Marketing Happy Hour
Episodes
Introduction to AI + ChatGPT: What You Need to Know | Elise Victor
04 May 2023
Contributed by Lukas
This week, Erica and Cassie sit down with AI and ChatGPT expert Elise Victor: a part-time teacher at the University of North Texas, host of an AI spea...
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
27 Apr 2023
Contributed by Lukas
This week, Erica's chatting with Amy Gaston: a dynamic, vision-driven leader passionate about creating best-in-class brand experiences, previously...
BONUS! Ask MHH: Dream Career Game Plan
25 Apr 2023
Contributed by Lukas
Welcome back to our "Ask MHH" bonus series! This week, we're diving into our FREE digital resource: Dream Career Game Plan, and breaking...
Personal Branding 101 | Rachel B. Lee of StandOut Authority
20 Apr 2023
Contributed by Lukas
This week, Erica and Cassie catch up with Rachel B. Lee, a fearless marketer with experience at Microsoft and Gartner among many other notable compani...
Stories with Impact: How to Land Press Placements | Emmy Liederman of Adweek
13 Apr 2023
Contributed by Lukas
This week, Cassie chats with Reporter Emmy Liederman of Adweek, one of our favorite publications to read to keep up with marketing and creative news. ...
BONUS! Q+A Panel: Email Marketing
11 Apr 2023
Contributed by Lukas
Happy Tuesday! It's the first edition of our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "...
Creating Value Alignment Between Brand and Creator | Molly Tracy of VRAI Digital
06 Apr 2023
Contributed by Lukas
This week, Erica and Cassie connect with Molly Tracy, CEO and Founder of VRAI Digital, to chat all things influencer marketing and building a business...
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
30 Mar 2023
Contributed by Lukas
This week, Erica and Cassie chat with Stephanie Pagan, Talent Acquisition Lead at ILIA Beauty. In this episode, you'll learn strategies for landin...
BONUS! Where are they now?: Lauren Freund of Canva
28 Mar 2023
Contributed by Lukas
It's the first edition of our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast g...
The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World
23 Mar 2023
Contributed by Lukas
This week, Erica sits down with travel influencer Francesca Murray of One Girl One World to chat through all things influencer marketing from a creato...
Your Guide to B2B Marketing | Melissa Meredith of Content Creative
16 Mar 2023
Contributed by Lukas
This week, Cassie and Erica chat with Cassie's client, Melissa Meredith - B2B Strategist, Marketing Consultant, and Owner of Content Creative, a B2B a...
BONUS! Open for Hire: Lauren Roth (prev. Otherland, Rent the Runway)
14 Mar 2023
Contributed by Lukas
It's the first edition of our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just g...
Going Viral: The Truth About TikTok Success | Emily Harpel + Emma Biermann of Art of Sucre
09 Mar 2023
Contributed by Lukas
This week, Erica chats with her PR + Marketing consulting clients, Emily Harpel (Founder and CEO) and Emma Biermann (Director of Brand) of TikTok-vira...
Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels
02 Mar 2023
Contributed by Lukas
This week, Cassie and Erica catch up with Food Photographer and Brand Consultant Melissa Santell, founder of FoodxFeels, for a peek into the world of ...
BONUS! Ask MHH: It's Tuesday?
28 Feb 2023
Contributed by Lukas
Introducing...our bonus episode structure! We're rolling out bite sized, ~10 minute episodes every other Tuesday (with the idea to expand to every wee...
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
23 Feb 2023
Contributed by Lukas
This week, Cassie and Erica catch up with Travis Tyler, Senior Digital Content Producer at PandaDoc, for a look at all things "edutainment," and how t...
Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox
16 Feb 2023
Contributed by Lukas
This week, Erica sits down with Capri DeBiccari, Director of Social Media at ButcherBox (previously Social Media Team Head at Abercrombie & Fitch ...
Behind the Marketing Happy Hour Rebrand | Courtney Cervantes of 99designs by Vista
09 Feb 2023
Contributed by Lukas
This week, we're joined by Courtney Cervantes, Marketing Manager, Campaigns & Communications at 99designs by Vista, the global creative platform t...
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
02 Feb 2023
Contributed by Lukas
This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy. &n...
Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily
26 Jan 2023
Contributed by Lukas
This week, we're chatting with Sidewalker Daily Co-Founder Nina Zadeh. Nina spends her days creating strategic content, coming up with creative ...
Cheers to 50 Episodes! + A New Era of MHH
19 Jan 2023
Contributed by Lukas
It's a special week for us at Marketing Happy Hour...we're celebrating 50 episodes! This week, Erica and Cassie introduce our fun rebrand, new logo, a...
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
12 Jan 2023
Contributed by Lukas
This week, we're chatting with Your Soulcialmate Founder, "Soulcial Scoop" Podcast Host, and Content Creator Kristen Bousquet. She's on a missio...
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
05 Jan 2023
Contributed by Lukas
Welcome to Season 7 of the Marketing Happy Hour podcast! We're excited to kick things off with Erica's conversation with Bari Rosenstein, Social Media...
