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Marketplace All-in-One

The latest TV innovations have their critics

10 Dec 2025

Transcription

Chapter 1: What innovations are driving the latest TV technology?

1.533 - 31.354 Megan McCarty Carino

Tis the season for TV shopping. From American Public Media, this is Marketplace Tech. I'm Megan McCarty Carino. Today's top OLED and LED TVs offer more for your dollar than ever. Blacker blacks, brighter brights, and up to 8K ultra high definition. But modern TVs have their haters.

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31.955 - 36.585 Rahul Banerjee

I tend to be someone who is very, I guess, perceptive and very obsessive.

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36.717 - 48.417 Megan McCarty Carino

Rahul Banerjee, a tutor in Long Island, is among the afflicted. So is food scientist Vikrant Lal in New Jersey. He notices weird things on screen that other people don't.

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48.958 - 55.569 Vikrant Lal

And then you don't want to say anything because like other people like don't eat or they don't get it. And you're like, I'm just gonna pretend like I didn't notice that.

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56.01 - 80.119 Megan McCarty Carino

No, this isn't a sixth sense kind of thing. It's a problem with watching cinematic content like that on modern TVs. All those spooky, slow pans and tense tracking shots meant to pull viewers into the imaginary world just look wrong to them somehow.

80.779 - 84.524 Rahul Banerjee

The only way to describe it is just like it's very surreal and unnatural.

84.885 - 90.552 Vikrant Lal

The motion seems off to me, like as if there's a skip, like as if the internet connection broke down.

90.717 - 95.766 Megan McCarty Carino

Banerjee has actually bought and returned two top-of-the-line OLED TVs.

96.367 - 103.721 Rahul Banerjee

Even though this is supposed to be a better technology, I'm really not enjoying this. I'm really distracted by the unnatural motion on it.

Chapter 2: Who are the critics of modern TV technology?

140.882 - 163.333 Megan McCarty Carino

The picture is so clear, bright, and sharp, it can feel like you're right there at the 50-yard line of a football game, and you can actually follow the passes downfield. But the same advances that have made TVs better for sports have actually made them worse in some ways for movies, says Samuel Breton at the TV testing site Readings.com.

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163.516 - 166.98 Samuel Breton

It is always a trade-off, right? Like, there is no perfect TV.

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167.02 - 193.388 Megan McCarty Carino

Movies and most prestige narrative content are shot at a lower frame rate than other TV. It's a relic of film reels, but helps create the dreamy aesthetic we associate with cinema. On older tech, like projectors and plasma, those frames were displayed in imperceptible flickers, our brain filled in the gaps. But new TVs hold one frame and instantaneously show the next —

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193.368 - 200.964 Megan McCarty Carino

And because movies have fewer frames per second, they hold each one longer, giving almost a slideshow feel at times.

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201.565 - 212.929 Samuel Breton

The difference in space between the two frames sometimes is large enough that it looks like it's jumping between. It looks like the image is like flashing and bouncing back and forth.

213.263 - 227.51 Megan McCarty Carino

The more clear and bright a TV is, the worse the stutter appears, particularly in panning shots. There is a fix on new TVs, a setting, if you can find it, that inserts fake frames to smooth motion out.

228.071 - 234.242 Tom Cruise

The unfortunate side effect is that it makes most movies look like they were shot on high-speed video rather than film.

234.492 - 254.074 Megan McCarty Carino

That's Tom Cruise in a 2018 PSA warning viewers about the dreaded soap opera effect, where everything just looks digitized, overly sharp, and almost hyper-real, like surveillance video of actors on a soundstage. But without motion smoothing, stutter just keeps getting worse.

254.574 - 257.277 Samuel Breton

You can actually make these systems more intelligent.

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