Markigy: The Science of Marketing Strategy
Episodes
Partner-Led Growth: From 35 to 10k Contacts w/ Justin Zimmermann
30 Apr 2026
Contributed by Lukas
In this episode, Leanne sits down with Justin Zimmerman to break down why most marketing strategies fail and how partnership-led ecosystems are quietl...
Stop Over-Structuring Partnerships w/ Shaunna Campbell
16 Apr 2026
Contributed by Lukas
Partnerships Are a Growth Channel—Stop Over-Structuring Them In this episode, Leanne sits down with Shauna Campbell to break down modern partnership...
You Can’t Do Everything: Ruthless Growth Prioritization w/ Theresa Potratz
02 Apr 2026
Contributed by Lukas
You Can’t Do Everything: Ruthless Growth Prioritization In this episode, Leanne sits down with Theresa Potratz to break down growth strategy, market...
Why Most Brands Fail at Authentic Marketing w/ Ethan Edwards
19 Mar 2026
Contributed by Lukas
In this episode, Leanne sits down with Ethan Edwards to unpack one of the most overused—and misunderstood—concepts in modern marketing: authentici...
The Hidden Cost of Martech Decisions Leaders Don’t Understand w/ Quincy Johnson
05 Mar 2026
Contributed by Lukas
In this episode, Leanne sits down with Quincy to unpack the disconnect between marketing leadership and marketing operations—and why understanding t...
When B2B Personalization Backfires w/ Danielle Balestra
19 Feb 2026
Contributed by Lukas
Personalization is supposed to build trust. So why does it feel like surveillance? In this episode of Markigy: The Science of Marketing Strategy, Lean...
Partnerships Are the New Growth Engine: The Next GTM Era W/ Amanda Nielsen
03 Dec 2025
Contributed by Lukas
In this episode, Leanne sits down with partnerships leader and multi-hyphenate creator Amanda Nielsen to talk about the real power behind modern marke...
Marketing Is a Marathon: Building Value in Complex Environments w/ Jessica Lyn Zall
06 Nov 2025
Contributed by Lukas
In this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer sits down with Jessica Zall, Chief Marketing Officer at Burford ...
Owning Your Brand Narrative with Melissa Rosenthal
15 Sep 2025
Contributed by Lukas
Owning Your Brand Narrative with Melissa RosenthalIn this episode, Leanne is joined by Melissa Rosenthal, co-founder of Outlever and former executive ...
From Organic to Paid: Growth Marketing Tactics That Build Trust w/ Brennan Tobin
11 Jul 2025
Contributed by Lukas
In this episode, Leanne is joined by Brennan Tobin, founder of Odd Duck Marketing Group, a growth marketing agency with a specialty in social commerce...
Invisible Engine: How Marketing Ops Powers Strategic Growth w/ Darrell Alfonso
26 Jun 2025
Contributed by Lukas
In this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations...
Trust Over Tactics: A Systems Approach to Scalable Growth w/ Oleg Kovalev
12 Jun 2025
Contributed by Lukas
In this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2...
Using AI agents to to reshape MOPS & More w/ Stephen Stouffer
29 May 2025
Contributed by Lukas
In this episode, Leanne and guest Stephen Stouffer explore the rise of AI agents and how they’re not just changing workflows, but reshaping entire m...
Know Your Audience or Lose Them: Why Strategy Starts with Research w/ Jesse Harris
16 Apr 2025
Contributed by Lukas
In this episode, Leanne Dow-Weimer sits down with Jesse Harris, Senior Editor at Brand Lab, to unpack how deep audience research—not assumptions—s...
Cross Functional Data Driven Decisions w/ Daren Lauda
06 Dec 2024
Contributed by Lukas
🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking ...
Creating Impact by Building Trust w/ James Furbush
20 Nov 2024
Contributed by Lukas
In this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful ...
Shifting AI perspectives in Marketing
01 Nov 2024
Contributed by Lukas
Join Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on...
Digital Strategy Backed By Marketing Ops
18 Oct 2024
Contributed by Lukas
On this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked...
Is MOPs Marketing? Understanding MarTech’s evolution
02 Oct 2024
Contributed by Lukas
Join Leanne and this week's guest Mike Rizzo discussing Marketing Operations (MOPs), exploring its critical role in modern marketing. As businesses sc...
Guardians of Data: Ethical use of Modern MarTech
18 Sep 2024
Contributed by Lukas
On this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for S...
