Marketing Science Lab
Activity Overview
Episode publication activity over the past year
Episodes
From Hospital Beds to Zoom Threads: The Rise of Patient-Centered Care
22 Feb 2025
Contributed by Lukas
Source: McColl-Kennedy, J.R., Witell, L., Frow, P., Cheung, L., Payne, A. and Govind, R. (2025), "Patient-centered care in practice: hospital and...
Power Dynamics & Paychecks: Why Some Couples Splurge After Financial Wins
16 Feb 2025
Contributed by Lukas
Source: Nikolova, H., & Nenkov, G. Y. (2022). We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goa...
Mirror, Mirror on My Feed: Future Self-Images and Consumer Choice in the Digital Age
09 Feb 2025
Contributed by Lukas
Source: Taylor, A. and Carlson, J. (2025), Comparing Who We Are to Who We Could Be: How Future Self-Images Influence Consumer Choices. Psychology &...
Ghost Carts & Chill: Unlocking Millennial Shopping Cart Abandonment
02 Feb 2025
Contributed by Lukas
Source: Sharma, K. and Srivastava, S. (2025), "Shopping cart abandonment among young consumers: a moderated mediation study", Young Consumer...
Social Media Gospel or Marketing Fact? Untangling Brand Benefits in the Digital Age
25 Jan 2025
Contributed by Lukas
Source: Mathai, S., Kumar, S., Sreen, N. and Jeswani, S. (2025), "Are social media marketing activities reaping benefits for brands? The modera...
Decoding Meme Magic: How Brands Win Your Love
19 Jan 2025
Contributed by Lukas
Source: Kim, M. and Baek, T.H. (2025), "Fostering brand love through branded memes on social media", Journal of Product & Brand Manageme...
Serving with Purpose: How Strong Brands Keep Volunteers Coming Back
12 Jan 2025
Contributed by Lukas
Source: Wymer, W., & Čačija, L. N. (2025). Brand Strength’s Influence on Volunteers’ Retention and Support Intentions. Journal of Nonprofit ...
New Year, Clear Prices: How "That's It!" Can Transform Your Marketing in 2025
05 Jan 2025
Contributed by Lukas
Source: Mazor, G., Perez, D., & Kronrod, A. (2024). “That’s It!” How Short Exclamations Boost the Effectiveness of Price Communications: Usi...
Unleash Your Inner Inventor in 2025: How Self-Focused Ideas Can Conquer the Market
29 Dec 2024
Contributed by Lukas
Source: Wang, H.S., Yim, C.K.(. Shifting perspectives: How communicating user innovations’ self-focus enhances adoption. J. of the Acad. Mark. Sci. ...
Unwrapping Value: How More Choices Increase Perceived Worth -Even for Holiday Gifts!
22 Dec 2024
Contributed by Lukas
Source: Chan, E.Y. (2024), Choice, Psychological Ownership, and Option Valuation. Psychology & Marketing. https://doi.org/10.1002/mar.22150 Full ...
The Science Behind Last-Minute Holiday Shopping: Why Limited-Time Deals and Credit Cards Make Us Spend More
15 Dec 2024
Contributed by Lukas
Source: Kathuria, A. and Bakshi, A. (2024), "Unveiling the dynamics that shape online impulse buying behavior", Journal of Research in Interactive Mar...
Star Power vs. Search Power: The Spotify Playlist Showdown
08 Dec 2024
Contributed by Lukas
Source: Max J. Pachali, Hannes Datta (2024) What Drives Demand for Playlists on Spotify?. Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.02...
When Black Friday Goes Digital: Understanding the Evolution of Shopping Behavior
30 Nov 2024
Contributed by Lukas
Source: Lee, J., Kim, M., & Lennon, S. J. (2024). Black Friday shopping has moved online. Has BF misbehavior followed? Journal of Global Fashion M...
The Psychology of Ad Skipping: How Personality Shapes Viewer Behavior
24 Nov 2024
Contributed by Lukas
Source: Dharba, S., Gandhi, S., Torres, I. M., Madadi, R., & Zúñiga, M. Á. (2024). Secrets to why consumers skip ads: The moderating role of pe...
The Hidden Link Between Loneliness and Clutter: Insights for the Holiday Season
17 Nov 2024
Contributed by Lukas
Discover how loneliness affects our attachment to possessions and learn practical decluttering strategies for the holiday season. Full Episode Show No...
