Marketing: Global Edition
Episodes
From Sneakers to AI?
22 Apr 2026
Contributed by Lukas
Did a sustainable sneaker brand really pivot into AI chips overnight? The truth is more complex and far more interesting. What looks like a bold brand...
From Space to Social: How Brands Turn Audiences into Creators
11 Apr 2026
Contributed by Lukas
This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to ...
The K-Wave. A Billion Dollar Industry.
27 Mar 2026
Contributed by Lukas
This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love a...
Is the Branding of The Premier League and Other Football Tournaments Confusing?
16 Mar 2026
Contributed by Lukas
Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different thi...
Should Diageo Go All In On Guinness?
07 Mar 2026
Contributed by Lukas
"Should Diageo sell everything else and change its name to Guinness plc?" This headlines in the Irish Times sparked the debate in this week's podcast....
Flying Cars: Are You Ready?
28 Feb 2026
Contributed by Lukas
In this episode Jasmine and Piers talk about flying cars. They explore the brands that are landing today and imagine the advertising that we are going...
The British Museum AI Model Scandal
20 Feb 2026
Contributed by Lukas
This week Jasmine and Hannah cover a social media scandal at the British Museum. Hannah explains the dos and don’ts of how to handle backlash on soc...
Super Bowl 2026: The Ads
14 Feb 2026
Contributed by Lukas
Move over Bad Bunny. In this episode Piers and Jasmine take to the microphone to bring you the best trends from the Super Bowl ads. We reveal all... t...
Global Food Trends at Gulfood 2026
06 Feb 2026
Contributed by Lukas
Hungry? Join Jasmine as she discovers the world’s largest food expo in Dubai and explores global food trends, global power ambitions, and the possib...
How Much Did Brooklyn Just Cost Brand Beckham?
24 Jan 2026
Contributed by Lukas
As Brooklyn Beckham’s post blows up the internet, Jasmine and Piers take a shameless leap onto the band wagon and look at the effect on Brand Beckha...
Brands to Watch in 2026
20 Jan 2026
Contributed by Lukas
Jasmine and Hannah throw a spotlight on the global brands they think will do exciting things in 2026. And they review the podcast's predictions from l...
Designing Christmas. Your personal tour of Bond Street Brands.
18 Dec 2025
Contributed by Lukas
Come and join me, Jasmine Montgomery, on a stroll down London's Bond Street to see how fashion brands from Ralph Lauren to Tiffany's to Cartier are us...
Who Won Christmas?
08 Dec 2025
Contributed by Lukas
In this yuletide episode Jasmine and Piers don their Christmas jumpers and compare notes on favourite festive ads, focusing unashamedly on British ret...
Is it ok to cause offence deliberately in advertising?
02 Dec 2025
Contributed by Lukas
Ricky Gervais shocks the socks off people with ads for his vodka, Dutch Barn. Jasmine and Piers debate the question 'is it ok to offend people in the ...
Face Packs for Four Year Olds. Jasmine Loses Her Temper.
25 Nov 2025
Contributed by Lukas
As a Pretty Little Liars star Shay Mitchell launches a range of skincare for toddlers, Jasmine goes on a rant about just how far marketing should go i...
Purpose. Should a company have one?
18 Nov 2025
Contributed by Lukas
Purpose. Should a company have one? Is purpose a necessary investment or a waste of money and focus. Piers and Jasmine go head to head on this one. Wh...
Can Colabs Go Too Far?
11 Nov 2025
Contributed by Lukas
Colabs! They’re everywhere. It’s like Tinder for trademarks. And sometimes, the chemistry is electric. Sometimes, it’s a disaster. In this episo...
If Mini Were A Flavour, What Would It Taste Like?
04 Nov 2025
Contributed by Lukas
How do you bring a brand to life using food? In this week's episode Jasmine interviews Andrew Fishwick, Chairman of Salt, the marketing company that h...
Ghost Brands: Which Ones Would You Bring Back From The Dead?
28 Oct 2025
Contributed by Lukas
Some brands are dead and forgotten. Others are technically dead in that they are not trading but they still haunt our memories, our imaginations and s...
Are Holding Company Brands Being Discounted By Investors?
20 Oct 2025
Contributed by Lukas
Piers and Jasmine look at conglomerates (ugly word, fascinating subject) from Unilever & P&G to Apple & Virgin, zooming in on Tata Group a...
