributed by Lukas

Picture this: it’s a rainy day outside and you’re lying comfortably on your sofa, watching reruns of your favorite TV shows or your Netflix series...

Peacocking for Coaching Profit

19 Apr 2021

Contributed by Lukas

In your coaching business or any business, the worst thing you can be is invisible. That’s why, today, we’re going to talk about peacocking for cl...

Yo, Be Yourself!

15 Apr 2021

Contributed by Lukas

In life and in coaching, we have a tendency to try to please everybody, and while it’s your job to please your clients, if you have to sacrifice you...

How and Why To Dump Your Dud Coaching Clients

12 Apr 2021

Contributed by Lukas

Clients tend to fall into one of three categories: the ideal ones, who energize you and are exciting to work with; the midrange ones, who aren’t so ...

How To Manage Your Email Inbox

08 Apr 2021

Contributed by Lukas

Despite having a successful email accountability program, I actually hate emails. Sometimes emails can take up so much of our time that it is actually...

Money for Coaches

05 Apr 2021

Contributed by Lukas

Are you in control of your money or is your money in control of you? Many people can maintain a balance sheet, but that doesn’t necessarily mean the...

The Book Yourself Solid Associate Training Program

01 Apr 2021

Contributed by Lukas

Book Yourself Solid has been around for a while now, and I’m excited to tell you about the coming changes and additions to the program, and what the...

How To Charge More And Make More Money

29 Mar 2021

Contributed by Lukas

How can you charge more for your services? What are the biggest shifts required to make that change? I believe the most crucial shifts are going to be...

Difficult Conversations and How Not To Have Them

25 Mar 2021

Contributed by Lukas

In any small business, there will be tricky, awkward, delicate, or menial conversations to be had and tasks to be completed. Maybe you’re chasing in...

How Manchester United Will Help You Get Clients

22 Mar 2021

Contributed by Lukas

It’s easy to say that you should pursue potential clients that are already in your orbit, but how do you create that orbit? What you need is an Alwa...

Other People's Audiences

18 Mar 2021

Contributed by Lukas

When you’re looking for clients, there are a lot of ways to go about it. One of the simplest, most effective ways is to go to other people’s exist...

How Coaches Should Measure Return On Investment

15 Mar 2021

Contributed by Lukas

Everybody knows about return on investment, and everybody knows you need it. But not everybody knows about the different areas of ROI your client may ...

Your Why You Do It Statement

11 Mar 2021

Contributed by Lukas

Everyone talks about the importance of developing your values, your purpose, and understanding your direction, etc. While it may not seem very importa...

How To Launch New Coaching Product Ideas

08 Mar 2021

Contributed by Lukas

Do you need to develop a new program over 9 months? We do need to workshop new products with clients, but many believe that the only way to perfect it...

12 Years and 12 Months of Book Yourself Solid®

04 Mar 2021

Contributed by Lukas

Today marks the one-year anniversary of relaunching my Book Yourself Solid program. Therefore, I wanted to take a few minutes to celebrate our wins an...

Deadlines and Constraints For Coaches

01 Mar 2021

Contributed by Lukas

Do you have a list of things that should get done, but you never feel motivated to finish them? We like to spend time and money on things that we valu...

Five Coaching Clients And A Telephone

25 Feb 2021

Contributed by Lukas

Do you have a coaching business or a coaching job? Everyone aspires to have a well-paid and stress-free job, but it's very rare to get both. If you ha...

Business Problems Are Personal Problems In Disguise

22 Feb 2021

Contributed by Lukas

90% of business problems are personal problems in disguise is a wonderful quote you've heard me use multiple times on this podcast by my business part...

How To Manage Overwhelm

18 Feb 2021

Contributed by Lukas

Are you feeling overwhelmed? As coaches, we are usually running the coaching, sales, marketing, and every other aspect of our business. The amount of ...

Proposals for Coaches

11 Feb 2021

Contributed by Lukas

Do you even need to send proposals? While they are important for the corporate markets that need everything on paper, I see proposals as a limiter on ...

How To Beat Distraction And Avoid Idearrhea

08 Feb 2021

Contributed by Lukas

What is keeping you distracted from your work?  I'm not just talking about social media feeds or a shiny object in front of you, but there are so man...

How To Make Selling Your Coaching Services Easier

04 Feb 2021

Contributed by Lukas

Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. W...

Guidance On The Subject of Drug Abuse

01 Feb 2021

Contributed by Lukas

Is the company you keep affecting your professional reputation? Business can be just like grade school in that you can be judged harshly by the people...

Be More Magnetic By Creating A Common Enemy

28 Jan 2021

Contributed by Lukas

Do you have a common enemy that your audience can rally behind? We often hear the term magnetic personality to describe someone that attracts all the ...

How Much Should You Give Away For Free?

25 Jan 2021

Contributed by Lukas

Is there a point to joining a coaching program if all the information is freely accessible? It may seem that there is no need to pay a coach if all th...

Clubhouse for Coaches - Yes or No?

18 Jan 2021

Contributed by Lukas

Do you really need to be on Clubhouse? Everyone is talking about how it's a must-have marketing tool. In fact, some people are already crushing it on ...