MarTech Podcast ™ // Marketing + Technology = Business Growth
Episodes
Reaching 10K Downloads (July 2018 Update)
30 Jul 2018
Contributed by Lukas
Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the ...
Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)
25 Jul 2018
Contributed by Lukas
Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional pr...
Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)
24 Jul 2018
Contributed by Lukas
This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Nat...
CRO Case Study: Going From Site Visitor to Customer -- Justin Christianson // Conversion Fanatics
18 Jul 2018
Contributed by Lukas
Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that...
How to Podcast Week: Outsourcing Production -- Carey Green // Podcast Fast Track
13 Jul 2018
Contributed by Lukas
Today we're finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you're new to po...
How to Podcast Week: Monetization -- Carey Green // Podcast Fast Track
12 Jul 2018
Contributed by Lukas
Today's episode is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us throug...
How to Podcast Week: Growth & Timelines -- Carey Green // Podcast Fast Track
11 Jul 2018
Contributed by Lukas
In today's episode, we're going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, ...
How to Podcast Week: Content Creation -- Carey Green // Podcast Fast Track
10 Jul 2018
Contributed by Lukas
Today, we continue our conversation with Carey Green from Podcast Fast Track. In our last episode, Carey talked to us a little bit about his experie...
How to Podcast Week: The Industry -- Carey Green // Podcast Fast Track
09 Jul 2018
Contributed by Lukas
This week we're going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us al...
Going From 0 to 5,000 Downloads In 3 Months (June Update)
03 Jul 2018
Contributed by Lukas
In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to...
Using Content (& SEO) As a Growth Vehicle (Jordan Koene -- Searchmetrics)
27 Jun 2018
Contributed by Lukas
Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast's sponsors and a world-renowned exp...
Creating an Effective Organic Growth Strategy (Jordan Koene -- Searchmetrics)
26 Jun 2018
Contributed by Lukas
In today’s episode, we’re going to replay one of this podcast’s first episodes, where I was fortunate enough to sit down with Jordan Koene, who ...
Selling New Products on Amazon (Case Study) -- Adam Weiler // Sunken Stone (Part 2)
21 Jun 2018
Contributed by Lukas
Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing e...
How Amazon Took Over the eCommerce World -- Adam Weiler // Sunken Stone (Part 1)
20 Jun 2018
Contributed by Lukas
Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, found...
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting
13 Jun 2018
Contributed by Lukas
Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a ...
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting
12 Jun 2018
Contributed by Lukas
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of ...
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct
06 Jun 2018
Contributed by Lukas
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our las...
Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct
05 Jun 2018
Contributed by Lukas
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President ...
How We Beat Our Podcast Download Goal by 50% (Month 2 Update)
01 Jun 2018
Contributed by Lukas
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its ...
The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth
29 May 2018
Contributed by Lukas
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is...
The Differences Between Growth & Traditional Marketing -- (Part 1) Graham Hunter // Groundwork Growth
28 May 2018
Contributed by Lukas
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundw...
Effective B2B Marketing Channels, Segments, & Strategies -- (Part 2) Doug Bell // Searchmetrics
24 May 2018
Contributed by Lukas
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. ...
Effective B2B Marketing Channels, Segments, & Strategies -- (Part 1) Doug Bell // Searchmetrics
23 May 2018
Contributed by Lukas
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode...
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) -- Erik Huberman // Hawke Media)
16 May 2018
Contributed by Lukas
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media...
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media)
15 May 2018
Contributed by Lukas
Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown fr...
eCommerce Secrets that Get Paid Social Ads to Perform (Part 2) -- Timothy Brown // Huckberry
10 May 2018
Contributed by Lukas
This episode is the second part of our conversation with Timothy Brown, Paid Customer Acquisition Lead at Huckberry. Today, Tim is going to give walk ...
eCommerce Secrets that Get Paid Social Ads to Perform (Part 1) -- Timothy Brown // Huckberry
09 May 2018
Contributed by Lukas
Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazi...
Brand Integration, Product Placement & Influencer Marketing (Part 2) -- Greg Isaacs // BEN Group
04 May 2018
Contributed by Lukas
Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at ...
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group
03 May 2018
Contributed by Lukas
Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment...
How fast can a podcast grow in 1 month? (MarTech Podcast Update)
27 Apr 2018
Contributed by Lukas
Today your host, Benjamin Shapiro, is giving us an exclusive update on how the MarTech podcast has been growing over the last month. He'll outline som...
Monetizing Your Content thru Video Advertising (Brian Bennett // Egami.tv)
23 Apr 2018
Contributed by Lukas
Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommo...
Build Awareness thru Self-Service Podcast Advertising (Kris Smith // Knit Audio)
17 Apr 2018
Contributed by Lukas
As consumers continue to shift their listening behaviors from terrestrial radio to streaming content, podcast advertising has become the fastest growi...
Generating Demand Using Email Prospecting and Outreach (Kevin Warner // Leadium)
09 Apr 2018
Contributed by Lukas
Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful too...
Using Content & SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics)
29 Mar 2018
Contributed by Lukas
Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic traffic. Jordan Koene is the General M...
Welcome to the Martech Podcast
16 Mar 2018
Contributed by Lukas
Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business...