Marketing Nuggets
Episodes
50: The 4 different ways I landed a marketing job
30 Aug 2022
Contributed by Lukas
In this milestone episode, I chat you through the four completely different ways I landed a role in marketing. Starting from how I got my first market...
49: BONUS EPISODE! Roles reversed: I get interviewed all about my marketing journey
17 Aug 2022
Contributed by Lukas
Here's a candid interview that I did for another podcast. Hosted by Sim Bhatoy - 'An Insight to Success' had me as a guest so I thought...
48: Marketing Plan Masterclass: The mini course doors are open!
16 Aug 2022
Contributed by Lukas
Today I am officially opening the doors of my mini course. Designed for ambitious marketers, giving you the skills, guidance, confidence and templates...
47: Billion dollar branding lessons
02 Aug 2022
Contributed by Lukas
From my recent trip to Dallas, I am inspired! I took a trip around the Cowboy's incredible training facility and came away thinking about the mar...
46: Influencers or Content Creators to add to your marketing mix?
19 Jul 2022
Contributed by Lukas
A week earlier than planned, I'm back for season 3! With influencers and creators such a HUGE part of marketing plans I can't believe I&apos...
45: Marketing budgets: How to create & sustain your budget all year
21 Jun 2022
Contributed by Lukas
Marketing budgets - perhaps one of the least favoured parts of becoming a marketing manager? But I am here to tell you my friends, they are not as dau...
44: Content Marketing Menu Board: Pick the channels that work for you
14 Jun 2022
Contributed by Lukas
In today's episode, I'm talking about what content channels there are for you to build your community. I cover 8 different channels I'v...
43: LinkedIn Nuggets: How to make the most of organic reach
31 May 2022
Contributed by Lukas
Today we're stepping out of ads and focusing all on organic LinkedIn. This isn't specifically for marketers, it's for anyone who has th...
41: The week before a launch: How to be the glue that holds the team together
18 May 2022
Contributed by Lukas
One of the best parts of being a marketer is launch week! Whether it's a product, event, ticket or campaign launch there are some fundamental nug...
40: TV ads: What I wish I'd known, plus how they're more accessible than ever
02 May 2022
Contributed by Lukas
TV ads have a bad rep - super expensive and not targeted. Well, I recently went back to including TV as part of campaigns after learning of a new appr...
39: 5 things to do if your marketing is feeling out of control
19 Apr 2022
Contributed by Lukas
We've all been there - whether you're managing a lot of people, channels, countries, launches or campaigns - marketing is trying to spin a w...
38: Quick fire marketing tips, nuggets and facts to make your marketing more effective
05 Apr 2022
Contributed by Lukas
Right, let’s do an episode of what the very essence of this podcast is all about. I've found a spreadsheet I shared with one of my rockstar mar...
37: Want to learn more? My top choices for marketing podcasts, books & courses
22 Mar 2022
Contributed by Lukas
Today's episode is what it says on the tin. I'm reviewing my favourite marketing resources for all of you who are looking for some extra lea...
36: Facebook & Instagram ads vs LinkedIn ads - what's good and what's not so good...
08 Mar 2022
Contributed by Lukas
This episode is for all of you marketers that are dabbling over in paid social. Maybe you've used Facebook business manager but never LinkedIn ad...
35: Are you only writing copy for people like you? Let's get into the who, not just the how.
22 Feb 2022
Contributed by Lukas
People love to buy, but hate to be sold to. And that's why we have to work super hard to ensure we are doing all kinds of magic behind the scen...
34: 5 things I expect when working with a marketing agency
08 Feb 2022
Contributed by Lukas
Unless you are a big marketing team, inevitably at some point you'll need some help from an agency. It could be you're after some specific e...
32: My hacks & habits to get productivity back quickly after time off
11 Jan 2022
Contributed by Lukas
Happy New Year! This is one of those non-marketing podcasts and is for everyone who's trying to figure out how to get back into routine and how t...
31: Stunt Marketing - the insider tips on how to run a smooth stunt, when there's no blueprint
30 Nov 2021
Contributed by Lukas
Let's talk about how to plan and manage the unexpected. Unlike traditional channels where you'd expect to see marketing messages, stunts are...
30: How to go from a Marketing Exec to a Marketing Manager
23 Nov 2021
Contributed by Lukas
If you're a junior marketer and you're looking on how to take what seems like a giant leap to becoming a marketing manager; where you'l...
29: The exact framework I use to write next year's marketing strategy and plans
16 Nov 2021
Contributed by Lukas
It's that time of year already, when all marketing strategists are madly submitting their plans and budgets to senior management while trying to ...
28: 10 things to know when you're starting your first marketing role
09 Nov 2021
Contributed by Lukas
About to start your very first marketing role? Or, a new marketing role even? Then this is for you. Even now, all these 10 nuggets are useful to me wh...
27: Shifting from B2C to B2B marketing, what changes and what doesn't?
02 Nov 2021
Contributed by Lukas
Ever considered switching from one to the other? Not sure what the fundamental differences are, or, if the channels, journeys and content that you lov...
26: Streamlining a new starter's induction the most efficient & effective ways
01 Sep 2021
Contributed by Lukas
When you get a new starter usually there's two emotions; joy and panic. Joy that a new marketing gem is joining the team to bring their expertise...
25: Event Marketing; why higher footfall doesn't always = maximum results. Instead, try these 3 things...
27 Jul 2021
Contributed by Lukas
Want to maximise the eyes on your brand and increase your brand awareness and reach? Stressing about how it will be a big failure if no one shows up? ...
