Marketing Operators
Episodes
E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays
27 Aug 2024
Contributed by Lukas
This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where w...
E021: Shane Rostad on CRO: The DOs and DON'Ts of Conversion Rate Optimization
20 Aug 2024
Contributed by Lukas
Today on the show we have Shane Rostad and we’re going deep on all things conversion rate optimization and how to run tests properly to get actionab...
E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?
13 Aug 2024
Contributed by Lukas
00:00 Introduction 02:49 Updates on Personal Projects 03:44 Discussion on Sweeps and Commercial Success 07:02 Product Launch and Inventory Management...
E019 Debriefing Our Prime Day Tactics & Results, & How We’re Hiring, Managing & Building Our Teams
06 Aug 2024
Contributed by Lukas
00:00 Introduction and Catch Up 02:24 Drinks Discussion 06:36 Excitement about Potential Partnership 07:36 Discussion about Work and Summer Plans 08:...
E018: Optimizing Your Ad Creative Strategy: Creative Fatigue, Format Diversity and Meta Insights
30 Jul 2024
Contributed by Lukas
00:00 Introduction and Overview 09:26 Understanding and Managing Creative Fatigue 17:08 The Importance of Diversifying Ad Formats and Placements 25:26...
E017: The Sweepstakes Tactics To Create Tentpole Moments
23 Jul 2024
Contributed by Lukas
00:00 Introduction and Overview 07:44 Benefits of Sweepstakes in E-commerce 13:43 Content and Experiences in Sweepstakes 19:43 Engaging Customers and ...
E016: Breaking Down Twitter's Hot Takes!
16 Jul 2024
Contributed by Lukas
00:00 Introduction 07:31 Optimizing Team Size and Roles 17:27 Exploring the Retail vs. Online Sales Landscape 22:13 The Impact of OpEx and Gross Margi...
E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads
09 Jul 2024
Contributed by Lukas
00:00 Introduction and Overview 10:01 Analyzing Ad Creative: Knives Ads 25:08 Analyzing Ad Creative: Hype Reel Ads 28:31 Optimizing Ad Spend with Pres...
E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More
02 Jul 2024
Contributed by Lukas
00:00 Introduction 11:55 YouTube Ads in Media Mix and Account Management 21:52 Ad Formats and Viewer Behavior on YouTube 26:27 Challenges of Measuring...
E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
25 Jun 2024
Contributed by Lukas
00:00 Introduction 03:16 Life Updates 06:04 Introduction to Tyson Drake and his Background 11:46 Merchandising and Marketing in Different Industries 2...
E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences
18 Jun 2024
Contributed by Lukas
00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The...
E011: Going Global: How We're Approaching International Expansion
11 Jun 2024
Contributed by Lukas
00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early...
E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
04 Jun 2024
Contributed by Lukas
00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives 08:34 Defining CRO and its Impact on Revenue p...
E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
28 May 2024
Contributed by Lukas
This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful D...
E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More
21 May 2024
Contributed by Lukas
00:00 Introduction 06:44 Building High-Performing Teams 15:14 Insourcing vs Outsourcing 31:12 Scaling Channels and Finding New Growth Opportunities 04...
E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now
14 May 2024
Contributed by Lukas
00:00 Introduction 06:20 Informing New Products: Philosophy and Approach 13:17 Recent Product Drops by Ridge Wallet and Cody's Brand 28:00 Example...
E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing
07 May 2024
Contributed by Lukas
In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads mana...
E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!
30 Apr 2024
Contributed by Lukas
00:00 Introduction 08:59 Team Building and Org Structure 27:15 Briefing and Planning Campaigns 35:50 88 Effort and Potential Impact in Campaigns 44:...
E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes
23 Apr 2024
Contributed by Lukas
00:00 Introduction 07:32 Ridge Wallet's Approach to Forecasting 28:29 Cohort-Based Forecasting 37:02 Forecasting Process and Seasonality 45:30 Pr...
E003: Holistic Retention Strategies and Driving LTV
16 Apr 2024
Contributed by Lukas
00:00 Introduction and Sponsor Acknowledgement 10:09 Key Performance Indicators for Retention 27:02 The Challenges of Measuring Retention and LTV 39:5...
E002: Creative Testing, Content Creation and Ad Performance Analysis
09 Apr 2024
Contributed by Lukas
00:00 Introduction 08:47 Content Creation and Collaboration 26:15 Cadence of Creative Ideation and Review Meetings 29:30 Balancing Net New Concepts an...
E001: A Deep Dive into attribution and measurement
02 Apr 2024
Contributed by Lukas
00:00 Introduction 03:29 Episode One: Getting Started 04:44 Cody's Google Doc Conspiracy Theory 08:06 The Importance of Attribution and Measuremen...