From Complex to Compelling Product Marketing Strategies
04 Sep 2024
Contributed by Lukas
Join me and my guest Michele Nieberding, as we see what a top 100 Product Marketer has to say about solving the complex features and products we encou...
Neuromarketing: Boosting Brand Loyalty
28 Aug 2024
Contributed by Lukas
Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand co...
From Noise to Noteworthy- Creating Impactful Marketing w/ Kerry Guard
07 Aug 2024
Contributed by Lukas
In this episode, Kerry Guard CEO of MKG Marketing joins to discuss how to move to making impactful marketing decisionsHere are three key takeaways:Bui...
Engagement Driven Marketing w/ Frank Schieber
24 Jul 2024
Contributed by Lukas
In this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing. Here are three key t...
Solving Disparate Data & Integration with Chris Daglow
10 Jul 2024
Contributed by Lukas
In this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discuss...
Solving B2B Marketing Misalignment w/ Stefan Gladbach
26 Jun 2024
Contributed by Lukas
Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens ...
Advertising Elasticity and Strategic Timing w/ Branden Cobb
12 Jun 2024
Contributed by Lukas
Advertising Elasticity and Strategic TimingJoining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to he...
Strategic SEO with Sam Dunning
27 May 2024
Contributed by Lukas
Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing bu...
Driving Strategy Through Content w/ Robyn Showers
13 May 2024
Contributed by Lukas
Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this ep...
Claim Your Space: Overcoming Market Leaders w/ Trevor van Woerden
24 Apr 2024
Contributed by Lukas
Join host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is...
Resilience: Entrepreneurism, Community & Growth
10 Apr 2024
Contributed by Lukas
In this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey f...
The Who & Why Behind Effective Marketing w/ Melissa Moody
27 Mar 2024
Contributed by Lukas
Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a r...
Flourishing in 2024: Budget-Smart Strategies w/ Alex Montas
13 Mar 2024
Contributed by Lukas
We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Mo...
Crafting Success in Product Marketing w/ Neil Shah
28 Feb 2024
Contributed by Lukas
Joining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers in...
The Art of Copy That Sells w/ Linda Melone
14 Feb 2024
Contributed by Lukas
We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse backg...
The Customer Centric Revolution: Insights with Christina Garnett
31 Jan 2024
Contributed by Lukas
In this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christi...
Moving on From Playbooks to Strategy w/ Nicky Dibben
17 Jan 2024
Contributed by Lukas
Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's...
Startup Marketing Realities and Adaptability with Theresa Potratz
03 Jan 2024
Contributed by Lukas
In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer ne...
Impactful Hype Decks & Standing Out with RajNation
13 Dec 2023
Contributed by Lukas
In this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've broug...
Thoughtful Differentiation: Winning in a Competitive Landscape w/ Brian Kotlyar
29 Nov 2023
Contributed by Lukas
In this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Ko...
The Impact of Human Connection in B2B Marketing w/ Corrina Owens
15 Nov 2023
Contributed by Lukas
In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corr...
Category Creation Demands Being Real w/ Crystal Black
01 Nov 2023
Contributed by Lukas
True leadership is about listening.You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any busin...
Marketing Is More Than Its Acronyms w/ Peter Wheeler
18 Oct 2023
Contributed by Lukas
In the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation. Joining...
From Monologue to Dialogue: Reframing Your Email Strategy w/ Casey Hill
04 Oct 2023
Contributed by Lukas
At the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further ...
Make Demand Generation Integrated w/ Ryan Williams
20 Sep 2023
Contributed by Lukas
For every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization. Ryan Williams is the Head of ...
What Marketers Can Learn from Cybersecurity w/ Clark Barron
05 Sep 2023
Contributed by Lukas
There is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.Clark ...
Nurturing Internal Relationships in Marketing w/ Andrew Bolis
22 Aug 2023
Contributed by Lukas
Being a stellar marketing leader is not just about external success, it’s about becoming a change agent within your organization.Nobody knows this b...
Fixing B2B Marketing with a GTM Expert Julia Nimchinski
08 Aug 2023
Contributed by Lukas
Julia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices,...
How to Maximize ROI on LinkedIn Advertising w/ Justin Rowe
25 Jul 2023
Contributed by Lukas
B2B brands are hungry for growth - but are they approaching LinkedIn and other paid channels the right way?Justin Rowe is the CMO of Impactable, a bon...
