Marketing Spark (The B2B Marketing Podcast)
Episodes
The Rise of Dark AI and the Cost of Getting It Wrong
15 Apr 2026
Contributed by Lukas
Tom Rudnai's research at Demand Genius reveals a structural flaw in how SaaS companies approach AI Engine Optimization: they're measuring citations, b...
How Donate.ly Helped Raise Millions and What AI Means for Nonprofit Fundraising | Javan Van Gronigen
14 Mar 2026
Contributed by Lukas
How do nonprofits compete for attention, donations, and impact in a noisy digital world?In this episode of the Marketing Spark podcast, host Mark Evan...
How Agenda Hero Is Using AI to Eliminate Manual Calendar Work and Save Billions of Hours
11 Feb 2026
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans sits down with Caren Cioffi, co-founder and CEO of Agenda Hero, an AI-powered platform designed to elim...
Before AI: The Critical Knowledge Gap You're Overlooking
29 Jan 2026
Contributed by Lukas
Many companies are rushing to adopt AI tools hoping to unlock new levels of productivity and innovation — and failing. Why? According to Sarah Jeann...
From Podcasting to Prompt Engineering: Dan Sanchez’s Leap into AI
30 Dec 2025
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans sits down with Dan Sanchez, a former podcasting leader turned AI marketing consultant, to explore his i...
David Usher on Creativity, Memory, and Staying Human in the Age of AI
18 Nov 2025
Contributed by Lukas
David Usher has sold over 1.4 million albums, won five Junos, and performed around the world. Today, he’s just as focused on algorithms as he is on ...
Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
16 Sep 2025
Contributed by Lukas
Marketers spend countless hours optimizing for Google, LinkedIn, and Reddit—but what about Wikipedia? In this episode of Marketing Spark, host Mark ...
Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines
25 Aug 2025
Contributed by Lukas
Cold outreach has a bad reputation—spammy emails, pushy SDRs, endless noise in the inbox. But Michael Maximoff, co-founder of Belkins, believes...
Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey
23 Jul 2025
Contributed by Lukas
What does it take to disrupt a $500 hockey stick market dominated by global giants? At just 22 years old, Zechariah Thomas is rewriting the rules...
From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice
03 Jul 2025
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company. Vahagn sh...
Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work
20 Jun 2025
Contributed by Lukas
AI isn’t coming for the future of work—it’s already transforming it. In this episode, Mark Evans sits down with Mitch Joel, entrepreneur, author...
Why Founders Burn Out—and How to Reclaim Control with Zaheer Merali
08 May 2025
Contributed by Lukas
Entrepreneurship isn’t just about hustle, funding rounds, or scaling fast. It’s also about the inner game—mastering your mindset, aligning your ...
The Art and Science of B2B Video Podcasting: Lessons from 75 Shows
30 Apr 2025
Contributed by Lukas
Is your B2B podcast ready for YouTube? In this episode of Marketing Spark, I’m joined by Sergey Ross and Joe Newton from Sway One, who created a rep...
What Braydan Young Learned After 10 Years Building Sendoso
17 Apr 2025
Contributed by Lukas
After a decade building Sendoso into a category-defining platform for B2B gifting and direct mail, Braydan Young is back with a new venture—Slash Ex...
Conversion Copywriting Strategies: How Chris Silvestri Boosts B2B Marketing Success
05 Mar 2025
Contributed by Lukas
In this episode of Marketing Spark, host Mark Evans sits down with Chris Silvestri, a conversion copywriting expert, to explore the art and science of...
The CMO Dilemma: Surviving & Thriving in a High-Stakes Marketing World with Jenny Sagstrom
25 Feb 2025
Contributed by Lukas
CMOs are under immense pressure to deliver fast results, prove ROI, and navigate an increasingly complex marketing landscape. In this episode of Marke...
The Future of GenAI Pricing: Monetization Strategies & SaaS Trends with James Wilton
12 Feb 2025
Contributed by Lukas
Pricing in the world of Generative AI is still an open debate, with companies struggling to balance cost, value, and customer expectations. In this ep...
Know Your Customers, Win More Deals: A Deep Dive with Yael Morris
30 Jan 2025
Contributed by Lukas
In this episode of Marketing Spark, I sit down with Yael Morris to discuss why truly understanding your customers is the key to effective marketing an...
Content That Connects: Erin Balsa on AI, Authenticity, and Standing Out
15 Jan 2025
Contributed by Lukas
In this episode of the Marketing Spark Podcast, content marketing strategist and founder of Haus of Bold, Erin Balsa, takes us behind the scenes of he...
Hiring Without Borders: Mastering the Global Tech Talent Hunt
04 Dec 2024
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans talks to MagicPace's Nick D'Urbano about his expertise on navigating the challenges and opportunities o...
Building Barefoot Wine: Michael Houlihan on Innovation, Storytelling, and Brand Success
20 Nov 2024
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans chats with Michael Houlihan, co-founder of Barefoot Wine, about the accidental journey that led to one ...
Onboarding That Sticks: Ramli John's Guide to Turning New Users into Lifelong Advocates
13 Nov 2024
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans talks with Ramli John, founder of Delight Path and author of Product-Led Onboarding, about the secrets ...
Unlocking the Power of Podcasting: Tom Schwab on Leveraging Interviews for Business Growth
05 Nov 2024
Contributed by Lukas
In this episode of Marketing Spark, host Mark Evans dives into the transformative world of podcasting with Tom Schwab, founder and CEO of Interview Va...
Athletes, Brands, and the Power of Influence: A Deep Dive with Ishveen Jolly
16 Oct 2024
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans sits down with Ishveen Jolly, founder and CEO of OpenSponsorship, to explore how athlete sponsorship ha...
Navigating AI's Impact on Marketing: Linda Melone Shares Her Toolkit
08 Oct 2024
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans sits down with seasoned marketer Linda Melone to explore how AI is transforming the marketing landscape...
From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding
18 Sep 2024
Contributed by Lukas
In this episode, I sit down with Dale Harrison to dive deep into one of the most critical—but often overlooked—aspects of customer success: onboar...
Copper's Creative and Agile Approach to Battling CRM Giants
11 Sep 2024
Contributed by Lukas
In this episode of the Marketing Spark podcast, Mark Evans delves into the intense competition within the CRM market, highlighting the prominent playe...
Transforming Customer Service with AI: Landbot's CEO Jiaqi Pan Shares Insights and Strategies
26 Jun 2024
Contributed by Lukas
In this episode of Marketing Spark, host Mark Evans talks with Jiaqi Pan, co-founder and CEO of Landbot, an AI-powered platform revolutionizing custom...
Unpacking Google's Leaks and AI Overviews: SEO Strategies with Sam Dunning
18 Jun 2024
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans interviews Sam Dunning, a content marketing and SEO expert, to dissect the recent leaks about Google's ...
From Dishwashing Robots to AI Storytelling: Matt Mireles' Entrepreneurial Journey
11 Jun 2024
Contributed by Lukas
In the latest episode of Marketing Spark, host Mark Evans sits down with Matt Mireles, CEO and co-founder of Talktastic. They dive into the trans...
From Confusion to Clarity: Billy Broas Reveals the Keys to Messaging Secrets
06 Jun 2024
Contributed by Lukas
In this episode of the Marketing Spark podcast, Mark Evans interviews Billy Broas, a leading messaging expert.They delve into the importance of clear,...
Bridging Remote and In-Person Work: Insights from Drew Moffitt at KumoSpace
22 May 2024
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans talks with Drew Moffitt, head of marketing at KumoSpace, to explore the evolving landscape of remote an...
Kirk Simpson's Journey: From Startup Challenges to a $537 Million Exit and Beyond
14 May 2024
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans sits down with Kirk Simpson, co-founder of Wave Accounting, which was sold to H&R Block for $537 mi...
