Marketing Sensibility
Episodes
#22 - How To Sell a Service
28 Nov 2025
Contributed by Lukas
Marketing the Invisible: How the Internet Makes Services Sellable.From hotel beds to spa treatments, services may be intangible, perishable, and incon...
#21 - Customer Service
22 Nov 2025
Contributed by Lukas
Customer service isn’t a checkbox—it’s a discipline. In this episode of Marketing Sensibility, I break down why the best brands focus on just th...
#20 - What Makes You Different? Understanding the Value Proposition
15 Nov 2025
Contributed by Lukas
And why does it matter? In this episode, we unpack the power of your value proposition, how to define it, own it, and use it to stand out. #marketings...
#19 - Turning Reviews into Revenue
08 Nov 2025
Contributed by Lukas
Reviews aren’t just feedback — they’re fuel. Learn how to turn them into bookings.From 5-star praise to 1-star lessons — discover how to make ...
#18 - From Booking to Loyalty: Crafting a Seamless Guest Journey
01 Nov 2025
Contributed by Lukas
Your website isn’t a digital brochure—it’s your 24/7 storefront. In this episode of Marketing Sensibility, Faruk breaks down how to turn social ...
#17 - Beyond The Brochure (Visual Storytelling)
24 Oct 2025
Contributed by Lukas
“Beyond the Brochure: Visual Storytelling for Hotels and Spas”Welcome back to Marketing Sensibility, the podcast where we unpack everyday challeng...
#16 - AI Tools For Small Businesses
21 Oct 2025
Contributed by Lukas
AI Tools For:1. 📝 Content Creation & PublishingCopy.ai and Jasper: These tools help you write blog posts, social media captions, and promotiona...
#15 - 5 Hotel Marketing Mistakes That Are Costing You Guests (and How to Fix Them)
18 Oct 2025
Contributed by Lukas
Welcome back to Sensibility—now reimagined as Marketing Sensibility.When I first launched this podcast during the pandemic, face-to-face engagement ...
#14 - How to Get the Most Out of Your Social Media Networks
05 Jun 2021
Contributed by Lukas
Aimed at small businesses, professionals and individuals, Episode 15 unpacks the major social media platforms and will help you leverage them as effec...
#13 Exploring Alternatives Due To Job Insecurity During The Pandemic
23 Nov 2020
Contributed by Lukas
Many non-professionals are starting small home-based businesses, as a result of losing their jobs due to the pandemic. This podcast provides some insi...
#12 How to Re-invent Yourself and Embark on a Career Change Successfully
17 Nov 2020
Contributed by Lukas
'Now or Never' is a myth, and as many successful people have demonstrated, it is never too late to contemplate a career change, to bring you a step cl...
#11 How to Deliver a Life Changing Compliment
10 Nov 2020
Contributed by Lukas
Episode 11 will help you deliver a compliment, with the understanding of how to frame it, phrase it and understand the impact a genuine compliment has...
#10 How to Say "I'm Sorry" And Mean It
03 Nov 2020
Contributed by Lukas
Since we all make mistakes and often say “I’m Sorry” this episode gives you a three-step method to apologise effectively, to your partner, spous...
#9 How to Plan Your Holiday During the Covid-19 Pandemic
29 Oct 2020
Contributed by Lukas
Planning a holiday during a pandemic raises more questions than we have answers to. Episode 9 will help you plan your holiday, and keep you safe over ...
#8 What Skills Do You Require To Be Effective at Work in a Post Pandemic World
24 Oct 2020
Contributed by Lukas
Episode 8 unpacks the differences between skills and qualifications, and will allow you to take stock of your strengths and identify areas for further...
#7 Where Fake News Originates, How To Spot It And What To Do When You Get It.
17 Oct 2020
Contributed by Lukas
Fake News no longer arrives on 1 April. We get it every other day! This episode will help you understand where it originates, how to spot it and what ...
#6 How to Keep Away from the Fridge While Working From Home
10 Oct 2020
Contributed by Lukas
This episode will give you a structure to formulate an eating plan while working form home. A discussion with Nazly Vania, that was most enjoyable. If...
#5 How To Be Productive While Working From Home
03 Oct 2020
Contributed by Lukas
The pandemic has has forced many people to work from home. And those of us accustomed to working from home, face additional challenges; our homes are ...
#4 What Do People Mean When They Say "I'm Busy"
27 Sep 2020
Contributed by Lukas
This episode gives you some practical advice on how to be more productive & enthusiastic. Take back your life and free up the time to do the...
#3 What To Do With All Your Photos
20 Sep 2020
Contributed by Lukas
We all take photos, and after a while, have no room to store them. This episode will help you take better pictures, improve your selection crite...
#2 How to Stand Out in the Queue of Job-hunters
14 Sep 2020
Contributed by Lukas
Episode 2 gives you some practical advice on how to approach companies you'd like to work for. Take ownership of the process and drive it to a p...
#1 How to Manage Your Digital Footprint
08 Sep 2020
Contributed by Lukas
In the pilot episode we look at ways to manage your digital footprint by tweaking smartphone settings and making adjustments to the way you conduct yo...