24: The biggest secret weapon for non graphic designers to level up your creative game on your own
20 Jul 2021
Contributed by Lukas
Do you dream of having sleek social templates, professional presentation decks and print marketing materials that are more than just a word document? ...
23: Quick Facebook ad nuggets to help reduce your CPL & optimise at all stages of your funnel
13 Jul 2021
Contributed by Lukas
Facebook ads; following on from the intro Facebook Ads podcast that I did, I'm sharing with you some of my best Facebook ad nuggets for all your ...
22: What social platforms to choose for your audience & to play to your strengths?
06 Jul 2021
Contributed by Lukas
Now we're spoken about target audience, let's talk about what social platforms and where you should be showing up to serve your audience, cr...
21: 30 things I learnt before I was 30 - my birthday episode!
29 Jun 2021
Contributed by Lukas
To mark me turning 30 this week, I have recorded a slightly different episode. These are not marketing but rather life nuggets. Here, I look at the 30...
20: Advice from a digital marketing SEO nomad; let's talk freelancing, travelling & SEO
22 Jun 2021
Contributed by Lukas
Meet Charlotte Gill; Charlotte has been travelling and living abroad since she was 19. She has navigated the freelancer world, and has learnt some r...
19: Photography 101; my top 3 tips to shoot your product photos on a budget
15 Jun 2021
Contributed by Lukas
Don't have access to a creative department? For this real life example I didn't either. I learnt 3 game changing tips to mean that I could t...
18: Three 2021 marketing trends anyone can implement to work smarter not harder
08 Jun 2021
Contributed by Lukas
We're half way through 2021. Tired of the rubbish Instagram reach? Struggling to keep up with the constant need for new content that's engag...
17: Live lessons from a life coach; helping us to rethink self doubt & stress to become happier and more successful
01 Jun 2021
Contributed by Lukas
This week's episode, comes with bucket loads of inspiration & motivation; my guest, Natalie King is a transformational coach, trainer and spe...
16: My top 5 marketing CV mistakes to avoid & 3 top tips
24 May 2021
Contributed by Lukas
Looking for your first or next job? This podcast I talk through the most common mistakes that I see on CVs which mean they don't even make it t...
15: Becoming a line manager? My best 5 tips for leading a team
17 May 2021
Contributed by Lukas
One of my biggest passions, as it says it my intro is to help my team become superstars. So, one of my biggest inspirations to starting this podcast...
14: The 4 websites to level up your marketing and save you time
03 May 2021
Contributed by Lukas
These 4 absolute gems are my go to platforms; whether it's day to day use in my corporate marketing job or if it's when I'm helping my ...
13: Event Marketing - A real life example of how to increase ticket sales by creating demand to a new audience
02 May 2021
Contributed by Lukas
Event marketing meets live sport; one of the most exciting kinds of marketing that I have done. In this episode I walk you through a real life example...
12: A look behind the curtain; an average day in the corporate world of being a Marketing Lead
27 Apr 2021
Contributed by Lukas
I always think at university they never give you enough information into what it's really like doing day to day roles in marketing. Yes, there&ap...
11: The 3.5 email marketing tactics you need for efficiency & effectiveness
18 Apr 2021
Contributed by Lukas
Today I am not only sharing the 3.5 tactics that will help your email marketing channel out perform the rest, but also I'm going through some m...
10: Is content really king? Nuggets from a content professional on what we want to know in 2021
13 Apr 2021
Contributed by Lukas
Is content really 'king'? A content professional Ruby, joins me to discuss her content marketing career & shares some marketing nuggets ...
9: My 7 step roadmap to excel at public speaking & deliver a confident marketing presentation whoever your audience is
27 Mar 2021
Contributed by Lukas
Being able to deliver a confident, competent and cohesive presentation is part and parcel of being a marketing lead. Here, I take you through my 7 ste...
8: Facebook ad funnels: a few nuggets on the how & the why to try today
27 Mar 2021
Contributed by Lukas
Doing Facebook ads but feel like you're throwing money into a bottomless hole and not seeing the ROI that you want, with a disjointed approach to...
7: Don't be a lazy marketer! Here's what you need to know about your Target Audience
25 Mar 2021
Contributed by Lukas
I know, a very boring topic, BUT crucial to not only your marketing plans but the whole success of the business. Don't relate or connect with any...
6: My top 5 interview tips you need to hear before your next marketing job interview
22 Mar 2021
Contributed by Lukas
Over the years I've been on both sides of the marketing jobs interview table. Both the interviewee as well as the interviewer. These are my top 5...
5: 3 things I wish I'd done sooner in my marketing career
21 Mar 2021
Contributed by Lukas
This episode is what the title of the whole podcast is all about! These three nuggets will take you through everything that I wish I'd done right...
4: My 5 productivity hacks for a marketing professional
21 Mar 2021
Contributed by Lukas
In this episode I give you my best 6 (yes there's a bonus 1) productivity nuggets to keeping your days productive. If you are wear a lot of marke...
3: My 10 step guide to making a Marketing Plan
16 Mar 2021
Contributed by Lukas
This episode, I'm taking you through an easy to follow, 10 step guide to making a marketing plan. Starting with the research steps 1-5, followed ...
2: Marketing Bachelors, Masters, Online Courses or Real Life Marketing?
14 Mar 2021
Contributed by Lukas
Where to start? I have done all four of these types of Marketing Learning and I'm going to go through the good, the bad, and the wish I'd ha...
1: Get to know the host; my work ethic story
13 Mar 2021
Contributed by Lukas
I'm Emma; the host of Marketing Nuggets. Get to learn a little more about me, including 2 nuggets I wish my 20 year old knew; one I learnt in a S...