Can Less Be More in CRM? Exploring Parma's Unique Strategy with CEO Mark Kofman
02 May 2024
Contributed by Lukas
In this episode of Marketing Spark, I chat with Mark Kofman, CEO of Parma—a minimalist CRM designed to simplify relationship management. Amidst...
Bridging the Gap: SaaS CEO and CMO Perspectives on Marketing Success
23 Apr 2024
Contributed by Lukas
In this episode of Marketing Spark, Blaine Mathieu, a seasoned CEO and marketing leader, shares his unique perspectives on the evolving relationship b...
Crafting Tomorrow: Content Marketing's Future in the AI Era
09 Apr 2024
Contributed by Lukas
In this episode of Marketing Spark, host Mark Evans sits down with Benji Hyam, co-founder of Grow and Convert, to explore the fast-changing content ma...
Beyond the Mic: How Zencastr is Changing the Podcasting Game for Creators
28 Feb 2024
Contributed by Lukas
Podcast Summary:Title: The Evolution of Podcasting: A Deep Dive with Zencastr's CEO Josh NielsenIn this episode of Marketing Spark, Mark Evans t...
Startup Marketing 101: Allyson Letteri's Easy Guide to Making Your Mark
09 Feb 2024
Contributed by Lukas
In this episode of the Marketing Spark podcast, Mark Evans sits down with Allyson Letteri to delve into the crucial role of strategic messaging and po...
The Art of Marketing Leadership: Emily Singer
23 Jan 2024
Contributed by Lukas
In this episode of Marketing Spark, Emily Singer, VP and Head of Marketing at Drift, joins Mark Evans to discuss her journey and experiences in market...
Unlocking the Power of Case Studies in B2B Marketing with Joel Klettke
11 Jan 2024
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans talks to Joel Klettke about the significance and strategic use of case studies in B2B marketing. K...
Navigating the LinkedIn Labyrinth: Ivana Todorovic's Journey with AuthoredUp
03 Jan 2024
Contributed by Lukas
In this "AuthoredUp" podcast episode, Ivana Todorovic discusses her entrepreneurial journey and the creation of AuthoredUp, a tool enhancing LinkedIn ...
Mastering the Art of Positioning: Robert Kaminski's Guide for B2B SaaS Success
13 Dec 2023
Contributed by Lukas
In the latest episode of Marketing Spark, we talked to Robert Kaminski, an expert in product marketing and co-founder of Fletch PMM. Kaminski sha...
Beyond the Boring Blueprint: Alex Smith on Strategies that Inspire and Motivate
05 Dec 2023
Contributed by Lukas
In this episode of Marketing Spark, we're excited to have Alex Smith, the i author of "No Bullshit Strategy" and the founder of BasicArts.org. Al...
Breaking down the impact and ROI of B2B brand positioning and messaging
21 Nov 2023
Contributed by Lukas
In the ever-evolving B2B SaaS landscape, clear messaging and strategic positioning are vital for standing out in the crowded marketplace.In this episo...
Getting real about marketing bullshit, myths and gurus: Vince Moreau
09 Nov 2023
Contributed by Lukas
In this episode, Vince Moreau dives into the world of messaging and positioning. He discusses his daring transition from academia to marketing an...
The B2B Marketing Crisis: Gee Ranasinha
30 Oct 2023
Contributed by Lukas
In this episode, Gee Ranasinha suggests that B2B marketing is in crisis because "effective" marketing is sidelined in favour of what he calls "efficie...
From Software Engineer to Marketing Innovator: Gil Allouche'sJourney
13 Oct 2023
Contributed by Lukas
In this episode of Marketing Spark, we talk with Gil Allouche about Metadata.io, a platform that helps companies streamline and automate marketing pro...
Marketing Insight with Shay Howe: Navigating the Future of ActiveCampaign
04 Oct 2023
Contributed by Lukas
In this episode, we sit down with Shay Howe, Chief Marketing Officer of ActiveCampaign, to delve into the ever-evolving landscape of digital marketing...