Season Finale | The Hardest Lesson We Learned This Year
23 Nov 2022
Contributed by Lukas
This week, Erica and Cassie take a look back on Season 6 of the Marketing Happy Hour podcast, sharing their favorite moments, the lessons they've lear...
Performance Marketing 101 | Alex Lewis of Later
17 Nov 2022
Contributed by Lukas
This week, Erica has the privilege of chatting with Alex Lewis, Performance Marketing Specialist at Later - a social media management platfo...
Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys
10 Nov 2022
Contributed by Lukas
This week, Erica and Cassie sit down with Sara Arbelaez, Social Media and Influencer Marketing Specialist at Heelys and Feiyue Shoes, to chat all...
Capture and Keep Audience Attention | Nidhi Bhagat of ESPN
03 Nov 2022
Contributed by Lukas
This week, Cassie checks in with Nidhi Bhagat, Marketing Coordinator at ESPN. Nidhi shares her career journey thus far, including her transition...
Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor
27 Oct 2022
Contributed by Lukas
This week, Erica and Cassie are catching up with Adam Cilley, Social Media Content Director at Sports Card Investor. We first met Adam during ou...
Growing a Community on Social | Karissa Widder of Kindred by K
20 Oct 2022
Contributed by Lukas
This week, Erica chats with Social Media Manager Karissa Widder. Karissa is an Instagram and creativity queen with a unique career path who join...
Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel
13 Oct 2022
Contributed by Lukas
If you're overwhelmed by Instagram's constant changes and are wondering how to best create content for the platform, this episode is for you. This wee...
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
06 Oct 2022
Contributed by Lukas
Welcome back to the Marketing Happy Hour podcast, and thank you for tuning in to Season 6! This week, Erica and Cassie chat with Kara Salazar, S...
Season Finale | Reflecting on Season 5 + Looking Ahead to Season 6
25 Aug 2022
Contributed by Lukas
We're officially at the end of season 5 of Marketing Happy Hour! In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from t...
Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media
18 Aug 2022
Contributed by Lukas
This week on the Marketing Happy Hour podcast, Cassie chats with friend and podcast expert, Rita Richa. Rita is a B2B podcast coach, show producer, fo...
Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca
11 Aug 2022
Contributed by Lukas
This week on the Marketing Happy Hour podcast, Erica sits down in person with a close friend and photographer, Amie Santavicca. Amie is a seasoned fas...
Launch Strategies 101: Network to Networth | Brand Collaboration Coach Kahlea Nicole Wade
04 Aug 2022
Contributed by Lukas
In this episode of the Marketing Happy Hour podcast, we're welcoming one of our Season 1 guests BACK to share an update on her business and a fresh pe...
Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts
28 Jul 2022
Contributed by Lukas
Brace yourselves. We're going on a ride. 🎢 This week, Erica and Cassie sit down with Michelle Westfall, Senior Content Strategist at Universal Park...
Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations
21 Jul 2022
Contributed by Lukas
In this episode, Cassie talks with Becca Hidalgo, Social Media Specialist for Hilton Grand Vacations, a vacation planning brand helping you to make ev...
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
14 Jul 2022
Contributed by Lukas
In this episode, Erica talks with Elyse Estrella, Director of Social Media for Wine Enthusiast, a product and media company bringing wine to life.&nbs...
Chatting Sustainability, Marketing Career, Hard Kombucha, and…Diplo?! | Annie Atwell of JuneShine
07 Jul 2022
Contributed by Lukas
In this episode of the Marketing Happy Hour podcast, we're chatting with Annie Atwell, Director of Marketing at JuneShine, a hard kombucha and canned ...
Season Finale | Reflecting on 1 Year of MHH + Looking Ahead to Season 5
26 May 2022
Contributed by Lukas
We're officially at the end of season 4 of Marketing Happy Hour AND one year into the podcast. In this episode, Erica Spitzley and Cassie Tucker share...
Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely
19 May 2022
Contributed by Lukas
In this episode of the Marketing Happy Hour podcast, we're catching up with Hustle Sanely Founder and "peaceful productivity" advocate Jess Massey. &n...
If you're looking for a sign to take that job in the big city, this is it! | Liz Dowen of Verizon and Golin
12 May 2022
Contributed by Lukas
In this episode of the Marketing Happy Hour podcast, Cassie sits down with Liz Dowen, Verizon PR Director at Golin! Liz has experience working with ma...
Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica
05 May 2022
Contributed by Lukas
In this episode of the Marketing Happy Hour podcast, co-hosts Cassie and Erica are sitting down to chat about some tough career situations you may fin...
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
28 Apr 2022
Contributed by Lukas
In this episode of the Marketing Happy Hour podcast, we're chatting with Halie Soprano, Senior Professional Services Consultant at Traackr, an influen...
Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio
21 Apr 2022
Contributed by Lukas
In this episode of the Marketing Happy Hour podcast, Cassie and Erica sit down with Macey Miller, Owner and Designer at Be Bold Design Studio, a brand...
