Marketing Panes
Episodes
The Truth About Pricing, Growth, and Profit in Window Treatments with Anthony Ngucaj
28 Apr 2026
Contributed by Lukas
Guest Profile: Anthony Ngucaj Anthony Ngucaj is the founder of Skugga Blinds, a custom window treatment company serving both residential and commercia...
Industry Pulse (Q1 2026): From Slow Season to Smart Growth: Real Talk from the Field
01 Apr 2026
Contributed by Lukas
Adam Culbreath Adam Culbreath, co-owner of Made in the Shade St. Louis, was raised in Wildwood, Missouri, and graduated from Eureka High School. He de...
Retail Reinvented: The Great Curtain Company’s Modern Model
24 Feb 2026
Contributed by Lukas
Guest Profile: Lexi Schultz Lexi Schultz is a co-owner of The Great Curtain Company, a woman-owned, mother-daughter business based in Austin, Texas. W...
How Better Measurement Systems Help Window Companies Scale with Nathan Eldridge
10 Feb 2026
Contributed by Lukas
Guest Profile: Nathan Eldridge Nathan Eldridge is the CEO of Franchise Support Services (FSS), Nathan has leveraged his extensive background in techno...
Building Skills, Confidence, and Community in the Workroom Industry with Ceil DiGuglielmo
27 Jan 2026
Contributed by Lukas
Guest Profile: Ceil DiGuglielmo Ceil DiGuglielmo is the owner of The Curtains and Soft Furnishings Resource Library, the industry’s largest collecti...
Adapting a 50-Year Window Treatment Business for Today’s Homeowners with Brandon Moss
13 Jan 2026
Contributed by Lukas
Guest Profile: Brandon Moss Brandon Moss, CEOBrandon Moss is the son of founder Mike Moss and now leads a nearly 50-year-old window treatment business...
Skylight Shades for Window Treatment Dealers: Easy Upsells, Solar Technology, and Untapped Revenue with Wayne Feltman
09 Dec 2025
Contributed by Lukas
Guest Profile: Wayne Feltman Wayne Feltman is an accomplished sales management professional that has built a long-term career with VELUX Skylights, th...
The Leadership Advantage: How Graig Weiss Inspires Growth Through People and Purpose
11 Nov 2025
Contributed by Lukas
Guest Profile: Graig WeissGraig Weiss brings over 20 years of leadership experience and a people-first mindset that has shaped everything from public ...
The Future Is Smart: Joe Estrada on Innovation, Modularity, and Dealer Growth
21 Oct 2025
Contributed by Lukas
Guest Profile: Joe Estrada Joe Estrada, Account Manager at Coulisse Distribution, serving the Northeast and Midwest regions of the U.S. Joe partners ...
I Spoke to Over 250 Window Treatment Pros This Year — Here Are Their Top Questions
15 Oct 2025
Contributed by Lukas
Guest Profile: Will HankeWill Hanke has two passions: supporting our US veterans and helping window treatment and awning businesses tell their story o...
Buzzing Into Business: Joseph Cloute on Franchising & Finding Fast Wins in Year 1
30 Sep 2025
Contributed by Lukas
Guest Profile: Joseph Cloute Joseph Cloute is the owner of Bumble Bee Blinds of Madison, Wisconsin, bringing over 20 years of customer service and hos...
From Dust to Dollars: Is Blind Cleaning a Secret Sales Engine?
16 Sep 2025
Contributed by Lukas
Guest Profile: Bert BoltonBert Bolton - Blind Cleaners NetworkBert’s been in the business for over 20 years, and he’s built something that’s par...
A Trade Built on Thread: Susan Woodcock on Training Future Custom Fabricators
02 Sep 2025
Contributed by Lukas
Guest Profile: Susan WoodcockSusan Woodcock is an entrepreneur, educator, and one of the most recognizable voices in the custom window treatment world...
From Fabric to Finish Line: Fabrication Secrets from Industry Leaders Randy & Andy
19 Aug 2025
Contributed by Lukas
Guest Profile: Randy and Andy Randy Meppelink runs a 4th-generation family business based in Michigan that doesn’t just sell machines, they also te...