Driving Business Growth through a High Learning Velocity Mentality w/ Andres Glusman
11 Jul 2023
Contributed by Lukas
What can you learn from your competitors' experiments?Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS f...
Paris Childress & the Future of B2B SaaS Marketing + the Power of Data Science
27 Jun 2023
Contributed by Lukas
Attention, seasoned digital marketers! The marketing landscape is in a monumental shift. Imagine a world where data science integrates seamlessly int...
Boost Your LinkedIn Business Strategy w/ Jessica Yarbrough's Expertise
20 Jun 2023
Contributed by Lukas
As experienced marketers, you know that establishing a successful consulting business is no easy feat. However, Jessica Yarbrough has defied the odds ...
Relationship Marketing Isn’t a Fad, It’s the Future with Mike Grinberg
06 Jun 2023
Contributed by Lukas
Over the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during...
Personalize Your B2B Website Experience to Boost Marketing Efficiency with Julio Bermúdez
23 May 2023
Contributed by Lukas
Here at Markigy, we’re all about blending science, creativity, and facts to develop efficient marketing strategies for the present and future… jus...
Accelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies w/ Steffen Hedebrandt
09 May 2023
Contributed by Lukas
Having trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…...
Can You Neurohack Yourself To Be Better At Marketing? w/ Lauren Alexander
25 Apr 2023
Contributed by Lukas
Why should marketers care about neuroscience and neuroplasticity? Why should we learn about the neuroscience of marketing? It’s much more important ...
The Fundamentals of Buyer-First Sales and Marketing w/ Carole Mahoney
11 Apr 2023
Contributed by Lukas
The world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together!That’s why we invite...
Innovative Advertising Attribution & Measurement w/ Scott Konopasek
28 Mar 2023
Contributed by Lukas
As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickl...
High-Impact, Low-Cost Strategies for Collecting User-Generated Content w/ Casey Hill
14 Mar 2023
Contributed by Lukas
User-generated content (UGC) has been trending for a while and for good reason! There’s so much value in UGC, especially video testimonials, but it’...
How to Get Huge Marketing Results Without a Huge Marketing Team w/ Sarah Noel Block
28 Feb 2023
Contributed by Lukas
The right marketing strategy will show you that even the smallest teams can have great results and great ROI.This week’s guest has insights that wil...
Growth Hacking Explained & Why You Need to Hire a Growth Hacker in 2023 w/ Carol Tran
14 Feb 2023
Contributed by Lukas
Growth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision ...
The Power of Direct Customer Outreach for PPC Marketers w/ Andrew Harder
31 Jan 2023
Contributed by Lukas
The problem with optimizing your ads for the lowest cost per click is figuring out what happens with those clicks. Are they converting into sales? Jus...
Marketing Strategies for Creating Long-Term WINS in Your Business w/ Dave Wakeman
17 Jan 2023
Contributed by Lukas
Most businesses say they have a strategy, but 55% of businesses don’t actually have a real strategy.In its essence, a strategy is just a way for you...
Building a Better Marketing Strategy Using Personalization w/ Eric Melchor
03 Jan 2023
Contributed by Lukas
Too many marketers are giving the same user experience to each person that interacts with their brand. The problem with that is that it’s not a sust...
Executing a Successful Full-Funnel Demand Generation Strategy w/ Tamara Kitić Yarovoy
13 Dec 2022
Contributed by Lukas
At its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your custome...
Performance Marketing: Matching Tactics to Strategies w/ Braeden Matson-Jones
06 Dec 2022
Contributed by Lukas
Every company relies on advertising at some point to attract their customers, but how do you make it work better?Changing how you do performance marke...
How to Build a Successful ABM Strategy w/ Mason Cosby
22 Nov 2022
Contributed by Lukas
Account-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers? It’s sim...
How Collaboration & Co-Creation Makes For Better Quality Content w/ Joseph Lewin
08 Nov 2022
Contributed by Lukas
Content co-creation has quickly become the strongest bridge between customer-centric companies and their customers.Thus, it’s essential that we, as ...
The Science of Marketing Strategy: Markigy Explained [w/ Leanne Dow-Weimer]
05 Oct 2022
Contributed by Lukas
We all know that marketing is essential for business growth. Without customers, there would be no revenue, and without revenue, businesses would quick...