Content Creation + The Future of Digital | Ashlie Head of L'Oréal
14 Apr 2022
Contributed by Lukas
In this episode of the Marketing Happy Hour podcast, we're chatting with Ashlie Head, Digital Content Manager at L'Oréal, who leads content creation ...
Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray
07 Apr 2022
Contributed by Lukas
Cheers to Season 4 of the Marketing Happy Hour podcast! In this episode, we break down how to build brand omnipresence and loyalty through effective c...
Season Finale | Top Advice for Marketers + Favorite Moments from our Guests
24 Feb 2022
Contributed by Lukas
Time flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzle...
Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft
17 Feb 2022
Contributed by Lukas
In this episode of Marketing Happy Hour, we demystify all things email with Rondene Grinam, Global Email Marketing Manager for tech giant Microsoft.&n...
How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List
10 Feb 2022
Contributed by Lukas
In this episode of Marketing Happy Hour, we chat with Hannah Pobar, founder of Home Studio List, a platform of styled homes across 30+ states availabl...
Top Tips for Creatives | Lisa Meyer of Beekman 1802
03 Feb 2022
Contributed by Lukas
In this episode of Marketing Happy Hour, we chat with Lisa Meyer, Digital Creative Director for Beekman 1802, the world's largest goat milk bodycare b...
PR 101: Set Yourself Apart | Alice Hampton of ACP Management
27 Jan 2022
Contributed by Lukas
"When looking to build campaigns, listen to your audience and ask questions. You can learn so much and get feedback from every demographic and age gro...
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
20 Jan 2022
Contributed by Lukas
"Do not excessively sell your product on social media." In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a ...
Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
14 Jan 2022
Contributed by Lukas
"View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In th...
Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media
07 Jan 2022
Contributed by Lukas
We're kicking off season 3 of the Marketing Happy Hour podcast with a conversation with Josie Maida, founder of Maida Media and former social media te...
Season Finale | Top Social Media Advice + Lessons Learned in 2021 with Cassie and Erica
19 Nov 2021
Contributed by Lukas
We’ve officially reached the end of season two. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker talk lessons...
Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn
12 Nov 2021
Contributed by Lukas
We ended the last interview episode of season 2 on a high note with Jenny Park, Senior Influencer & Partnerships Manager at LinkedIn. Jenny not on...
Yes, you CAN work full time and get an MBA. Here’s How. | Emma Wolgast of Red Ventures
05 Nov 2021
Contributed by Lukas
Are you interested in grad school, but don’t know how to balance your full time job with the demands of an advanced degree program? This week, Erica...
Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay
29 Oct 2021
Contributed by Lukas
This week, Erica chats with Danielle Vito, Senior Social Media Manager at AvantStay, a vacation rental company catered to groups and designed for uniq...
Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google
22 Oct 2021
Contributed by Lukas
Have you ever wondered what it's like to work at Google? Curious about what it takes to land a job at one of the largest corporations in the world whi...
Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing
15 Oct 2021
Contributed by Lukas
Are you considering quitting your 9-5 to start your own social media marketing agency? Karly and Kyrsten joined us this week to share their story of p...
Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork
07 Oct 2021
Contributed by Lukas
Welcome to season 2 of Marketing Happy Hour! We're so excited to be back with this premier episode with Ally Golden of UpWork, the world’s work mark...
Season Finale | Lessons we Learned + Business Advice from Cassie and Erica
27 Aug 2021
Contributed by Lukas
That is a wrap on MHH Season 1! Thank you so much for listening. As we reminisce on this season, we’re sharing our favorite moments and lessons lear...
Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts
27 Aug 2021
Contributed by Lukas
How does the Universal Studios Parks + Resorts team engage guests online after they leave the attractions? You’ll find out during this interview wit...
Career Advice That’s Out of This World | Sylvester Placid of NASA
12 Aug 2021
Contributed by Lukas
It’s job hunting season and we’re here to share crucial career advice with you from NASA’s Communications Strategist and former public speaking ...
How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole
06 Aug 2021
Contributed by Lukas
Always dreamed of landing paid brand partnerships, but don’t know where to start? Kahlea Nicole, an influencer whose long term partnerships with bra...
Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly
29 Jul 2021
Contributed by Lukas
What components do you need to include in your social media strategy to ensure it’s successful? Lauren Freund of Shutterfly (formerly Taco Bell) sha...
Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun
22 Jul 2021
Contributed by Lukas
Congrats! You got your degree in marketing. Now, how do you land a full-time job right out of college? On this week’s episode, Alison Taplin of FabF...
The Future of Events, Post-Pandemic | Cayley Smith of Digiday
15 Jul 2021
Contributed by Lukas
The pandemic has changed the way events are hosted. The last year and a half, businesses have been forced to pivot their efforts to virtual events and...
Welcome to the Marketing Happy Hour Podcast w/ Erica Spitzley + Cassie Tucker
14 Jul 2021
Contributed by Lukas
Are you trying to navigate your career in marketing, unsure about new strategies and creative tactics to use? Then this is your podcast! We’re your ...