Q3 Outlook with Russ & Rory: Surviving Slowdowns and Seizing Shading Opportunities
09 Jul 2025
Contributed by Lukas
In this episode of Marketing Panes, host Will Hanke sits down with Russ Elinson of Arjay's Window Fashions and Rory McNeil of Shading and Automation S...
Bought, Built, and Booming: a CEO’s Journey from Acquisition to Scaling a Blind & Shutter Factory
20 May 2025
Contributed by Lukas
Guest Profile: Ryan Murray Ryan Murray is the owner & CEO of AAA Blind & Shutter Factory in Little River, SC. AAA is a fabricator and dealer of Shutt...
Start Small, Think Big: How Mike Stolte Built 406 Blinds from Scratch
22 Apr 2025
Contributed by Lukas
Guest Profile: Mike Stolte Introduction: In a recent episode of Marketing Panes, we had the pleasure of sitting down with Mike Stolte, the driving...
Quarterly Podcast: The Future of Window Treatments: Trends, Tech & Marketing Secrets!
25 Mar 2025
Contributed by Lukas
Guests Profile: Joe Kendall President - Made in the Shade Eastern Shore Owns Kendall furniture , Made in the shade dealer went from 58th place, t...
Navigating the Luxury Market in Interior Design with Amy Wolff
05 Mar 2025
Contributed by Lukas
Guest Profile: Amy Wollf She is an award winning designer and decorator providing custom window treatments in Scottsdale. WINNER 2022 VISION Design ...
Quarterly Podcast: Q4 Review and 2025 Outlook
24 Dec 2024
Contributed by Lukas
SummaryIn this episode of Marketing Panes, window treatment experts Josh Tycksen (Best Blinds and Sexy Shutters, Arizona) and Vince Sturkie (Best Blin...
David Soria From America’s Window Covering Buying Network
04 Dec 2024
Contributed by Lukas
Guest Profile: David SoriaDavid has been in the industry since the mid 90s before joining America's Window Covering Buying Network in 2021. His previo...
Jessica Harling From Go Behind The Design
04 Dec 2024
Contributed by Lukas
Guest Profile: Jessica HarlingJessica Harling is a 4th Generation Window Treatment Specialist, founder of Behind the Design, and leading expert in emp...
Marketing Panes: Michelle Williams
15 Oct 2024
Contributed by Lukas
Guest Profile: Michelle WilliamsMichele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, specializing in empowering ...
Marketing Panes – Georgiana Schwandt
14 Oct 2024
Contributed by Lukas
Guest Profile: Georgiana Schwandt Georgiana (Georgi) Giese Schwandt, founder of Incredible Windows, hails from central Illinois where she imbibed the...
Quarterly Outlooks: Here Comes the Pane
08 Oct 2024
Contributed by Lukas
Key TakeawaysThe market is seeing a shift towards luxury clients and budget-conscious customers.Technology integration, such as smart home features, i...
Marketing Panes – Casey Richardson
01 Oct 2024
Contributed by Lukas
Guest Profile: Casey RichardsonCasey Richardson is a Partner & Co-Founder at Craft Agency Group, a white label agency specializing in lead generation ...
Marketing Panes – LuAnn Nigara
17 Sep 2024
Contributed by Lukas
Guest Profile: LuAnn NigaraLuAnn Nigara is a dynamic media personality, keynote speaker and seasoned entrepreneur, best known as an original founder o...
Marketing Panes – Sandra VanSickle
03 Sep 2024
Contributed by Lukas
Guest Profile: Sandra VanSickleSandra VanSickle is a respected figure in the window coverings industry, known for her extensive expertise spanning ...
Marketing Updates For Window Treatment Businesses
01 Sep 2024
Contributed by Lukas
Explore the latest insights on the Google Core Update and actionable SEO strategies for window treatment businesses. Learn how to enhance visibility t...
Marketing Panes – Kathy Pace
20 Aug 2024
Contributed by Lukas
Guest Profile: Kathy PaceKathy Cragg Pace is a megawatt beacon of growth, expertly guiding window treatment sales professionals into the world of t...
