MarTech Well Done
Activity Overview
Episode publication activity over the past year
Episodes
Up-selling and cross-selling in e-commerce - ROCKET FUEL for your sales
19 Jan 2023
Contributed by Lukas
Would you like fries with that? I bet you don't immediately equate this expression with cross-selling. Meanwhile, this is one of its best examples. Th...
RECOMMENDATION making your CUSTOMERS want to BUY - 5 powerfull TIPS
05 Jan 2023
Contributed by Lukas
The InternetRetailing Top500 (Top five hundred) report shows that approximately 71% (seventy one percent) of e-commerce websites offer pro...
Measure the immeasurable - 7 best loyalty metrics
12 Dec 2022
Contributed by Lukas
Research conducted by Loyalty One as part of the Loyalty Big Picture report shows that brands spend a total of $323 (three hundred twenty three) billi...
5 steps to an effective landing page
01 Dec 2022
Contributed by Lukas
Landing pages. Creating them is easier than you think. After all, all you need is a drag & drop creator and even a little coding skill. But creati...
Put them in one bag - 6 advanced segmentation methods
24 Nov 2022
Contributed by Lukas
According to the Data and Marketing Association, segmented e-mail campaigns resault in 76% increase in revenue compared to universal campaigns. Defini...
Hacking CX- 5 Psychological Tricks You Didn't Know About
17 Nov 2022
Contributed by Lukas
According to McKinsey, 70% (seventy percent) of customer purchasing experience is based on how the customer feels treated. This makes hacking customer...
How to DESIGN POP-UPs your audience LOVE
10 Nov 2022
Contributed by Lukas
In 1997 (nineteen ninety-seven), Ethan Zuckerman created the first pop-up ad. When observing their development over the years, he felt obliged to send...
How to DESIGN your MARKETING PROCESS?
03 Nov 2022
Contributed by Lukas
It has been 50 years since Kotler, who is considered the "father" of marketing, laid the foundations of this field. Over the years, a lot has changed....
Push notifications - 5 ways to increase their effectiveness
27 Oct 2022
Contributed by Lukas
As recently as 6 to 7 years ago, over 50% of users found push notifications just an annoying distraction. Today, 70% of consumers find them useful. If...
Customer Data Platform: 5 things you MUST know before you start
20 Oct 2022
Contributed by Lukas
Have you ever felt overwhelmed with data when needing to make a decision? In theory, it was supposed to help you, but in practice, it made the task wa...
Marketing Automation: WHAT is it and HOW it works?
13 Oct 2022
Contributed by Lukas
Imagine with me that you’re putting together a marketing campaign for president, but you want to send out some more personalized information and con...
What is Email Marketing and why it STILL WORKS
06 Oct 2022
Contributed by Lukas
"QWERTYUIOP" was probably the first e-mail massage in history. Today 3 out of 4 people within e-mail adress recive up do 20 e-mails every day with pro...
AVOID These 8 Mistakes in Automation
30 Sep 2022
Contributed by Lukas
Marketing Automation allows you to increase your sales by 14,5% and reduce your marketing cost by 12,2%. Furthermore, 80% of marketing automation user...
Customer Experience: 7 traps to AVOID
26 Sep 2022
Contributed by Lukas
Up to 89% of your Customers can switch to your competition, unless you provide a service they expect from you. Before you shrug it off and say, “thi...