The Beauty of Ugly Produce: How Storytelling Can Reduce Food Waste This Holiday Season
10 Nov 2024
Contributed by Lukas
Source:Pai, C.-Y., Young, K.-Y., Liska, L.I. and Laverie, D. (2024), I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Stor...
The Power of Nostalgia in Advertising: Building Brand Love Across Cultures
09 Nov 2024
Contributed by Lukas
Source:Grappi, S., Pauwels, V., Pedeliento, G. and Zarantonello, L. (2024), "How nostalgia in advertising increases brand love: a cross-country study"...
The Science of Brand Recovery: Understanding and Facilitating Consumer Forgiveness
06 Nov 2024
Contributed by Lukas
Source:Yoruk, I., Hsu, J.-H., & Lee, Z. W. Y. (2024). Consumer forgiveness: A literature review and research agenda. Psychology & Marketing, 1–25. h...
Unmasking the Paradox of Influencer Marketing Disclosures: Balancing Authenticity and Skepticism
02 Nov 2024
Contributed by Lukas
Source:Shen, P., Nie, X. and Tong, C. (2024), "Does disclosing commercial intention benefit brands? Mediating role of perceived manipulative intent an...
Beyond the Sugar Skull: Cultural Competence in Marketing Through the Lens of Día de los Muertos
01 Nov 2024
Contributed by Lukas
Leija, M. G., Guerra, M. J., & Lewis, B. A. (2023). Día de los Muertos: Recognizing heterogeneity in Latinx cultural knowledge. NABE Journal of Resea...
Beyond the Clinic: How Google Searches Reveal Patient Priorities in Cancer Care
26 Oct 2024
Contributed by Lukas
Source:Özistanbullu D, Weber R, Schröder M, Kippenberger S, Kleemann J, Stege H, Kaufmann R, Schilling B, Grabbe S, Wilhelm R. Exploring the Thought...
The Psychology of Sin Sells: Research Shows Immoral Symbols Drive Purchase Intent
26 Oct 2024
Contributed by Lukas
Source: Ilicic, J., Brennan, S.M. & Kulczynski, A. Sinfully decadent: priming effects of immoral advertising symbols on indulgence. Marketing Letters ...
How to Boost Content Sharing: 6 Proven Motivators That Drive User Engagement
23 Oct 2024
Contributed by Lukas
Source:Ojala, J., Fedosov, A., Olsson, T., Väänänen, K., & Langheinrich, M. (2024). “Shared Online, Made People Envious, Felt Good”: Motivation...
The Politics of Search: How Consumer Ideology Impacts Ad Clicks
21 Oct 2024
Contributed by Lukas
Source: Davidson, A. (2024). Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising. Journal of Advertising, 1–...
Rethinking Friction in Customer Experience: When Effort Enhances Value
19 Oct 2024
Contributed by Lukas
Source:Padigar, M., Li, Y., & Manjunath, C. N. “Good” and “bad” frictions in customer experience: Conceptual foundations and implications. Psy...
Unlocking Creative Potential: The 4 Decision-Making Styles Every Marketing Team Needs
19 Oct 2024
Contributed by Lukas
Take the Decision-Making Styles Test: https://mralexgarrido.github.io/dmsi/dmsiform.htmlIn the latest episode of Marketing Science Lab, we take a deep...
The Science of Influence: Maximizing ROI in Influencer Campaigns
16 Oct 2024
Contributed by Lukas
Source:Lee, J., Walter, N., Hayes, J. L., & Golan, G. J. (2024). Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media ...
From Jokes to Loyalty: How Brand Teasing Transforms Marketing Strategies
12 Oct 2024
Contributed by Lukas
Source:Demi Oba, Holly S Howe, Gavan J Fitzsimons, Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers, Journal of C...
Headlines that Hit: The Science Behind Letter Case in Advertising
12 Oct 2024
Contributed by Lukas
SourceKlinke, T., Christ, M., Fadl, N., Lamerz, C., & Langner, T. (2024). The effects of letter capitalization in advertising headlines. Journal of Ma...
The Power of Bounded Social Media Places: New Frontiers in Digital Marketing
10 Oct 2024
Contributed by Lukas
Source:Malhotra, P. (2024). “What You Post in the Group Stays in the Group”: Examining the Affordances of Bounded Social Media Places. Social Medi...