Why Did Saudi Arabia Buy a $55billion Gaming Company?
10 Oct 2025
Contributed by Lukas
In this episode Jasmine and Piers debate the question of why Saudi’s sovereign wealth fund just bought one of the world’s largest gaming companies...
How Do You Market Something Invisible?
06 Oct 2025
Contributed by Lukas
In this episode Jasmine interviews Dominic Graham from Deloitte about the challenges of marketing professional services and how such firms bottle the ...
Brand Anniversaries: Badge of Honour or Load of Bluff?
29 Sep 2025
Contributed by Lukas
It is one year since the start of Marketing: Global Edition. In this anniversary edition Jasmine and Piers explore the theme of brand birthdays asking...
African Unicorns & Why They Need Better Branding
23 Sep 2025
Contributed by Lukas
There are 9 unicorns in Africa and 8 of them are in fintech. The fintech explosion across the continent represents a wholesale shift in how money move...
Slogans. Key brand asset or dated distraction?
13 Sep 2025
Contributed by Lukas
In this episode, Piers quizzes Jasmine on some of the most famous brand taglines of all time and they debate the efficacy of slogans.
Denim Wars: Sydney Sweeney, American Eagle, Gap and the question "does hate sell in today's America?"
05 Sep 2025
Contributed by Lukas
The Denim Wars and what the controversy over the Sydney Sweeney ad for American Eagle and the Katseye ad for Gap tell us about the future of race-bati...
Paris Saint-Germain Scores At Marketing
29 Aug 2025
Contributed by Lukas
How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high stree...
Brick by Brick: Lego's Brand Rebuild
22 Aug 2025
Contributed by Lukas
How did a small plastic brick toy become the world’s most valuable toy brand? How did it survive the onslaught of video games? How did it come back ...
Labubu Unboxed: From High Fashion Accessory to Religious Icon
10 Aug 2025
Contributed by Lukas
In this week’s episode, Jasmine is unboxing the phenomenon that has taken the world by storm — Labubu. That’s right, the quirky, creepy, and wi...
Are AI Fashion Models in Vogue?
01 Aug 2025
Contributed by Lukas
Are AI generated models now in vogue?The first ever AI-generated fashion ad just came out in Vogue. In this podcast Jasmine and Piers discuss the ad, ...
Cannes Lions: Are Awards Still Worth It?
17 Jul 2025
Contributed by Lukas
In the wake of Cannes Lions, Piers and Jasmine debate the question… are awards still worth the hype? Are awards simply the Oscars for creative egos...
Range Rover Rebrand
11 Jul 2025
Contributed by Lukas
Range Rover just launched a new logo and it is making waves in the press. So we are launching a brief emergency podcast to discuss. Is it a design mas...
The Colour of Influence
10 Jul 2025
Contributed by Lukas
Does colour matter in branding? Is blue really the colour of trust? Is yellow cheap? Is red powerful? Why are there no pink banks? Is colour art or sc...
Transform or Die: The Branding Challenge Facing Telcos
27 Jun 2025
Contributed by Lukas
Telecom brands are shifting from bringing us our minutes and gigabytes to enabling our new future reality, one that will consist of technologies we ca...
M&S and the Whispering Titans
18 Jun 2025
Contributed by Lukas
This is not just any podcast… this is an M&S podcast.As M&S comes back online after its cyber attack, we look at the public reaction to its ...
Dubai Chocolate
06 Jun 2025
Contributed by Lukas
It's everywhere yet nowhere. In this episode, Piers & Jasmine explore the craze for Dubai Chocolate, the company behind the global phenomenon, the...
Why Mascots Make Comebacks During Recessions
30 May 2025
Contributed by Lukas
Did you know that brands are more likely to bring in a mascot during times of economic difficulty?In this episode Jasmine and Piers discuss the resurg...
High Volume, Low Value. Marketing To The Bottom Of The Pyramid.
19 May 2025
Contributed by Lukas
Roughly four billion people live on less than five dollars a day. Yet taken together they represent a multi-trillion-dollar market. But marketing to t...
Is Facebook Listening to Our Conversations?
06 May 2025
Contributed by Lukas
Are social media platforms listening to our conversations in real life in order to show us highly targeted ads? Jasmine and Piers unpack the truth beh...