Current Marketing Trends and New Strategies
13 Aug 2024
Contributed by Lukas
SummaryIn this conversation, Will Hanke provides updates on the industry trends and offers tips to offset the decrease in leads. He discusses the curr...
Marketing Panes – Jonathan Mast
06 Aug 2024
Contributed by Lukas
Guest Profile: Jonathan MastJonathan Mast - Pioneering AI Prompting Mastery for Business and Marketing ExcellenceSince his digital debut in 1995, Jona...
Marketing Panes – Else Johnson
23 Jul 2024
Contributed by Lukas
Key TakeawaysMindset is crucial to business success as it allows for personalized approaches and decision-making that align with individual strengths ...
Marketing Panes – Georgiana Schwandt
18 Mar 2024
Contributed by Lukas
Guest Profile: Georgiana SchwandtGeorgiana (Georgi) Giese Schwandt, founder of Incredible Windows, hails from central Illinois where she imbibed the v...
Marketing Panes – Kelsey Stuart
22 Dec 2023
Contributed by Lukas
Guest Profile: Kelsey StuartKelsey is a second-generation window covering professional with personal experience for nearly 20 years, both in the field...
Marketing Panes – Rory McNeil
15 Aug 2023
Contributed by Lukas
Guest Profile: Rory McNeilRory McNeil, born in London to Scottish parents, embarked on his journey in the window coverings industry by hand-staining 2...
Marketing Panes – Anders Hall
23 May 2023
Contributed by Lukas
Guest Profile: Anders HallAnders Hall started with Solar shading back in 1993 as a Sales rep for Hunter Douglas. Managed Project Sales for the last 4 ...
Marketing Panes – Renee DeMichiei Farrow
09 May 2023
Contributed by Lukas
Guest Profile: Renee DeMichiei FarrowRenee DeMichiei Farrow is the founder the award-winning business Decorating Details, LLC. Decorating Details is a...
Marketing Panes – Tabitha Beasley
25 Apr 2023
Contributed by Lukas
Guest Profile: Tabitha BeasleyTabitha Beasley started with Greenhouse Fabrics 21 years ago as a customer service representative. She has had the privi...
Marketing Panes – Ryan Gilberts
11 Apr 2023
Contributed by Lukas
Guest Profile: Ryan GilbertsWith 10+ years of experience in the custom window covering industry and 20+ years of customer service, Shaded Window Cover...
Marketing Panes – Robin DuBroy
28 Mar 2023
Contributed by Lukas
Guest Profile: Robin DuBroyRobin brings 12+ years of experience as an educator, guiding individual instruction and creating and designing personalized...
Marketing Panes – Vita Vygovska
07 Mar 2023
Contributed by Lukas
Guest Profile: Vita VygovskaVitalia (Vita) Vygovska is the award-winning author, speaker, business coach, and window treatment specialist. Her company...
Marketing Panes – Madeleine Macrae
21 Feb 2023
Contributed by Lukas
Guest Profile: Madeleine MacraeMadeleine is Founder & CEO of HomePro Toolbox.Madeleine MacRae is a business and leadership coach who focuses on bringi...
Marketing Panes – Vincent Nigara
07 Feb 2023
Contributed by Lukas
Guest Profile: Vincent NigaraYears in the Window Treatment Business: 40Areas of Expertise: Operations, systems, finance, keeping your bottom line in...
Marketing Panes – Frank Henderson
31 Oct 2022
Contributed by Lukas
Guest Profile: Frank HendersonCEO of Henderson Sewing Machine Co. Inc a provider of Industrial Sewing machines, parts and Automated Systems integratio...
Marketing Panes – Jessica Harling from Behind the Design
10 Oct 2022
Contributed by Lukas
Guest Profile: Jessica HarlingJessica Harling, the owner of Behind the Design specializes in People Operations. From recruiting a perfect fit to train...
Marketing Panes – Ray Soltis Window Treatment Measuring Software
12 Sep 2022
Contributed by Lukas
Guest Profile: Ray SoltisAn industry veteran in the window fashions industry, with over 20 years in software technology. He is the CEO and Founder of ...
