Marketing Insights
Episodes
Earned Media: A Seat at the Table
30 Apr 2026
Contributed by Lukas
Marketing Insights host and Demarquis McIntyre, Pr & Earned Media Strategist at CapitalOne, explore how communications strategy operates when trus...
Books, Branding and All Things Business, with guest Kevin Davis
02 Mar 2026
Contributed by Lukas
In this episode of the Marketing Insights Podcast, host Shanita Baraka Akintonde is joined by Kevin Davis, Senior Director of Marketing and Brand Stra...
The Business of Benevolence
19 Feb 2026
Contributed by Lukas
Loyalty isn’t built through points alone—it’s built through respect and relationships.In this episode of Marketing Insights, host Shanita Baraka...
The Importance of Storytelling in B2B in the Era of AI
24 Nov 2025
Contributed by Lukas
Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined...
The Advertising Ecosystem
23 Oct 2025
Contributed by Lukas
In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advert...
From Clicks to Bricks: Winning the Omnichannel Game
25 Sep 2025
Contributed by Lukas
In today’s fast-paced, digital-first world, consumers are no longer tied to a single shopping channel. They might browse on their smartphone, resear...
Crisis Marketing Mastery
18 Sep 2025
Contributed by Lukas
In this episode of Marketing Insights host and career coach Professor Shanita Baraka Akintonde sits down with two powerhouse voices in the field of cr...
Back to Brand School: Marketing Lessons from Gen Z
28 Aug 2025
Contributed by Lukas
Class is officially back in session! In this episode of Marketing Insights, host and career coach Shanita Baraka Akintonde sits down with two powerhou...
Fear or Hope? The Emotional Tug-of-War in Marketing
21 Aug 2025
Contributed by Lukas
Marketing campaigns often tap into human emotions to influence decision-making. Two of the most powerful emotions marketers leverage are fear and hope...
Marketing Insights from Glassdoor’s Julie Wolfe
07 Aug 2025
Contributed by Lukas
This “Executive Perspective on Careers in Marketing” interview features Julie Wolfe, Director of Global Revenue Enablement at Glassdoor. On this e...
Catch Me if You Can
08 May 2025
Contributed by Lukas
In this episode of Marketing Insights, entitled, “Catch Me if You Can,” we’re flipping the script on career conversations with a special guest w...
Segmentation Strategy in the Age of AI
24 Apr 2025
Contributed by Lukas
This “Executive Perspective on Careers in Marketing” interview features Jaime Gaudet, Market Director at Aflac. On this episode of the Marketing I...
Crisis Brands
10 Apr 2025
Contributed by Lukas
In this podcast, Professor Shanita Akintonde discusses how some of the world's biggest brands, including some she's worked for, handle crisi...
Supa Dupa Super Bowl Brands, Part 3
06 Mar 2025
Contributed by Lukas
This Super Bowl wasn’t just about football—it was about data-driven storytelling, audience connection, and making the most of every impression. Jo...
Pathways to Career
20 Feb 2025
Contributed by Lukas
This podcast provides insights from Marketing Insights podcast host Career Coach Shanita Akintonde and two guests: Jennifer Halperin, Internship and C...
Sales & Marketing Synergy
06 Feb 2025
Contributed by Lukas
This “Executive Perspective on Careers in Marketing” interview features Bryan Bedford, Global Industry Director for Retail, Hospitality, Sports, M...
New Year, New Brands
23 Jan 2025
Contributed by Lukas
As we step into this new year, join Marketing Maven Shanita Akintonde as she shares the playbook used by top brands—they don’t just sell products—...
Marketing Algorithms
09 Jan 2025
Contributed by Lukas
This “Executive Perspective on Careers in Marketing” interview features Strategy Zoo Founder and CEO, Morgan McKell. On this episode of the Market...
Want to Get Hired? Ditch the DoDo for YOLO!
05 Dec 2024
Contributed by Lukas
Join Marketing Expert and Career Coach Shanita Akintonde for Part 1 on getting hired in a Hybrid world. This Marketing Insights edition marks her 50th...
Silver Spending Shoppers: Tapping into the Over-50 Consumer Market
18 Nov 2024
Contributed by Lukas
Join Marketing Expert and Silver Spender herself, Marketing Insights host Shanita Akintonde, as she shares insights on reaching the 50+ audience. Sh...
Beetlejuice Brands
18 Oct 2024
Contributed by Lukas
After listening to this episode, you’ll walk away with 10 Beetlejuice Branding lessons for building an unforgettable brand, complete with real-world...
Bipartisan Brands
10 Oct 2024
Contributed by Lukas
I know we usually jump straight into marketing tips and insights, but this episode has a bit of a twist. We're talking about something near and d...
Airborne Brands
11 Apr 2024
Contributed by Lukas
Fly, Fly away!! There’s not a more pleasant way to get away! At least for SOME people. Just ask your favorite Podcast Professor, Shanita Akintonde...
Mardi Gras Marketing
07 Mar 2024
Contributed by Lukas
Mardi Gras is a festive occasion rooted in culture, community, and good Creole food. In this special edition of her Marketing Insights podcast series,...
Bad, Bad Brands (as in very, very good)
15 Feb 2024
Contributed by Lukas
Join @Professor Shanita Akintonde as she explores the lands of Bad, bad (as in very good) brands. The baddest brands in the whole Marketing land (scap...
Signed, Sealed, Delivered Brands
11 Jan 2024
Contributed by Lukas
Get ready to kick down the podcasting door in 2024! It’s your Marketing insights host Professor Shanita Akintonde with another insightful gem. Her J...
Bottoms Up Brands
27 Sep 2023
Contributed by Lukas
Join Marketing Maven Shanita Akintonde as she gives you a ‘peek underneath‘ brands that delve into the undergarment industry. She calls them “Bo...
Doggone Brands
14 Jul 2023
Contributed by Lukas
Join Marketing Maven Shanita Akintonde as she shares insights about products, goods and services are “Top Dog” amongst the “doggylicious” opti...
Calling all Cat Lovers!
26 Jun 2023
Contributed by Lukas
Attention, fabulous feline fanatics! Whether you're a dedicated cat mom, dad, or an all-around cat whisperer, you simply can't miss this cha...
Executive Perspective on Career in Marketing: Interview with Steve Devore, Chief Client Officer at The Mars Agency
16 May 2023
Contributed by Lukas
Steve is the Chief Client Officer at The Mars Agency, the largest, independently-owned shopper commerce agency in the world. Steve has spent almost 25...
Executive Perspective on Career in Marketing: Interview with Melissa Lowry, Chief Marketing Officer for Zelle
16 May 2023
Contributed by Lukas
As the Chief Marketing Officer for the Zelle brand, Melissa leads their marketing and communications strategy, execution, and results and manages a wo...
Mentoring Matters
16 May 2023
Contributed by Lukas
Mentoring. Matters. So do you. Listen in as Career Coach Shanita Akintonde shares her personal story on how to combine both. #MentoringMatters #Career...
Able-bodied Brands
10 Apr 2023
Contributed by Lukas
Happy Spring! Time to shake out your bunny tails and prepare your earlobes for an EGG-cellent Marketing Insights podcast entitled Able-bodied brands. ...
To Influence or Not
10 Feb 2023
Contributed by Lukas
Influencer Marketing is no longer simply a term; it's a strategy, tactic, and moneymaker. Join Marketing Expert Shanita Akintonde as she shares s...
Conversational Marketing
09 Feb 2023
Contributed by Lukas
Conversational marketing aims to create relationships with the customer by building trust through conversations and by making the buying experience as...
The Impact of Block Chain on the Future of Marketing
12 Jan 2023
Contributed by Lukas
Blockchain in marketing can create a more secure relationship between brands and their customers, allowing them to design more targeted advertisements...
Beloved Brands
05 Jan 2023
Contributed by Lukas
The new year is here, and Marketing Maven Shanita Akintonde invites all marketers ready to capture the hearts of consumers to listen to her latest pod...
Revisiting Gen Z Consumers – How will they Redefine Marketing?
02 Dec 2022
Contributed by Lukas
Generational marketing is an important approach to how marketing managers do segmentation, targeting, and positioning. The Gen Z age group has been en...
The Reality of Augmented Reality Marketing
14 Nov 2022
Contributed by Lukas
Putting the customer into the product experience is an important mantra in today’s marketing strategy. Augmented Reality enables a company to enhanc...
Executive Perspective on Career in Marketing: Interview with Tina Cassidy, Chief Marketing Officer at GBH
02 Nov 2022
Contributed by Lukas
As Chief Marketing Officer at GBH, Tina Cassidy is the steward of a legacy brand at a time of massive change in how audiences consume media. In this e...
More than ¡Hola! What Marketers Need to Know about Hispanic Consumers
31 Oct 2022
Contributed by Lukas
More than ¡Hola! What Marketers Need to Know about Hispanic Consumers. In this special Marketing Insights episode, host Shanita Akintonde shares an i...
The Ten Brand Commandments
26 Sep 2022
Contributed by Lukas
Rinse and Repeat. That's a ready-made mantra behind many successful Holiday marketing messages. Learn several other tips from marketing expert Sh...
Executive Perspective on Career in Marketing- Interview with Alan Miller, President of the COLLiDE Agency
09 Sep 2022
Contributed by Lukas
Marketing today is vastly different than just a few years ago and understanding how organizations across industries leverage and support their marketi...
Put Down the Duckets Part 2
17 Aug 2022
Contributed by Lukas
The topic of LGBTQ+ marketing is not limited to the month of June. Winning marketers take pride in strategically reaching diverse demographics 12 mont...
Put Down the Duckets
27 Jun 2022
Contributed by Lukas
According to Marketing Sheroe and Diversity and branding expert Shanita Akintonde, Pride Month (and beyond) is when inclusive brands must “Put Down ...
C.A.R.E. Bear (er) Brands
16 May 2022
Contributed by Lukas
Want to ACTIVATE strategies that reach female consumers? Interested in creating ROCK STAR brands that connect with women? Tune in to Marketing Sheroe ...
W.O.L.F Brands
18 Apr 2022
Contributed by Lukas
Marketing Sheroe Shanita Akintonde is up to her usual brand forecasting antics. In this podcast, she examines why Brands that cry W.O.L.F (Woke Opport...
Unboxed Brands
17 Mar 2022
Contributed by Lukas
Join Marketing Sheroe @ShanitaAkintonde as she shares a concept she developed called "Unboxed Brands." This shortlist of companies remain ro...
Supa Dupa Big Game Brands
07 Feb 2022
Contributed by Lukas
Tired of not meeting target product sales goals? Want to learn how to develop a CHAMPION brand? Join Professor and Marketing Sheroe Shanita Akinto...
Déjà vu? COVID Impact Part II
17 Jan 2022
Contributed by Lukas
It’s an ever-evolving landscape for sales and marketing professionals as remote work and virtual communication are here to stay.Join Dr. Shane Hunt,...
Down in the DM (Direct Marketing)
06 Jan 2022
Contributed by Lukas
For marketers who want to meet consumer demands with more precision, ProfessorShanita Akintonde has the solution. Go down in the DM (direct marketing)...
Everybody Was Squid Game Watching
08 Dec 2021
Contributed by Lukas
This week Shanita explores marketing lessons that inform best practices when targeting Asian communities.#SquidGame #Netflix #Marketing@ColumChiComm @...
Superstitious Brands
05 Nov 2021
Contributed by Lukas
This week's topic? SPOOK-tacular strategies. Shanita will share tips for tying superstitious beliefs into marketing tactics that drive consumer p...
Would You like to Buy an O-O-H (Out-of-Home )?
31 Aug 2021
Contributed by Lukas
In this “flash-from-the-past” episode, Professor Shanita Akintonde provides a panoramic view of what the “great outdoors” look like from behin...
"Boss Brands" - Attracting & Maintaining Consumer Loyalty
12 Jul 2021
Contributed by Lukas
Join Professor Shanita Akintonde in her latest marketing medley where she unpacks what “Boss” brands do to attract and retain consumer loyalty!#Br...
Brands that Take a Stand
13 May 2021
Contributed by Lukas
In this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and se...
Political Correctness in Marketing
23 Mar 2021
Contributed by Lukas
In this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss co...
Love Brands
02 Mar 2021
Contributed by Lukas
Spring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love". In this edition ...
Wedding Brands: Top Brands, Songs and More!
17 Dec 2020
Contributed by Lukas
Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s” into Paid. In. Full. ...
Marketing Shoes, Shoos, and SKUs
25 Nov 2020
Contributed by Lukas
Join Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast S...
Teaching, Learning, Supporting and Pivoting during a Pandemic
23 Nov 2020
Contributed by Lukas
Like many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with...
Walk it, Like They Talk it Brands (Diversity, Equity & Inclusion in Branding)
21 Sep 2020
Contributed by Lukas
Join Professor Shanita Akintonde, Career Coach, and Marketing and Diversity consultant, as she shares the rhyme and reason behind what Diversity, Equi...
Executive Perspective: The Importance of Selling: Building your Career in Marketing with Shane Hunt & Don Zebe
03 Aug 2020
Contributed by Lukas
Beginning your career in Selling is often a great way to begin your professional career!In this edition of the Marketing Insights Podcast Series, Dr. ...
Pulp OR Fiction? What Jules can Teach Brands in Times of Crisis- Part 2 of 2
29 Jul 2020
Contributed by Lukas
In this edition of the Marketing Insights Podcast Series, author, blogger and Marketing She-roe Shanita Akintonde share tips for how brands can derive...
Pulp OR Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2
17 Jun 2020
Contributed by Lukas
Join Professor Shanita Akintonde as she provides creative marketing tips for those brands dealing with COVID-19. #McGrawHill #MarketInsights #Colu...
Implications for Marketers--Emerging from the Global Crisis
08 Jun 2020
Contributed by Lukas
Listen in for 4 Emerging Implications for Marketers from Global Crisis!Learn more about:· Customer Interactions and Customer Experience·...
How "Short Brands" Equal Big Bucks
22 Apr 2020
Contributed by Lukas
Join Marketing Shereo Shanita Akintonde as she unpacks what ‘short’ brands— those industry leaders whose monosyllabic names translate into BIG b...
The Role of Marketing in Crisis Management
19 Mar 2020
Contributed by Lukas
What is the role of marketing in crisis management?!?What’s the best approach for dealing with communication to stakeholders in times of crisis such...
The Marketing Impact of the COVID-19
16 Mar 2020
Contributed by Lukas
Join author, educator and podcaster, Dr. Shane Hunt (Arkansas State University) andDr. John Hansen (University of Alabama-Birmingham) for a discussion...
Executive Perspective on a Career in Sales- Interview with MaKinzie Foos, Director of Business Operations for Memphis Hustle
13 Mar 2020
Contributed by Lukas
Listen in as Shane Hunt, author, educator, marketer, interviews MaKinzie Foos, the Director of Operations for the Memphis Hustle (minor league profess...
Marketing for a Better World! #M4BW
10 Feb 2020
Contributed by Lukas
Really?!? Yes! Really! When you look around, you see so many businesses and nonprofit organizations finding ways to make a better world through ...
How Should Brands Spell Diversity?!? R-E-S-P-E-C-T!
31 Jan 2020
Contributed by Lukas
The 21st century world is diverse! Consumers see and experience the world--and the brands they use and consume in it--from different vantage points....
Cancel Culture & Implications for the Marketer
13 Jan 2020
Contributed by Lukas
What is cancel culture anyway? (Other terms for this include outrage culture, call-out culture, consumer boycott, and more) What are the implicatio...
The Gig Economy: The Role of Marketing and the Potential Impact
06 Dec 2019
Contributed by Lukas
What is the "gig economy" anyway!? What is the role of marketing in the gig economy?How is the connection between the gig economy trend and...
Ditch the DODO and Other Ways Brands Boost their Presence in the Marketplace
08 Oct 2019
Contributed by Lukas
Successful brands never rest! They must remain close to their customers in order to ensure they are staying true to what their brand loyalists expec...
The Importance & Evolution of Supply Chain Management
13 Sep 2019
Contributed by Lukas
In this edition of the Marketing Insights Podcast series, Shane Hunt (Professor of Marketing, Arkansas State University) and John Mello (Director of S...
Executive Perspective: Gina Gomez, Director of Hispanic Community Services
27 Aug 2019
Contributed by Lukas
Executive Perspective: Interview with Gina Gomez, Director of El Centro Hispano (Hispanic Community Services) . Gina discusses her role as Executive...
So You Want to Build a Brand?!?
12 Aug 2019
Contributed by Lukas
So you want to build a brand?! Lean in for 11 minutes to this edition of the Marketing Insights Podcast Series where Shanita Akintonde takes us thro...
Brands that WOW: Do they Make a Sound?
03 May 2019
Contributed by Lukas
In this edition of the Marketing Insights Podcast Series, Shanita Akintonde considers the question - do brands need to "make noise" in order...
B2BMail.Com - Email Usage in B2B Marketing
16 Apr 2019
Contributed by Lukas
Today’s podcast is entitled B2Bmail.com and deals with the topic of business to business email marketing. CRM software company SuperOffice recent...
Marketing to Millennials
16 Apr 2019
Contributed by Lukas
According to a study conducting by branding agency, Sacuna, 73% of millennial employees surveyed in the United States are responsible for a product/se...
The Next Generation of Men is Watching
20 Mar 2019
Contributed by Lukas
This topic deals w/ the fact that more and more bands are trying to stand out by showing consumers that they care about their social issues. How a m...
Weighing in on Wellness
10 Mar 2019
Contributed by Lukas
A new year means a time of new resolutions, many of which are fitness based! According to market research agency Hall and Partners, we are living in...
Just Keep Swimming: How Struggling Brands Keep Themselves Afloat
01 Mar 2019
Contributed by Lukas
Join Award-winning Professor Shanita Akintonde for this very special edition of the Marketing Insights Podcast series entitled, Just Keep Swimming: Ho...
Executive Perspective- Interview with President/CEO National Mississippi River Museum & Aquarium, Kurt Strand
20 Feb 2019
Contributed by Lukas
This edition of the Marketing Insights Podcast features Executive Insights from Kurt Strand, President and CEO of the National Mississippi River Museu...
Executive Perspective: Interview with Josh Brown, Co-Founder of Haag Brown Commercial Real Estate
08 Feb 2019
Contributed by Lukas
Have you ever wondered what you will do when you graduate? Considered how marketing helps entrepreneurs or students looking to start their own busines...
Influencer Marketing
14 Jan 2019
Contributed by Lukas
Influencer Marketing could not be HOTTER these days with social media becoming a driving force for buyer behavior. In this edition of the Marketing ...
Marketers Will Be Hacked!
07 Jan 2019
Contributed by Lukas
Marketers Will Be Hacked: It’s not a matter of if, it’s a matter of when. Data hacking is unfortunately something we often hear about in the ne...
Holly, Jolly, Dollar-Generating Brands
07 Jan 2019
Contributed by Lukas
Welcome to 2019 and this VERY special Holiday Edition of our Marketing Insights Podcast Series entitled The Anatomy for Holly, Jolly, Dollar-Generatin...
What's In a Name?! Branding and Rebranding
19 Nov 2018
Contributed by Lukas
Very recently, two major brands have announced brand makeovers that go as far as changing their names. Such a decision can’t be made lightly as br...
AEIOU and sometimes Y: The Language of Branding Part 2 of 2 - Social Media Marketing
16 Nov 2018
Contributed by Lukas
Part 2 of 2 of AEIOU and sometimes Y elaborates on the language of branding as it relates to social media marketing. Social media has widened the po...
AEIOU and Sometimes Y: How Language is Used to Build Brands Part 1 of 2
26 Oct 2018
Contributed by Lukas
"Own the language, own the customer" Language changes brand perception. The language you use in branding matters, so it isn't just...
Successful Leaders are Effective Marketers-Tom Payne, VP Uniti Fiber
02 Oct 2018
Contributed by Lukas
Have you ever wondered what you will do when you graduate? Pondered the various career options available to you in the field of Marketing? OR are yo...
Neuromarketing : A Method of Marketing Research - Marketing Insights Podcast Series
07 Sep 2018
Contributed by Lukas
Tracking eye movements while watching a movie trailer? Using EEG to detect a person’s emotional responses to a brand or product? Seem like the stu...
Child's Play - Marketing Insights Podcast Series
20 Aug 2018
Contributed by Lukas
Today’s kids are wielding a lot of power and influence over the buying decisions the adults in their lives make! Many have money to spend, and thei...
Dr. Feelgood-Marketing Insights Podcast Series
26 Jul 2018
Contributed by Lukas
This Marketing Insights podcast discusses tips marketers can use to "prescribe" or point consumers toward products and/or brands that help t...
Power of Pricing: Marketing Insights Podcast Series
14 Jun 2018
Contributed by Lukas
Welcome to this episode of the Marketing Insights Podcast Series! This episode is entitled "The Power of Pricing!" Tune in to hear Dr. Sha...
Selling the Sizzle: How to Become Notable and Quotable - Marketing Insights Podcast Series
29 May 2018
Contributed by Lukas
Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students l...
Mentoring Matters - Marketing Insights Podcast Series
30 Apr 2018
Contributed by Lukas
This month’s episode of Marketing Insights features Shanita Akindonde, professor, author and career coach, discussing why mentoring matters! Lean in...
Preparing Future Marketers: Marketing Insights Podcast Series
23 Apr 2018
Contributed by Lukas
It is with PASSION, PURPOSE and DEDICATION that you enter the Marketing classroom everyday. Listen in as Professor Shane Hunt describes the importanc...