"Delete All IP Law"
28 Apr 2025
Contributed by Lukas
This week Jack Dorsey posted “delete all IP law” and Elon Musk tweeted back “I agree”. Is Dorsey right? Should we scrap intellectual property ...
Trendjacking
17 Apr 2025
Contributed by Lukas
Have you used AI to turn yourself into an action doll yet? Many brands have. The results are mixed. Some are social sizzlers, some are strategic damp ...
Crisis of Masculinity
28 Mar 2025
Contributed by Lukas
With everyone talking about the Netflix series, Adolescence, Jasmine & Piers take on the subject of the Crisis of Masculinity and how brands from ...
Doing Good & Doing It Well
24 Mar 2025
Contributed by Lukas
Piers & Jasmine talk about how brands should set about doing some good in the world and whether or not brands should link the good that they do to...
How Should We Shape the Brands That Shape Our World?
11 Mar 2025
Contributed by Lukas
How should we be shaping the brands that are shaping our world? So you’ve heard of The Palm and The Burj Kalifa but how much do you know about the ...
The Gulf of America
15 Feb 2025
Contributed by Lukas
Abandoned by her usual sparring partner for this episode, Jasmine reflects, solo, on the rebranding of The Gulf of Mexico to The Gulf of America and i...
Super Ads
07 Feb 2025
Contributed by Lukas
What do the Super Bowl, Ramadan and Christmas have in common?In this episode Jasmine and Piers explore what it takes to make a super ad, the kind of e...
The Brand That Lost $600billion In A Day
31 Jan 2025
Contributed by Lukas
This week Piers and Jasmine are talking about the most valuable brand that most people have never heard of… until now. Tech giant Nvidia made headli...
Breaking Into America
24 Jan 2025
Contributed by Lukas
Is your brand ready to make the American Dream a reality? As Trump takes office again, and the US offers bright prospects to foreign brands who are ab...
Brands to Watch in 2025
20 Jan 2025
Contributed by Lukas
Welcome to 2025. In this episode Jasmine and Piers pick their seven brands to watch in 2025, looking to emerging markets to find the fledgling power b...
Ozempic. Lazy Creative or Evil Genius?
18 Dec 2024
Contributed by Lukas
In this episode Jasmine and Piers take opposite sides in a debate around the cleverness of Ozempic (Wegovy) and its marketing. They ask the question: ...
Jaguar Part 2: The Car
13 Dec 2024
Contributed by Lukas
Following the unveiling of the new Jaguar 00 at Miami Art Week, Jasmine and Piers follow up on their previous episode about Jaguar’s rebranding ad, ...
Seriously, What Were Jaguar Thinking?
22 Nov 2024
Contributed by Lukas
Amidst an epic storm of disapproval swirling around Jaguar’s rebrand and new ad, Jasmine and Piers ponder what could possibly have motivated the cla...
Is The Next Ad Agency A Machine?
15 Nov 2024
Contributed by Lukas
Generative AI can create content in a matter of seconds. But is the content any good? Is it good enough to be used to create demand for products and s...
Political Party Branding: The Winners & Losers
08 Nov 2024
Contributed by Lukas
Half the world's voting population went to the polls in 2024. How much did the branding of political parties in those elections contribute to their su...
How Far Would You Go To Do The Deal?
01 Nov 2024
Contributed by Lukas
In this episode Piers and Jasmine dish the dirt on how they have won and lost new business pitches in the past, talking about how they have gone the e...
Boycotts. Who is Being Boycotted Globally & What To Do If It's You.
23 Oct 2024
Contributed by Lukas
Does it feel to you like brands are being boycotted all the time at the moment? Whether for political reasons sparked by international conflicts or be...
Naming Cock Ups & How To Avoid Them. A Master Class In Brand Naming (With Some Rather Rude Examples)
17 Oct 2024
Contributed by Lukas
DON'T LISTEN TO THIS PODCAST If you are offended by rude words. Do listen to it if you fancy an entertaining romp through the world of hilarious brand...
How Beastly! Personality Branding In The Age of You Tube.
09 Oct 2024
Contributed by Lukas
Ever heard of Mr Beast? Your eleven year old has and now he's worth half a billion dollars. He built a brand years before he launched any products. Ho...
RIP The Little Blue Bird: The X Rebrand, Breaking All The Rules Of Rebranding
30 Sep 2024
Contributed by Lukas
Click here to watch a video of this episode.