Marketing Smarts from MarketingProfs
Activity Overview
Episode publication activity over the past year
Episodes
Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster
28 Mar 2024
Contributed by Lukas
Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industr...
Customer Patience and 'Time to Win': Jay Baer on Marketing Smarts [Podcast]
11 Jan 2024
Contributed by Lukas
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do wit...
Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]
04 Jan 2024
Contributed by Lukas
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying a...
Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]
21 Dec 2023
Contributed by Lukas
Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecos...
CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]
14 Dec 2023
Contributed by Lukas
It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a...
Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]
07 Dec 2023
Contributed by Lukas
You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the e...
Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]
30 Nov 2023
Contributed by Lukas
If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what ...
The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]
15 Nov 2023
Contributed by Lukas
Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog...
Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
09 Nov 2023
Contributed by Lukas
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is,...
Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]
02 Nov 2023
Contributed by Lukas
Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, a...
Maximizing Your Reach--Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]
26 Oct 2023
Contributed by Lukas
Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James T...
Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]
19 Oct 2023
Contributed by Lukas
In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communic...
Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast]
12 Oct 2023
Contributed by Lukas
Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensu...
How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast]
05 Oct 2023
Contributed by Lukas
Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. ...
How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]
28 Sep 2023
Contributed by Lukas
Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss th...
LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]
21 Sep 2023
Contributed by Lukas
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvanta...
Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]
14 Sep 2023
Contributed by Lukas
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-fr...
Empowering Sales Success--The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]
07 Sep 2023
Contributed by Lukas
The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the ...
Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast]
31 Aug 2023
Contributed by Lukas
Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track o...
Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]
23 Aug 2023
Contributed by Lukas
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-base...
A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]
17 Aug 2023
Contributed by Lukas
As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen A...
Generative AI-Powered Sales and Marketing Conversations: David Greenberg on Marketing Smarts [Podcast]
10 Aug 2023
Contributed by Lukas
Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change t...
The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]
03 Aug 2023
Contributed by Lukas
Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies...
How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast]
27 Jul 2023
Contributed by Lukas
Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with i...
How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]
20 Jul 2023
Contributed by Lukas
Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reaso...
B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
13 Jul 2023
Contributed by Lukas
Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why in...
A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]
06 Jul 2023
Contributed by Lukas
Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn wh...
A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]
29 Jun 2023
Contributed by Lukas
Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the d...
Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]
22 Jun 2023
Contributed by Lukas
Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices t...
Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]
15 Jun 2023
Contributed by Lukas
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach st...
B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]
08 Jun 2023
Contributed by Lukas
Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product c...
ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]
01 Jun 2023
Contributed by Lukas
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos...
World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]
25 May 2023
Contributed by Lukas
Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enoug...
How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast]
18 May 2023
Contributed by Lukas
Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, ...
The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]
11 May 2023
Contributed by Lukas
On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creat...
The Three Pillars of Winning Communication--Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]
04 May 2023
Contributed by Lukas
Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to tal...
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast]
27 Apr 2023
Contributed by Lukas
Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer re...
How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]
20 Apr 2023
Contributed by Lukas
Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agent...
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]
13 Apr 2023
Contributed by Lukas
Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.
How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast]
06 Apr 2023
Contributed by Lukas
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their adv...
The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]
30 Mar 2023
Contributed by Lukas
How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John...
The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]
23 Mar 2023
Contributed by Lukas
Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between...
How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]
16 Mar 2023
Contributed by Lukas
Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: ...
B2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]
09 Mar 2023
Contributed by Lukas
Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building ...
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]
02 Mar 2023
Contributed by Lukas
This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer ...
The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast]
23 Feb 2023
Contributed by Lukas
Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including ...
A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]
16 Feb 2023
Contributed by Lukas
Chris Penn and host George Thomas discuss what data science and AI mean for B2B marketing, how to implement machine-learning, and how to think like a ...
Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast]
09 Feb 2023
Contributed by Lukas
What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposte...
Maximizing Your B2B Marketing Budget--Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]
02 Feb 2023
Contributed by Lukas
B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including...
How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]
26 Jan 2023
Contributed by Lukas
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sen...