Beat Boredom: How Creative Thinking Can Reignite Your Consumption Joy
06 Oct 2024
Contributed by Lukas
Do you ever find yourself listening to the same song repeatedly, only to find it’s lost its spark? Or ordering your usual takeout, but the excitemen...
Can Plus-Size Models Turn Customers into Brand Evangelists?
05 Oct 2024
Contributed by Lukas
Fashion advertising often presents an idealized image of beauty, raising the question: what happens when brands embrace body diversity? In this episod...
Are Consumers Really Averse to Search Ads? A Deep Dive into the Marketing Science
05 Oct 2024
Contributed by Lukas
Do you ever feel like the internet is just one giant "Buy Now" button disguised as a website? We’ve all been there, right? Scrolling, scrolling, scr...
Unlocking the Power of Direct Traffic: How Google Ads, Price Comparison & Email Drive E-commerce Purchases
28 Sep 2024
Contributed by Lukas
In today's episode, we're diving deep into the enigmatic world of website traffic, specifically the often-misunderstood realm of "direct traffic" and ...
Can AI Truly Be Creative? A Deep Dive into the Future of Art
27 Sep 2024
Contributed by Lukas
The question of whether artificial intelligence (AI) can be truly creative is a hot topic. On this episode of Marketing Science Lab, we discuss a fasc...
Unlocking Marketing's Future: Exploring Generative AI's Impact on Innovation and Marketing Processes
26 Sep 2024
Contributed by Lukas
Generative AI (GenAI) is rapidly transforming the marketing landscape. This isn't just another fleeting tech trend; it's a fundamental shift in how ma...
Are You Happy Scrolling or Doomscrolling? How Your Mood Impacts Your News Consumption
25 Sep 2024
Contributed by Lukas
Ever catch yourself endlessly scrolling through news on your phone but realize you haven't actually read anything? You're not alone. This "hyperconnec...
Beyond the 80/20 Rule: Where Does True Brand Growth Potential Lie?
24 Sep 2024
Contributed by Lukas
The age-old 80/20 rule in marketing, which suggests that 80% of sales come from 20% of customers, has long guided brand strategies. But is this the wh...
Does Personalization Still Work in Email Marketing? New Research Reveals a Surprising Twist
21 Sep 2024
Contributed by Lukas
For years, email marketers have relied on a simple trick to boost open rates: including the recipient's first name in the subject line. But does this ...
Beyond Buzzwords: How to Turn Brand Authenticity Into Action
20 Sep 2024
Contributed by Lukas
Everyone's talking about brand authenticity these days. It's gone way beyond a simple marketing buzzword. We all know it's not just about a catchy tag...
How Storytelling Can Actually Make People Take Action: A Deep Dive into the Science
19 Sep 2024
Contributed by Lukas
Have you ever gotten so lost in a movie that you felt like you were right there with the characters, on the edge of your seat, completely invested? Th...
Do Unconventional Brand Spellings Actually Work?
17 Sep 2024
Contributed by Lukas
Ever wonder why some brands decide to get creative with their spellings? Think "Lyft" instead of "Lift", or "Tumblr" in place of "Tumbler". In a world...
Healthcare Marketing: From Calm Waters to Tsunami Waves
15 Sep 2024
Contributed by Lukas
The healthcare industry is undergoing a seismic shift, moving from a predictable, doctor-centric model to a complex and dynamic ecosystem. This evolut...
How That One Negative Review Can Make or Break Your Purchase Decision
14 Sep 2024
Contributed by Lukas
Okay, so you're about to buy something online. You've done your research, found the perfect product, and you're ready to hit that "Buy Now" button. Bu...
Unlocking Marketing Creativity: How AI is Changing the Game
14 Sep 2024
Contributed by Lukas
Source:Pagani, M., & Wind, Y. (2024). Unlocking Marketing Creativity Using Artificial Intelligence. Journal of Interactive Marketing, 0(0). https://do...
Beyond Rankings: What Really Drives Marketing Results
14 Sep 2024
Contributed by Lukas
Today on Marketing Science Lab, we're diving deep into the world of rankings. Not just the "who's number one" kind of rankings, but the mind-bending p...
Cracking the Gen Z Code: Marketing to the Digital Generation
13 Sep 2024
Contributed by Lukas
Source:Van den Bergh, J., De Pelsmacker, P. and Worsley, B. (2024), "Beyond labels: segmenting the Gen Z market for more effective marketing", Young C...