Mastering LinkedIn with Florian Decludt: Strategies for Entrepreneurs
13 Sep 2023
Contributed by Lukas
In this episode of Marketing Spark, we dive deep into the world of LinkedIn with Florian Decludt, a renowned strategist who's been guiding entrepreneu...
In-Depth with Mitch Solway: Navigating the B2B and SaaS Marketing Landscapes
24 Aug 2023
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans talks to Mitch Solway, a fractional CMO for startups, about the volatile and ever-changing B2B and SaaS...
From Pitch to Publish: How PR Monkey is Redefining the PR Game
13 Aug 2023
Contributed by Lukas
This episode takes a dive deep into the intersection of technology, innovation, and public relations. Mark Evans, seasoned B2B/SaaS marketer and ...
Harnessing the Power of Video Testimonials: Dustin Tysick
05 Jul 2023
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans sits down with Dustin Tysick, VP of Revenue, with Testimonial Hero.They discuss the value of customer t...
Mastering the Solo Game: How to Run A One-Person Marketing Department
14 Jun 2023
Contributed by Lukas
Ever wondered how to single-handedly run a marketing department? Dock.us's Eric Doty delivers excellent insights that come from first-hand experi...
The AI revolution in content marketing: How to stay ahead of the game
31 May 2023
Contributed by Lukas
In this podcast episode, Mark Evans and Ben Pines, Director of Content at Wordtune and AI 21 Labs, discuss the impact of AI on content marketing. ...
Breaking Through the Noise: Marketing Irish Whiskey Across the Ocean
17 May 2023
Contributed by Lukas
In this week's episode of Marketing Spark, I had the pleasure of speaking with Jarlath Watson, the principal at the Echlinville Distillery in Northern...
The Fundamentals of Marketing: Branding, ChatGPT and Beyond
09 May 2023
Contributed by Lukas
In this podcast episode, Mark, the host of "Marketing Spark," interviews Louis Gudema, author of "Bullseye Marketing" and fractional CMO for B2B start...
Targeting Your Audience with Buyer Personas: Strategies for Success.
26 Apr 2023
Contributed by Lukas
In this episode, Mark Evans interviews Jim Kraus, President of the Buyer Persona Institute, about the value and mechanics of buyer personas in m...
A Deep Dive into the Power of Brand Positioning
18 Apr 2023
Contributed by Lukas
In this episode of Marketing Spark, Mark Evans and Clay Ostrom discuss the importance of brand positioning and how it applies to marketing, sales, HR,...
Unlocking the Power of Account-Based Marketing for B2B Companies (Paul Slack)
09 Apr 2023
Contributed by Lukas
In this episode of the Marketing Spark podcast, Mark Evans interviews Paul Slack, founder and CEO of Vende Digital, about account-based marketing (ABM...
The Positioning and Branding Story Behind Pickleball: Laura Gainor
04 Apr 2023
Contributed by Lukas
In this episode of Markeitng Spark, Laura Gainer provides insight into how she helped turned pickleball into North American's fastest-growing sport.La...
Turn Your B2B Website into a Conversion Machine: Expert Tips from Sam Dunning
19 Mar 2023
Contributed by Lukas
In this episode of the Marketing Spark podcast, host Mark talks to Sam Dunning, co-owner of Web Choice, about the common mistakes that B2B companies m...
Beyond the Buzz: Strategies for Successful Technology PR
14 Mar 2023
Contributed by Lukas
For many B2B SaaS companies, PR is a mysterious creature.They like the idea of media coverage to drive brand awareness and new business, but they're n...
Seeing is Believing: The Impact of Video for B2B SaaS Marketing - Sergey Ross
01 Mar 2023
Contributed by Lukas
In this episode, Sergey Ross and I explore the power of video for B2B SaaS companies looking to accelerate their growth. We talk about how video ...
How B2B SaaS Companies Should Hire Freelancers, Contractors & Agencies
15 Feb 2023
Contributed by Lukas
In challenging economic times, marketing budgets are low-hanging fruit when it comes to cost cutting. In the process, many B2B SaaS companies turn to ...
