Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Episodes
46. Metrics to Track for a Successful Online Store
12 Mar 2026
Contributed by Lukas
If you have an online store and you want to be even more successful, then this podcast episode is for you. Jessica is diving deep into what metrics ar...
45. Online Shopper Behaviors in 2026
22 Jan 2026
Contributed by Lukas
On this episode of Marketing for eCommerce Mompreneurs, Jessica dives into what the buying behavior is for online shoppers in 2026. Consumer behavior ...
44. eCommerce Marketing Predictions in 2026
09 Jan 2026
Contributed by Lukas
Welcome to a new year and a new season of Marketing for eCommerce Mompreneurs. On this first episode of the season, Jessica is sharing her prediction...
43. What to Do for Your Business in December
18 Dec 2025
Contributed by Lukas
As a mom & online business owner December is the hardest time of the year! There's so many to-dos, Christmas programs, gift shopping, fulfill...
42. Prepping Your Website for Q4 Offers
11 Sep 2025
Contributed by Lukas
Are you ready to get more traffic to your online store during Q4 and Black Friday/Cyber Monday? Then you need to ensure that your website is ready to ...
41. Planning Your Black Friday Offer: Step One, Review Your Data
05 Sep 2025
Contributed by Lukas
As an eCommerce store owner, you know that the fourth quarter is the biggest quarter of the year. And of the 4th quarter, Black Friday and Cyber Monda...
40. Re-energize Your Business Goals with these 5 Powerful Mindset Shifts [Interview with Paige Figueroa]
28 Aug 2025
Contributed by Lukas
If you're a mom and a business owner struggling with feelings of getting all the things done, feeling lost in the mundane and like you can't...
39. Why Every eCommerce Business Needs a Funnel: DotCom Secrets Book Review
14 Aug 2025
Contributed by Lukas
Are you an online store owner who is wondering how to generate more leads, more customers and more revenue? Do you love to read, learn and grow with o...
38. Defining Success as a Mom & Business Owner
24 Jul 2025
Contributed by Lukas
As a mom and business owner, it can be so hard to define what success looks like for you. You're comparing your current output to before you had ...
37. Overcoming a Business Identity Crisis & Building the Business of Your Dreams (with Tina from Listing Studios)
17 Jul 2025
Contributed by Lukas
If you've ever thought about starting an Amazon store or felt unsure about who you are as a business owner, then this episode is for you. This we...
36. 3 Prime Day Takeaways Small Businesses Should Steal for Q4 Success
11 Jul 2025
Contributed by Lukas
The biggest sales days are happening now and as a small business owner, it might feel like you can't compete. Instead of feeling "left behin...
35. 5 Marketing Strategies for Summer for Shopify Store Owners
03 Jul 2025
Contributed by Lukas
It's officially summer and as a mom & business owner time is limited. If you aren't sure where to focus your limited time while still ma...
34. Staying Productive in Your eCommerce Business This Summer
26 Jun 2025
Contributed by Lukas
As a mom of young kids who are home for the summer, it's difficult to manage all the responsibilities of motherhood and home management all while...
33. The Book Club Every Mom in Business Needs
12 Jun 2025
Contributed by Lukas
Today's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club...
32. Get More Email Subscribers: 5 Steps to Updating Your Opt-In
05 Jun 2025
Contributed by Lukas
Are you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale? W...
31. 7 Steps to Actually Finding Your Ideal Customer Online
29 May 2025
Contributed by Lukas
Do you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to ...
30. Subject Lines That Sell: How to Get Your Emails Opened (and Turned Into Sales)
22 May 2025
Contributed by Lukas
If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send ema...
29. Building an Instagram Strategy to Bring You Sales
15 May 2025
Contributed by Lukas
Are you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comme...
28. Slow Down & Find Joy: How Moms Can Thrive in Life and Business
08 May 2025
Contributed by Lukas
Are you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, ...
27. Planning for the Slow Summer Sales Months: What to Do NOW for Your Online Store
01 May 2025
Contributed by Lukas
Are you a mom who owns an online store who is concerned about the upcoming slow summer months? Did you know that July has notoriously been the slowest...
26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms
24 Apr 2025
Contributed by Lukas
Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build...
25. Email Marketing for Beginners: Why You Need an Email List from the Beginning
17 Apr 2025
Contributed by Lukas
If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to...
24. How to Launch an eCommerce Business as a Mom
10 Apr 2025
Contributed by Lukas
Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are...
23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business
03 Apr 2025
Contributed by Lukas
If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina...
22. How to Stay Consistent with Marketing When Life Gets Busy
27 Mar 2025
Contributed by Lukas
Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to ma...
21. 6 Marketing Metrics You Need to Track for Your eCommerce Business
20 Mar 2025
Contributed by Lukas
Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and ar...
20. Why Your eCommerce Store Needs Mobile Optimization
13 Mar 2025
Contributed by Lukas
As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purch...
19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store
06 Mar 2025
Contributed by Lukas
If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts!In thi...
18. Which Email Platform is the Best for eCommerce Stores
27 Feb 2025
Contributed by Lukas
Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce s...
17. How to Increase eCommerce Sales with Organic Traffic
20 Feb 2025
Contributed by Lukas
Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more ...
16. How to Save 60 Hours Per Week on Your eCommerce Marketing
13 Feb 2025
Contributed by Lukas
Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month!In this episode ...
15. How to Use Email Marketing to Drive Sales
06 Feb 2025
Contributed by Lukas
Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most retur...
14. Start Your eCommerce Business Quickly & Easily on THIS Platform
30 Jan 2025
Contributed by Lukas
Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode o...
13. 5 Secrets to Do NOW to Build a Successful eCommerce Store
23 Jan 2025
Contributed by Lukas
Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's indust...
12. How to Use Upselling to Increase Each Order Volume by Over 15%
16 Jan 2025
Contributed by Lukas
Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how...
11. Why Every eCommerce Business Needs Marketing Funnels
09 Jan 2025
Contributed by Lukas
Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? Th...
10. How to Plan Your 2025 eCommerce Marketing Strategy
02 Jan 2025
Contributed by Lukas
Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketin...
9. 7 Marketing Metrics Every eCommerce Business Needs to Analyze
26 Dec 2024
Contributed by Lukas
Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return?...
8. Want to Sell More of Your eCommerce Products? Here’s How to Write Effective Product Descriptions
19 Dec 2024
Contributed by Lukas
According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to...
7. What is Social Proof and Why Every eCommerce Store Needs It
12 Dec 2024
Contributed by Lukas
Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for build...
6. 7 Must-Try Content Strategies for eCommerce Success in 2025
05 Dec 2024
Contributed by Lukas
Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another s...
5. 5 Strategies to Building Customer Loyalty: The Power of Repeat Buyers
28 Nov 2024
Contributed by Lukas
Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new ...
4. 9 Pitfalls to Avoid for Your Black Friday Cyber Monday Sale
21 Nov 2024
Contributed by Lukas
Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Frida...
3. 5 Proven Strategies for Building a High-Converting Landing Page
14 Nov 2024
Contributed by Lukas
Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages tha...
2. How Analyzing Marketing Data Grows Your eCommerce Business
14 Nov 2024
Contributed by Lukas
Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your ma...
1. Welcome to Marketing for eCommerce Mompreneurs
14 Nov 2024
Contributed by Lukas
Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to...
Trailer: Marketing for eCommerce Mompreneurs
14 Nov 2024
Contributed by Lukas
Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation ...