Marketplace

Small businesses walk an affordability tightrope

05 Dec 2025

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Small business owners know affordability is top-of-mind for their customers. But as margins grow narrower, keeping prices as-is isn’t always possible. In this episode, we hear from a few small business owners about how they’re balancing cash-strapped shoppers and rising costs. Plus: The potential Netflix-Warner Bros deal could mean less variety for viewers, Midwestern farmers hope to carve out a market for local oats, and a discussion of the week’s economic headlines.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

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Marketplace

Small businesses walk an affordability tightrope

This episode hasn't been transcribed yet

Other episodes from Marketplace

Vietnam is in its workforce golden age

How's that grocery bill looking?

"Marketplace" Live

February inflation data shows more of the same

U.S. Treasurys aren't selling like they used to

Gas vs. gas

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