The "Less is More" Approach to B2B SaaS Marketing
31 Jan 2023
Contributed by Lukas
In this episode of Marketing Spark, Andrew Arocha, Drift's chief revenue officer, talks about how less (marketing) will be more amid more difficult ec...
Using Customer Intelligence to Retain Customers: Mike Diaz
23 Jan 2023
Contributed by Lukas
As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important.On this episode of Marketing Spark,...
Chatbot and the Future of Conversational Intelligence: Sonny Patel
06 Jan 2023
Contributed by Lukas
Chatbots are becoming more popular to serve the needs of customers and answer their questions, but the AI is making chatbots smarter and more valuable...
For B2B SaaS Companies, Podcasts are a No-Brainer: Jeremy Shere
14 Dec 2022
Contributed by Lukas
Podcasts can be a valuable marketing tool for B2B SaaS companies because they provide opportunities to connect with customers, prospects, and influenc...
Putting the spotlight on content, GA4, Website optimization and CTAs: Andy Crestodina
07 Dec 2022
Contributed by Lukas
The digital marketing landscape is always changing. There are new channels, tools, and approaches. But it feels like we’ve entered uncharted territo...
What's a Fractional CMO and How Do They Deliver?
23 Nov 2022
Contributed by Lukas
One of the more interesting business trends is the rise of the fractional executive. It's the idea that you can someone with skills and experience but...
Digital Marketing in a Clickless, Attribution-Free World
09 Nov 2022
Contributed by Lukas
For many years, marketers have leaned hard into data for information and insight about how people interact with different activities. But the landscap...
How to Pick the Right Podcast Booking Agency
02 Nov 2022
Contributed by Lukas
Definition of annoying: most pitches from podcast booking agencies. They’re not personalized. Clearly, no research has been done. They’re frequent...
The Growing Importance of Customer Intelligence
26 Oct 2022
Contributed by Lukas
The more that you know your customers, the better. That's Marketing 101. As marketing attribution becomes increasingly more challenging, companies wil...
Are B2B Companies Still Excited about Podcasts?
13 Oct 2022
Contributed by Lukas
In theory, podcasts are a great thing for B2B and B2B SaaS companies. They allow companies to connect with prospects, customers, and influencers and g...
Tried, True and Tested Approach to B2B Sales: Steve Schmidt
05 Oct 2022
Contributed by Lukas
Sales is a combination of art and science. The best salespeople combine personality, insight, research and time to engage people and convince them to ...
Exploring the Exciting World of Consulting with Faheem Moosa.
28 Sep 2022
Contributed by Lukas
Consultants get a bad rap. They're seen as people who like telling other people what to do, but they don't do the actual work. But consultants can pla...
The Power of Copy and Conversions in B2B SaaS Marketing
21 Sep 2022
Contributed by Lukas
Words are powerful. They make as much an impact as video, photos, and audio. But words and writing are often under-appreciated, particularly by people...
The Entrepreneurial Challenges of Running a B2B Saas Startup
07 Sep 2022
Contributed by Lukas
What a difference a year makes for B2B Saas entrepreneurs. In 2021, business was booming, venture capital was flowing, and the focus was customer acqu...
Typeform's Big, Bold Marketing and Market Domination Plans
24 Aug 2022
Contributed by Lukas
Typeform is one of the world's best-known and most popular tools for creating online forms and surveys. Armed with $135 million in Series C financing...
How to Create Compelling B2B SaaS Messaging
03 Aug 2022
Contributed by Lukas
For all the focus on data, messaging (and positioning) is crucial for companies looking to connect with prospects and customers. If you cannot talk ab...
Embracing Demand Gen Amid Challenging Economic Times
29 Jun 2022
Contributed by Lukas
As B2B SaaS sales become more challenging, demand gen can be an important way for companies to attract, educate, encourage, and nurture prospects. In ...
Why, How, and When to Hire a Fractional CMO
08 Jun 2022
Contributed by Lukas
Over the last couple of years, the fractional CMO (FCMO) has been gaining momentum as companies look for marketing leadership without hiring a full-ti...