Marketing Panes – Kimberly Voss
23 Mar 2022
Contributed by Lukas
Guest Profile: Kimberly VossThrough her years of experience in the fashion industry, running her home-based workroom, and designing hundreds of window...
3 Tips to Get More Reviews for Window Treatment & Awning Companies with Will Hanke
19 Aug 2021
Contributed by Lukas
Video https://youtu.be/gvAM7pauvRs But first, I want to let you know about my book, Triple Your Window Treatment And Awning Leads. If you haven't g...
Hiring: Finding Personalities that Work Well Together with Glenda Woolley
04 Jun 2021
Contributed by Lukas
Guest Profile: Glenda Woolley As a Certified John Maxwell DISC Consultant through the utilization of online assessments, I help leaders as well as th...
Chief Owl and Master Trainer Roger Magalhaes
17 Jan 2021
Contributed by Lukas
Guest Profile: Roger Magalhaes Roger Magalhaes is the CEO of Trading Up Consulting LLC was founded in September of 2020. The goal is to offer install...
PPP Loan – Now What? With Andy Magnus
14 Jan 2021
Contributed by Lukas
Other Notes/Links: PPP Loan Info EIDL Loan Info ProActive Tax Pros pssst.... want to be a guest on the show? Listen to other episodes Vi...
Using PR for Better Branding & Sales with Steve Turner
08 Dec 2020
Contributed by Lukas
Other Notes/Links: Our free training videos Get Will's book Solomon Turner PR pssst.... want to be a guest on the show? Listen to other e...
Ongoing SEO and The Importance of Your Google My Business Listing
10 Jul 2020
Contributed by Lukas
Other Notes/Links: Our free training videos Get Will's book Google My Business pssst.... want to be a guest on the show? Listen to other ...
Mich Hancock with Social Media Q&A
24 Jun 2020
Contributed by Lukas
Guest Profile: Mich Hancock Mich Hancock is the dynamic CEO of 100th Monkey, a company focused on creating quality human connections and interaction...
Will Hanke with Automating the Mundane
19 Jun 2020
Contributed by Lukas
Other Notes/Links: ManyChat ActiveCampaign Amazon Alexa Smart plugs pssst.... want to be a guest on the show? Listen to other episodes
John Eyres with Business Connections Consulting
03 Apr 2020
Contributed by Lukas
Guest Profile: John Eyres John Eyres is the owner of Business Connections Consulting. They provide outbound telephone calls to potential clients, pas...
Tom Ruwitch with StoryUP Marketing
31 Mar 2020
Contributed by Lukas
Guest Profile: Tom Ruwitch Tom Ruwitch is a business growth specialist with more than 20 years’ experience helping businesses and individuals thriv...
Cathy Sexton with The Productivity Experts
25 Mar 2020
Contributed by Lukas
Guest Profile: Cathy Sexton A productivity expert and business coach with over 17 years of experience helping business owners sort through their situ...
Your COVID-19 Action Plan
24 Mar 2020
Contributed by Lukas
Listen to other episodes
Olessia Chikunova with HomeWIP
08 Feb 2020
Contributed by Lukas
Guest Profile: Olesia Chikunova Olesia Chikunova corporate background covers representing multi multi multinational manufacturers in marketing, proje...
Bobby Nakamura with Naka’s Drapery
08 Feb 2020
Contributed by Lukas
Guest Profile: Bobby Nakamura Bobby Nakamura is a third-generation business owner under the Naka's business name. The business started back in 1957. ...
Melissa Hammann From Riviera Decor and Riviera Outdoor Decor
07 Feb 2020
Contributed by Lukas
Guest Profile: Casey Richardson Melissa Hammann is the lead designer and fabricator for Riviera Decor and Riviera Outdoor Decor. Riviera Decor has ...
Marketing Panes Inaugural Episode – The Introduction
07 Feb 2020
Contributed by Lukas
Welcome to the first episode of Marketing Panes - the show where I explain digital marketing tactics, interview company owners and providers to learn ...