Walnut.io's Journey from Idea to $56-million in Venture Capital
01 Jun 2022
Contributed by Lukas
What's it like to operate a red-hot startup? What's it like to raise $56-million in venture capital in a relatively short period of time? In this epis...
A Deep Dive into B2B SaaS Pricing
18 May 2022
Contributed by Lukas
When should a B2B SaaS company change its pricing and how often should it happen? How do free trials and freemium play within the pricing equation? In...
How to Create Better Sales Emails: Will Allred, Lavender
04 May 2022
Contributed by Lukas
Most emails from salespeople are terrible. They're impersonal, irrelevant, and ineffective. They often don't reflect a prospect's interests or needs. ...
What Happens When Your Audience Disappears? - PizzaTime
27 Apr 2022
Contributed by Lukas
PizzaTime's business exploded during the pandemic as companies looked for ways to engage remote employees. The company, which offers catering to remot...
How B2B Brands Can Embrace TikTok: Will Aitken
06 Apr 2022
Contributed by Lukas
TikTok is the world's sixth-largest social media platform with one billion users. Slowly but surely, B2B brands are establishing a presence, although ...
How to Work With B2B Content Marketing Freelancers
30 Mar 2022
Contributed by Lukas
Many B2B SaaS companies are aggressively leveraging content marketing to attract and engage prospects. One of the ways to generate content is to hire ...
How well do you know your customers: Mike Birt
16 Mar 2022
Contributed by Lukas
Marketers will tell you the importance of really knowing their customers but how many marketers actually understand their customers inside out? Long-t...
Exploring the World of Direct Mail Marketing
23 Feb 2022
Contributed by Lukas
While marketers are obsessed with all things digital, direct mail marketing is alive and well. There's huge value in being able to target people by th...
What Happens When No One Knows About Your Great Product?
16 Feb 2022
Contributed by Lukas
Many companies develop great products. The problem is few people know about them. These companies struggle with a lack of money to do marketing. There...
How to Get Started with B2B SaaS Marketing
02 Feb 2022
Contributed by Lukas
Many B2B SaaS companies are started by engineers with no marketing expertise. They build the product but struggle to spread the word so people can dis...
Sketchnotes: Marketing with a Creative Twist
19 Jan 2022
Contributed by Lukas
In a fast-moving marketing landscape, it's a challenge to break through and attract the spotlight. Kacy Maxwell is taking a different and effective ap...
An Inside Look at the Category Design: Josh Lowman
12 Jan 2022
Contributed by Lukas
Some companies aim to stand out from the crowd. They want to differentiate themselves from companies that walk, talk, and sound the same. Some compani...
Xtensio's Journey from Services to SaaS
22 Dec 2021
Contributed by Lukas
xtensio is a classic story of how a service-based company turned a problem into a product. The company was working with startups and needed better wa...
How to be strategic about building a personal brand
15 Dec 2021
Contributed by Lukas
It's the wild west when it comes to building a personal brand. There's no lack of advice, guidance, content, and coaches to establish a personal...
How Marketers Can Escape the MQL Hamster Wheel
08 Dec 2021
Contributed by Lukas
Many B2B marketers are throttled by the need to generate MQLs. Their campaigns and activities are measured by how many email addresses are collected a...
How to Build a Content Marketing Creation & Promotion Machine
01 Dec 2021
Contributed by Lukas
Building a content marketing strategy is a lot like building a house, says Visme's Farzad Rashidi . You need a good foundation and infrastructure and ...
How to Hire the Right Marketing Consultant
24 Nov 2021
Contributed by Lukas
Hiring a marketing consultant is often a leap of faith. You’re hoping their expertise and experience fills gaps and make things happen. But a lot of...
Taking the Right Approach to ABM
17 Nov 2021
Contributed by Lukas
In simple terms, account-based marketing (ABM) is about targeting the prospects that really matter. It's about a laser-focused approach to marketing a...